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The Mill Adventure and Casinobud launch groundbreaking new social casino concept

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The Mill Adventure and Casinobud launch groundbreaking new social casino concept
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World first online syndicate betting feature for video slot and live casino products

Gaming platform provider The Mill Adventure, together with partners Casinobud, have shaken up the iGaming industry with the launch of their innovative new casino syndicate product.

Launched back in July in Finland, followed by other European markets in August, Casinobud.com gives players a new social gaming experience that allows them to play casino games together in group sessions, pooling their money to aim for collaborative wins. This is the world’s first proposition offering online syndicate betting on video slots and live casino products.

The feature allows players to play with either a group of friends or other Casinobud players online, with one member taking charge as captain and others able to follow the progress, chat and interact with each other via a sophisticated interface. Sessions can also be streamed live via Twitch, allowing non-users of Casinobud to tune in and watch.

The Mill Adventure co-founder & CEO Dario Arruda said he was thrilled to be breaking out with a game-changing product and was proud of the results delivered by both his and Casinobud’s teams.

“Casino players have been craving that social interaction, and Casinobud offers them exactly that. I definitely believe this industry first product has a huge future in the casino vertical, and can’t wait to see how it evolves over time. Together with Casinobud, I believe we have created something new and unique here, while making sure it’s done in the right way.

“Our mission at The Mill Adventure is to provide world-class and innovative iGaming platforms, solutions and services that allow companies – from startups to top-tier brands – to remain relevant to their players. We’re doing this by inventing new concepts, operating with an expert team and improving efficiency in all sectors.

“Casinobud is a fantastic example of our commitment to this mission, and I’m thrilled to showcase this cutting-edge concept as part of our ever-growing portfolio of innovations.”

Casinobud CEO Fredrik Sehlstedt said he was excited to finally see this unique idea come to life.

“The concept itself has existed in other verticals within gaming like sports betting and lottery for some time, both in physical shops and online to a certain extent, but it has not yet been made available for all product verticals such as online casino.

“This is a very exciting moment for us and the cooperation we have had with The Mill Adventure, from the planning stage to execution, has exceeded our expectations.

“The strong technical experience and knowledge from The Mill Adventure, and our product vision, was a perfect and essential match to reach the mutual goal for this exciting, yet challenging feature to become a reality.

“What we have launched is just the tip of the iceberg. Together, we are exploring new features, as well as new market opportunities. We have some very exciting times ahead of us and expect to make a big impact on the online casino industry.”

Built on The Mill Adventure platform, this new state-of-the-art product is currently available for players on casinobud.com, with plans to make it available in new markets and brands in the future.

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SIS and Premier Greyhound Racing reveal improved greyhound race time schedule

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Sports Information Services (SIS), the leading multi-content supplier of 24/7 live betting services, and Premier Greyhound Racing (PGR), the media rights company supplier of greyhound racing to the betting industry and direct to viewers, have collaborated to offer a revised race time schedule starting from 20 May.

Designed to protect the long-term future of UK greyhound racing, the new schedule will see morning fixtures start slightly later – moving from 10.47 to 11.01 and 10.54 to 11.09. Additionally, there will also be a slightly later start time for some evening fixtures aimed at a retail audience, with the first evening fixture now starting at 18.08.

Commenting on the improved schedule, Terry Mahoney, Head of Business Development at ARC, said: “The new race times will help make it easier for customers to navigate busy racing schedules as well as improving operations trackside. We will continue to listen, monitor, and adapt schedules where and when needed as we move forward to deliver the best service possible for betting operators as well as punters.”

Paul Witten, Managing Director at SIS, added: “We are passionate about delivering a greyhound racing service that benefits all of the sport’s stakeholders. Together with Premier Greyhound Raxing, we have introduced a revised racing schedule that benefits operators and their customers.

“Our approach to greyhound racing is grounded in sustainability and flexibility. This collaboration with fellow service providers allows everyone to enjoy all the high-quality action produced on a daily basis from tracks across the UK and Ireland.”

SIS has long-term agreements in place with bet365, William Hill, Paddy Power and Betfred to deliver its greyhound content across UK and Irish retail and digital channels. SIS also promotes this content across dozens of leading international operators, as well as through SISRacing.tv.

PGR offers greyhound action, cards, video replays, results, news and info on greyhounds.attheraces.com, and regular live broadcasts on Sky Sports Racing. Premier Greyhound Racing is a joint venture between Arena Racing (ARC) and Entain, the global sports betting, gaming and interactive entertainment group. Between them, the two companies own nine of the 20 licensed British greyhound tracks and ARC manage the media rights for five independent tracks.

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PRAGMATIC PLAY HITS THE SWEET SPOT WITH FRUITY TREATS

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Pragmatic Play, a leading content supplier to the iGaming industry, has added Fruity Treats to its collection of clusters pays Slots. 

Five or more fruit symbols must connect horizontally or vertically to award a win in this vibrant 7×7 title, which features a variation of the popular multiplier spots mechanic. 

At the start of each spin, four marked spots of different colours take up random positions on the grid. If a win forms over a marked spot, a starting multiplier of 5x, 10x, 15x or 20x (depending on the spot colour) will be activated. Each time a winning combination lands on a marked spot after a tumble, the multiplier is applied to the win and then increases by its starting value.  

Hitting at least three candy scatters on a spin awards entry to the bonus game with 10 free spins. During the feature, which can be retriggered with five additional free spins, activated multipliers from marked spots do not reset between free spins, potentially leading to massive wins. 

Fruity Treats is the latest cluster pays Slot in Pragmatic Play’s multi-award-winning range, joining recent hit Sugar Rush 1000. 

Irina Cornides, Chief Operating Officer at Pragmatic Play, said: “The roaming multiplier spots feature in Fruity Treats sets it apart from other successful cluster pays Slots in the Pragmatic Play portfolio, with marked spots staying sticky in the bonus game for even greater win potential.” 

Pragmatic Play currently produces up to eight new Slot titles a month, while also delivering Live Casino and Bingo games as part of its multi-product portfolio, available through a single API.         

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Kambi’s Festival of Sportsbook returns for fourth year

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Kambi’s Festival of Sportsbook returns in June with registrations now open for a two-day content series featuring speakers from across the Kambi Group and insights covering the full breadth of the industry.

Taking place between 4-5 June, the Festival will be comprised of online sessions taking in topics ranging from UX optimisation and harnessing AI to maximising a summer of soccer featuring both UEFA Euro 2024 and the Copa AmĂŠrica.

Erik Lögdberg, Managing Director of Kambi Sportsbook, will open the Festival with a session entitled ‘Exceptional, everywhere: meeting the increasingly high standards of an evolving market’, discussing how operators can develop their sportsbook to navigate changing consumer habits and fragmenting markets.

Kambi’s Head of Legal and Regulatory Compliance, Victoria Fernandes, will also be joined by Partner Success Manager Sabrina Andrade for a Portuguese language session delving into Brazil and how local operators can compete in the soon-to-be-regulated market.

Gerard Starkey, Kambi Group’s SVP of Marketing & Communications, said: “We are excited to once again be welcoming the industry to Kambi’s Festival of Sportsbook, and we look forward to sharing the sportsbook insights and knowledge the event has become known for. As ever, the agenda features a broad range of sessions hosted by experts from across the Kambi Group, providing plenty to interest those working in or with the sports betting industry today.”

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