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SBC Awards 2020 – NSoft to compete in three categories

George Miller

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SBC Awards 2020 - NSoft to compete in three categories
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Last quarter of the year 2020 for NSoft is already marked as a successful one. NSoft is competing for the prestigious SBC Awards. The official SBC Awards shortlist features the most successful betting and gaming companies: affiliates, operators and betting suppliers.

We are pleased to announce that NSoft is shortlisted in three categories and will be competing for the awards:

This is the seventh edition of the SBC Awards. The mission of the organiser is to reward and celebrate excellence in the betting and gaming industry. SBC will award top archivers: operators, affiliates, and suppliers, based on their results across several disciplines. Companies are competing in 44 award categories: 14 Operator awards, 3 Affiliate awards, 21 Supplier awards, 2 Specialist awards and 4 Payment awards.

This year’s awarding is a special one, as it refers to a very challenging period, marked by lockdown, uncertainty and everything but business as usual.

“This is very exciting, and I am so proud of our entire team. This year we had to adjust to such a sudden and intense shift, but it just made us stronger and more resilient. That is the reason more to embrace these nominations with extra joy. It is truly an honour to see our virtual games listed among the very best in the industry,” commented Mr Dario Jurčić, co-CEO of NSoft.

“I am immensely proud of NSoft for being nominated within the category: Land-Based Betting & Gaming Product as a retail channel, in general, suffered the most in 2020. Finally, being recognised as a rising star in sports betting innovation gives us extra boost and confirmation that we are on the right track,” concluded Jurčić.

“For the category Rising Star in Sports Betting Innovation/Software we have nominated integration of our NSoft Vision, video surveillance software into Seven betting platform. NSoft Vision is a facial recognition software that harvests the power of AI to improve video management and data collection for retail-oriented businesses. Creating an integrated solution where one bet shop would be regarded as a web page in terms of analytics was a fine business use case. Most importantly, it would be useful information that brings more power and awareness over retail performance and players behaviour. It is thrilling for us to have this concept verified by the SBC Awards jury, stated Igor Bradara, Managing Director of AI Services.

SBC awarding ceremony will host over 800 guests, and this year, for the first time, the event will be held online. It is scheduled for 9 December 2020.

eSports

Team Vitality Reveals Paris Saint-Germain Handball Legend Bruno Martini as Esports General Manager

George Miller

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Team Vitality Reveals Paris Saint-Germain Handball Legend Bruno Martini as Esports General Manager
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Ex professional olympic handball player Bruno Martini joins Team Vitality following a decorated eight year tenure as General Manager at Paris Saint-Germain. Martini will build a new performance structure for all Team Vitality players across all its powerhouse rosters

Leading global esports organisation Team Vitality is pleased to reveal Bruno Martini as its new Esports General Manager. Martini is an ex professional handball player who represented France twice in the olympics as well as winning two World Championships with the French National team. He joins Team Vitality following over eight years as General Manager of the Paris Saint-Germain (PSG) handball team. Martini’s arrival marks the further evolution of Team Vitality’s groundbreaking approach to performance, providing its players with world class personnel and facilities across Europe. The former international goalkeeper will lead the performance infrastructure across all of Team Vitality’s rosters.

Bruno Martini joins Team Vitality following a hugely successful career as General Manager of the PSG handball team, overseeing its transition from Paris Handball to becoming one of the top performing teams in Europe. Under his leadership, the PSG team has won 17 titles, and set numerous national and international records. Martini brings a wealth of experience training top traditional athletes and managing an elite sports organisation.

Team Vitality has brought Martini onboard to oversee its player performance philosophy and program, incorporating physical and mental wellness, including lifestyle factors such as sleep cycle, nutrition and stress management. Martini will be based in Paris and work across both V.Hive and V.Performance, Team Vitality’s training facility in the iconic Stade de France. He will also travel with players for major events, and spend time in Berlin working with the LEC and LFL teams.

Team Vitality is home to eight international esports teams competing at the highest level across seven of the world’s biggest games including CS:GO, League of Legends, FIFA, Rocket League and Rainbow Six: Siege. Martini’s role will be to work with all Team Vitality players, including the #1 ranked CS:GO player in the world Mathieu “ZywOo” Herbaut, leveraging his traditional sports expertise to improve player performance in and out of the game.

“There are so many important factors to performance, team spirit, fitness, mental health support, etc. and what’s essential is that our players are convinced that this will make them play better, and play better as a team,” said Bruno Martini, Esports General Manager, Team Vitality. “This is my first role in esports, and I was hugely impressed by the Team Vitality brand and the infrastructure they already have in place. I’m very excited for this new challenge of bringing my experience in building performance structures around professional sportsmen to esports players.”

“We take performance incredibly seriously at Team Vitality, of course in-game, but our players are professional competitors, and to perform at the highest possible level we need to give them every advantage, said Fabien “Neo” Devide, President & Co-Founder, Team Vitality. “I was looking for former professional sportsmen with experience in management, and I couldn’t have hoped to find someone with a resume as impressive as Bruno’s. I cannot wait to see what he brings to Team Vitality,”

 

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Zitro Digital and Oryx Gaming Form New Alliance

George Miller

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Zitro Digital and Oryx Gaming Form New Alliance
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Global gaming supplier Zitro has partnered with leading iGaming platform provider and content aggregator ORYX Gaming to add its growing games portfolio to ORYX Hub.

Through the deal, Zitro’s content will become available to ORYX’s extensive network of operator partners across the globe via ORYX Hub, a platform featuring 10,000+ casino games from 100+ providers.

Zitro Digital offers a wide range of popular online content including world leading video bingo games and player favourite slot titles.

Sebastián Salat, CEO of Zitro, said: “Accelerating the growth of our digital business is one of our main goals to further position Zitro as a leading global gaming provider. We are immensely excited about this new collaboration with ORYX Gaming, which will broaden our reach and will significantly benefit all stakeholders while giving more players access to our high-quality games that provide a fun and exciting experience.”

Matevž Mazij, Managing Director of ORYX Gaming, said:  “ORYX Hub offers one of the most extensive portfolios of online gaming games on the market and we are always looking for fresh new content to add. With Zitro, we have found an excellent game supplier, with outstanding performance in both online and land-based markets. Zitro’s cutting-edge technology combined with the great team of people in the business creates the perfect environment for a successful alliance.”

 

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eSports

Former ESL Executive Charlie Allen Launches Esports Agency “Road House”

Niji Narayan

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Former ESL Executive Charlie Allen Launches Esports Agency “Road House”
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Charlie Allen, former director of global brand partnerships at ESL, has launched a new commercial esports and gaming agency, Road House.

The new company focuses on working with its clients to help them navigate the esports and gaming landscape and understand the mass potential of brand partnerships in a booming industry. Founded back in late 2020, Road House consults with brands, agencies, rights holders, publishers, and tournament organisers from all over the sports, media & entertainment world.

“Despite the challenges the industry has faced due to the pandemic, it is still a very promising time for esports right now. I’ve learned a great deal from working in this fascinating sector over the past few years and it felt like the right time to launch Road House,” Charlie Allen said.

“During my years at ESL, I spoke with many C-suite level executives from across many different sectors in the traditional marketing world, and what I discovered is that the broad, open ecosystem of esports can prove rather daunting to them. They really needed it explaining to them – like about how esports is consumed, who plays where, how many people are tuning in, and how can we positively engage with them?”

The commercial agency works with clients on RFPs from across both the endemic and non-endemic world, and the appetite to reach new millennial audiences that these brands have never managed to reach before is definitely on the rise.

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