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Gambling in the USA

Blackhawk Network and Pollard Banknote to Bring In-Lane Merchandising and Purchase of Instant Lottery Tickets to State Lotteries and Retailers

George Miller

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Blackhawk Network and Pollard Banknote to Bring In-Lane Merchandising and Purchase of Instant Lottery Tickets to State Lotteries and Retailers
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Global branded payments provider Blackhawk Network, Inc. announced a new agreement with leading lottery expert Pollard Banknote Limited (“Pollard Banknote”) to bring greater convenience to consumers purchasing instant lottery tickets. With this partnership, retailers can merchandise instant tickets “in-lane” at retail to provide both current lottery players and new impulse customers a quick and simple way to purchase popular instant games directly at the register and most self-checkout kiosks.

With Pollard Banknote’s patented scanACTIV™ solution and Blackhawk’s direct POS integrations with an expansive network of the nation’s leading retailers, shoppers will be able to buy lottery tickets in the checkout lane when paying for groceries and everyday items without the added step of waiting in a separate line or making a separate purchase at a customer service counter or vending machine.

Blackhawk is committed to bringing innovative payment solutions to POS—including lottery—to its vast network of retail partners to help increase reach, loyalty, and revenue,” said Brett Narlinger, head of Global Commerce at Blackhawk Network. “Partnering with Pollard Banknote to support its scanACTIV™ solution is yet another option that can enable our multi-lane retail partners to drive incremental sales and offer greater value and convenience to their customers.”

Historically, multi-lane retailers have been unable to offer in-lane purchases of lottery products due to the need for employee lottery training, special storage displays and inventory procedures, and the potential for theft or fraud of “live” tickets. With the scanACTIV™ solution, however, lottery tickets have no value until they are activated at checkout, supporting a convenient, seamless, and secure experience. For added value, retailers could also offer additional benefits to consumers—like fuel points—or coordinate co-promotions with lotteries at each store.

Here’s how it works:

  1. Retailers can display lottery tickets within their Gift Card Mall™ or near a point-of-sale (POS) terminal to be scanned upon purchase, making lottery games more visible to shoppers than ever before.
  2. At POS, the cashier is then prompted to activate the lottery ticket, much as they would activate a gift card.
  3. After completing the purchase, the player can play using his or her mobile phone or computer.
  4. Consumers can redeem all winning tickets the same way traditional tickets are redeemed.

“We are excited to partner with an industry leader like Blackhawk and leverage its breadth of retail and payments expertise to expand our lottery products across its expansive network of multi-lane retail partners,” said Jennifer Westbury, Executive Vice President of Sales & Customer Development at Pollard Banknote. “Pollard Banknote is a proven innovator in the lottery industry and is dedicated to being at the forefront of introducing new solutions for lotteries to expand their player reach and grow sales. scanACTIV™ is part of our evolving portfolio of cutting-edge solutions designed to enhance retail sales and facilitate in-lane lottery purchases. Our partnership with Blackhawk will further enable us to deliver a more convenient lottery experience, and more importantly, open untapped opportunities for lotteries to increase revenues in support of good causes in their local communities.”

SOURCE Blackhawk Network

EveryMatrix Press Releases

EveryMatrix recruits Erik Nyman to establish US presence

George Miller

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EveryMatrix recruits Erik Nyman to establish US presence
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Technology provider EveryMatrix recruits iGaming executive Erik Nyman to join its Leadership Team and lead the opening of the company’s first US office.

Erik Nyman will lead EveryMatrix’s expansion in the US market by building the organization as President Americas. With over 10 years of experience in the online gaming business, Erik is specialized in new market entries and strategic deals. His leadership and business acumen played a pivotal role in establishing NetEnt in the US.

CasinoEngine, the company’s iGaming and Integration Platform, will be the leading product for the expansion, following its massive success in several European markets.

Ebbe Groes, Group CEO of EveryMatrix, comments: “Expanding into the US is the next step for the organization. We have a strong European presence, very experienced teams, premium products on both casino and sports, so tackling more regulated markets is a logical strategic move for us.

“I welcome Erik to our team, and I personally admire his skills, experience, and determination. I am delighted that we can attract such talent in our Leadership Team. Erik will make our entry considerably more effective and successful.”

Erik Nyman, President Americas at EveryMatrix, says: “EveryMatrix offers the largest variety of products and functionality in the online gaming business. Their platform, entrepreneurial spirit and people have enabled their success, which has accelerated over the last years.

“Today EveryMatrix is among the leading turnkey suppliers in our industry. Success in the US requires great product, dedication and the ability to establish strong beneficial partnerships. The organization possesses all of those qualities, and I am very honoured to lead their expansion into the US and Americas.”

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Gambling in the USA

BetMGM signs with PGA TOUR as an Official Betting Operator

George Miller

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BetMGM signs with PGA TOUR as an Official Betting Operator
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The PGA TOUR announced that BetMGM has signed a multi-year content and marketing relationship to become an Official Betting Operator of the PGA TOUR.

By joining the TOUR’s Official Betting Operator program, BetMGM will have rights in the United States to use PGA TOUR marks, rights to advertise within TOUR media and TOUR partner platforms, plus content and video rights allowing BetMGM Sportsbook platforms to create pre-game and post-game betting programming, as well as distribution of highlights to users who have placed bets.

“BetMGM is part of a premium brand that is deeply connected to golf through sponsorship of various PGA TOUR players and tournaments,” said Norb Gambuzza, PGA TOUR Senior Vice President, Media and Gaming. “Through the power of the BetMGM brand and resources, this new relationship will help accelerate our sports betting strategy, and enable the TOUR to reach new fans and further engage current fans who enjoy betting on golf.”

The PGA TOUR is one of the most popular offerings on BetMGM’s platform. Currently available for download on iOS and Android, the BetMGM mobile app offers the latest betting odds, enhanced offers and multiple betting formats, from money line and point spread bets to parlays and futures. BetMGM is currently licensed for sports betting in seven states including ColoradoIndianaMichiganMississippiNew JerseyNevada as well as West Virginia, and has plans to be in eleven states by the end of 2020.

Matt Prevost, BetMGM Chief Marketing Officer said, “We look forward to working with the PGA TOUR to integrate great experiences for BetMGM customers. BetMGM’s advanced betting technology, combined with the PGA TOUR’s world-class competitions and iconic players, will not only advance the TOUR’s position at the forefront of professional sports, but the entire betting industry as well.”

BetMGM has access to existing sponsor relationships with several members of the PGA TOUR, including Max HomaJimmy WalkerKevin NaPat PerezRyan MooreJoel Dahmen and Boo Weekley.

Following the Supreme Court’s repeal of the Professional and Amateur Sports Protection Act in 2018, the TOUR instituted an integrity program in collaboration with Genius Sports to protect its competitions from betting-related corruption. Later that year, the TOUR announced a global partnership with IMG ARENA to license its official, live scoring data to betting operators all over the world.

The PGA TOUR is a Platinum Member of the National Council on Problem Gambling, committed to industry-leading responsible gaming practices.

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Gambling in the USA

Lightning Box signs up with Konami Gaming

George Miller

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Lightning Box signs up with Konami Gaming
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Sydney studio’s Chicken Fox, Silver Lioness 4x and Eagle Sun to go live in U.S. land-based casinos

Specialist slots provider Lightning Box has reached an agreement with Konami Gaming, Inc. to supply the Las Vegas-based manufacturer with several of its most popular titles.

Konami enjoys a strong presence in the U.S. market and the collaboration will see three of the Australian provider’s best-performing games, Chicken Fox, Silver Lioness 4x and Eagle Sun go live in land-based casinos there in early 2021.

It will also further enhance Lightning Box’s presence in North America, having launched with British Columbia Lottery Corporation (BCLC) and Ruby Seven Studios’ social casinos earlier this year, as well as establishing a successful foothold in New Jersey’s online market.

Peter Causley, CEO and co-founder of Lightning Box, said: “This is another significant deal for us as we continue to expand on three fronts in North America: land-based, online and social.

“Konami has established a very strong customer base in the US and we’re really looking forward to the reaction of casino players, who can now enjoy our games in more places than ever.”

Victor Duarte, Senior Vice President & Chief Product & Strategy Officer at Konami Gaming, Inc., said: “Like us, Lightning Box has a proven track record in the United States, and it made sense to team up with them to deliver more great gaming content on our gaming machines.”

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