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Affiliate Industry

ENV Media Acquires Indian Lotto Site



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Bulgaria based EsseN Videri Media LTD (ENV Media) has acquired the Indian affiliate website (OL). OL is a popular lotto portal for rankings and reviews of online lottery sites, lottery tickets and payment guides.

“The lottery vertical in India is huge and we believe that the structural growth together with the digitalisation that is going on will accelerate the transformation from physical lotteries to online. With the acquisition of OnlineLotteries, we strengthen our position in India and add another vertical to create growth from,” Mattias Bergehed, CEO of ENV Media, said.

“The acquisition also creates synergies in the organisation as we get more data points to analyse, which will result in improved acquisition and refined on page optimization,” Mattias Bergehed added.

Affiliate Industry

Affilka by SOFTSWISS Launches a New Affiliate Program with



Affilka by SOFTSWISS Launches a New Affiliate Program with
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Affilka by SOFTSWISS is pleased to announce a new partnership with, an online casino operating under a Curacao licence. The new affiliate programme is called JustAffiliates.’s partnership with the affiliate marketing platform Affilka will enable the company to build strong and mutually beneficial relationships with affiliates, as well as attract quality traffic to their casino. is a young and ambitious crypto-brand specialising in slots and live tables. Among the key reasons for choosing Affilka as the main partner for launching an affiliate program, mentioned its user-friendly payment module and commission constructor, allowing the company to customise a partner to the smallest detail. Multiple filtering options in statistics reports also help the brand do affiliate analysis faster.

The affiliate tracking software Affilka, created in 2018, is a cross functional solution for easy and fast iGaming brand promotion. Affilka is currently one of the most effective tools for affiliate marketing. Its advantages include:

  • Multiple built-in payment systems
  • Detailed affiliate and player reports, including advanced segmentation, filtering, and data grouping
  • Synchronisation with a Casino/Sportsbook platform and data update on every 15 minutes
  • Various creative solutions: banners and landings for affiliates
  • Classical (RevShare, Hybrid, CPA) or customised payment strategies

“I am pleased to announce JustAffiliates – the first affiliate program, launched in the new year by Affilka, in partnership with! The gambling industry is an extremely competitive field. Therefore, in order to be successful, you need to choose the most reliable and reputable partners. Affilka fits the bill perfectly, since its reputation and more than a hundred satisfied clients speak for themselves,” said Anastasia Borovaya, Product Owner of Affilka by SOFTSWISS. 

“I would like to thank the Affilka team for the professionalism and focus on the  customer service they demonstrated during the JustAffiliates affiliate program launch. We have already experienced the benefits of working with Affilka, so I can confidently say that made the right choice. I expect our affiliate program to be a great place to work productively with affiliates, growing and evolving together with our casino!” commented the Head of Affiliates at JustAffiliates.



Affilka by SOFTSWISS is an affiliate management platform for iGaming operators. The platform enables operators to manage affiliate partners across multiple brands, optimise marketing spend, and analyse player ROI from partners.

SOFTSWISS is a widely-acclaimed iGaming expert, supplying certified software solutions for managing online gambling operations. The company has an international team, which counts 1,000+ employees and has an official presence in Malta, Belarus, Poland and Georgia. SOFTSWISS holds a number of gaming licences, including Curacao, Malta, Estonia, Belarus, Belgium, Sweden, Nigeria, Ghana, Serbia and Greece. The company has a vast product portfolio, which includes an Online Casino Platform, Game Aggregator with thousands of casino games, the Affilka affiliate platform, Sportsbook Platform and the Jackpot Aggregator. In 2013 SOFTSWISS was the first in the world to introduce a bitcoin-optimised online casino solution.


About JustBit.ioThe casino primarily addresses customers who want to process their deposits and withdrawals in Bitcoin. JustBit is operated by Casbit Group N.V. The company is registered and licensed in Curacao. The approval of the Caribbean state ensures absolute security for the players. Although the casino was founded in 2021, it has reinvented itself and is fast growing as one of the most modern and extensive casinos to this day. There are huge live casino offers, attractive loyalty bonuses, website in English and Japanese and more. – Easy way for crypto play.

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Affiliate Industry

Double Up Media acquires Best Bingo Websites as rapid growth continues



no wagering bingo sites
Reading Time: 2 minutes


Nottingham based affiliate marketing agency Double Up Media, the company behind iGaming websites, and can today announce that they have completed the purchase of Best Bingo Websites, one of the internet’s oldest bingo comparison sites. 

This acquisition will see Double Up Media’s expert team breathe new life into the popular website that has provided bingo enthusiasts with a comprehensive breakdown of the best bingo websites and bingo bonuses for almost a decade and a half. 

Best Bingo Websites is currently home to more than 30 of the most respected brands including Mecca Bingo, Gala Bingo, Paddy Power Bingo and MrQ. Naturally, these, as well as a whole host of other award-winning sites will remain in place as long as they continue to offer players great value bingo bonuses.

There are a number of exciting long-term plans in the pipeline including a complete website redesign and restructure as well as fresh new content including bingo site reviews, in-depth guides to every regulated bingo game on the market, industry news and entertaining blog pieces.

In addition to the above, Double Up Media aims to inject its signature style of promoting trust and transparency by making a conscious effort to highlight bingo sites and bonuses that present real value, putting players ahead of profits.

Having launched multiple impactful marketing campaigns through, as well as the successful launch of Slot Gods, a site that aims to become the most trusted and leading source of independent bias-free online slot reviews, confidence is high that Best Bingo Websites will prove to be a resounding success.

The acquisition coincides with the addition of no wagering bingo sites to, and further exemplifies its commitment to promoting fair and honest operators and offers across multiple verticals.

Speaking on the acquisition, Double Up Media founder and Director Pavlos Sideris said: “We’re incredibly proud to add Best Bingo Websites to our growing portfolio of iGaming websites. 

“Despite all of the challenges we’ve faced with regards to the pandemic and multiple regulatory changes within the iGaming industry, we’ve been fortunate enough to have achieved relative success over the recent years.

“As a result, we’ve been able to grow exponentially as a business and we’re now in a fantastic position to expand and add bingo to our offering.

“We’re all extremely excited to re-introduce the world to the new Best Bingo Websites in the coming months and show everyone what we’re capable of doing with this historic brand.”

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Affiliate Industry

ACMA Blocks More Illegal Gambling and Affiliate Marketing Websites



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The Australian Communications and Media Authority (ACMA) has requested the Australian internet service providers (ISPs) to block more illegal offshore gambling and affiliate marketing websites.

The sites include:

Golden Lady Casino


Spin Samurai

Axe Casino

Lucky Dreams

Comet Room

Paradiso Room

No Deposit Friend

No Deposit Bonus Blog


Online Casino Australian

Casino Shortlist

Australia Casino

Aus Casinos

The ACMA undertook investigations that found them to be operating in breach of the Interactive Gambling Act 2001.

Website blocking is one of a range of enforcement options to protect Australians against illegal online gambling. Since the ACMA made its first blocking request in November 2019, 375 illegal gambling websites have been blocked.

Over 150 illegal services have also pulled out of the Australian market since the ACMA started enforcing new illegal offshore gambling rules in 2017.

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