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BtoBet’s Alessandro Fried Discusses Aspire Global’s Acquisition of Sportsbook and Tech Company

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BtoBet’s Alessandro Fried Discusses Aspire Global’s Acquisition of Sportsbook and Tech Company
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BtoBet founder Alessandro Fried has discussed about Aspire Global’s acquisition of the sportsbook and tech company and what next awaits the newly expanded iGaming group. Of one thing he is certain… the future looks very bright for the entire group.

News that BtoBet was acquired by iGaming solutions provider Aspire Global took the industry by storm. And rightly so, because through this acquisition we have assisted to the expansion of an already consolidated group which in all its elements is now at the forefront of the industry’s B2B value chain.

But what was the primary reason that led to this acquisition? There are two aspects that were fundamental. Aspire Global was seeking to increase its B2B product offering to their customers, but was missing on one of the industry’s most important verticals, which is sportsbook. It’s one of the most important in terms of market requirements, but also from a revenue generation point of view. From our side we were looking to have a partner that would push us quickly to markets which we were still missing in our global footprint. So all in all this acquisition was the ideal match with both companies finding a mutual balance in each other to achieve their goals.

During the past days it’s not the first time that I have been asked “what is next now for BtoBet”? The company will definitely continue to uphold its identity as a leading brand on the market, maintaining its own organisational chart, and pursuing a strategy that for the past years has characterised it and put it apart from the competition. This means that the relationship with our partners, the way that we deliver our services and assist all operators, will remain unaltered.

Nonetheless, there is no denying that with BtoBet now forming part of this larger group our partners can expect to have major innovative solutions put at their disposal derivating from an increased investment capacity, and at the same time accessing additional content and products that constitute the group’s portfolio.

It is worthy of mention that through this acquisition, the Aspire Global group, and BtoBet directly, will gain a significant market advantage. The group will have an incredible market cover, with BtoBet leading the way in emergent markets such as Africa and Latin America, and Aspire Global playing a leading role in more mature and new markets such as Europe or the US.

This will in itself create new market opportunities, with Aspire Global now being able to offer a holistic iGaming solution in the markets they are currently present and where up until now they were missing the sportsbook solution. All this without mentioning the tangible potential to generate significant growth, with the group providing the possibility to large customers to enter new markets through the use of a very advanced and complete solution in a very short time-to-market.

During the past days one of the primary questions that I posed myself was “in which way will Aspire Global enable BtoBet in becoming a leading sportsbook platform provider?” The quest for this answer took me to what formed an intrinsic part of our goals from the very beginning… global presence and market share. BtoBet has a very strong presence in emerging markets, but in order to reach the next step we had to push our products in markets such as Europe and the US. However, these markets require a significant amount of investment which is countered by a high level of organisational influence in order to gain access to the industry’s larger operators and bookmakers. In this sense Aspire Global was the perfect match for us, with the group offering stability and carrying a lot of clout in the betting and gambling industry on a global level.

Aspire Global’s iGaming (PAM) platform is already certified in the US and other major markets, and this means that BtoBet with its sportsbook product can now gain immediate access to these yet uncharted markets for the company. This is what we ultimately expect from this new chapter… gaining a strong entry to these new regions that still do not offer a lot of technological alternatives comparable to the ones that we offer today, and take the opportunity to bring to market a complete product covering all the elements of the iGaming value chain. Together we will be able to meet the requests and expectations of all operators that intend to work with us in all market scenarios, whether mature or emerging.

At the same time, I firmly assert that BtoBet will keep its growth momentum in Africa and Latin America. We have invested heavily in these markets in the past and our commitment to these strategic markets will remain unaffected. The very strong knowledge that we have cultivated locally during the past years have transformed BtoBet in the perfect gateway for any Tier 1 or larger Tier 2 operators that want to target these continents, and such position will be further bolstered, in the short term.

BtoBet’s acquisition by Aspire Global is testimony of the success and potential that the company keeps in hold. It all boils down to the sheer determination and talent of each and every member that forms part, and has formed part in the past, of this incredible and fast growing company. This new chapter will mark the perfect opportunity for the company to reach new heights, and we all must evaluate this as another step towards achieving a great group result.

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Betsson Receives Highest Possible ESG Rating, AAA, by MSCI

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Betsson AB announced that it has been awarded an AAA rating by Morgan Stanley Capital International (MSCI) ESG Ratings, an upgrade from the previous AA level. The AAA rating is the highest possible and confirms Betsson’s dedicated efforts in environmental, social, and governance (ESG) practices, which form a part of running a profitable business long-term.

Pontus Lindwall, CEO of Betsson AB, said: “Receiving the highest ESG rating from MSCI is a testament to Betsson’s dedication to ethical business practices, responsible gaming, and sustainability. These are constant efforts that span across the entire business as we are continuously striving to improve.”

Morgan Stanley Capital International (MSCI) ESG ratings measure a company’s resilience to long-term ESG risks, helping investors identify ESG risks and opportunities within their portfolios. Ratings range from AAA (highest) to CCC (lowest) based on a company’s exposure to and management of industry specific ESG risks relative to peers. Rated companies incur no costs for the rating. MSCI’s methodology ensures unbiased and independent assessments, maintaining the credibility and objectivity of the evaluations.

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How Does Generative AI Affect the Development of the iGaming Industry, and Why Is the Human Factor Still Important for These Technologies

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How Does Generative AI Affect the Development of the iGaming Industry, and Why Is the Human Factor Still Important for These Technologies
Reading Time: 4 minutes

 

AI can completely change how games are created and played catching up with increasing need for immersive gaming experiences. Itai Zak, Executive Director at Digicode iGaming division, believes that generative AI in iGaming holds boundless possibilities, offering transformative opportunities to enhance player experiences, drive innovation, and shape the future of the industry. In September 2024, Itai will take part at SBC Summit in Lisbon where AI`s impact on igaming will be discussed by industry as well.

How AI was introduced to iGaming

Recent years have seen tremendous changes in the iGaming sector due to technological breakthroughs such as AI. The industry aspires to adopt this technology to enhance the gaming experience and make it more vibrant and thrilling.

Businesses have numerous options to improve productivity and cut expenses by using AI technology. For example, AI chatbots for customer support decreased operating expenses by 30% in the iGaming sector. It is essential to embrace this technology evolution to remain competitive in the altering corporate world of today.

Exploring the impact of generative AI on iGaming development

Generative AI, with its capacity to simulate human-like creativity and generate content autonomously, has profoundly impacted the iGaming industry in several crucial ways. Here are the most significant impacts:

  • Content generation and game development. With the ability to generate diverse and dynamic content, AI algorithms are reshaping the gaming landscape by providing developers with unprecedented creative freedom and efficiency.
  • Personalized sports betting recommendations. Generative AI empowers iGaming platforms to deliver personalized sports betting recommendations tailored to each player’s preferences and interests.
  • Enhanced fraud detection and security. By analyzing vast amounts of transactional data and player interactions, AI-powered fraud detection systems can identify suspicious patterns and behaviors in real time, thereby minimizing risks and safeguarding the integrity of online gambling operations.

In summary, AI has a significant and comprehensive influence on iGaming. To provide a safe and engaging gaming experience for all players, it is crucial to find a balance between innovation and responsible games.

How generative AI reshapes iGaming and why human involvement is still needed

The integration of AI in iGaming has become increasingly prevalent, offering operators and players alike the benefits ranging from enhanced personalization to improved security measures. However, alongside the technological advancements facilitated by AI, it is crucial to recognize the important significance of the human factor in the iGaming ecosystem.

Here are several reasons why the human factor remains indispensable in the utilization of AI in iGaming:

  • Creativity and innovation. Human game developers possess the ability to conceptualize original ideas and craft immersive gaming experiences that resonate with players on a profound level.
  • Player empathy and understanding. AI algorithms can analyze data to identify patterns and trends, but they lack the innate empathy and intuition of human operators who can empathize with players’ needs and desires on a deeper level.
  • Ethical oversight and responsible gaming. Human oversight is extremely important in ensuring that AI algorithms are deployed responsibly and ethically, with safeguards to protect vulnerable players and mitigate potential harms associated with excessive gambling behavior.

While AI systems excel at processing structured data and performing predefined tasks, they may struggle to navigate complex scenarios or unforeseen contingencies that require human judgment and intuition. By combining the analytical prowess of AI with the adaptability of human operators, iGaming companies can achieve a synergistic balance that maximizes operational efficiency and responsiveness, driving sustainable growth and success in the dynamic iGaming landscape.

Ensuring ethical and responsible use of generative AI in iGaming

The integration of AI in the iGaming industry is marking a step in a new era of innovation, efficiency, and personalized experiences. However, along with its transformative potential, AI also presents a range of ethical challenges that warrant careful consideration and proactive mitigation strategies.

We can look into some of the key ethical challenges in the use of AI in iGaming:

  • Responsible gaming and player protection. While AI algorithms can analyze vast amounts of player data to identify patterns indicative of problem gambling behavior, there is a risk of overreliance on AI-driven interventions without sufficient human oversight.
  • Data privacy and security. AI algorithms rely on vast datasets to make informed decisions and deliver personalized experiences, raising questions about consent, transparency, and data protection practices.
  • Algorithmic bias and fairness. AI algorithms are susceptible to bias, reflecting and perpetuating existing societal biases present in the data used for training and decision-making.

In conclusion, while AI technologies offer tremendous opportunities for innovation and advancement in the iGaming industry, they also present complex ethical challenges that require careful consideration and proactive mitigation strategies. By prioritizing responsible gaming practices, data privacy, security, and fairness, operators can harness the power of AI to deliver engaging, and ethical gaming experiences that prioritize player well-being and uphold ethical standards.

What is next for iGaming and generative AI?

The future of generative AI in iGaming holds immense promise and aims to keep revolutionizing the industry in unprecedented ways and reshape the gaming landscape as we know it.

As technological advancements continue to accelerate and AI capabilities evolve, we can anticipate several key trends and developments that will shape the future of iGaming:

  • Hyper-personalized gaming experiences. Generative AI will enable iGaming operators to deliver hyper-personalized gaming experiences tailored to each player’s unique preferences, behaviors, and preferences.
  • Procedural content generation. AI-powered content generation tools will streamline the game development process, allowing developers to generate endless variations of game content quickly and efficiently.
  • AI-driven game design and balancing. AI algorithms will analyze player interactions, feedback, and gameplay telemetry data to fine-tune game parameters dynamically, ensuring optimal balance between challenge and reward.

By harnessing the power of generative AI, iGaming operators can unlock new levels of personalization and engagement, creating compelling gaming experiences that captivate players and propel the industry forward into a new era of gaming innovation and excitement.

 

About Digicode

Digicode is a leading global IT service provider with a worldwide presence and offices in the USA, UK, and EU countries. It specializes in delivering top-tier solutions in software development, cloud computing, artificial intelligence, big data, and automation across various industries, including iGaming, FinTech, healthcare, e-learning, and digital marketing. Working with top iGaming brands, operators, and suppliers, the company provides cutting-edge

technology, products, and solutions across all iGaming verticals—from game design and development to banking, cashier, and payment gateways, as well as comprehensive iGaming platforms and seamless integration with value-added providers. Trusted by clients in over 25 countries, Digicode is at the forefront of innovation and reliability in IT services.

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Holland Casino Names Hans van Slooten as New Director of Operations

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Holland Casino has named Hans van Slooten as its new Director of Operations.

Van Slooten has been with Holland Casino for three years as Regional Casino Manager in the North-East region and prior to that worked for a variety of companies including KLM, Sligro and FrieslandCampina.

Van Slooten will be taking over the role from Leise, who has been with Holland Casino for 39 years, starting as a Croupier. During his time, he has also been a Casino Manager of various locations, Regional Director and Chief Operations Officer, while also being Director of Operations, and Regional Casino Manager of the South-East region.

Leise will remain with the company until 1 July 2025 for various strategic projects, while Van Slooten will start his Director of Operations role on 1 October of this year.

Petra de Ruiter, CEO of Holland Casino, said: “With Hans, we have found a worthy internal successor to Noël as director of operations. Hans has a lot of experience both inside and outside Holland Casino. His strength is that he is close to the people, both our guests and our employees. In addition, I am extremely grateful to Noël for his years of dedication and commitment to Holland Casino. I have great admiration for the fact that someone who has been with a company for so long can still think so fresh about the future. That is not given to everyone. I am pleased that Noël is prepared to use his knowledge and expertise for Holland Casino in the coming months.”

Incoming director of operations Hans van Slooten said: “It is a great honor to succeed Noël. I have great respect for his wonderful career, his commitment and inexhaustible drive for our beautiful company. Although it will not always be easy to follow in his footsteps, I will take on my responsibilities with and for the operation with dedication. I look forward to meeting more colleagues in the branches and at the head office from October.”

Director of Operations Noël Leise said: “When you have worked for a great company like ours for almost 40 years, it is difficult to choose the right moment to pass the baton. After all, Holland Casino is such a part of my life that it cannot help but hurt a little. I am happy that I can still be meaningful for the future of our company in a different way in the coming period. I have every confidence that Hans will fill the role of Director of Operations very well in his own way and I wish him every success with that.”

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