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Diving into Brazil’s Betting Pool: ENV Media Survey Unravels the Socio-Economic Layers



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A burgeoning economy has drawn the attention of the global gaming industry. A close analysis of the Brazilian gambling sector, as per the ENV Media survey and research, reveals a diverse range of gamblers coming from various socio-economic strata.

The ‘rich’ are the biggest gamblers in Brazil 

According to the survey, 12% of active real money gamblers in Brazil hail from bracket A households, the highest socio-economic classification in the country. This is a significantly overrepresented figure, considering that these affluent households constitute just 2.9% of the Brazilian population. It indicates that those from wealthier backgrounds have a higher propensity for real money gambling, perhaps due to their disposable income and easier access to both online and physical gaming platforms. Similarly, those from B1-B2 households, another upper-middle-class group, comprise 40% of the active real money gamblers.

Given that B1-B2 households represent only 21.8% of the Brazilian populace, this category is also overrepresented in the gambling sector. This suggests that those within the middle to upper-middle class also partake in gambling at a relatively high rate, possibly due to their ability to engage in such leisure activities without significantly affecting their financial stability.

Interestingly, the most populous socio-economic segment, the C1-C2 households, account for 48% of active real money gamblers. This is almost directly proportional to their representation within the population, as they constitute 47.4% of all Brazilian households.

Thus, despite their relatively lower economic status, this segment engages in gambling at a rate consistent with their proportion of the general population. But comfortingly, that doesn’t extend to those from the lowest definition of household: D-E. No respondents from this bracket questioned in the survey admitted to taking part in real-money betting games.

This data may reflect the democratization of access to gambling platforms, especially with the rise of online gaming and mobile gambling applications.

Financial flexibility key to who gambles 

Even households with more modest incomes can now participate in gambling activities without incurring substantial costs associated with traditional brick-and-mortar casinos. And as per above, that’s mostly down to the wide accessibility and relatively low cost of owning and using mobile phones in Brazil as well as the ease of access to partake in real-money gambling in online casino and sportsbook websites.

However and somewhat comfortingly, that doesn’t extend to those from the lowest definition of household: D-E. No respondents from this bracket questioned in the survey admitted to taking part in real-money betting games.

The ENV Media survey offers valuable insights into the socio-economic profile of Brazilian gamblers. The overrepresentation of upper and middle socio-economic brackets among active gamblers suggests that gambling is a popular leisure activity among these demographics, likely attributable to their economic flexibility.

Meanwhile, the representation of C1-C2 households in line with their population percentage underscores the increasing accessibility of gambling for individuals across the socio-economic spectrum.


Opportunities aplenty in a booming market 

The data illuminates Brazil’s gambling market’s potential growth and diversity, making it an attractive landscape for gaming industry investors and operators.

Yet, it also highlights the importance of responsible gaming measures to ensure that gambling remains a source of entertainment, not financial distress, particularly for those in the lower economic brackets. Further research into these diverse gambler segments’ motivations, preferences, and habits could further refine the gaming industry’s strategies in this vibrant market.


Soft2Bet brand CampoBet announced a Redesigned Mobile App



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CampoBet, of the Soft2Bet powered renowned brands, is excited to unveil its revamped mobile application for both iOS and Android users. The new CampoBet SE app offers a native, user-friendly experience with a host of enhanced features and a sleek design that promises to elevate the online betting experience for Sweden players.

Key Advantages of the New CampoBet SE Mobile App:

  • Expanded Reach: The native app serves as an additional platform for CampoBet to engage with a broader audience.
  • Regulated Marketplace: With official reviews from the App Store and Google Play, users can trust the quality and security of the app.
  • Official App Status: The app’s official status ensures there are no bans, providing uninterrupted access to betting services.
  • Native Experience: Users will enjoy a more convenient and faster app performance tailored to their devices.
  • Aesthetic Design: The app features a Trophy Hall with animations and parallax, offering a visually stunning experience.
  • Integrated Tracking: An integrated system for PPC and affiliate traffic allows for efficient ad purchasing from various sources.
  • Optimized Advertising: The app includes a new set of events in the traffic procurement system to fine-tune advertising campaigns.
  • Continuous Support: CampoBet is committed to ongoing support and development of the app to ensure the best user experience.
  • Segmented Notifications: Push notifications are tailored and sent directly to the player’s phone, keeping them informed and engaged.

In a statement, CampoBet representative Yoel Zuckerberg, Chief Product Officer, said, “The CampoBet SE app is a game-changer in the mobile betting landscape. We’ve listened to our users and have delivered an app that not only looks great but also provides the functionality and speed that today’s bettors demand. Our commitment to continuous improvement and user satisfaction is at the core of this redesign.”

The CampoBet SE app is now available for download on the App Store and Google Play. Users can look forward to a seamless betting experience with the reliability and innovation that CampoBet is known for.

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CasinoJan Announces the Launch of its New Website in Singapore



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Previously focused only on the Norwegian online casino industry, casinojan .com is excited to announce the launch of its new website in Singapore that is designed to help as many Singaporeans as possible enjoy gambling as entertainment and to become the largest gambling portal in the Singaporean market.

From digital slots to mobile and live casinos, CasinoJan uses its team’s extensive industry knowledge to provide a variety of in-depth, honest, and unbiased articles that extensively cover every aspect of the online casino industry in Singapore.

“It’s no secret that the market for online gambling is difficult to navigate. Not only are there hundreds, if not thousands, of companies to choose from, but there are also complicated rules to adhere to,” said a spokesperson for CasinoJan. “As if that wasn’t enough, many gambling portals fail to keep their sites updated or start with incorrect information. With CasinoJan, we aim to make it both easier and safer to gamble online, whether it’s slots, table games, odds, poker, or bingo.”

Committed to offering visitors to its website the best experience, CasinoJan constantly updates its content, reviews, and payment methods while providing comprehensive opinions from its expert team about online casinos in Singapore.

Additionally, CasinoJan is in the process of further updating and increasing the scope of its website by soon implanting a list of features to benefit its visitors; these include:

  • A better table that makes it easier for readers to filter and find the gaming sites they want.
  • A solution for user reviews and user ratings of gaming companies from website visitors.
  • The opportunity to receive information about bonus offers and new casinos by email.
  • Video reviews of the most popular gambling sites in Singapore.

CasinoJan invites those interested in learning more about the leading online casinos in Singapore, as well as the best digital slot games and the most lucrative no-deposit bonuses, to visit its website today.

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PUBG MOBILE Esports is thrilled to announce that the 2024 PUBG MOBILE Global Championship (PMGC) will be held in the UK, taking place live next December with a $3 million prize pool. The first time a major PUBG MOBILE event has been hosted in the UK, this tournament will bring local fans a unique opportunity to see the very best skill that the world has to offer. This news comes ahead of this year’s 2023 PUBG MOBILE Grand Finals in Istanbul.

James Yang, Senior Director of PUBG MOBILE Global Esports, announced the news during the opening ceremony of the 2023 PMGC Grand Finals, with the exact UK location to be revealed at a later date. This is the first time a major PUBG MOBILE event has been held in the country and the first in Western Europe since 2018.

The highlight of the PUBG MOBILE Esports calendar, the PMGC brings together dozens of teams from around the world to compete in the ultimate showcase of talent. This year’s Grand Finals are taking place this weekend in Istanbul, Türkiye, where the final sixteen teams remaining in the competition will battle it out to become PUBG MOBILE World Champion.

Joining next year’s PMGC in the top tier of PUBG MOBILE Esports events, as well as next year’s midseason tournament in Riyadh, Saudi Arabia, is the PUBG MOBILE Global Open (PMGO), which will take place in Brazil throughout March and April 2024 and feature a $500,000 prize pool.

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The platform also hosts industry-relevant webinars, and provides detailed reports, making it a one-stop resource for anyone seeking information about operators, suppliers, regulators, and professional services in the European gaming market. The portal's primary goal is to keep its extensive reader base updated on the latest happenings, trends, and developments within the gaming and gambling sector, with an emphasis on the European market while also covering pertinent global news. It's an indispensable resource for gaming professionals, operators, and enthusiasts alike.

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