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Relax Gaming enters landmark partnership with Svenska Spel

George Miller

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Relax Gaming enters landmark partnership with Svenska Spel
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Relax Gaming, igaming aggregator and supplier of unique content, has landed a major deal to launch its extensive portfolio of casino games with Svenska Spel.

The supplier’s in-house developed content is set to launch on the Swedish state-owned operator’s online casino platform, cementing Relax’s footprint in core Scandavian markets and widening distribution of its best-performing titles such as Snake Arena, Money Train and Hellcatraz.

Svenska Spel will also gain access to Relax’s vast library of aggregated content from its Silver Bullet and Powered By studio partner network, including popular games from names such as Kalamba Games and Fantasma Games.

The partnership with Sweden’s leading lottery, betting and casino operator adds yet another top-tier Scandinavian gaming company to Relax’s client base, joining major brands such as Kindred and Veikkaus.

Daniel Eskola, Relax Gaming CCO, said: “Teaming up with Svenska Spel presents huge opportunity for growth in the Scandinavian region and underlines the appeal of our offering with the industry’s most established operators.

“This partnership is a milestone in Relax’s business journey, and we look forward to collaborating closely with the operator to provide quality content that has proven popularity amongst its vast customers base.”

Niklas Örtbrant, Head of Online Casino at Svenska Spel, said: “Relax Gaming’s reputation for speed, flexibility and business simplicity had attracted us to the supplier some time ago, so we are excited to be gaining access to the diverse range of casino games available through its platform. 

“Both Relax’s proprietary and aggregated portfolios contain must-have online slot titles that we expect will be a big hit with our players and help us meet the growing demand for innovative interactive content.”

This year Relax Gaming is celebrating its 10th anniversary, marking a decade of service to the industry’s leading online casinos. The company supplies its partners with a growing library of over 1000 proprietary and third-party studio games through a quick, simple integration.

Latest News

Meridianbet extends casino offering with Booming Games

George Miller

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Meridianbet extends casino offering with Booming Games
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Booming Games’ full slot portfolio is now available on Meridianbet with more than 60 HTML5 slot games including popular titles like Burning Classics, Howling Wolves, Gold Vein and latest release Jesters Joy.

Booming Games release up to two new games per month. Soon to be released are Freezing Classics, Book of Tombs and Cash Pig. “We are delighted to partner with a leading operator like Meridianbet to further extend the reach of our content in their key markets. We are looking forward to a fruitful partnership” said Frederik Niehusen, Chief Commercial Officer at Booming Games.

Milan Đurmez, Head Of Online Casino at Meridianbet added, ‘’Meridianbet takes great pleasure in enhancing its slots offer with Booming’s quality titles. We expect nothing less than their great popularity across all our markets.’’

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Industry News

GVC Appoints Dr. Mark Griffiths as Special Adviser on Player Protection and Safer Gambling Issues

Niji Narayan

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GVC Appoints Dr. Mark Griffiths as Special Adviser on Player Protection and Safer Gambling Issues
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GVC Holdings has appointed online gambling addiction specialist Dr. Mark Griffiths as a special adviser on player protection and safer gambling issues.

Dr. Mark Griffiths, Distinguished Professor of Behavioural Addiction and Psychology at Nottingham Trent University, will audit GVC’s policies and processes on responsible gaming and suggest improvements. He was a part of the World Health Organisation working party that formally recognised “gaming disorder” as a psychological condition last year.

Last week, GVC’s CEO Shay Segev set out his direction for the Group, focusing on two strategic pillars of sustainability and growth, underpinned by the Group’s industry-leading proprietary technology. This included a commitment, under the new Sustainability Charter, to continue to lead the industry on responsible gambling.

A core part of this is the launch of the Advanced Responsibility & Care (ARC) programme. The ARC programme encompasses scientific analysis of player behaviour to inform the enhancement of player protections. GVC’s data scientists then derive predictive models and analytics to score players for potential indicators of protection. Each player has a dynamic risk rating aligned to their play patterns and other criteria to enable real-time monitoring and analysis tools to enable early interventions to improve player protection.

Professor Griffiths’ work will be instrumental in delivering ARC. He will work with the business to apply findings from the behaviours of over 160 million players on GVC’s global database to help develop stronger rules, measures and interventions. He will also draw on GVC’s existing multi-million-dollar partnership with Harvard Medical School, now two years into a five-year study into addiction.

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Industry News

Synot Games Integrates its Full Suite of Slot Titles with LeoVegas

Niji Narayan

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Synot Games Integrates its Full Suite of Slot Titles with LeoVegas
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Gaming content provider SYNOT Games has integrated its full suite of slot titles with online gambling operator LeoVegas.

Players on LeoVegas brands will now be able to access the complete slot suite of SYNOT Games, which includes its recent releases Rock´N´Roll Rooster and Jack & The Mystery Monsters.

“We are ecstatic to have partnered with LeoVegas, a company with almost a decade of industry experience and an acclaimed product suite enjoyed by players all over the world. We have no doubt that our games will be well received across all their extensive network” Priscilla Gatt, Head of Business Development at SYNOT Games.

“SYNOT Games prides itself on providing high caliber slots, so we are thrilled to have signed with a provider that is everyday gaining more and more reputation with the creation of their top-tier casino games. Introducing SYNOT Games’ fresh portfolio will be a very exciting prospect. We are confident that this partnership will thrive over time,” Johan Ekberg, Casino Operations Manager at LeoVegas.

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