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Eek! Games Invites Anzu to House Party with New Partnership Announcement

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Eek! Games Invites Anzu to House Party with New Partnership Announcement
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Anzu.io, the world-leading in-game advertising platform, announced today that it has entered into a new partnership with Eek! Games, the developer of the popular AI-driven simulation game House Party. With the integration of Anzu’s solution, brand advertisers will be able to place blended in-game ads into House Party, creating a more realistic gaming environment for players to enjoy.

House Party is the brainchild of artist, comedian, and CEO of Eek! Games Bobby Ricci and was inspired by his love of the raunchy comedy movies of the ’80s and ’90s. The PC-based game was an immediate hit with fans, racking up 30,000 downloads in the first weeks of release in 2017 and surpassing 600,000 sales to date. On Steam, the leading platform for game sales, House Party has achieved a 90% positive reviews and is most popular with American and Chinese audiences.

The open-ended social simulator puts players in control of the story with each point-and-click action. Players can get up to the same hijinks they would during a real-life party such as taking a dip in the jacuzzi or dancing the night away with other characters. The way the game replicates typical party actions lends itself well to the incorporation of real-world ads which will further enhance the gameplay reality. For example, instead of players trying to steal bottles of booze with fake labels, they would reach for a bottle with a real brand label on it.

The integration of Anzu’s platform comes at an opportune time for House Party as the company prepares for the game’s full release in 2021. Of the partnership, Bobby Ricci, CEO of Eek! games, said, “We think Anzu is a great way to both help support the development of the game, while at the same time being conscious of not breaking the player’s immersion. We’re excited about the partnership and are looking forward to working together!”

Anzu, which recently won the ESI Digital Summer The Clutch Digital pitch competition, is the first and only solution of its kind that allows game publishers to integrate scalable, programmatically served blended in-game ads from top-tier international advertisers, delivering them across PC, console, and mobile games. The ad tech company has positioned itself as a leader in the market, being the first and only to offer a full-suite of AdTech integrations, including ad verification in partnership with Cheq, fraud detection in partnership with Forensiq, and campaign effectiveness measurement in partnership with Nielsen. They are also the only company to earn an ISO 27001 security certification.

“The video game market is exploding right now and is expected to be worth $200 billion by 2023, making it an exciting time for the ecosystem. At Anzu, we continually strive to deliver best-in-class services with ad verification, fraud prevention, and audience-based targeting tools,” said Itamar Benedy, Anzu’s Co-Founder and CEO. “Our partnership with Eek! is very exciting because the game uniquely lends itself to creative opportunities for advertisers. In the beta version of the game, players encountered fake brands, but now brands can join the party and play with ad content while connecting with players in an unobtrusive way. Players already responded well to the introduction of real celebrity personalities in the game, and we know they will love encountering real brands.”

eSports

Despite The World Against Him, Ivan Yeo Managed To Find Purpose With New Direction In Life

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Despite The World Against Him, Ivan Yeo Managed To Find Purpose With New Direction In Life
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After building an empire with Number 1 Esports Team in Southeast Asia, EVOS Esports, Ivan was forced to restructure his life due to his growing health concerns. After restructuring his life, he managed to continue his passion of helping people achieve their dreams through web3, thus leading him to create his latest project, Avium.

Singapore, 17th May 2022 – It was five years ago when the ex-CEO of EVOS Esports, Ivan Yeo, was given the news of his Kennedy Disease, a rare disease which would cause him lose his ability to properly walk and speak. While to many, it would be a deterrent, to Ivan, it was a form of motivation.

“It took awhile for me to grasp with the news, it was life changing.”

On a ticking time clock, Ivan was determined to make EVOS Esports into a colossus in the esports industry. In half a decade, EVOS Esports expanded into 5 different countries, picking up 3 World Championship titles in the process, building up one of the influential brands in the gaming sector with influencers around the region representing the brand.

While his mind was not discouraged, his body would not ignore.

As the days went by, every small action was getting a little harder. The mindless tasks weren’t mindless anymore, the simple movements weren’t that simple anymore; that’s when he realized that he had to prepare his succession plan and groom the next generation to take over.

“While I started to feel my body, I knew I couldn’t escape the reality anymore, I had to prepare for the next steps, not only for me but for EVOS Esports as well.”

Throughout 2021, EVOS Esports had a restructure, with Ivan closely with the new management team to pass the baton down, to ensure the organization had a plan after his inevitable succession. By January 2022, Ivan was no longer in charge of the day-to-day operations of the organization.

After stepping down, Ivan decided to use his newfound freedom to focus on his physical & mental health, choosing to follow a strict diet and exercise routine. The down time helped him refocus his life, allowing him to rediscover what was truly important to him.

“For the first time in my life, I could just focus on myself, I had nothing else on my mind except to just get healthier”

Inspiring the next generation & turning dreams into the reality. A phrase that stuck through his mind throughout his life. Ivan wanted to build a platform where he could lay a foundation for people to chase their dreams, he knew going back to EVOS wasn’t an option anymore, he had to find a new outlet.

The Second Wind

It was during late 2021 that Ivan started to pick up Web3 & realized the potential of the space. The industry allowed people to chase their passion in its purest form, with the possibility of enabling millions of people to build their dreams.

“As I thought deeper into the Web3 space, I realized my time at EVOS Esports prepared me perfectly for this, it was basically creating what I envisioned, in a new ecosystem.”

Now, Ivan is fully focused on his new project, Avium, a brand built on the blocks of Web3. It wasn’t just a new platform for Ivan to inspire people and bring people together, it was also a new inspiration for Ivan himself, the potential to change millions of lives through Avium was the spark he needed for his second wind.

While the brand he is carrying has changed, his vision has not, and the his core mission remains on course; to enable passion & build dreams. Ivan truly believes that creating an open metaverse ecosystem will empower millions new opportunities to create that they truly love.

“Everyone has their own belief in what the metaverse is. For me, it’s simple. The metaverse is supposed to allow accessibility to the masses, to connect people with one another, to allow them to enable their dreams. The metaverse isn’t just about the blockchain, it’s about the community. There shouldn’t be limits in life, if you believe, you should be able to make it happen. That is what I’m trying to build and what I have confidence in.”

The past half decade has been one steep challenge for him, through the blood sweat and tears, he is still here following his own passion, to inspire millions. Avium has created a short animation video, drawing inspiration from Ivan’s life story, to outline the struggles of his life and the vision he is aiming to create, as he mentions, there shouldn’t be any limits in life.

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Asia

Mayhem Studios announces its first Battle Royale title

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Mayhem Studios announces its first Battle Royale title
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“Underworld Gang Wars” or UGW, which revolves around the rivalry between two gangs, launched through India’s largest drone show designed for a game reveal

 Mayhem Studios, India’s first studio for AAA games has announced its first title “Underworld Gang Wars” (UGW), a Battle Royale game set in India. With the characters and plot rooted in India, the game promises an exciting setting with some interesting characters inspired by stories of India.

Set in a truly Indian plot, the locations, the gangs and the icons represent an Indian context in a AAA game for the first time. The theme, weapons, and the maps of the game have been designed to offer a unique experience to the gamers.

The gameplay becomes intense in UGW as the underdog gang from the West wants to take control of the Eastern region from its arch-rival urban gang.

To provide an authentic experience, each region depicted in the game resembles a real location in India, be it the coal mines or the next-door apartment complex. It also has iconic landmarks including a fort, station, stadium and a racecourse.

Scheduled to be launched later this year, the game’s pre-registration window will open from 22nd May.

Commenting on the announcement, Ojas Vipat, CEO of Mayhem Studios, said: “We are thrilled to come up with the first Battle Royale Title that promises to offer one of the most relatable storylines for gamers. UGW’s unique locations and the highly relatable universe with great graphics are sure to provide a great experience for Battle Royale players. We are also excited to put together a blockbuster game with some unique stories of India for the world.”

Mayhem Studios has conducted India’s biggest game reveal through a drone show at Mumbai’s Mahalaxmi Racecourse. Through this drone show, the studio revealed the game logo and also created a QR code that directed the onlookers to the game teaser.

The event was also attended by leading gaming influencers and enthusiasts like Tanmay Bhat, Mortal, Scout and Dynamo Gaming.

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Compliance Updates

YGAM announced as the official charity partner for the VIXIO GamblingCompliance Global Regulatory Awards 2022

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YGAM announced as the official charity partner for the VIXIO GamblingCompliance Global Regulatory Awards 2022
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VIXIO GamblingCompliance is delighted to announce that the Young Gamers and Gamblers Education Trust (YGAM) will once again be the official charity partner for the VIXIO GamblingCompliance Global Regulatory Awards.

YGAM, which acted as the official charity partner for the 2020 and 2021 Global Regulatory Awards, is a national charity with a social purpose to inform, educate and safeguard young and vulnerable people against gambling and gaming harms. In recent years, YGAM has established itself as one of the leading charities delivering education programmes to help prevent harm and safeguard future generations.

Daniel Bliss, Director of External Affairs, YGAM, said: “We’re delighted to have been chosen by VIXIO to be the official charity partner to these awards for a third year. It provides us with a valuable platform to raise awareness of the work we do to achieve our social purpose. We’re looking forward to the event and the opportunity to network with a wide range of stakeholders.”

Since their launch in 2017, the independently adjudicated Global Regulatory Awards have become the biggest of their kind, recognising and celebrating those who demonstrate excellence in responsible gambling, and are growing in importance as the industry moves towards a stronger culture of compliance. Winning a prestigious award is a sign of excellence and can enhance your reputation as a leader in the field of compliance and safer gambling.

Nominations for the Global Regulatory Awards officially close on June 30, 2022. Submitting a nomination is free, quick and easier than ever before and is open to industry newcomers and veterans alike.

This year’s VIXIO GamblingCompliance Global Regulatory Awards ceremony will be held on November 30, 2022, and we will be returning to the prestigious De Vere Grand Connaught Rooms in Central London, the site of the 2021 ceremony where more than 250 senior industry professionals joined VIXIO to celebrate the achievements of that year’s star-studded class of winners.

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