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Gauselmann UK unveil 360 – the biggest social responsibility undertaking in UK low-stake gambling

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Gauselmann UK unveil 360 - the biggest social responsibility undertaking in UK low-stake gambling
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Gauselmann UK is setting new standards of player protection with the launch of 360 – a programme which cements the company’s continuous commitment to social responsibility.

360 has been developed following close consultation with the Global Gambling Guidance Group (G4) whose accreditation programme helps organisations to establish a responsible gambling culture and implement initiatives that minimise the harms caused by problem gambling. G4’s wide-ranging audit, which included a cultural assessment based on interviews conducted among staff working at all levels of the organisation, was documented in a dedicated Gauselmann UK specific Action Work Programme.

Committed to making the G4 audit into more than simply a box ticking exercise, Gauselmann UK is establishing the infrastructure required to ensure social responsibility is always front and centre stage of the business, led by an Advisory Board of senior executives and external specialists.

The six-person Advisory Board will set key objectives and kpi’s, establish a method of measuring success, bring new ideas to the table and explore best practice which will include drawing on the experience of other jurisdictions and across other industries.

One of the most tangible features of 360 and one which will drive its objectives throughout the business is the appointment of a Customer Experience Manager, a new dedicated, single role post that will report directly to the CEO.

“The aim in everything that we do – whether that’s games design, customer service, or the experience of visiting one of our 160 Merkur Cashino AGCs – is to be the very best in the business and that also extends to delivering the most effective social responsibility undertakings” stated Sascha Blodau, General Manager Gauselmann (UK). “When it comes to protecting the vulnerable and the very small percentage of players who may experience problems from low stake gambling entertainment, you can never do enough, it’s a journey without there actually being a final destination.”

Outlining his aspirations for the programme moving forward, Sascha Blodau confirmed: “We have explained 360 and shared our objectives with bacta, with the Gambling Business Group, the Gambling Commission, with GamCare and with YGAM, all of whom have been very supportive and encouraging of what we are setting out to achieve. We want to ensure that we are establishing the very highest standards in order to deliver a safe gambling entertainment experience for all of our customers in particular those that may require additional levels of support.

“I believe that in 360 we have created the most comprehensive safer gambling programme in the UK to complement what is the UK industry’s most professional and dedicated consumer-facing team.”

Balkans

Making a Bang in Bulgaria! Hacksaw Gaming goes live with Alphawin

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Making a Bang in Bulgaria! Hacksaw Gaming goes live with Alphawin
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Hacksaw Gaming and the swiftly up and coming Alphawin solidify their new partnership with the launch of 12 of Hacksaw’s top picks on their site.

As of the 10th of April, Alphawin’s players will be able to enjoy the likes of Chaos Crew, Wanted Dead or a Wild, RIP City and many others. Set to be a hit amongst Alphawin users in Bulgaria, we are anticipating the launch of even more of our fan favourite games in the near future. In a market that has been dominated by local well-known brands for a while, we look forward to seeing how Hacksaw games make waves with Alphawin’s players.

Founded in 2007, Alphabet Gaming now has a sizable network of over 10 land-based casinos and has easily been named one of the region’s industry leaders with its growth. Moving and adapting with the evolution of online gaming, they established Alphawin in 2021. They currently boast one of the largest online casino portfolios in the region, featuring 27 slots and 6 live casino providers. With hopes to add more before the close of 2024, the future is looking like a bright one for Alphawin.

“We are very excited to start our partnership with Hacksaw Gaming.” Alphawin’s spokesperson stated that “the company offers an innovative and unique take on the concept of casino gaming and is an excellent fit for us!”

Set for star positioning, Hacksaw Gaming’s games will see the spotlight in the initial launch with banners, targeted ads and top lobby positions. CEO Marcus Cordes shares Alphawin’s positive outlook on the partnership – “Another strong collaboration under our belts! We’re absolutely sure that the avid Alphawin players will enjoy our artistic visuals and enticing bonus features of our most loved games. With of course plans to expand the Hacksaw portfolio in the future”

As both parties broaden their horizons and look onwards, what do we foresee? Well, we see Hacksaw Gaming and Alphawin, a truly prime pairing.

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Compliance Updates

IOC and UEFA host joint betting integrity workshop

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© IOC/Greg Martin
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Sports betting entities and international federations joined UEFA and the International Olympic Committee (IOC) on 11 April for a full-day workshop focused on how sport and the sports betting industry can work together to fight match-fixing. Co-organised by the IOC and UEFA, and held at Olympic House in Lausanne, the workshop explored opportunities for cross-sector collaboration with a focus on integrity exchange in support of the upcoming Olympic Games Paris 2024 and the UEFA Euro 2024.

The workshop kicked off with presentations by the Olympic Movement Unit on the Prevention of the Manipulation of Competitions (OM Unit PMC) and UEFA’s Anti-Match-Fixing Unit, exploring each team’s strategy for combatting match-fixing, engaging with the sports betting industry, and detecting and investigating potentially fraudulent betting activity.

UEFA promotes integrity through dedicated education, prevention, and awareness raising programmes and by detecting, investigating, and sanctioning match-fixing. Collaboration with stakeholders within football, particularly the network of integrity officers who work for UEFA’s 55 member associations, as well as the wider sports community is vital to this work.

UEFA upholds the integrity of all UEFA competitions via tailored, competition-specific integrity measures. Building on the integrity success of previous UEFA competitions, UEFA’s approach for EURO 2024 will feature close collaboration with host and participating nation stakeholders, public authorities, and sports betting entities as well as real-time betting market monitoring. Our secure UEFA integrity website will allow players, referees, officials, and members of the public to report suspected cases of match-fixing confidentially and anonymously. During the workshop, UEFA shared its competition risk assessment and mitigation strategy and explained the escalation, triage, and assessment approach for any potential integrity concerns.

“Sport alone cannot eradicate match-fixing. We must work together – raising awareness, sharing information, ensuring robust prevention and detection systems are in place – to protect sport and athletes. During the UEFA EURO 2024, our Germany-based staff (supported by the entire Anti-Match-Fixing Unit based in Nyon) will work hand-in-hand with betting integrity entities, betting operators and regulators, public authorities, and the national associations.” Vincent Ven, Head of Anti-Match-Fixing at UEFA

“The main objective is to ensure robust 24/7 monitoring of the competition in compliment to our dedicated prevention and education programme for all participating athletes and officials. UEFA’s multi-stakeholder Anti-Match-Fixing Assessment Group will manage pre and in-competition monitoring, ensuring that UEFA can immediately review and address any potential integrity threats to the tournament.”, Ven added.

“Collaboration is essential. During the upcoming Olympic Games in Paris, we will work together with a series of betting operators, associations and major betting regulatory authorities to exchange relevant information about irregular betting patterns or suspicious betting activities detected that might imply competition manipulation.” Friedrich Martens, Head of the OM Unit PMC

Panel discussions with several sport governing bodies and betting integrity entities provided insight into best practices, trends, and success stories from each sector’s perspective, whilst two betting operators took the floor to share examples of recent fruitful cooperation with UEFA and the IOC on prevention and investigations.

The afternoon featured frank discussion regarding how to enhance cooperation between sport and sports betting entities, recent trends in sports betting and their potential impact on sport integrity, and how to improve information sharing in support of match-fixing detection and investigation.

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Gaming

Sortium Revolutionizing Video Game Development with Groundbreaking AI Tools Launch and $4 Million+ Funding Round

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In a significant leap forward for the gaming and entertainment sectors, Sortium, a leader in the wave of generative AI within gaming, has launched innovative AI tools for artists and game developers, marking a new era of creativity and efficiency. These tools, leveraging the Polkadot infrastructure, are set to transform the gaming industry by enhancing the creative process, streamlining production workflows, and producing high-quality user-generated content.

This transformative step is supported by a successful funding round Sortium just closed, surpassing $4 million. The round was led by industry stalwarts such as Signum Growth, with significant contributions from a diverse array of investors, including Cathie Wood’s ARK Investment Management LLC, IDG Blockchain, IVC Fund, Polygon, and 1881 S Group AG. This wide-ranging support underscores the industry’s confidence in Sortium’s potential to revolutionize 3D video game design and entertainment production.

Sortium’s AI tools integrate seamlessly into existing game production ecosystems, automating challenging content creation tasks. This innovation enables studios to significantly speed up production times and reduce costs, allowing them to focus more on innovation and design while empowering users across any system to design their own characters, thereby opening new creative freedoms and revenue streams for developers and individual creators alike. Sortium’s team, with deep expertise in game development, AI, and IP rights management, ensures the smooth adoption of this technology.

According to Angela Dalton, CEO & Founder of Signum Growth, “The Sortium team’s technical capabilities are impressive. Perhaps even more importantly, they possess deep expertise, relationships and understanding across the traditional gaming industry. Generative AI is in its broader market experimentation phase, leading many to ignore IP rights in the spirit of progress and innovation. Sortium’s believes that IP rights will ultimately matter – baking them into the technology at the outset, and respecting artists’ work, are core tenets of the company that we fully support.”

Building on this foundation of technical excellence and ethical commitment, Sortium’s innovations also translate into tangible benefits for the gaming community.

“Sortium is leading the frontier of AI in gaming and creative applications. Sortium gives creatives unparalleled freedom in leading gaming environments like Unreal,” said Lex Avellino, Founder & CCO at Passage, one of Sortium’s partners. “The team is breaking technical barriers, and it adds a huge value for our consumer audiences who want to take advantage of the latest virtual tech but need to act with speed and simplicity.”

Sortium is actively forming partnerships with major intellectual properties and leading gaming platforms. A recent major collaboration with Bit Brawl, a game utilizing Sortium technology to deliver live content to over 5,000 users, showcases the versatile application of Sortium’s tools across various gaming environments. Its technology’s wide compatibility with leading development platforms ensures extensive adoption potential and effortless integration into professional industry practices. Sortium’s enterprise solutions, such as the LiveOps API, aim to enhance gaming experiences and enable continuous creativity through endless, tailored content generation.

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