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INTRALOT Signs Contract with Nederlandse Loterij

George Miller

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INTRALOT Signs Contract with Nederlandse Loterij
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INTRALOT Orion, the next-generation sports betting platform, accelerates the retail transformation for Nederlandse Loterij.

INTRALOT announces that its subsidiary in The Netherlands, INTRALOT BENELUX BV, has signed a four-year contract, including an extension option of three years, with Nederlandse Loterij for the provision of its next-generation sports betting platform, INTRALOT Orion, to enable the operations and management of TOTO’s retail sportsbook. TOTO is one of the brands of Nederlandse Loterij and is dedicated to sports betting.

INTRALOT Orion, a shortlisted platform at the industry’s most prestigious awards GGA2020, provides hosting, maintenance, and support services of the sports betting solution, while enhancing the operation with its high-quality Managed Trading Services, land-based sales channel monitoring, and performance assessment.

A seamless digital sports betting experience
“Nederlandse Loterij is the largest provider of games of chance in The Netherlands. One of our fastest growing brands is TOTO, the only legal provider of sports betting in The Netherlands. With INTRALOT Orion we are able to provide a seamless digital sports betting experience in retail, which meets the wishes of our TOTO customers and our retailers,” said Bas van de Bunt, Director Business Transformation and Strategic Projects, Nederlandse Loterij.

Long standing relationship
“This contract extends the successful and nearly 12-year partnership between INTRALOT and the leading operator in Τhe Netherlands,” said INTRALOT Group CEO, Dr. Chris Dimitriadis. “The success of Nederlandse Loterij over the last years has been particularly impressive and we are looking forward to continuing the delivery of our state-of-the-art technology and to contributing to the growth of Nederlandse Loterij and its yearly remittance to Dutch society.”

“We are excited to continue our long-standing relationship with Nederlandse Loterij and celebrate today with our valued customer the successful inauguration and completion of various projects,” said Stergios Binopoulos, CEO of INTRALOT BENELUX BV. “We have worked together to launch many innovative and engaging products over all these years that have enhanced the Nederlandse Loterij offering throughout the Dutch gaming market and increased the support for the good causes. We can proudly continue along this mutually beneficial path.”

About INTRALOT:
INTRALOT, a publicly listed company established in 1992, is a leading gaming solutions supplier and operator active in 44 regulated jurisdictions worldwide. With a global workforce of approximately 3,800 employees in 2019, INTRALOT is committed to redefine innovation and quality of services in the lottery and gaming sector, while supporting operators in raising funds for good causes. Uniquely positioned to deliver state-of-the-art technology across geographies, the company has developed an advanced ecosystem that serves all verticals enabling the digital transformation of gaming operators and offering players an unparalleled gaming experience. INTRALOT has been awarded the prestigious Responsible Gaming Framework certification by the World Lottery Association and is certified under the WLA Security Control Standard. Visit us at www.intralot.com.

Industry News

SkyCity Shuts Down Auckland Casino as New Zealand Re-enters Lockdown

Niji Narayan

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SkyCity Shuts Down Auckland Casino as New Zealand Re-enters Lockdown
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Casino operator SkyCity Entertainment Group has once again closed down its flagship integrated resort SkyCity Auckland, after the New Zealand government revealed four new cases of community transmitted COVID-19 on Tuesday.

The cases have come as a huge shock to the country, which only 24 hours earlier had celebrated 100 days without a single new locally transmitted case of the coronavirus. Auckland has immediately been placed back on Stage 3 restrictions for three days as a precautionary measure, with the rest of New Zealand on Stage 2. Under Stage 3 lockdown, bars and many businesses will be closed, gatherings restricted to 10 people and travel in and out of Auckland mostly prohibited.

SkyCity’s casinos in Hamilton and Queenstown will remain open with social distancing measures in place.

“SkyCity is fully complying with this latest update from the New Zealand government. SkyCity is well prepared to respond quickly to these changes and is in a strong financial position to withstand the financial impacts of these temporary restrictions,” Graeme Stephens, CEO of SkyCity Entertainment, said.

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eSports

Guild Esports appoints MediaCom S&E to support global partnerships strategy

George Miller

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Guild Esports appoints MediaCom S&E to support global partnerships strategy
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Guild Esports (Guild), the global esports business headquartered in London, today announces the appointment of MediaCom Sport & Entertainment (MediaCom S&E) as the Company’s first consultancy delivering Guild’s commercial partnerships strategy.

Guild’s appointment of the esports division of MediaCom, one of the world’s leading media agencies, will support the Company across all aspects of its commercial proposition, development, and global go-to-market strategy for its commercial partners.

Guild Esports, which is co-owned by David Beckham, is bridging the gap between sports and esports with an academy-powered model and a brand that celebrates and harnesses the diverse and tribal loyalty of esports enthusiasts on a global scale. The Company’s ambition is to build a culture of excellence around both its brand and digital presence and to develop a lifestyle cross-over brand suited to the fast-growing esports market. Globally esports is currently valued at US$1.1bn and is projected to grow by 42% to US$1.56bn by 2023.

Guild welcomes MediaCom S&E as an accomplished agency with a proven track record and a wealth of partnerships and esports expertise that will enhance and strengthen the appeal of Guild’s expanding business. Guild’s appointment of MediaCom S&E dovetails with the agency’s recent expansion of its gaming business following recent work with Tencent, one of the world’s largest investors into esports broadcasting and publishing, alongside Cartier, Piaget and Richemont.

Carleton Curtis, executive chairman at Guild, commented: “We are excited to be working with MediaCom to spearhead Guild’s partnerships strategy. Their wealth of experience within the tech sector and their understanding of our core channels makes them a perfect fit in supporting the growth and establishment of Guild as one of the leading players within esports.”

Michelle Tierney, Director of Commercial Partnerships at Guild, said: “We are at a pivotal moment with Guild poised for accelerated growth. This is an exciting time to welcome MediaCom S&E who can build on the momentum of our launch, foster partnerships and bring Guild to new audiences across the globe.”

Misha Sher, global VP of MediaCom S&E, said: “We are delighted to be partnering with Guild at the beginning of their exciting journey. The popularity and appeal of esports as a cultural phenomenon continues to grow and Guild are perfectly positioned to capitalize on the momentum. Operating at the intersection of media, technology and culture, we know what’s required to attract commercial partners in a new, digitally led world. We thank Guild for their trust and look forward to helping them build one of the industry’s leading organisations.”

Guild’s inaugural teams for EA FIFA Esports and Rocket League debuted earlier this year and the Company will continue to scale into various esports disciplines over the course of the 2020/21 season. Guild’s professional athletes can also expect to compete in the popular title Fortnite.

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Gambling in the USA

Evolution Selected for PointsBet US Live Casino Rollout

George Miller

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Evolution Selected for PointsBet US Live Casino Rollout
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Evolution Gaming, leading provider of Live Casino solutions, announced today that it has been selected by PointsBet, a premier global sportsbook operator, for its rollout of Live Casino services in the US online gambling market.

Originally founded in Australia, PointsBet is currently operational in New Jersey, Indiana, and Iowa, offering both online and land-based sports betting. PointsBet entered the US market in July 2018 when it gained a commercial licence to operate as an online corporate bookmaker in New Jersey and commenced taking bets in the Garden State in January 2019. Since then, PointsBet has built a national footprint by entering into a number of other agreements to expand US operations into other states, subject to the passing of enabling legislation.

Evolution opened its first US Live Casino studio in Atlantic City, New Jersey, in August 2018. A second Evolution studio is currently under construction in Pennsylvania with go-live scheduled for H2 2020, as well as a third in Michigan, scheduled for go-live in 2021.

Commenting on the partnership, Seth Young, Chief Innovation Officer at PointsBet, stated: “We are thrilled to partner with Evolution Gaming to launch Live Casino technology in US jurisdictions, where we plan to offer our proprietary online casino platform. The addition of Evolution Live Casino extends the appeal of PointsBet’s premium product in the rapidly growing US market.”

Sebastian Johannisson, Chief Commercial Officer at Evolution Gaming, added: “Evolution’s Live Casino portfolio offers PointsBet a rich mix of world-leading online Live Casino games including classic table games, online Poker variants that are big favourites with US players, and our new generation of award-winning, record-breaking game show games. In addition, PointsBet will have the option of exclusively branded dedicated tables and environments, should they require these.”

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