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ENV Media Acquires Indian Lotto Site OnlineLotteries.in

Niji Narayan

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Bulgaria based EsseN Videri Media LTD (ENV Media) has acquired the Indian affiliate website onlinelotteries.in (OL). OL is a popular lotto portal for rankings and reviews of online lottery sites, lottery tickets and payment guides.

“The lottery vertical in India is huge and we believe that the structural growth together with the digitalisation that is going on will accelerate the transformation from physical lotteries to online. With the acquisition of OnlineLotteries, we strengthen our position in India and add another vertical to create growth from,” Mattias Bergehed, CEO of ENV Media, said.

“The acquisition also creates synergies in the organisation as we get more data points to analyse, which will result in improved acquisition and refined on page optimization,” Mattias Bergehed added.

Affiliate Industry

Tokipot.com Opens its Affiliate Program Doors with a 45% RS + No Negative Offer

George Miller

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Tokipot.com Opens its Affiliate Program Doors with a 45% RS + No Negative Offer
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Tokipot.com has announced the official launch of their brand new affiliate partner program via CellXpert today and is offering new affiliates a fantastic welcome incentive of 45 % Revenue Share for their first 3 months. The program also offers no negative carry over on the revenue share.

 

A “first of its kind’ offering for Esports + Fantasy Sports Enthusiasts

Tokipot.com’s patented game Live Fantasy is the first interactive fantasy esports in the market. The game offers esports fans a chance to use their knowledge of the game to play alongside professional athletes. Its unique feature allows the participants to pick and edit their lineups during a live match while watching the platform’s streaming.

Owned and operated by LOTP Services Ltd, which the Isle of Man regulates, this unique product offers iGaming affiliates the chance to promote something fresh and different to their esports and fantasy betting customers and to who want to enjoy the thrill, engagement, and earn cash prizes while watching a live match.

Karen Yates, a director of LOTP Services Ltd, says, “We’re thrilled to open the door on partnering with affiliates from all over the world who are looking for new and innovative products to offer their player base and communities. Live Fantasy is an innovative product that is available only at Tokipot.com. Along with Pick’Em, the quick pick-n-win betting format on sports and esports, our platform offers a unique product profile to partners who want something different from traditional sports or fantasy betting. Designed to be interactive and compelling, Tokipot is definitely an excellent platform to add to our affiliate partners’ profiles.”

 

Best-in-class Technologies

Through its mobile-friendly website, players can join multiple contests by choosing various sports and esports tournaments to bet on. Participating in the contests is made easy with a one-click away entry slip and safe, secure payment options to choose from. The affiliate program is run on CellXpert, a leading tracking and reporting platform for iGaming operators. It equips affiliates with a suite of tools to actively promote the product with secure tracking and transparent reporting for player acquisition campaigns.

 

Attractive Affiliate + Player Promotions

In addition to the 45% Revenue Share offering, the affiliate program also offers a Super Affiliate Incentive for referring new affiliate partners and customisable CPA, CPL, and Hybrid commission models.

For players, Tokipot.com will be offering 2 Euros free credits to experience the platform upon signup and five generous 100% match bonuses for their first-month deposits, up to 100 Euros each. Players can win from the 100,000 Euros contest cash prizes and can be the lucky one to win the Weekly Jackpot. Along with live-chat support and convenient deposit and withdrawal methods, the program is set to offer various rewards for both affiliates and players alike.

 

Dedicated Affiliate Servicing

Combined with its well-known platform provider, Pragmatic Solutions, and the addition of Cellxpert for the affiliate platform tracking, Tokipot has also enlisted AffiliateINSIDER’s experienced affiliate management team to handle the day-to-day administration of their affiliate program. Affiliates will receive a dedicated account manager to handle their campaigns and support queries and receive expert guidance from the company’s knowledgeable team, supporting their affiliate promotion efforts worldwide in the appropriate jurisdictions. Appealing to the wide-ranging sports, fantasy, and esports betting market, Tokipot.com will help tailor their acquisition and retention efforts to support affiliate business growth as they look to leverage affiliates as a key role within their marketing strategy for global expansion.

 

Join the Tokipot Affiliate program today by visiting https://www.tokipot.com/affiliate-program or email: [email protected] to find out more.

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Affiliate Industry

Oddspedia’s Super Domain Casino.Online Launched

George Miller

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Oddspedia's Super Domain Casino.Online Launched
Reading Time: 2 minutes

 

While most gamblers may not have ever heard of it before, Casino.online is one of the most coveted – and thus most expensive – casino domains out there, fetching a six digit asking price which ensures that only the most dedicated affiliate will be able to acquire it. Last year, Oddspedia managed to achieve exactly that, making history by purchasing the domain for an astounding $201,250 – a sum almost unheard of in the online affiliate business for a single domain purchase.

Ever since the acquisition, Oddspedia have been working hard to develop the domain into the ultimate casino site, giving players throughout Europe – and beyond – the chance to safely familiarize themselves with the online casino market. Casino.online currently features hundreds of pages dedicated to the top casinos in the UK and beyond, alongside more general guides based on games, payment methods, services and anything else the average gambler needs to know before entering the gambling world. The site is currently accessible in English, German and Russian (with the displayed casinos changing depending on language and region to only show each player the most relevant ones to them), and more languages are planned for the near future, alongside features such as a Casino Academy to gradually introduce new players into the subject matter.

Oddspedia’s co-founder Jan Möller believes that the investment was more than worth it, claiming “While new and emerging technology is very important for reaching new players, what truly matters is keeping them invested – and that’s where the sense of community comes in. A big all-in-one online casino domain, such as Casino.online, is the perfect way to keep gamblers engaged and returning for up-to-date information and advice, which is ultimately beneficial to them, us and our affiliate partners. Everybody wins from the existence of a high-quality casino site like Casino.online.”

Jan added that Oddspedia already proudly hosts millions of active monthly users across their projects, and the idea behind purchasing an expensive domain like Casino.online was to double the monthly casino-related traffic within one year. A hefty goal to be sure, but the quality of the site, as well as the impressive roadmap ahead, are more than reason enough to believe it’s well within reach.

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Affiliate Industry

Affilka by SoftSwiss launches new module for sportsbook

George Miller

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Affilka by SoftSwiss launches new module for sportsbook
Reading Time: 2 minutes

 

Affilka by SoftSwiss recently announced the official launch of its new module designed specifically for sportsbooks. Now the innovative affiliate platform provides its services not only to online casino projects but also to the sports betting industry.

Affilka expanded its functionality by adding an additional Sportsbook module, which may be turned on and off, depending on the availability of a sportsbook within a particular project. The new module includes an upgraded API, which enables raw data collection on multiple player activities within sportsbook solutions from iGaming brands.

In addition to such player activities as Visits, Registrations, First deposits, Deposits, and Cashouts, Affilka now also collects the following data on sports betting activities on a player level: Sportsbook bets, Sportsbook cancelled bets, Sportsbook wins, Sportsbook GGR (gross revenue), Sportsbook bonuses, Sportsbook balance corrections, Sportsbook third party fees, Sportsbook NGR (net revenue).

Anastasia Borovaya, Affilka Product Owner at SoftSwiss, commented: “We’re excited to be launching this new module for the sports betting industry and therefore expanding our services to more exciting new projects. The sports betting industry is developing at an exceptionally rapid pace. More and more of our customers who operate online casinos are expanding by establishing sportsbook solutions. We couldn’t stand aside, therefore we decided to offer our current and future clients a new option that expands opportunities and helps to increase their efficiency.”

Moreover, significant improvements were made to the commission constructor for CPA and RevShare deals within sportsbook projects. In terms of RevShare deals, sportsbook operators can share a percentage of their net revenue with their partners. The percentage of revenue payable to affiliates may be fixed or may be defined by various performance tiers. For example a percent of revenue may depend on the number of FTDs, number of deposits, or sportsbook net revenue tiers. As for CPA deals, an operator may set the rules for player qualification based not only on their deposits but sportsbook bets as well. Hybrid deals are also available and include the same settings as the CPA and RevShare models.

As for postbacks, similar to Casino NGR postback, Affilka added a new postback event – Sportsbook NGR. This postback is sent with Sportsbook NGR amount for each player (for a particular period). In addition to that, the parameters of Sportsbook bets were added to several types of qualifying postbacks.

Affilka is an affiliate marketing platform developed by SoftSwiss. A reliable, safe, and trustworthy tool allowing iGaming operators to manage and analyze their affiliates and their marketing performance. The solution offers automated payouts to affiliates via built-in payment processing methods, an advanced commission constructor, powerful reporting, and in-depth analytics.

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