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Gambling in the USA

Gaming Americas Weekly Roundup – June 15-21

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Welcome to our weekly roundup of American gambling news again! It was again an eventful week at the USA, despite the still-active virus attack.

Here, we are going through the weekly highlights of the American gambling industry which includes new deals, new investments, donations and revenue estimations. Read on and get updated.

New Deals

ROAR Digital has entered into a long-term partnership with the Confederated Tribes of Grand Ronde and become the Tribes’ exclusive sports betting partner. Under the long-term agreement, ROAR Digital will open a BetMGM Sportsbook at Spirit Mountain Casino this year.

Pearl River Resort has selected Konami Gaming’s award-winning SYNKROS casino management system to replace an existing system at its Bok Homa Casino in Sandersville, MS.

With the launch of SYNKROS at Bok Homa Casino, guests can enjoy seamless loyalty rewards across every Pearl River Resort gaming destination, including Silver Star Hotel & Casino and Golden Moon Hotel & Casino in Choctaw, MS.

New Investments

Private equity firm Bootstrap Ventures has invested $1 Million in Perpetual Media’s consumer behaviour driven advertising platform, Perpetual TV.

Following their official private equity firm announcement, Bootstrap Ventures began their first strategic investment. After reviewing the opportunity, executive team and capabilities of Perpetual Media, Founder Dennis Rogers recognised the ability Perpetual Media has to disrupt the marketing space.

New Launchings

Sky Ute Casino Resort has launched Sky Ute SportsBook, a new mobile sports betting app. The new app allows anyone, 21 years old or older, in the state of Colorado to place bets on most popular American sports events, including football, basketball, baseball, golf, NASCAR and most college sports.

Wisconsin Lottery has started midday drawings. The lottery will hold draws for three of its games twice a day. The state’s Pick 3, Pick 4, and All-or-Nothing games will all add new midday draws. Until now, they have only had evening drawings.

Revenue Estimations

According to an estimate by PlayPennsylvania, the revenue from retail and online sportsbooks in Pennsylvania has risen in May, but lost out on about $275 million in potential bets. Also, the gamblers turned to online casinos and poker rooms in record numbers.

According to a new analysis by PlayMichigan, the closure of 26 casinos in Michigan has cost the state and local governments nearly $100 million in tax revenue during the first three months of the shutdowns.

As Michigan moves towards reopening its casinos, PlayMichigan’s analysis shows how much revenue has been lost over the last three months.

Financial Report

GAN Limited has updated the market following the publication on June 16 by the Pennsylvania Gaming Control Board (PGCB) of Internet gaming and Internet sports betting financial information for May 2020 in Pennsylvania.

Internet Gaming Win was $55.8 million in May, reflecting an increase of 29.7% from the prior sequential month. Total Internet Sports Wagering Handle was approximately $77.5 million, up 68.4% from the prior sequential month. Internet Sports Wagering Gross Revenues (after payouts) in May were $5.9 million, compares to $3.2 million in April.

Donations

Sycuan Casino Resort has donated $5000 to the La Mesa Business Disaster Recovery Fund. The donation was in support of small businesses that were affected by looting and property damage stemming from recent riots in La Mesa.

The East County Chamber of Commerce Foundation is spearheading this relief fund to help rebuild the La Mesa community.

Safety Measures

To enable social distancing, Simplicity Esports and Gaming Company is going to expand the floorplan of their gaming centres. Simplicity announced that it has received multiple proposals from commercial property owners to open 8000 to 12,000 sq. ft. esports gaming centres.

Compliance Updates

New horizons in the world of mobile: WakeApp agency received a license to promote gambling in the state of Arizona

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New horizons in the world of mobile: WakeApp agency received a license to promote gambling in the state of Arizona
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The mobile marketing agency WakeApp, which is a guide to the world of mobile, has received another license to promote products in the igaming and sports betting verticals from the Arizona Department of Gaming. This means that from now on, licensed clients of the company can use the services of the agency and get hundreds of thousands of new players in this state.

WakeApp is actively expanding its presence in promising countries and opening up new opportunities to promote products in their territories.

In the state of Arizona, the sports betting vertical was fully legalized only in September 2021.

According to the Arizona Department of Gaming, in the first 2 months after the legalization of betting in this state, players made more than $777 million in bets, most of which were made using mobile devices. This is almost double the previous record in Virginia, where more than $324 million in bets were made in the first 2 months after legalization.

“Right now is a great time to master this market! Structural advantages and unparalleled player enthusiasm will enable advertisers to make the most of the existing acquisition opportunity in the new region.” – CBDO Nikolay Belikov.

Already, the agency has received applications from regular advertisers for promotion in the state of Arizona and is actively preparing to launch new advertising campaigns.

Note: WakeApp is an international project and has been on the market for 7 years, it is also a leader in the development and promotion of gaming and non-gaming mobile applications in the e-com, video streaming, food delivery, sport, utilities, and finance verticals. Earlier in 2021, WakeApp was ranked in 5 categories in the 13th AppsFlyer Performance Index XIII. WakeApp has positioned itself amongst major international competitors such as Search Ads, Google Ads, Facebook Ads, TikTok and others, and also became the only agency represented in the ranking.

 

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Gambling in the USA

Emerging Gambling Markets

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There’s no stopping the rapid rise of gambling markets and the unprecedented growth they’re witnessing within their respective sectors. The United States of America has long been burdened by-laws and legislation to prevent its citizens from placing wagers and gambling on casino games – with the exception of Nevada.

However, since 2018 when the U.S. supreme court abolished PASPA (Professional and Amateur Sports Protection Act), a significant number of states have adopted total legality of gambling online and in casinos.

Gambling culture has always existed in the U.S., and the black-market era is eventually becoming a thing of the past. Emerging gambling markets such as online wagering are still illegal in many states. Still, with an undeniably positive outcome on the economy, new regulations are coming to fruition in most regions.

Thanks to federal law, online sports betting has been illegal, and, surprisingly, America took a long time to alter this downfall. The lucrativeness of the gambling markets and potential revenue is what states have missed out on. Nevada, New Jersey and West Virginia have set the precedence, showing incredible revenue figures from markets such as online sports betting.

The state of Arizona is one of the most recent areas to adopt online gambling, and if you’re an Arizona native, you can take advantage of their welcome promo codes right now. Because of bonuses, greater populations, and already booming markets, Arizona, alongside New York, Maryland, North Carolina, and Indiana, are expected to enter the top 10 highest-grossing states inside this sector.

New York, in particular, has been predicted to develop into America’s number one gambling state, as they’ll transition into a complete gambling state in 2022. One factor in New York’s expected success is their bonus offers, which could provide customers with matched deposits as high as $5,000. In addition to the large bonuses, the sheer volume of gamblers in New York should assist their expected market dominance and the state’s willingness to introduce multiple licenses.

With that said, an outsider in America’s sister country, Canada, is likely to become the most significant player in 2022. Both gambling and iGaming markets in Ontario are seeing huge interest from brands and players alike. With a population nearing 16 million, sportsbooks, casino enthusiasts, and 80 something brands are hunting for a license within Ontario.

Fintan Costello, the manager of BonusFinder.com, said:While the larger established U.S. states will continue to play a crucial role in stateside growth in 2022, our index shows that newly regulated markets such as New York and Maryland will outmuscle many others due to their immense player volume potential and highly competitive markets and bonuses which many simply don’t have right now.

While the new U.S. markets will be the benchmark for other emerging and existing states, nothing will compare to Ontario, which will explode when regulated in early 2022.

It’s already a booming market pre-regulation, but we fully expect it to significantly outperform any U.S. state by some distance and for brands to race to the border to secure a significant piece of the action.”

As of now, all U.S. states have the right to legalize gambling and sports betting to any level. Several gaming markets have jumped at the opportunity. These provinces are where you’ll need to be located if you want to participate in locally regulated sports betting, and most of them have/ or are in the process of adopting online gambling. The complete list of states with online gambling include:

  • Nevada
  • New Jersey
  • West Virginia
  • Pennsylvania
  • Rhode Island
  • Iowa
  • New York
  • Indiana
  • Oregon
  • Illinois
  • New Hampshire
  • Michigan
  • Washington D.C
  • Tennessee
  • Virginia
  • South Dakota
  • Connecticut
  • Arizona Wyoming

Of course, over 50% of American states now provide some form of sports wagering – the fastest growing sector within the gambling market. The states above have joined the online betting market or are close to, but we anticipate that by 2024, the majority of states in America will embark on claiming their piece of the pie. The potential profits from this sector cannot be ignored, so it’s no surprise that consideration has flared within so many regions in such little time.

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Gambling in the USA

LPGA and IMG ARENA partner to revolutionise women’s golf content delivery

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Shot-by-shot data and live streaming from every LPGA Tour competition to bolster IMG ARENA’s Golf Event Centre

IMG ARENA, a leading sports betting service and content hub, has secured the official sports betting data and live streaming distribution rights to the Ladies Professional Golf Association (LPGA) Tour, one of the longest-running women’s professional sports associations in the world.

The partnership will mark a step-change in the presentation of data-led content from the LPGA Tour. The global tour comprises more than 30 tournaments each year, with flagship events across North America, Europe, Asia, and Australia, including five major championships.

Available from early 2022, a comprehensive range of real-time, shot-by-shot data and markets will be delivered via IMG ARENA’s pioneering Golf Event Centre, as well as live streaming and interactive course visualisations from the Tour. Initial partners will include bet365, BoyleSports and Tipsport.

Max Wright, SVP Commercial, IMG ARENA, said: “We are delighted to partner with the LPGA and boost the Golf Event Centre with another elite sports competition. Bringing women’s golf to the Event Centre has long been an ambition of IMG ARENA. The LPGA Tour features some of the most talented athletes in the world and weekly tournaments of the finest quality, which will deliver a vast and compelling range of data-led sports betting content for operators and their players.”

Brian Carroll, SVP Global Media Distribution, LPGA, said: “IMG ARENA is the undoubted leader in producing golf sports betting content, through its game-changing Event Centre. With the full LPGA Tour covered, this is a significant commercial partnership that helps grow the game with thrilling content reaching new audiences and driving fan engagement around the world.”

Headquartered in London, IMG ARENA works with more than 470 leading sportsbook brands worldwide to deliver live streaming video and data feeds for more than 45,000 sports events annually, as well as for on-demand virtual sports products including the UFC Event Centre. IMG ARENA’s clients include the ATP, UFC, European Tour, PGA Tour, EuroLeague, MLS and the FA.

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