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Meet the talented lady responsible for GrooveGaming’s technical projects

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Meet the talented lady responsible for GrooveGaming's technical projects
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GrooveGaming have selected a talented woman as their Technical Project Manager, Tal Gabriel, who is responsible for the technical projects of one of the biggest content platforms on planet earth.

Diversity and inclusion are major corporate priorities for GrooveGaming, especially as the company continues to expand internationally serving a wide range of clients and partners. To fulfill the company’s vision, it is vital to choose diverse talent with the current GrooveGaming workforce being approximately 70% women. Given the aggregator’s innovation profile, this is achieved and sustained by the combination of perspectives from a diverse workforce and good partners. Gender equality and women’s empowerment are a primary focus area for GrooveGaming’s diversity and inclusion initiatives.

GrooveGaming’s 6-Continents Strategy from the get-go was predicated on data empowerment and capacity-building as a transformational company that realised that by increasing local marketing capability while instilling better services, processes and disciplines centrally, would have significant appeal across the industry. Today, more-and-more international casino brands and content partners are looking to develop interesting ventures with the dynamic aggregator of choice, especially in Europe, Asia, Africa and Latin America.

As a company, GrooveGaming strives to unleash team potential and break records every day, encouraging team members to be bold and make important decisions. In this sense, Tal has a huge impact on the business, lending her problem-solving skills to the technical team to maximise technical performance at the aggregator which is attracting attention from outside the igaming community for the quality of its technology.

GrooveGaming continues to expand rapidly on the back of some of the most robust technology in the igaming industry, constantly developing functionality and improving user experience. GrooveGaming has been recognised as one of the ’10 Best Innovative Technology Solution Providers of 2020′ by IndustryEra, firmly demonstrating that the aggregator’s technology development is being acknowledged not only in the iGaming industry, but also from outside it.

While the working day has not changed enormously for the GrooveGaming development team, who are scattered in 3 major centres – Ukraine, Georgia and Israel; plus serving suppliers and clients around the world, so getting used to working remotely from home has presented some adjustments. The silence of home has led to improved productivity and Tal is coordinating internal and external communications on integrations and other projects, such as business intelligence and big-data projects for the Groove Gaming platform, with a lot of her time being spent in online meetings relaying essential information and keeping everyone in the loop.

Her motto is ‘to be a step before the others’, meaning to know what the next technical step is and then to coordinate it within the GrooveGaming ecosystem. Apart from coordinating integrations with suppliers and clients, managing timelines, allocating tasks and ensuring that every task is assigned across the 3 teams, checking the process and status of everything each hour, she is also planning infrastructural work on the platform that is focused on upgrades and improvements, particularly centred on user experience to make it better for clients and suppliers to work with and taking into account the end goal that the platform is easy to use and comfortable for all the stakeholders making use of it.

Platform development is strongly influenced by taking into account the constantly changing landscape of the iGaming space, and Tal deeply understands the system and the system structure, and it is this knowledge that helps power her team and deliver excellent internal and external service, with Tal being available 24/7 to troubleshoot any urgent requests.

All of this explains why GrooveGaming is the aggregator of choice for a host of big industry names including EveryMatrix, iGP, Digitain, GoBet, ProgressPlay, Hub88, QTech, Alea, Quickfire, Max Entertainment and BetConstruct, amongst others.

GrooveGaming’s powerful platform includes over 4000 casino games as well as a wealth of aggregated content ranging from slots, online casino and live casino, to poker and table games, that operators can access via easy integration to drive player engagement and revenue.

Tal Gabriel, GrooveGaming’s Technical Project Manager says: “We are always trying to be better, to be a step ahead of the market. GrooveGaming is a data company underpinned by big-data technologies, working at scale in the cloud and powered by artificial intelligence and machine-learning. The GrooveGaming development team has helped build significant competitive advantage from devising advanced algorithms, API development and state-of-the-art content management systems which put casino operators in total control of game offerings.”

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Xtremepush agrees strategic partnership with Purple Square CX

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Xtremepush agrees strategic partnership with Purple Square CX
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Collaboration serves to extend provider’s reach across Europe  

Xtremepush, the leading provider of CRM and loyalty marketing powered by AI, has formed a strategic technology partnership with customer experience specialist Purple Square CX.

The collaboration will see Purple Square CX offer Xtremepush’s market-leading customer engagement platform and real-time Customer Data Platform (CDP) to its European customers, which include leading operators from within the iGaming industry.

Purple Square CX’s clients can now also benefit from Xtremepush’s groundbreaking new InfinityAI solution. Set to transform operational strategies across the iGaming sector through sophisticated marketing techniques, retention-boosting InfinityAI utilises adaptive AI technology to enable operators to create highly customised marketing models on the fly in response to emerging trends.

UK-based Purple Square CX is a customer experience advisory offering a diverse range of services aimed at enhancing customer interactions. Its expertise lies in three key areas – customer experience advice and strategy, marketing automation, and CDPs.

The latest partnership coincides with a significant period of commercial growth worldwide for Xtremepush, with high-profile operator partnerships concluded in LatAm, the US, the UK and Europe.

Tommy Kearns, CEO of Xtremepush, said: “We’re excited to be joining forces with Purple Square CX, increasing the number of potential customers we can serve with our unified customer engagement platform and real-time CDP.

“Purple Square CX is renowned as one of Europe’s leading customer experience specialists and in helping to deliver our solution to its big-name operator partners, we believe this is a partnership that will bear fruit for both parties.”

Timothy Biddiscombe at Purple Square CX, said: “Our agnostic approach to technology means we are always looking for partnerships that will help to bring increased value to our customers. Xtremepush fits that bill perfectly.

“Xtremepush’s range of solutions, including its new InfinityAI technology, is very impressive. We look forward to working together to help to drive superior relationships between operators and their customers.”

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Amusnet Participates as Golden Sponsor in Bulgarian Diversity Charter’s Annual Meeting

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Amusnet has participated as a golden sponsor in the Bulgarian Diversity Charter’s annual meeting this May, organised by the Bulgarian Business Leaders Forum (BBLF) and the Centre for the Study of Democracy (CSD).

The event attracted more than 90 representatives from the Charter community. Official guests were Lazar Lazarov, Deputy Minister of Labour and Social Policy, Assoc. Prof. Ana Dzhumalieva, Chairperson of the Commission for Protection against Discrimination; Dimitar Markov, Director of the Legal Programme of CID; and Levon Hampartzoumian, Chairman of BFBL.

The meeting served as a powerful platform, uniting businesses and organisations dedicated to advancing workplace diversity and inclusion. This year’s gathering focused on the importance of values, featuring insightful discussions, invaluable networking opportunities and a prestigious ceremony with companies recognised for their unwavering commitment to these principles.

The Deputy Minister of Labour and Social Policy gave a compelling speech on the importance of diversity and inclusion in today’s business landscape. He also participated in the certificate presentation ceremony, where over 30 were honoured with membership certificates. These new members join a community of forward-thinking organisations that advocate for various perspectives and fairness in Bulgaria and beyond.

The Charter encourages adopting inclusiveness, fostering a more welcoming business environment. It provides a platform for organisations to share best practices and collaborate on initiatives that promote equality and respect for all individuals, celebrating the richness of diverse perspectives and experiences.

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Yggdrasil boosts UK presence with Lottomart launch

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Yggdrasil boosts UK presence with Lottomart launch
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Yggdrasil, a leading iGaming publisher, has further enhanced its reach in the UK market after rolling out its extensive slot portfolio with Lottomart.

The operator now has access to Yggdrasil’s entire games offering which has been curated for over 10 years and encompasses a diverse selection of titles with proven themes, mechanics and features.

Fan favourites include the hit Vikings series and newly released Gold Frontier Jackpots FastPot5 and Ragnaravens WildEnergy. Exclusive titles from the YGG Masters programs and slots incorporating Yggdrasil’s high-performing Game Engagement Mechanics (GEMs) have also been rolled out.

Lottomart is a leading UK online gaming operator, offering a varied range of products including over 2,500 casino games, lottery betting, and unique scratch cards.

The partnership sees Yggdrasil reach new audiences and cement its presence in Europe’s largest online gaming market where its portfolio has been available since 2016.

Jose Simon, Commercial Director at Yggdrasil, said: “The UK remains a key market for Yggdrasil with our games resonating well with local players and together with Lottomart, we’re able to introduce our award-winning titles to even more slot fans.

“Lottomart offers its customers a leading online casino with an array of games from the best providers in the world and we are thrilled to join their list of trusted partners.”

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