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ESL and DreamHack Enter Three-Year Media Rights Deal With Omelete and Globo

George Miller

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ESL and DreamHack Enter Three-Year Media Rights Deal With Omelete and Globo
Reading Time: 3 minutes

 

ESL, the world’s largest esports company, and DreamHack, the premier gaming lifestyle festival, announced a three-year media deal with Brazil’s top media outlets Globo and Omelete. In cooperation with professional Brazilian streamer Gaules, who recently joined Omelete, the partnership aims to bring  Counter-Strike: Global Offensive (CS:GO) in Portuguese to the passionate Brazilian CS:GO community. As part of the deal, all tournaments within ESL Pro Tour for CS:GO, including the ESL Pro League, ESL One, Intel® Extreme Masters, DreamHack Masters & DreamHack Open, will be broadcast in Portuguese language via respective distribution channels of Globo and Omelete.

Beginning in Q1 of 2020 and over the course of the next three years, all ESL Pro Tour tournaments for CS:GO will be brought to the Brazilian community via linear and digital channels of Globo and Omelete. The top ESL and DreamHack CS:GO tournaments will be broadcast in Portuguese by SporTV3, Globo’s principal multi-sport channel on Brazilian linear television, whereas Omelete acquired the rights to distribute all matches online. Contracted by Omelete, Gaules will serve the audience digitally by promoting and broadcasting the competitions, including all qualifiers through live streaming via his Twitch channel as well as through Gaules TV, a show that will feature Brazilian CS:GO talent.

“We are delighted to work together in Brazil with Globo, a leading mass media company, and Omelete, a representative entertainment company. By partnering up with both companies, the Brazilian fans can now enjoy a premium viewing experience via various channels,” said Frank Uddo, Senior Vice President Global Media at ESL. “With Globo serving the linear TV audience and Omelete delivering our content to digital platforms supported by the top local streamer, the partnership allows more fans than ever in Brazil to enjoy professional esports however they choose.”

“All of us at DreamHack are pleased to bring our great content to South America through this new partnership with Globo and Omelete,” said DreamHack Co-CEO Roger Lodewick. “With their impressive reach, we will now be able to connect with even more esports enthusiasts in South America. Gaming brings communities together — and there couldn’t be a better time to bring fans the excitement of esports.”

As part of the partnership, Globo and Omelete as main media partners of ESL and DreamHack  in Brazil, further acquired the rights to execute additional marketing initiatives via social media as well as the right to organize fan fests in order to provide local fans with the opportunity to watch selected tournaments remotely collectively.

“One of Brazil’s biggest entertainment companies, Omelete, which was born on the internet and now enables amazing experiences for millions of people, has now striken a partnership with one of the world’s greatest media outlets, Globo, and a world-class streamer, Gaules, in order to establish what has currently been considered one of the world’s boldest esports coverage strategies”, said Pierre Mantovani, Omelete Company’s CEO.

Globo as one of the top Brazilian media outlets covers 98.6% of the municipalities in Brazil, reaching 99.6% of the country’s population via their linear TV channels. Globo reaches 85% of the Brazilian population that has access to the internet making their sub-entities G1, Gshow and globoesporte.com leaders in market share of their respective categories. By reaching more than 100 million people daily across its linear and digital services, Globo has become truly a global player for content from and for Brazil.

“Since 2017, Globo has been investing in the world of games and electronic sports that go far beyond the media. Important esports championships worldwide are as great as any other sports event, not only when it comes to star players, teams, and fans, but also the show that’s put on, the feeling of joy, the matches, the championships. ESL and DreamHack represent the greatest avatar of it all. The partnership between Globo, Omelete, and Gaules enables us to bring the best kind of CS:GO-related content to all Brazilian fans, from the hardcore players to the casual ones, who will be able to get to know Brazilian athletes who are doing their best during these competitions”, said Leandro Valentim, Head of Games and esports at Globo.

“A partnership with ESL and DreamHack is great, since it allows us to expand the kind of content we offer to the gaming community. I’m really glad we can offer esports enthusiasts the opportunity to choose how to watch streaming sessions! Especially because we will feature a talented team of casters to make it possible. Let’s root together and have fun as fans” said Gaules.

 

Eastern Europe

Ukraine’s UPEA Unveils Five-year Strategy for Esports Development

Niji Narayan

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Ukraine’s UPEA Unveils Five-year Strategy for Esports Development
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The Ukrainian Professional Esports Association (UPEA) has introduced its strategy of esports development in Ukraine for the next five years, as well as its structure and key objectives.

UPEA intends to raise funds, develop streaming studios, open an “esports ready” hotel, increase the number of international tournaments, attract investments, and more.

The Association plans to attract $100 million of investments, $42 million of which has already been made towards the purchase and development of the first “esports ready” hotel on the infrastructure base of the Dnipro Hotel. Another $20 million is planned to be invested into its reconstruction, according to a release.

“We want Ukraine to be among the world leaders, and today we have all chances to enter the TOP-5 countries with the most developed esports ecosystem,” Oleksandr Kokhanovskyy, Board Chairman for UPEA and Founder of Natus Vincere, said.

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eSports

Riot Games Announces First Official Global VALORANT Tournament – First Strike – To Crown Regional Champions

George Miller

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Riot Games Announces First Official Global VALORANT Tournament - First Strike - To Crown Regional Champions
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Riot Games announced First Strike, the first tournament organized and operated by the publisher for its newly released competitive 5v5 character-based tactical shooter – VALORANT. This global event will provide opportunities for players around the world to begin building their regional legacy through a series of tournaments.

First Strike will continue to build on the momentum of VALORANT esports by leveraging a decade of Riot Games’ industry-leading experience producing best-in-class esports events and broadcasts. Riot Games is also the largest global esports producer in the world, running and broadcasting weekly professional league competitions in multiple global regions, as well as winning multiple Emmys for the League of Legends World Championship, the world’s most viewed esports event.

“VALORANT is a deeply competitive title with global appeal and the necessary elements to become the next premier esport,” said Whalen Rozelle, Senior Director of Esports at Riot Games. “First Strike will provide our thriving competitive ecosystem with the platform to showcase their greatness, build regional legacy, and a foundation that will support the esport for years to come.”

First Strike will be a global set of tournaments, composed of multiple regional finals taking place across North America, Europe, CIS, Turkey, Asia, Oceania, Brazil, and the Middle East. Each region will host a series of merit-based qualifiers, resulting in multiple Riot-produced, top eight First Strike Finals, running from December 3 – 6. The winners will earn the right to call themselves the first official regional VALORANT champions. Both professional teams and aspiring amateur squads will have opportunities to qualify for the First Strike finals through online tournaments operated by premier esports organizations.

“Esports remains one of the best investments we can make to support our community for the long term,” said Anna Donlon, Executive Producer of VALORANT. “As we’ve already seen from the Ignition Series, there’s a huge demand and hunger for VALORANT to be played at a professional level, and we’re so excited to be starting that journey with fans, players, and organizations. As a development team, supporting the competitive world of VALORANT is one of our top priorities, and we are committed to this journey.”

Since its release, VALORANT has become one of the fastest growing esports, attracting massive online viewership and the commitment of numerous established professional players from a wide range of competitive backgrounds, as well as emerging discovered talent. To support the growth of VALORANT esports, Riot Games partnered with more than 20 premier event organizers to launch the VALORANT Ignition Series, delivering numerous tentpole competitions that attracted the attention of millions of fans. During the past six months, hundreds of VALORANT tournaments have taken place across a wide range of formats, awarding more than $1 million in prizes to teams and players all over the world.

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eSports

Virtus.pro launches a second CS:GO roster

George Miller

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Virtus.pro launches a second CS:GO roster
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Virtus.pro announces it’s second CS:GO team with young players from across Russia and CIS — VP.Prodigy. This is the second active youngsters team of the club that coexists with main rosters.

Sergey Glamazda, CEO of Virtus.pro: “After VP.Prodigy’s success in Dota 2 it became obvious that youngsters squads are the next big thing, that’s why we decided to continue on this path. There are a lot of different tournaments right now for our second roster to participate in, without interfering with our first roster. Two squads can successfully coexist in the ecosystem. Launching a second roster is yet another way for us to display our eagerness to develop young players and esports in general.”

Mikhail Artemyev, CS:GO branch manager: “We started off this summer searching for a team leader — a coach capable of leading young players.We have watched a ton of demos together and communicated with lots of players. Our main goal was to find not only skilled players, but also interesting personalities who could avoid conflicts and work together as a team. As far as I can tell, we’ve managed to build a perfect squad in terms of team morale and potential.”

VP.Prodigy CS:GO roster:

Aleksandr “mefixs” Ilukhin
Serhii “muR” Hres
Maxim “awesome” Zyuzko
Vadym “h1glaiN” Tanasiuk
Evgeny “Norwi” Ermolin
Vladislav “flash_1” Bykov (coach)

The first official tournament for VP.Prodigy will be announced soon.

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