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Gauselmann Group’s Merkur Arcades Voted as “Most Popular Venues” in Germany

Niji Narayan

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Gauselmann Group’s Merkur Arcades Voted as “Most Popular Venues” in Germany
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Merkur Casino arcades of the Gauselmann Group have been named “Germany’s most popular venues” by the Focus Money magazine.

A survey carried out on behalf of the magazine by Deutschland Test and the Cologne-based analysis and consulting company Service-Value, also awarded the operating company with “very good” accolades for the best range of games, best staff, highest level of reliability, best service and best ambience.

“As the market leader in Germany, the top position is of course our target. It is wonderful that the players see it that way and have given us such an excellent rating. The tireless commitment and enthusiasm of our employees ensure that our guests feel comfortable with us every day,” Paul Gauselmann, CEO of Gauselmann Group, said.

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GAMOMAT nominated for prestigious German Brand Award 2021

George Miller

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GAMOMAT nominated for prestigious German Brand Award 2021
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GAMOMAT, one of the leading independent slot game developers, has been nominated in the ‘Brand Communication – Web & Mobile’ category at the German Brand Awards 2021. The ‘Excellence in Brand Strategy and Creation’ nomination is for the company’s outstanding website gamomat.berlin. “The German Brand Award is one of the most important brand awards in the German-speaking realm. Our nomination for the company website, within the ‘Excellence in Brand Strategy and Creation’ category is a fantastic achievement”, says Sabine Müller, Chief Design Officer of Berlin GAMOMAT Development GmbH.

Last year the Berlin-based agency Less Rain helped redesign the GAMOMAT website to incorporate a modern, clear brand identity which is both colourful and playful. The site takes inspiration from the very people, GAMOMATIES, who make GAMOMAT great. It reflects the world of GAMOMAT products and draws visitors into the site through expansive images, eye-catching colours and interactive animated headlines.

A series of in-depth produced podcasts form the heart of the website. Here GAMOMATIES openly talk to the audience about personal passions, cultural interests and what values inspire them. This window into company values and experiences shows GAMOMAT to be the professional, serious and value-oriented employer it strives to be.

The German Brand Award was launched by Germany’s design and brand authority and is judged upon by a top class panel of independent, interdisciplinary experts from companies, science, consulting, services and agencies. The awards receive 1,200 entries and submissions are evaluated according to the criteria of independence and brand typicity, brand distinctiveness, differentiation from the competition and target group relevance. Official results will be revealed in June 2021.

Sabine Müller continued: “The relaunch of the site was an intensive process of exploring company values and corporate identity. This German Brand Award recognition encourages us to continue our  brand management and effective brand communication together with our partner Less Rain.”

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Central Europe

Fortuna Zakłady Bukmacherskie Wins Best Bookmaker Title at 2020 Polish Bookmakers Awards

Niji Narayan

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Fortuna Zakłady Bukmacherskie Wins Best Bookmaker Title at 2020 Polish Bookmakers Awards
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Fortuna Zakłady Bukmacherskie has won the Best Bookmaker title at 2020 edition of Legalni Bukmacherzy’s Polish Bookmakers Awards.

The Polish arm of Czech gambling group Fortuna Entertainment Group took home the Best Offer and Responsible Bookmaker titles too and claimed a joint Best Marketing prize with forBET.

Also, Fortuna employee Igor Kośliński was honoured with the Best Affiliate Manager Award as the bookmaker swept five awards out of eight different categories.

A total of 12 categories were included at this year’s Awards, with the nominees and winners decided by a group of top experts within the Polish betting and gaming industry. Meanwhile, the winner of the Customers Choice Award was voted by the players as legalnibukmacherzy.pl.

Adam Bieliński, CEO of iGamingNuts – the company behind Legalni Bukmacherzy, said: “The previous year was very specific. All of the assumptions concerning acquisition and marketing strategies had to be changed due to the cancelation of major sports events and suspension of games in top leagues.

“The whole industry approached the subject in a creative way – the bookmakers extended their offers, introduced new marketing activities, and most importantly, they did not abstain from improving their products.”

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IDnow Acquires identity Trust Management AG, a Leading Identity Verification Provider in Germany

George Miller

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IDnow Acquires identity Trust Management AG, a Leading Identity Verification Provider in Germany
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IDnow a leading provider of Identity Verification-as-a-Service solutions, today announced that it has agreed to acquire identity Trust Management AG, a leading international provider of digital and offline identification solutions from Germany. This is IDnow’s second acquisition in the last six months and marks a significant milestone on IDnow’s path to becoming one of the leading identity platforms in Europe.

identity Trust Management AG has established itself as a key player in the German identity market over the last decade, with a particularly strong reputation and portfolio of clients across the telecommunications and insurance verticals. This transaction will further expand the portfolio of verification methods offered via the IDnow platform. The combined product portfolio will offer one of the broadest sets of identity verification methods available in the European market, ranging from automated to human-assisted and from purely online to point-of-sale. All these methods will be made available via the unified IDnow platform.

For the last few years, IDnow’s success has been fueled by strong organic growth and an increasing demand for digital solutions in the market. The acquisition of identity Trust Management AG will allow IDnow to expand into new industry verticals and provide its services to a broader customer base throughout Germany and beyond.

“identity Trust Management AG has built an impressive company both in terms of product portfolio and client relationships,” said Andreas Bodczek, CEO at IDnow. “We have known the leadership team for years and have established a partnership rooted in deep loyalty and mutual understanding. We are excited to welcome identity Trust Management AG’s talented team to the IDnow family and look forward to combining the strengths of both companies to create a unified, market-leading brand.”

“This combination unites the power of IDnow’s innovative technology with identity Trust Management AG’s diverse set of capabilities to create a differentiated identity verification platform,” said Uwe Stelzig, CEO at identity Trust Management AG. “Together, we will be well-positioned to achieve our joint vision of providing clients with a unique, one-stop solution for identity verification.”

IDnow will retain identity Trust Management AG’s Düsseldorf location as well as its employees.

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