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Online Casino and Sportsbook BETZEST™ goes live with leading Casino provider Microgaming™

George Miller

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Online Casino and Sportsbook BETZEST™ goes live with leading Casino provider Microgaming™
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Online Casino and Sportsbook Betzest™ expand their offering in a new cooperation with award-winning casino provider Microgaming™, which will give their players opportunity to access to Microgaming™ full range games portfolio most popular branded blockbuster slots, including Game of Thrones, Gladiator, Jurassic Park and Thunderstruck, plus a mix of new and classic original titles, such as Immortal Romance, Agent Jane Blonde, and Cool Wolf.

Furthermore, Microgaming’s 7 sub-vendors: Quickspin, Fortune factory Studio, Iron Dog Studio, Rabcat, Big Time Gaming, Lightning Box and Foxium are also live on Betzest platform.

After adding to its portfolio MGA license, many key payment methods and top casino providers Betzest now offers a great selection of casino games to ensure amazing entertainment, user experience and adrenaline to their players. This is another significant step in Betzest™ rapid expansion. The company is looking forward to announcing more partnerships with other leading providers lined up for the beginning of Q3, 2020.

Marius Filip, Founder/CMO at Betzest, said: We are thrilled to conclude another partnership with leading casino provider Microgaming™. This is a marvelous addition to our large clients providers base in our key strategic markets. We trust that their high quality, innovative and entertaining games will play an important part in making Betzest™ this year’s leading casino operator. We are pleased to welcome them to the Betzest family and look forward to working with them closely for many years.
A big thank you to our Betzest team for this great achievement and to Microgaming™ team for their continuous support during the process. We’ve had an extremely fruitful 2020 already, with a remarkable collection of world-class casino providers and payment methods on the way, I’m certain the best is yet to come.

 

About Betzest: 
Betzest is your leading premier Online Sportsbook and Casino operator run by a team of experienced i-gaming experts.
Due to its unique product and marketing proposition, Betzest is rapidly establishing itself as one of the most trustworthy and reliable online gaming company.
At Betzest players can now take advantage of exclusive sports & casino campaigns, free spins giveaways and even surprise gifts offered to VIP players, by using Bitcoin Core (BTC). Betzest has a Top Notch sportsbook powered by BetRadar along with Casino powered by NetEnt and a separate Live casino powered by Evolution Gaming™, E-sports and Virtual sports sections. Alternatively, if sports and casino aren’t your thing you can bet on politics instead.
Choose from more than 15,000 live sports events monthly, Blackjack, Online Slots, Roulette, Video Poker, and get an amazing entertainment under reputable MGA license.
Betzest has gotten a very strong year 2020 and the work that they do was acknowledged by the industry being shortlisted as EGR Marketing & Innovation Awards for 8 categories.

European Gaming News

Major European Gambling Brands Cut Advertising on IPR-infringing Sites

Niji Narayan

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Major European Gambling Brands Cut Advertising on IPR-infringing Sites
Reading Time: 2 minutes

 

A new report by the European Commission has found that an industry-led memorandum of understanding (MoU) on online advertising and intellectual property rights has led to a significant reduction in the unintentional placement of advertising from Europe’s major gambling brands on websites which infringe upon intellectual property rights.

The MoU, published in 2018, was established to limit advertising on websites, such as illegal sports streaming sites, and mobile applications that infringe copyright or disseminate counterfeit goods.

As part of its review of the effectiveness of the MoU, the Commission has presented a new report today which found that the MoU has created more awareness among brands that their advertising may end up on IPR-infringing websites. According to the report, the share of total advertising for European businesses on IPR-infringing websites was reduced by 12% since the introduction of the MoU, while gambling advertising from Europe’s major brands (including all EGBA members) decreased by 20%, from 62% to 50% during the reporting period.

The European Gaming and Betting Association (EGBA) welcomes the report’s conclusions and is pleased with the significant progress made by EGBA members and other major brands in reducing the unintentional placement of their advertising on IPR-infringing advertising channels.

“EGBA welcomes the progress made by EGBA members and other major gambling brands in significantly reducing the unintentional placement of their advertising on IPR-infringing websites and is pleased that major online gambling companies are playing a central role in EU efforts to crack down on IPR infringement. Most reputable companies do not intend to advertise on IPR-infringing websites, but it happens and is difficult to control, and EGBA acknowledges that remedial action is needed to prevent it. That is why we have been actively engaging with the European Commission and other stakeholders to take action and are pleased those efforts are beginning to bear fruit,” Maarten Haijer, Secretary-General of EGBA, said.

“EGBA is committed to promoting responsibility and driving standards in Europe’s online gambling sector and we encourage other companies to join us – and be part of the solution, not the problem – by adhering to responsibility initiatives such as the MoU. This initiative proves that greater cooperation at EU-level can benefit the sector and how it is able to respond to the challenges it faces, including on advertising,” Maarten Haijer added.

 

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Asia

Adverty appoints The Scale Factory to drive commercialization in Asia Pacific

George Miller

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Adverty appoints The Scale Factory to drive commercialization in Asia Pacific
Reading Time: 2 minutes

 

Adverty AB (publ) has appointed Singapore-based The Scale Factory, led by former Omnicom Group and Tapad executives, to drive commercialization in Asia Pacific by bringing Adverty’s seamless in-game advertising solution to brands and media agencies in the region.

Adverty, the leading in-game platform for advertisers, agencies and game developers, today announces a new partnership with Singapore-based The Scale Factory to drive the commercialization and go-to-market strategies for Adverty’s seamless in-game advertising solution in the APAC-region.

The Scale Factory, founded and led by Lars Bjoerge, former APAC EVP for Omnicom Group TBWA and Pierre Martenson, former Head of International Expansion for Tapad, will spearhead Adverty’s footprint in Asia by establishing a growth vision, implementing go-to-market strategies and taking on the commercial leadership by directly bringing Adverty’s seamless in-game advertising solution to brands, media agencies and other stakeholders in the region.

“We absolutely love what Adverty is doing to disrupt in-game advertising. With current in-game ad solutions, we are seeing more and more users reject brands that interrupt, and in some cases even destroy the gaming experience. Adverty has solved this elegantly by enabling brands to be present alongside gamers in this extremely valuable and rapidly growing consumer segment. We are thrilled to start building Adverty’s footprint across APAC”, says Lars Bjoerge, founder and Managing Partner at The Scale Factory.

Adverty’s industry-leading in-game advertising platform was awarded the IAB UK and IAB Sweden Gold Standard certificates in 2018 and 2020 respectively and enables access to all major programmatic buy-side platforms through partnerships with PubMatic, Smaato and BidSwitch. The company recently invented and announced a new in-game brand advertising format called In-Menu™, which enables contextually relevant IAB display banner ads on menu screens in between gameplay, alongside its current In-Play™ format, which allows brands to take over billboards and other virtual outdoor sites within games.

“The future of gaming is mobile, and in APAC the future is now. With an estimated number of gamers exceeding 1.5 billion people, soon crossing $100 billion in revenues, we see APAC as an integral part of our expansion in the coming years. We have had the pleasure of following the team behind The Scale Factory for quite some time and have been deeply impressed by their very hands-on approach. We are confident that we will achieve amazing things together”, explains Niklas Bakos, founder and CEO of Adverty.

The partnership is commencing on October 1st and will be rolled out in the region during Q4.

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EveryMatrix Press Releases

Be the top dog with Wilds of Wall Street II

George Miller

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Be the top dog with Wilds of Wall Street II
Reading Time: < 1 minute

 

Spearhead Studios is thrilled to announce the launch of the video slot Wilds of Wall Street II. The new title is the sequel of the very successful Wild of Wall Street game which was launched earlier this year. Optimised for perfect mobile gameplay, the new slot brings huge potential wins.

Wilds of Wall Street II is a dynamic, new video slot from Spearhead Studios that places players’ in 1980s New York as newbie stock market traders aiming to make it big.

The game’s theme is heavily influenced by classic movies set in that crazy-exciting era that players all know and love. The unique, high-intensity soundtrack builds anticipation of big wins and sets the player in a typical New York atmosphere.

Kevin Corti, Game Development Director at Spearhead Studios, comments: “Wilds of Wall Street was one of our top performers when it was released back in January 2020. Players loved the core expanding reel mechanics and the overall theme, and we felt that a sequel would be a great addition to our growing gaming portfolio.

“In Wilds of Wall Street II, we switched to a ‘ways pays’, rather than pay lines, mechanics as it was a better fit with the core expanding reels gameplay feature. In addition, we wanted to make the free spins features much more accessible, exciting, and volatile, hence we came with the idea of adding more and more wilds to the reels as the free spins progress, leading to an ever-higher potential for big wins.”

The features are designed to perfectly compliment the theme, with any paid base game win triggering free re-spins and expanding reels. Hit a sequence of six wins, and the game will take you into the free spins which are ‘endless’ – terminating only after 3 ‘closing bells’ have been rung.

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