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Spiffbet Set to Acquire Goliath Casino



Spiffbet Set to Acquire Goliath Casino
Reading Time: 2 minutes


Spiffbet is set to acquire the parent company of Goliath Casino, a Swedish online casino operator that mainly targets higher spending players.

In a deal that still has to be approved, Spiffbet will offer Goliath shareholders new shares in Spiffbet. Up to 6,632,331 Spiffbet shares will be issued at SEK0.401 each, which will represent 3.8% of all Spiffbet shares and correspond to a value of around SEK2.6 million (€252,518).

Spiffbet plans to offer a further private placement worth SEK856,073 to selected investors, including some Goliath shareholders, to partially finance the acquisition of Goliath as a wholly-owned subsidiary.

Goliath’s director board has recommended the deal, but it will need approval from 90% of Goliath’s shareholders. So far, 84.2% of shareholders have indicated their support.

Spiffbet, which completed a merger with Metal Casino earlier in the year, has said it expects Goliath to make a contribution to profit for the second half of the year.

“The acquisition of Goliath strengthens our position in the online casino and is an important part of our acquisition plan. Through Goliath, Spiffbet gets access to a new brand that is internationally viable and that we can develop and expand into new markets,” Henrik Svensson, Chief Executive of Spiffbet, said.

“Furthermore, the coordination benefits with Metal Casino are clear. Goliath fits in well with our business and complements our market presence with a different profile and partly other markets,” Henrik Svensson added.

“Through the acquisition, Goliath gets a fresh start and can, through Spiffbet, continue to develop and be part of a larger group of companies where other brands are included. Spiffbet has strong support from its owners to be the locomotive in the consolidation that is taking place in the gaming industry and I look forward to being a part of this journey,” Claes Wenthzel, Chairman of Goliath, said.

Industry News

How the Introduction, Implementation, and Design of iGaming Bonus Systems Improves Player Engagement



How the Introduction, Implementation, and Design of iGaming Bonus Systems Improves Player Engagement
Reading Time: 4 minutes


Creating a dynamic bonus system fosters player loyalty, drives engagement, and maximizes profitability in the competitive landscape. Itai Zak, Executive Director at Digicode`s iGaming division, claims that a personalized approach to bonus offerings, tailored to individual player preferences and behavior, is essential for enhancing involvement and satisfaction. The establishment of social interaction within iGaming platforms is crucial for attracting and retaining players over the long term.

Why is player engagement a cornerstone of success for iGaming platforffms?

iGaming has grown into a digital leader due to AI technology, and human interaction. It’s no secret that the iGaming area is very competitive, so attracting players to your product is no easy task. Building a swell game is only half the way. The success of a brand depends on the gaming community. Of course, players need to be satisfied and given a unique experience to spread the word about your product and thus attract an even larger audience.

For iGaming companies, ignoring the player experience can have disastrous results. Bad experiences and disrupted gaming can lead to high churn rates and reputational harm. Player engagement in iGaming depends on key factors: game variety and high quality, user experience design, bonuses, security, multiple payment options, responsive customer support, personalization, community and social features, transparency and fairness, and innovation.

Personalized incentives that drive participation

In the iGaming sector, creating the ideal bonus structure requires a thorough strategy that takes into account several important factors. The system must be flexible to support innovation and the smooth addition of new bonus methods when market conditions change. Improving player engagement and happiness requires customized incentive giving that is based on each player’s interests and behavior. VIP players should receive unique treatment to recognize their devotion and valuable position. They should also receive particular attention and rewards.

By evaluating enormous volumes of player data to identify trends and preferences, artificial intelligence (AI) technology plays a critical role in providing personalized services. Operators may enhance bonus schemes, improve targeting, and create customized promos that appeal to individual player segments by utilizing AI-driven data.

In a study conducted in early 2024, 31% of global game developers who responded said their departments or studios were already utilizing generative AI techniques. All in all, almost 50% of developers said their company was already using AI tools.


These components allow iGaming operators to design a dynamic, customized bonus program that increases player engagement, loyalty, and profitability in a cutthroat market.

Facilitating social interaction to amplify enjoyment

The establishment of social interaction within iGaming platforms increases the interest and satisfaction of players. This can be achieved by using several strategies:

  • Incorporation of social features. Social features like chat, leaderboards, and multiplayer capabilities boost player interaction and foster a feeling of belonging.
  • Engagement through tournaments and events. To promote friendly rivalry and social contact among players, schedule frequent tournaments, competitions, and special events on your iGaming platform.
  • Community building. Establish community hubs, social media groups, or forums specifically for gamers to interact, exchange experiences, and connect outside of gameplay.
  • Feedback and communication channels. Provide avenues for player feedback and communication, such as suggestion boxes, surveys, or special support channels. Encourage a sense of ownership and participation within the player community by attentively listening to their comments and acting upon them quickly.

Through the use of these effective methods, operators of iGaming platforms can create lively social interactions within their platforms, providing gamers with the pleasure of shared gameplay.

Structuring a perfect bonus system: how to measure your success?

To maintain efficacy and player appeal, carefully weighing several important factors is necessary while designing the ideal bonus system.

  • Range of bonuses. Provide a wide variety of perks, such as cashback incentives, loyalty awards, deposit bonuses, welcome bonuses, and free spins.
  • Equitable conditions of sale. Make sure that the terms and conditions that govern the use of bonuses are clear and equitable, particularly those about wagering requirements, maximum bet limits, and withdrawal restrictions.
  • Dynamic and flexible system. Create a system that is flexible enough to adjust to shifting player preferences, legal requirements, and market situations.
  • Gamification features. To make bonus activities more engaging and entertaining for users, include gamification features like achievements, tournaments, and progress indicators.
  • Real-time tracking and reporting. The bonus system may be continuously optimized thanks to the user’s data-driven insights.

As for evaluating the effectiveness of a bonus system in iGaming that requires tracking various metrics.

  • Player retention rate, which gauges engagement after bonus redemption.
  • Conversion rate, which shows how well the system converts bonus recipients into active players.
  • Player lifetime value, which shows how the system affects long-term revenue generation.
  • Insights into the system’s appeal, retention effectiveness, and player happiness can also be gained by keeping an eye on the bonus redemption rate, churn rate, and player feedback.
  • The financial impact of the bonus system can also be ascertained by computing the return on investment.

iGaming needs to prioritize player preferences. To keep ahead of the competition, the sector must also improve the player experience and welcome innovation. The adoption of these trends needs to be a prime concern for game operators. As a result, they will be positioned to lead the sector and spur further expansion. Payments are just as significant in the world of iGaming as licenses. They are essential to winning and retaining bettors’ trust.

Fosters long-term player loyalty

To sum up, long-term player loyalty is promoted by several factors: caring about players, providing them with a quality, safe product, taking into account their complaints and wishes, implementing the latest technologies to make the game more interesting, and creating a perfect bonus system.



About Digicode

The global IT service company is represented around the world — in the UK, the USA, EU countries, and Ukraine. The company provides high-quality solutions in software development, cloud, AI, big data, and automation, suggesting complex services in technology consultancy, R&D, design, and development in various industries. Digicode is trusted by leading companies from the real estate, fintech, healthcare, education, travel, high-tech, food services, oil and gas industries. Among customers, there are such brands as Microsoft, Blablacar, Cisco, Bosch, The Economist and others from Fortune 100 companies. As a reliable software development partner, Digicode is already trusted by clients from 25+ countries in different regions.

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Industry News

Press Statement from Hard Rock International Related to Star Entertainment Announcement



Reading Time: < 1 minute


Hard Rock International has released the following statement denying the report from Star Entertainment Group regarding potential transactions between the companies.

“Hard Rock International would like to address recent reports regarding a proposed purchase of the Star Entertainment Group Limited (Star) in Australia. We want to make it clear that Hard Rock International is not involved in, nor has it authorized, any discussions, activities or negotiations on its behalf in connection with a proposed bid for Star. Hard Rock International has similarly not authorized the use of the Hard Rock brand in connection with any proposed bid for Star by any third party.

“Our brand is built on a legacy of integrity, excellence, and a commitment to our guests, partners, and team members worldwide. Any misuse of the Hard Rock name in unauthorized business dealings is taken very seriously. We are currently investigating this matter and will pursue all necessary legal actions to protect our brand and reputation.

“We urge stakeholders and the public to rely only on official communications from Hard Rock International for accurate information regarding our business activities and partnerships.”

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Industry News

Entain: Capital Allocation Committee Update



Reading Time: 2 minutes


Entain, the global sports betting and gaming group, announced the conclusion of a strategic review by the Board’s Capital Allocation Committee (CapCo) of Entain’s portfolio of markets, brands and verticals, which commenced in January 2024.

With the objective of maximising shareholder value and reflecting the operational progress of the business, the conclusions of the review are:

  • Entain has the appropriate portfolio of diversified strategic assets, brands, capabilities and geographic footprint to ensure it is well positioned to deliver high quality long term growth.
  • There remains significant upside by focusing on delivery of the Group’s strategy of returning to organic revenue growth, expanding margins and winning in the US.
  • Entain’s balance sheet and leverage position is robust and has been strengthened by the recent extension of Entain’s RCF and term loan repricing and add-ons.
  • Crystalbet, the leading gaming brand in Georgia, is non-core to the Group. As such, strategic alternatives for this business will be considered, including interest already received from potential acquirers.

As part of this review, the CapCo considered developments in Entain’s key markets and the operational progress made towards its strategic objectives including:

  • Brazil returning to strong double-digit revenue growth during Q2, with actions taken to improve customer acquisition and retention accelerating the performance.
  • The levelling of the regulatory playing field in the UK with the new voluntary industry code on customer safer gambling checks and implementation of industry wide slots limits from September, together with improving customer offer, support expectation of returning to growth later this year.
  • Delivery of the product roadmap for BetMGM is progressing well, including recently launched MLB and NBA sports betting markets supported by Angstrom’s unique capabilities, particularly in parlay products.
  • On 16 May 2024, the Nevada Gaming Commission unanimously approved the applications of Entain and certain of its subsidiaries without limitation.
  • Entain CEE is performing well and the outlook for online casino liberalisation in Poland is increasingly encouraging.
  • Project Romer is on track to deliver targeted cost savings through simplifying Entain’s operations and improving efficiency.

Following the review, the CapCo will continue to regularly review strategic progress and consider options to maximise shareholder value, including ongoing oversight of all significant aspects of capital commitments.

Barry Gibson, Chairman of Entain, said: “I am delighted that the Capital Allocation Committee has concluded its strategic review of our portfolio. Whilst we still have more work to do to improve our operational performance, the Board is pleased with the progress Entain is making so far in 2024 in line with our strategy. The Group has the core strengths, brands and products to be competitive across its markets and continues to be a global leader in betting and gaming. The Board looks forward to updating the market further on its progress at the interim results in August.”

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