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A Swell of Support Helps Expand the Online Betting Industry

George Miller

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A Swell of Support Helps Expand the Online Betting Industry
Reading Time: 6 minutes

 

The sports betting market continues to gain popularity among people of all generations, especially as online betting is gradually becoming more mainstream. To illustrate the importance of this segment, data provided by a Zion Market Research report indicates that sports betting holds about 70% of the global gambling revenue, which is more than any other sectors, including those of lotteries, casinos, and poker, among other forms of gambling. As for which sports are the most popular, various games around the world are common among the sport betters, but European football attracts the greatest betting revenue, and is then closely followed by baseball. Of course, it has to be noted that numerous technological developments have helped propel the market to new highs. The stronger presence of online betting has completely transformed the process of sports betting, making it easier, faster and more convenient to place bets. On the other hand, the strict regulations by various governments are still an obstacle for the online market. Nevertheless, according to the report, the global sports betting market was valued at around USD 104.31 Billion in 2017 and is expected to reach approximately USD 155.49 Billion by 2024 while growing at a healthy CAGR of 8.83% between 2018 to 2024. FansUnite Entertainment Inc. (CSE: FANS), GAN Limited (NASDAQ: GAN), Boyd Gaming Corporation (NYSE: BYD), International Game Technology PLC (NYSE: IGT), Scientific Games Corporation (NASDAQ: SGMS)

Despite legal restrictions, regionally and country wise, in 2018 the market had already produced more than USD 48.9 Billion in worldwide revenue and is projected to expand past USD 134.5 Billion by 2027, according to data provided by Transparency Market Research. After the landmark Supreme Court ruling in 2018, in which the court struck down the ban on sports betting, all states got the option to pursue legalization. The state of New Jersey was the first to make sports betting legal. Other states followed, but California remains a legal battle ground for this gambling segment. However, a change might be possible this November. State Senator Bill Dodd (D-Napa) and Assembly Member Adam Gray (D-Merced) have been working on an amendment to the state’s constitution that will go on the ballot in November, if it can get through both houses. “I think the leagues themselves are really the experts when it comes to keeping integrity of the games,” Assembly Member Gray explained in a report by NBC Sports Bay Area. “Obviously, in our proposal we’ve banned any high school sports betting and as we put the finishing details on this over the next few weeks it’s going to be important that those leagues engage with us on those final details to make sure that we have the highest quality product with the highest quality standards. And although they have been a little timid, I know that many out there in the sports world know that the future of the sports economy could be integrally tied to the success of sports wagering, fantasy sports and other activities.

FansUnite Entertainment Inc. (CSE: FANS) and Askott Entertainment Inc. just announced breaking news that two companies, “have entered into a definitive amalgamation agreement (the “Agreement”) to create one of Canada’s leading online gaming companies, focused on sports betting, esports wagering and casino games. Under the terms of the Agreement, FansUnite will acquire all of the outstanding securities of Askott by way of a three-cornered amalgamation (the “Transaction”) pursuant to which Askott and a newly incorporated subsidiary of FansUnite will amalgamate under the Business Corporations Act (British Columbia) and continue as one corporation.

Combined Company Highlights

Expanded Consumer Base. The combined FansUnite and Askott will have four live business-to-consumer (“B2C”) platforms that have generated over CDN$350 million in wagers since inception and will have over 300,000 registered members;
Expanded Business Base. FansUnite and Askott will have four executed business-to-business (“B2B”) contracts, two of which are currently live and generating revenue with leading esports companies;
Expanded Betting Offerings. Two esports themed casino games which will be released on multiple casino games aggregators platforms this year with more games currently in development;
Increased Gaming Licenses: Applications have been completed for gaming licenses for B2C and B2B;
Established History of Operations: Askott has been in business since 2013, working closely with tier 1 partners around the world; and
Highly Accomplished and Experienced Team: The completion of the Transaction will add a team with decades of experience in esports, sports betting, casino, poker, licensing, government relationships and transactions to develop shareholder value.
According to a recent report by Grandview Research1, the global online gambling market size was valued at USD 53.7 billion in 2019 and is expected to grow at a compound annual growth rate (CAGR) of 11.5% from 2020 to 2027.

‘As the online gambling market continues to grow, the amalgamation with Askott is a significant milestone and transforms us into one of Canada’s premier iGaming companies,’ said Darius Eghdami, CEO of FansUnite Entertainment. ‘Combining with Askott provides us with a fully integrated gaming asset that offers multiple B2C platforms for users in a variety of betting offerings, B2B technology that can be licensed to all types of sportsbooks, and a seasoned team of executives that have led and grown multiple organizations on a global scale. This combination creates a leading online igaming company, and positions us strongly for significant growth with new offerings and market opportunities.’

‘We are recognized globally as a leader and pioneer in esports betting technology,’ said Scott Burton, CEO of Askott Entertainment. ‘As an early entrant in the sector we have already had a number of milestones, including, the launch of the first ever daily fantasy site dedicated to esports, the first esports betting site to receive an Isle of Man license gaming license in 2017 and more recently being shortlisted by EGR Magazine for the Esports Betting Supplier of the Year Award. This year, part of our growth strategy was to round out our offering with traditional sports and casinos to make us a complete iGaming solution. Merging with FansUnite accelerates our growth strategy and will bring us the scale and offerings to make our combined group the leading iGaming entity in the Canadian public markets.’…

 

GAN Limited (NASDAQ: GAN) is a business-to-business supplier of internet gambling software-as-a-service solutions to the U.S. land-based casino industry. The Company has developed a proprietary internet gambling enterprise software system, GameSTACK™, which it licenses principally to land-based U.S. casino operators as a turnkey technology solution for regulated real-money internet gambling, encompassing internet gaming, internet sports gaming and virtual Simulated Gaming. Recently GAN had announced that Cordish Gaming Group, the global gaming division of The Cordish Companies, has engaged GAN as their enterprise software Platform provider to power their new “PlayLive!” branded Internet gambling business in the State of Pennsylvania, complementing the development of two new Live!-branded gaming facilities in Philadelphia and Pittsburgh.

Boyd Gaming Corporation (NYSE: BYD) and FanDuel Group recently announced the debut of FanDuel Sportsbooks at four Boyd Gaming properties: Blue Chip Casino Hotel and Spa in Michigan City, Indiana; Diamond Jo Casino in Dubuque, Iowa; Diamond Jo Casino in Northwood, Iowa; and Belterra Casino Resort in Florence, Indiana. “Together, Boyd Gaming and FanDuel Group continue to successfully capitalize on the historic opportunity afforded by the legalization and expansion of sports betting in new states across the country,” said Keith Smith, President and Chief Executive Officer of Boyd Gaming. “The FanDuel Sportsbook is off to a great start in Pennsylvania, contributing to solid growth in visitation and profitability at our Valley Forge Casino Resort near Philadelphia. We are confident our partners at FanDuel will deliver excellent results in Iowa and Indiana as well, further expanding Boyd Gaming’s customer base and enhancing our long-term competitive appeal.”

International Game Technology PLC (NYSE: IGT) announced earlier this month that its PlaySports platform will power retail and mobile sports betting at Wild Card Saloon and Sasquatch Casino in Black Hawk, Colo. Owned and operated by privately held gaming company, Ed & Shirley’s Inc., both casinos will leverage IGT PlaySports kiosks, platform and mobile technologies to give their patrons choice and convenience for how, when and where they place sports bets. “Offering omni-channel sports betting via the IGT PlaySports solution will introduce an exciting new dimension of gaming to Wild Card Saloon and Sasquatch Casino that sports fans throughout Colorado are ready to embrace,” said Ed Smith, Ed & Shirley’s Inc. President.

“We’ve leveraged IGT’s expertise and trusted technology to create a sports betting program that gives players choice and convenience for wagering on their favorite teams.”

Scientific Games Corporation (NASDAQ: SGMS) announced earlier in March that it had partnered with Vaix.ai to offer sports bettors personalized recommendations and tailored betting choices through the OpenMarket™ branch of the OpenSports™ product suite. Vaix.ai will offer an Artificial Intelligence (AI) model through OpenSports that enhances the sports betting experience. By providing sports, league, team, event, and market recommendations to bettors in real-time, the companies aim to further personalize sports betting through Scientific Games’ OpenMarket solution. OpenMarket is the industry’s first one-stop content marketplace, giving Scientific Games’ partners access to top-tier sports betting intelligence, data feeds and tools without the need for complex integrations and financial agreements.

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Multi-brand TV Manufacturer Vestel Brings Twitch to Smart TVs across Europe

George Miller

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Multi-brand TV Manufacturer Vestel Brings Twitch to Smart TVs across Europe
Reading Time: 2 minutes

 

Multi-brand TV manufacturer, Vestel, has announced the launch of a new app collaboration that is set to bring the leading interactive livestreaming service, Twitch to more Smart TVs across Europe. Now available, the app has been rolled out to all Vestel-manufactured Smart TV ranges, including those designed for many top brands, such as Hitachi, JVC, Telefunken and Techwood.

With the app, everyone will be able to browse Twitch channels and watch live streams on any Vestel-manufactured Smart TVs that have been produced from June 2018 onwards. Viewers can look forward to a user-friendly experience, which includes one-click access to the service, thanks to the dedicated Twitch button on the TVs’ remote controls.

The Twitch community will find it easy to navigate the app on their TVs, only having to click on the remote controls’ arrow buttons to find content. Those with Twitch accounts will be able to sign in on the TVs, so that they can keep up with the latest live broadcasts from the streamers they follow.

The Smart TVs themselves support and build on the Twitch viewing experience. With screen sizes of up to 58”, 65” and 75”, they are ideal for bringing all the latest on-screen entertainment to life, including live streams of games, such as League of Legends and Fortnite. Promising a more deeply immersive audio-visual performance, many of the TVs also offer 4K HDR, and additional built-in TV speakers, as well as image processing technologies to refine the picture quality and ensure judder-free action scenes.

“We are extremely proud to be able to launch Twitch on our Smart TVs,” said Barış Altınkaya, Deputy General Manager of Marketing and Product Management, Vestel. “With this addition to our app line-up, we can connect everyone at home to an endless library of live entertainment that covers everything from games, sports, and travel to cooking and talk shows. Whatever their interests, thanks to this app collaboration, we can offer viewers more of the content they love, whilst also maximising their Twitch viewing experience with cutting-edge, big-screen TVs.”

Sajjad Rehman, Director of Business Development at Twitch said, “Twitch is first and foremost a community which comes together to experience live entertainment, based on their passions and fuelled by interactivity. And there is no more important community than a family. Bringing Twitch into the living room through the Vestel TV’s will make it even easier for even more communities to come together for those never to be repeated moments which take on Twitch every second.”

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Adverty outlines a unique opportunity to boost monetisation significantly with seamless in-game advertising on the Unity platform

George Miller

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Adverty outlines a unique opportunity to boost monetisation significantly with seamless in-game advertising on the Unity platform
Reading Time: 2 minutes

Join the leading in-game advertising specialist on 3rd March to find out more about this opportunity and for the chance to win up to $50,000

Adverty, the leading in-game platform for advertisers, agencies and game developers, will outline a unique opportunity to significantly boost monetisation with seamless in-game advertising on the Unity platform at a seminar taking place on 3rd March 1pm UK / 2pm CET.

The upcoming seminar by Adverty will unveil how to integrate its Unity software development kit (SDK) into mobile games and will see the seamless in-game advertising specialist share tips, tricks and best practice with developers.

Adverty is also running a competition to encourage developers to use its SDK – with the prize being a 12-month contract with a whopping $30,000 in guaranteed prize money – with ad revenue on top, and an additional $20,000 in prize money to developers who manage to surprise the jury with their creativity.

Being considered will entail some requirements for developers – such as certain minimum daily active users (DAU) in specific geographies and a 12-month live commitment to its SDK.

The tech seminar is entitled ‘Boost monetisation with in-game brand advertising on the Unity platform’ and, in order to win Adverty’s exciting competition, participants must submit their entries before April 16th.

The winner will be chosen by gaming specialists within Adverty’s supply-side team.

Join Adverty for this fascinating webinar in which we showcase how to incorporate the seamless ad units In-Play™ and In-Menu™ into your game on the Unity platform, and share best practice tips and tricks of the trade as to how and where you can place effective ads and drive revenue.

The webinar will outline how easy it is to integrate Adverty’s offer into games, and enable audiences to test its BrainImpression™ technology, ImpViz™ and SmartBend™ features to maximise viewability and monetisation.

Register for the free seminar here: https://live.remo.co/e/seminar-boost-your-monetisation-/register

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Elk’s X-iter feature goes live exclusively with LeoVegas

George Miller

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Elk's X-iter feature goes live exclusively with LeoVegas
Reading Time: 3 minutes

 

Swedish game developer Elk Studios has launched a brand new slot feature that allows players to enjoy a specific scenario within a game. It’s a completely unique way to play as there are a selection of predefined modes. Bompers will be the first title with the X-iter feature and is exclusively for LeoVegas players initially before a global launch in March. It’s available with no additional integrations or updates to any of the slots that offer this new feature as it comes as part of the platform.

It’s not yet known if the new game will be added to any of their bonuses, but if there are LeoVegas promo codes that include Bompers in the future, it can only be a good thing for new and existing players.

Elk Studios casino product manager, Tiger Holmgren, said: “The evolution of online gaming has made drastic developments during the last couple of years. An evolving and more aware target group demands a deeper, richer, and more engaging gaming experience. Bonus buys have addressed this but only to some extent, with players staking up to 2,000x bet for Super Bonuses. With X-iter we want to provide a full range of game modes to players, so they can pick and choose how they want to play Elk games.”

Johan Ekberg, Group Casino Games Manager at LeoVegas, is excited for players to try the innovative features:

“X-iter is unlike any slot innovation we’ve seen before and goes beyond the traditional bonus buys. We are thrilled to be first in line with offering our players a straight entry to all the exciting game features X-iter holds. We expect this release to be a big one!” he said.

There are modes with X-iter that are tailored to each slot and its game features. Players can choose their favourite scenario frequently while experiencing the core of every game. As stated on Elk’s site, the X-iter modes are game-specific and can be anything from guaranteed base game features, spins with growing win multipliers, or a straight entry to the bonus game. With up to five modes, players can easily pick and choose according to their own liking.

The maximum jackpot is higher than your average slot, with potential wins of between 25x and 300x of a player’s stake. The unique ‘Buy’ feature is sure to prove a popular pick as it allows players to skip past the base game and head straight to the bonus part of the slot.

Players can enjoy numerous game features which can be triggered one after the other. There are no limits. There’s also the chance to get a full gaming experience quicker than usual and waiting times for bonus features can be a lot shorter with X-iter. Depending on a player’s risk and reward preference, there are more options to choose from due to the contrasting options that can be selected.

The different types of modes with X-iter include:

  • Bonus buy
  • Standard 1x bet spin
  • 3 spins with 3 Bompers
  • 5 spins with 5 Bompers
  • 10 spins with 10 Bompers

Q4 in 2020 was another record-breaking milestone for LeoVegas, reporting their strongest fourth quarter ever. It’s results like this that reaffirm just how trustworthy they are as a brand. It’s arguably one of the reasons they were able to secure exclusivity with Elk’s new X-iter feature. LeoVegas will no doubt enjoy their early access to Bompers, and the prediction is that it will be a very popular game once the global rollout is completed in March. Whether you are a LeoVegas customer or hold an account with one of the many other top operators in the UK, consider this exciting new slot and see what X-iter has to offer.

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