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Virginia Lottery launches IWG games becoming the Company’s 23rd WLA/NASPL iLottery launch

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Virginia Lottery launches IWG games becoming the Company’s 23rd WLA/NASPL iLottery launch
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Long-standing collaboration with NeoPollard produces fastest integration to-date

Today IWG digital instant win games launched on the Virginia Lottery’s iLottery gaming platform, making it the 23rd WLA/NASPL-member lottery to launch the instant win supplier’s games portfolio. The integration took just weeks to complete, a timeline made possible by the long-standing collaboration between IWG and NeoPollard Interactive, the Virginia Lottery’s iLottery platform provider.

Following the execution of a five-year contract agreement, the completion of a streamlined integration process, and the implementation of IWG’s locally-deployed Remote Game Server (RGS), the Virginia Lottery has elected to roll out the provider’s top-performing games. An extensive portfolio of games is planned into the Lottery’s roadmap.

Among the titles now available to Virginians is Cash Expander, a customized game from IWG that has been designed specifically for the Virginia Lottery. The gameplay, which utilizes the developer’s core ‘match three cluster’ mechanic, includes gold, silver and bronze Virginia state symbols that activate the bonus round when three appear on-screen.

The release of Virginia Cash Expander marks the fourth iteration of this instant win game appearing in the North American iLottery market, following previous localized versions in Michigan, New Hampshire and Pennsylvania. These custom-made releases have proven hugely successful, with players appreciating the content that’s been adapted for their own respective markets.

The launch of instant win games with the Virginia Lottery highlights the supplier’s impressive lottery client network, with its content already live across the growing North American iLottery markets, including Georgia, Kentucky, Michigan, New Hampshire, and Pennsylvania in the US, and the Atlantic Provinces, Québec, and British Columbia in Canada.

Rhydian Fisher, IWG CEO, said: “We’re so excited to be live in Virginia, our 23rd iLottery launch. The Virginia Lottery and its entrepreneurial approach to iLottery combined with the support of its platform vendor, NeoPollard, made it possible for us to execute a contract, integrate our RGS platform, and localize a set of games, all in a very short period of time. Clearly, the leading iLottery platforms have proven they can support the integration of independent game providers, like IWG, right during a program’s initial launch.”

Kevin Hall, Executive Director of Virginia Lottery, said: IWG has done a tremendous job delivering the first of many games from its portfolio to the Virginia Lottery. They, along with our partners at NeoPollard, completed this integration within a very demanding timeline. Having seen the success of Cash Expander with other lotteries in North America, we’re confident our own localized version will also appeal to a wide range of players here in Virginia.”

 

Gambling in the USA

Gaming Americas Weekly Roundup – May 13-19

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Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.

Latest News

Global esports organisation Gen.G announced their acquisition of YOUR.GG, a data analysis and networking platform for League of Legends players. This partnership comes as a new method for Gen.G to enhance the Gen.G Global Academy experience for students in the programme.

FanDuel TV, the cable television network from leading online gaming company FanDuel, announced the launch of “FanDuel TV Extra,” a free ad-supported streaming television (FAST) channel. “FanDuel TV Extra” is currently available on a variety of streaming platforms including Pluto TV, The Roku Channel, Xumo Play, Plex, and through FanDuel’s own OTT platform FanDuel TV+.

EPIC Global Solutions have completed a hat-trick of wins at the prestigious SBC Awards North America, having been named as the event’s “Player Protection Service Provider of the Year” for a third year in a row. The globally-leading specialists in mitigating gambling-related harm were recognised once again at the New York ceremony, at an event that acknowledges excellence across all aspects of the gambling industry across North America.

Pragmatic Play is set to participate in CGS Santiago this month, as the provider seeks further inroads across the continent. The provider is also the standalone Diamond Sponsor at the event, which takes place at Espacio Riesco in the country’s capital, Santiago, on May 29 and 30.

Circa Sports has expanded its operations into Kentucky with the launch of its popular mobile betting app. Debuting via a licensing agreement with ECL Corbin LLC at its Cumberland Run harness track, the brand will take the highest betting limits in the industry along with offering tight money line splits, transparent odds, exceptional customer service and more.

Partnerships

Motorsport Games Inc. announced the launch of RaceControl.gg, a new dedicated platform designed to enhance player engagement with the latest news, updates, tips and tricks its most recent game, Le Mans Ultimate. As part of this exciting initiative, Motorsport Games has partnered with Coach Dave Academy to manage the content and development of RaceControl.gg. Under this partnership, Coach Dave Academy (CDA), renowned for their expertise in creating car setups in racing simulations, will curate and manage the content on RaceControl.gg, ensuring fans and players have access to the most relevant and useful information.

NetBet has announced that it will expand NetBet Mexico’s library of games with the addition of IGT PlayDigital titles. While there will be many exciting games from IGT PlayDigital that will be made available for NetBet Mexico customers, the library of new titles will be led by omnichannel player-favourite IGT PlayDigital games such as Cleopatra, DaVinci Diamonds and Golden Goddess.

Brazilian football club Vasco da Gama and Betfair, one of the largest online sports betting companies in the world, announced the biggest sponsorship agreement in the club’s history. The contract is valid until December 31, 2025, with the possibility of renewal for two more seasons. The company’s brand will be displayed in the men’s team’s master property, and includes the inclusion of Betfair on the shoulder blade of the women’s team’s shirts, in addition to exclusive official digital content from Legítimo Clube do Povo.

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Gambling in the USA

Gaming Americas Weekly Roundup – May 6-12

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Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.

Latest News

Texas Lottery players are bracing for a chance to have an instant hit when they play four new scratch ticket games that launched on May 6. The HIT family of games, ranging in price from $1 to $20, features more than $220 million in total combined cash prizes with top prizes ranging from $5000 to $1 million. In addition, the HIT family is paired with the Sedona Day of Luck Promotion, offering players with non-winning tickets a chance to win a luxurious trip to Sedona, Arizona.

International Game Technology announced that its subsidiary, IGT Global Solutions Corporation, has signed a five-year contract with the Atlantic Lottery Corporation (Atlantic Lottery), to implement high-performing features and exciting new games for players in Atlantic Canada. As part of the agreement, IGT will deploy its advanced cloud-based remote game server (RGS) and at least 16 digital instant games each year.

Bragg Gaming Group announced that Neill Whyte has been appointed as Chief Commercial Officer, effective 1st May 2024, establishing a new global commercial structure at the Company and bolstering its leadership team. Whyte brings over 18 years of experience in the iGaming sector, most recently in the role of Chief Commercial Officer at Digital Gaming Corporation’s B2B iGaming Division.

In an exciting development for sweepstakes operators across the US, CasinoWebScripts has announced a significant milestone: the release of more than 200 in-house developed sweepstakes casino games. This achievement highlights the company’s commitment to innovation and its dedication to providing high-quality, engaging gaming experiences without the burden of monthly revenue sharing.

Partnerships

SCCG Management announced a strategic partnership with Globe Gaming Limited, aiming to significantly extend its global reach with a focus on the European market. This collaboration marks a significant milestone in SCCG’s efforts to broaden its influence in the gaming and sports entertainment sectors internationally.

NBC Sports will continue to present the Kentucky Derby on NBC and Peacock through 2032, as Churchill Downs Incorporated (CDI) and NBC Sports announced a multi-year extension of their partnership. The extension of the NBC Sports-Churchill Downs relationship – which began with the 2001 “Run for the Roses” – will make NBC the longest running home of the Kentucky Derby, as NBCUniversal will become the first media company to present the most prestigious event in horse racing for three decades (32 editions of the Kentucky Derby from 2001-32).

WinnaVegas Casino Resort, a premier destination in Western Iowa, announced the extension of its partnership with Quick Custom Intelligence (QCI), a leading provider of advanced analytics solutions for the gaming industry. This renewal underscores WinnaVegas’ commitment to leveraging cutting-edge technology and superior support to drive business success.

The PGA of America and PENN Entertainment announced a multiyear sports betting partnership. Under the agreement, ESPN BET becomes the “Official Sports Betting Sponsor” of the PGA Championship through 2026. The 2024 PGA Championship will take place at Valhalla Golf Club in Louisville, Kentucky from May 16-19. This agreement marks a milestone for the PGA Championship as it becomes the first men’s golf major to establish an official sports betting sponsor.

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Gambling in the USA

Gaming Americas Weekly Roundup – April 29-May 5

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Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.

Latest News

This month The Navajo Nation Gaming Enterprise honoured 186 of its total 1200 team members for reaching significant employment milestones including 15, 10 and 5 years of service for the enterprise. The event at Twin Arrows Navajo Casino Resort in Flagstaff, Ariz. showcased the impact and journey of each hard-working team member, with a special highlight for 29 employees who have served for 15 years.

Bruce Smith Enterprise and The Cordish Companies have been selected by the City of Petersburg, Virginia to codevelop a $1.4 billion Live! Gaming & Entertainment District, anchored by Live! Casino & Hotel Virginia. The Petersburg City Council unanimously approved Bruce Smith Enterprise and The Cordish Companies as the City’s preferred development partner on the transformative mixed-use project. The proposed project will generate billions of dollars in economic benefits and spinoff development, create thousands of new jobs and benefits to the local community and become a major new tourist destination for the City and the Central Virginia region.

CT Interactive’s LATAM team, led by Diego Verano Ponce and Ana Ruth Farías, attended SIGMA Brazil from April 23 to 25, 2024. The company’s decision to participate in the event underscores its commitment to expanding its presence and strengthening relationships within the region. The presence of Diego Verano and Ana Ruth Farías at SIGMA Brazil provided an excellent opportunity for CT Interactive to engage with industry stakeholders, discuss emerging trends and explore potential partnerships in the LATAM market.

The Colorado Division of Gambling has launched a new illegal gambling awareness campaign. The “Play Legit. Gamble Only Where Legal.” campaign aims to educate the public about the risks associated with illegal gambling and the importance of supporting regulated gaming venues. The campaign emphasises legal gambling options, including casinos in Black Hawk, Central City and Cripple Creek, as well as online sports betting and off-track betting.

Lottery.com Inc. announced the restart of its sweepstakes operations in conjunction with the WinTogether Trust, a registered 501(c)3 charitable organisation. The proceeds from the sweepstakes will benefit Street Child United. The sweepstakes had a soft launch on April 3, 2024, and is available at http://donateto.win, the successor to Lottery.com’s WinTogether.org platform.

Partnerships

Hard Rock International, Seminole Gaming and Royal Caribbean Group brands, Royal Caribbean International and Celebrity Cruises, unveiled a global partnership that will benefit both vacationers and team members of the brands. Travellers around the world can take advantage of accommodations, meals, discounts and more at Hard Rock and Seminole casinos, hotels and cafes, and on Royal Caribbean International and Celebrity Cruises vacations based on the milestone announcement made by two of South Florida’s largest private employers.

SCCG Management has signed a contract with the British Columbia Lottery Corporation (BCLC), the B.C. Crown corporation which conducts and manages commercial gambling in the province, including lotteries, casinos and online gaming. This partnership aims to undertake a comprehensive assessment and strategic enhancement of BCLC’s diverse operations. The work between SCCG and BCLC will involve a thorough review of technological infrastructures, strategic market positioning and the integration of various gaming modalities.

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