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76% of industry revenue now digital, 3% overall growth in EU revenue and 51% of Europeans playing games, ISFE’s annual update on Europe’s video games industry reveals a series of insightful facts
Ahead of the world’s biggest, now virtual video games event, gamescom, this week, ISFE publishes its annual “Key Facts”, celebrating one of the fastest growing creative industries in the EU in numbers. The insightful report ISFE Key Facts presents the economic, societal and demographic highlights of Europe’s video games sector.
ISFE’s Chairman, Olaf Coenen, said:
“This will be a year none of us will forget and our 2020 report will no doubt tell an unusual story. 2019 saw our sector continue to play a considerable part in Europe’s digital success, largely due to its creative talent and capacity for innovation with digital sales representing 76 % of the revenue in key European markets. The 2019 data also illustrates the diversity of our audience with women representing 45% of Europe’s video game players.”
Supplementing this look back at data from 2019, on 28 August, data related to the sector during Europe’s lockdown will be presented at the gamescom congress. Join the virtual session on video games, EU policy priorities and the impact of Covid-19 here.
Key Facts 2020 – highlights
- European revenue grew 3% over the year and now totals €21.6 bn. Since 2014, revenue has grown by 55% in the key European markets covered by GameTrack.
- Digital revenue continues to grow, increasing to 76 % in 2019 (74% in 2018), Revenue from consoles remains stable representing 43% of the total. Streaming and on-demand gameplay represent €324 million in the key European markets.
- More than 51% of Europeans aged 6-64 play video games and the average age of video gameplayers in the EU is 31 years old. 45% of EU video gameplayers are female.
- In 2019, the average weekly video game play time was 8.6 hours, average weekly time spent on social media was 14 hours and average weekly time watching TV/VOD was 25 hours.
- Pan-European self and co-regulation for minor protection: +35 countries in Europe use ISFE’s PEGI age rating and descriptor system for video games and further national consumer education programmes have been launched this year to raise awareness of PEGI, parental control tools and reponsible gameplay.
The full report is accessible here. Data used in the publication is extracted from GameTrack and GSD reports: https://www.isfe.eu/data-key-facts/
Any journalist interested in topics relevant to ISFE is welcome to get in touch with us for information or individual briefings.
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Meridianbet Launches ‘Scan. Help.’ Humanitarian Initiative to Support Maternity Hospitals in Southeast Europe
Meridianbet, a member of the Golden Matrix Group (NASDAQ: GMGI), in partnership with Meridianbet Foundation, Expanse Studios, and BC Crvena zvezda Meridianbet announces the launch of a significant humanitarian initiative, ‘Scan. Help.’, aimed at supporting maternity hospitals across Southeast Europe.
The rollout of this action to other market territories is expected in the remainder of 2024.
How It Works
For every scanned QR code and subsequent registration on the Meridian Foundation’s website, funds will be allocated towards equipping five maternity hospitals in Serbia. This innovative approach not only raises awareness but also actively involves the community in our CSR activities.
The initiative is currently ongoing with high media presence and is broadcasted during Southeast Europe’s regional basketball Finals series (ABA League). BC Red Star players wear jerseys featuring the QR code, with additional promotion through basketball arena ads, TV ads, and more, encouraging fans and supporters to participate.
A Unified Effort for Community Impact
The ‘Scan. Help.’ campaign is a collaborative effort involving Meridianbet, Meridianbet foundation, Expanse Studios, and basketball club Crvena zvezda Meridianbet, Southeast Europe’s leading basketball club, of which Meridianbet is the name sponsor. The initiative is designed to leverage our collective resources and influence to make a meaningful impact on local communities.
Multi-Stakeholder Support and Growing Participation
The ‘Scan. Help.’ campaign has received institutional support ad backing from the Ministry of Health, reinforcing the importance and legitimacy of this cause. Additionally, several companies have already expressed their desire to contribute, with provisions made for donations through the Meridian Foundation’s account. This broadening support network amplifies the initiative’s reach and potential impact.
This campaign exemplifies Meridianbet’s dedication to sustainable development and community well-being. In 2023 alone, the company has launched 225 CSR campaigns, reflecting the commitment to making a lasting impact.
Asia
SiGMA Asia Awards 2024: Boomerang Partners Nominated for ‘Rising Star Affiliate Program’
The fast-growing Boomerang Partners affiliate program continues gaining global recognition, earning a nomination for the prestigious ‘Rising Star Affiliate Program 2024’ category in the Asia region
With a rapidly growing network of over 5,200 affiliates across 70+ countries, the dynamic Boomerang Partners affiliate program has been recognized as a finalist for the ‘Rising Star’ category at the SiGMA Awards Asia 2024. While Asia is not currently the central focus for brand promotion, this prestigious recognition from SiGMA is a notable honor that inspires Boomerang to fortify its global footprint and industry-leading position.
In 2023 alone, Boomerang’s achievements included paying over €50 million to affiliates, creating 22 exclusive branded games, hosting 82 tournaments across 30 regions, and expanding into 31 new markets. This followed prestigious wins like ‘Casino of the Year’ at the SiGMA Balkans/CIS Awards, ‘Commission Offer of the Year’ at the AffPapa iGaming Awards, and ‘Best PPC Affiliate’ at the SiGMA Europe Awards.
This year, Boomerang Partners is highlighting innovations like a worldwide traffic tournament and has already been nominated at the AffPapa, MAC, and AskGamblers Awards – eagerly awaiting the results across these prestigious voting processes and final selections.
“We actively collaborate with SiGMA, having participated in their events and been honored with SiGMA awards in other regions previously,” said Vitalii Prokofev, CEO at Boomerang Partners. “SiGMA sets the standard with premier industry events and accolades worldwide. This nomination at their Asia awards is valuable recognition that fuels our ambition to raise our global profile further.”
Boomerang Partners invites all affiliate managers and industry enthusiasts to learn more about their award-winning program. Voting for the SiGMA Asia Awards runs until May 20th. Winners will be announced at the June 3rd ceremony during the June 2-5 event in Manila.
Support Boomerang in the ‘Rising Star’ category while voting for other favorites at SiGMA.
Latest News
PopOk Gaming Unveils Exciting New Instant Game: “Dice”
PopOK Gaming, a leading innovator in the gaming industry, is thrilled to announce the launch of its latest Instant game sensation: “Dice”.
“Dice” is a dynamic game that puts players’ instincts and strategies to the test. Participants can jump in at any moment and predict whether the resulting number will be higher or lower than their selected number. With every roll, the excitement mounts as players watch the green fields light up, indicating their path to victory.
It’s not just about luck – it’s about strategy too. Players have the opportunity to adjust their multiplier, choose their odds, and press start for a thrilling gaming experience.
Here’s how it goes down:
📈 Move the dice higher or lower on the screen.
🚀 Choose over or under.
⏳ Place your bet and hold on tight.
🎲 Launch the dice!
🏆 Win big, with potential rewards of up to x9600!
With its user-friendly interface and exciting gameplay, “Dice” promises to captivate players of all skill levels. Whether you’re a seasoned gamer or new to the world of Instant games, “Dice” offers endless opportunities for fun and excitement.
Join the action today and roll the dice for your chance to win big! Visit PopOK Gaming to start playing now.
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