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Gauselmann UK start political engagement campaign

George Miller

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Gauselmann UK start political engagement campaign
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Gauselmann UK opened its ‘Constituency Campaign’ when members of the senior team hosted Mark Pawsey, the Conservative MP for Rugby, at the Warwickshire town’s Merkur Cashino Adult Gaming Centre on Friday 24 July.

Mr Pawsey, who was hosted by Praesepe Chief Operating Officer, Mark Schertle, Gauselmann UK’s newly appointed Director of Public and Political Relations, Tony Boulton and Head of Compliance, Amanda Kiernan, commented: “It was great to visit the Merkur Cashino in Rugby, meet the team and to see the measures that they’ve put in place to make the AGC a Covid-secure environment for visitors.

“Now more than ever, it’s absolutely vital to support local businesses on our high streets as we look to rebuild and recover after lockdown. The months ahead will be challenging for businesses and retailers, but the government is committed to ensuring they have the support they need, and it was important for me to get honest feedback from Tony, Mark and the team. I look forward to visiting again soon to see how things are progressing.”

Reflecting on the visit and the overall objectives, Tony Boulton said: “When we announced our political campaign we were very clear that our strategy moving forward is to get to know as many of the MPs representing constituencies in which Gauselmann UK has venues and employs local people.

“Mr Pawsey was very keen to meet staff and find out how we were coping with social distancing, track and trace undertakings and the hygiene protocols – all of which he was able to witness in operation. I think he was suitably impressed by the environment, which has a typical Cashino high street footprint of 60 machines, by the professionalism of the customer-facing staff and by the contributions the Group makes to the national economy as well as numerous local economies.

“From our perspective, it’s absolutely vital that MPs understand exactly what the AGC sector is all about. A lack of understanding has often been the root cause of many of the policy/political miss-steps that have held back the industry, something which we simply cannot afford as we approach the review of the Gambling Act.”

“Hosting MPs in what is our place of work and explaining how we live social responsibility, demonstrating why the 80/20 rule is damaging business and how not being able to offer a range of payment methods restricts consumer choice, has to be far more effective than writing a letter or sending an email. Instead, our focus is on building relationships and creating a dialogue with our constituency MPs.”

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Meridianbet extends casino offering with Booming Games

George Miller

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Meridianbet extends casino offering with Booming Games
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Booming Games’ full slot portfolio is now available on Meridianbet with more than 60 HTML5 slot games including popular titles like Burning Classics, Howling Wolves, Gold Vein and latest release Jesters Joy.

Booming Games release up to two new games per month. Soon to be released are Freezing Classics, Book of Tombs and Cash Pig. “We are delighted to partner with a leading operator like Meridianbet to further extend the reach of our content in their key markets. We are looking forward to a fruitful partnership” said Frederik Niehusen, Chief Commercial Officer at Booming Games.

Milan Đurmez, Head Of Online Casino at Meridianbet added, ‘’Meridianbet takes great pleasure in enhancing its slots offer with Booming’s quality titles. We expect nothing less than their great popularity across all our markets.’’

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GVC Appoints Dr. Mark Griffiths as Special Adviser on Player Protection and Safer Gambling Issues

Niji Narayan

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GVC Appoints Dr. Mark Griffiths as Special Adviser on Player Protection and Safer Gambling Issues
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GVC Holdings has appointed online gambling addiction specialist Dr. Mark Griffiths as a special adviser on player protection and safer gambling issues.

Dr. Mark Griffiths, Distinguished Professor of Behavioural Addiction and Psychology at Nottingham Trent University, will audit GVC’s policies and processes on responsible gaming and suggest improvements. He was a part of the World Health Organisation working party that formally recognised “gaming disorder” as a psychological condition last year.

Last week, GVC’s CEO Shay Segev set out his direction for the Group, focusing on two strategic pillars of sustainability and growth, underpinned by the Group’s industry-leading proprietary technology. This included a commitment, under the new Sustainability Charter, to continue to lead the industry on responsible gambling.

A core part of this is the launch of the Advanced Responsibility & Care (ARC) programme. The ARC programme encompasses scientific analysis of player behaviour to inform the enhancement of player protections. GVC’s data scientists then derive predictive models and analytics to score players for potential indicators of protection. Each player has a dynamic risk rating aligned to their play patterns and other criteria to enable real-time monitoring and analysis tools to enable early interventions to improve player protection.

Professor Griffiths’ work will be instrumental in delivering ARC. He will work with the business to apply findings from the behaviours of over 160 million players on GVC’s global database to help develop stronger rules, measures and interventions. He will also draw on GVC’s existing multi-million-dollar partnership with Harvard Medical School, now two years into a five-year study into addiction.

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Industry News

Synot Games Integrates its Full Suite of Slot Titles with LeoVegas

Niji Narayan

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Synot Games Integrates its Full Suite of Slot Titles with LeoVegas
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Gaming content provider SYNOT Games has integrated its full suite of slot titles with online gambling operator LeoVegas.

Players on LeoVegas brands will now be able to access the complete slot suite of SYNOT Games, which includes its recent releases Rock´N´Roll Rooster and Jack & The Mystery Monsters.

“We are ecstatic to have partnered with LeoVegas, a company with almost a decade of industry experience and an acclaimed product suite enjoyed by players all over the world. We have no doubt that our games will be well received across all their extensive network” Priscilla Gatt, Head of Business Development at SYNOT Games.

“SYNOT Games prides itself on providing high caliber slots, so we are thrilled to have signed with a provider that is everyday gaining more and more reputation with the creation of their top-tier casino games. Introducing SYNOT Games’ fresh portfolio will be a very exciting prospect. We are confident that this partnership will thrive over time,” Johan Ekberg, Casino Operations Manager at LeoVegas.

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