Asia
AESF Partners with Coventry University UK
The Asian Electronic Sports Federation (AESF) has signed an official memorandum which sees them officially collaborating and working together with Coventry University.
Following a meeting with representatives from Coventry University, both parties have agreed to sign a Memorandum of Understanding (MOU). This MOU focuses on four vital aspects, which include a series of planned Webinars, as well as industry research collaboration on topics of interests and Esports governance.
“I would like to celebrate this close relationship we are forming with Coventry University, one of the UK’s most esteemed educational institutions. Not only does it benefit the AESF and our member associations, but it also opens the doors to many more potential partnerships from academia going forward,” Kenneth Fok, president of AESF, said.
“This will not only be beneficial to our athletes but also various stakeholders in this industry. We look forward to supporting our Esports community as well as future talents for their growth and further development in collaboration with Coventry University,” He added.
The AESF and Coventry University will also be looking to create more student experiences, including potential internship programmes and the production of case studies on Esports. The meeting between both parties discussed more opportunities for course development, which includes introductory sessions on Esports and support in the development of course topics for the curriculum.
“Coventry University’s expertise in sports management and business studies will help further support our Member Associations, players, and officials in developing content around the education of Esports. This collaboration not only signifies AESF’s continuous effort in supporting this industry, but it also reflects Coventry University’s dedication and commitment to adapting and keeping up with the times,” Sebastian Lau, Director General of AESF, said.
“We are delighted to have reached this key milestone in developing this crucial partnership for the university. We understand the importance of esports globally and in Asia particularly and are delighted at the opportunity to work with the AESF to support the athletes, players, officials and associations who make up this vibrant community as it continues its rapid growth and innovation,” David Pilsbury, Deputy Vice-Chancellor of Coventry University, said.
“We are proud to lay down the foundation of a long-lasting partnership with the AESF, that offers tremendous opportunities in terms of students’ experience. This agreement will also foster the development of impactful, multi-disciplinary research on this fast-changing and growing sector,” Simon Gérard, Course Director, MSc Sport Management, said.
Asia
Nazara Technologies partners with Government of Telangana to Launch Nazara AI Center of Excellence (CoE)
Nazara Technologies, India’s leading and only listed diversified gaming and esports company, has signed a landmark Memorandum of Understanding (MoU) with the Government of Telangana. Through this strategic partnership Nazara aims to establish a pioneering AI Center of Excellence (AI CoE) focusing on gaming and digital entertainment, positioning Nazara as a leader in AI-driven gaming and digital entertainment space and Telangana as a global hub for AI innovation.
The Nazara AI CoE will drive research, development, and innovation in areas such as gaming, interactive media, gamified learning, and other digital content, leveraging cutting-edge technologies like AI, VR/AR, blockchain, and Web 3.0. By fostering policy development, supporting startups, enhancing skills, and engaging global expertise, the Nazara AI Center of Excellence aims to empower a dynamic and inclusive community
Nitish Mittersain, Jt. MD & CEO, Nazara Technologies, said: “Telangana’s proactive approach in fostering industry growth through public-private partnerships and policy development has created the ideal ecosystem for this initiative. This collaboration will enable Nazara to further our mission of integrating AI and emerging technologies across our diverse portfolio, positioning us as a leader in AI-driven innovations in gaming and digital entertainment.”
Hon’ble Minister for Information Technology and Industries, Mr. D. Sridhar Babu, said: “This partnership with Nazara Technologies, a leader in Indian gaming, marks a significant step in positioning Telangana as a global leader in AI-driven digital innovation. The Nazara AI CoE will empower startups, enhance skills, and attract cutting-edge technology investments, creating a diverse and dynamic ecosystem. By joining forces with Nazara, we are committed to driving economic growth and setting new standards in responsible AI applications in gaming and beyond.”
Asia
PAGCOR brings swift aid to 5,500 families in flood-hit communities
Braving heavy rains and floods, the Philippine Amusement and Gaming Corporation (PAGCOR) provided timely relief goods to several communities affected by the combined effects of Tropical Storm Enteng and the southwest monsoon this week.
Over 5,500 families received food and non-food packs during PAGCOR’s relief operations on September 2 and 3. The food packs contained rice, canned goods and grocery items while the non-food packs included mosquito nets and toiletries.
On Monday, September 2, PAGCOR delivered relief items to the local governments of San Pedro, Laguna and Bacoor, Cavite. Both cities experienced severe flooding due to continuous heavy rains.
The following day, the agency extended assistance to affected residents in San Mateo, Rizal.
PAGCOR Chairman and CEO Alejandro H. Tengco said part of the agency’s nation-building commitment is the provision of timely relief goods to victims of natural disasters.
“The typhoon season is here again. Unfortunately, many families who live in disaster-prone communities are in a very vulnerable situation,” he said.
“Part of our social responsibility commitment is to help ease their plight by providing them with immediate aid like food and other essentials.”
The PAGCOR chief added that the agency’s relief efforts for areas affected by Tropical Storm Enteng will continue as more communities in Luzon and Metro Manila seek out the state gaming firm’s help. #
Asia
Esports World Cup Foundation Signs MoU with China Media Group and VSPO
The Esports World Cup Foundation (EWCF), on August 25, signed a Memorandum of Understanding (MoU) with China Media Group’s National Institute for Esports Development (NIED) and VSPO, the largest esports company in Asia, at the New Global Sport Conference (NGSC24).
The three-way agreement, signed during the New Global Sport Conference at the Four Seasons Hotel in Riyadh, is a significant step forward for the industry and aims to leverage the resource advantages of each organisation. It fosters collaboration within the sports culture industry, with a particular focus on esports and gaming.
The signing ceremony was attended by Mr. Faisal Bin Homran, Chief Product Officer of Esports World Cup Foundation; Mr. Xu Qiang, Director of the Youth Sports Programme Centre of China Media Group and Executive Vice President of NIED; and Dino Ying, Founder, Chairman and CEO of VSPO.
Under the terms of the MoU, all three organisations will collaborate on a wide range of initiatives within China. Key areas of cooperation include esports event broadcasting on CCTV, the application of cutting-edge technologies, market expansion and the promotion of event content.
Faisal Bin Homran said: “I welcome this collaboration between the Esports World Cup Foundation, China Media Group’s National Institute for Esports Development and VSPO. Together, with our combined platforms, expertise and resources, we are confident we can elevate the industry to new heights and continue to engage and inspire fans and audiences throughout China.”
Ying said: “It’s a huge honor to be a strategic partner with the Chinese Media Group and the Esports World Cup Foundation with the establishment of the CMG National Institute for Esports Development, which marks another key sign of Beijing’s support for esports development.”
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