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FIFAe tournament season kicks off with new structure

George Miller

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FIFAe tournament season kicks off with new structure
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With the new competitive FIFA season set to kick off, FIFA has today announced the introduction of three dedicated narratives and also released qualification dates and information for FIFA’s esports events played on EA SPORTS FIFA 21.

The new FIFAe tournament structure has been created to unify and highlight three clear and distinct narratives of competitive FIFA: players, clubs and nations. New qualification opportunities will arise with the new stand-alone narratives, with each leading up to the respective FIFA pinnacle event.

Competitors will have the chance to represent their club in the FIFAe Club Series, compete for national pride and for their country in the FIFAe Nations Series or create their own legacy in the EA SPORTS FIFA 21 Global Series on the Road to the FIFAe World Cup™.

“With our FIFAe tournaments, we aim to get closer to pros, gamers and fans. In times of digital acceleration, we see a strong shift in media consumption, social values and entertainment narratives. To engage deeper with football’s next generation, we have to step up now,” said Christian Volk, Director of eFootball & Gaming at FIFA.

“Our ambition is to seed the movement for what might become a new football category in the ecosystem of FIFA. We want to create the biggest stage for the best players and teams of the community to shine brighter, while growing access for new up- and-comers to FIFAe tournaments. All of us at FIFA are excited for what the future holds!”

The FIFAe World Cup™ and the FIFAe Nations Series™ both now feature a USD 500,000 prize pool, with the FIFAe Club Series™ putting USD 350,000 on the line. Another USD 3 million in prizes will be distributed by EA across Qualifiers, Regional Playoffs, the eChampions League, and CONMEBOL eLibertadores as part of the EA SPORTS FIFA 21 Global Series.

“This is an exciting time for EA and FIFA as we continue to bring engaging competitions and entertainment to fans around the world,” said Brent Koning, EA’s FIFA Competitive Gaming Commissioner & Group Director.

“In partnership with FIFA, these narratives will bring fans closer to the action, give players more opportunities to compete, and help find the next big FIFA esports star. In these unprecedented times, we are dedicated to bringing people together to celebrate club, country, and personal glory.”

Players do not have to wait long to start competing. In addition to the new FIFAe tournament brand, FIFA has also announced today that registration for the FIFAe Club Series™ is now open. Teams and players can now sign-up on FIFA.gg/registration. The FIFAe Club Series will kick off online in November, with the best perfoming teams of the qualification competing at the FIFAe Club World Cup™ in 2021.

Over the coming weeks, FIFA’s participating member associations will also announce further details in regard to their selection processes on the Road to the FIFAe Nations Cup™ to kickstart the new ‘nations’ narrative under the FIFAe tournament brand.

eSports

Team Vitality Reveals Paris Saint-Germain Handball Legend Bruno Martini as Esports General Manager

George Miller

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Team Vitality Reveals Paris Saint-Germain Handball Legend Bruno Martini as Esports General Manager
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Ex professional olympic handball player Bruno Martini joins Team Vitality following a decorated eight year tenure as General Manager at Paris Saint-Germain. Martini will build a new performance structure for all Team Vitality players across all its powerhouse rosters

Leading global esports organisation Team Vitality is pleased to reveal Bruno Martini as its new Esports General Manager. Martini is an ex professional handball player who represented France twice in the olympics as well as winning two World Championships with the French National team. He joins Team Vitality following over eight years as General Manager of the Paris Saint-Germain (PSG) handball team. Martini’s arrival marks the further evolution of Team Vitality’s groundbreaking approach to performance, providing its players with world class personnel and facilities across Europe. The former international goalkeeper will lead the performance infrastructure across all of Team Vitality’s rosters.

Bruno Martini joins Team Vitality following a hugely successful career as General Manager of the PSG handball team, overseeing its transition from Paris Handball to becoming one of the top performing teams in Europe. Under his leadership, the PSG team has won 17 titles, and set numerous national and international records. Martini brings a wealth of experience training top traditional athletes and managing an elite sports organisation.

Team Vitality has brought Martini onboard to oversee its player performance philosophy and program, incorporating physical and mental wellness, including lifestyle factors such as sleep cycle, nutrition and stress management. Martini will be based in Paris and work across both V.Hive and V.Performance, Team Vitality’s training facility in the iconic Stade de France. He will also travel with players for major events, and spend time in Berlin working with the LEC and LFL teams.

Team Vitality is home to eight international esports teams competing at the highest level across seven of the world’s biggest games including CS:GO, League of Legends, FIFA, Rocket League and Rainbow Six: Siege. Martini’s role will be to work with all Team Vitality players, including the #1 ranked CS:GO player in the world Mathieu “ZywOo” Herbaut, leveraging his traditional sports expertise to improve player performance in and out of the game.

“There are so many important factors to performance, team spirit, fitness, mental health support, etc. and what’s essential is that our players are convinced that this will make them play better, and play better as a team,” said Bruno Martini, Esports General Manager, Team Vitality. “This is my first role in esports, and I was hugely impressed by the Team Vitality brand and the infrastructure they already have in place. I’m very excited for this new challenge of bringing my experience in building performance structures around professional sportsmen to esports players.”

“We take performance incredibly seriously at Team Vitality, of course in-game, but our players are professional competitors, and to perform at the highest possible level we need to give them every advantage, said Fabien “Neo” Devide, President & Co-Founder, Team Vitality. “I was looking for former professional sportsmen with experience in management, and I couldn’t have hoped to find someone with a resume as impressive as Bruno’s. I cannot wait to see what he brings to Team Vitality,”

 

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eSports

Former ESL Executive Charlie Allen Launches Esports Agency “Road House”

Niji Narayan

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Former ESL Executive Charlie Allen Launches Esports Agency “Road House”
Reading Time: < 1 minute

 

Charlie Allen, former director of global brand partnerships at ESL, has launched a new commercial esports and gaming agency, Road House.

The new company focuses on working with its clients to help them navigate the esports and gaming landscape and understand the mass potential of brand partnerships in a booming industry. Founded back in late 2020, Road House consults with brands, agencies, rights holders, publishers, and tournament organisers from all over the sports, media & entertainment world.

“Despite the challenges the industry has faced due to the pandemic, it is still a very promising time for esports right now. I’ve learned a great deal from working in this fascinating sector over the past few years and it felt like the right time to launch Road House,” Charlie Allen said.

“During my years at ESL, I spoke with many C-suite level executives from across many different sectors in the traditional marketing world, and what I discovered is that the broad, open ecosystem of esports can prove rather daunting to them. They really needed it explaining to them – like about how esports is consumed, who plays where, how many people are tuning in, and how can we positively engage with them?”

The commercial agency works with clients on RFPs from across both the endemic and non-endemic world, and the appetite to reach new millennial audiences that these brands have never managed to reach before is definitely on the rise.

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eSports

Ninjas in Pyjamas Announces Rebranding

Niji Narayan

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Ninjas in Pyjamas Announces Rebranding
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Swedish esports organisation Ninjas in Pyjamas (NIP) has announced a complete rebranding.

The rebranding not only consists of a completely new visual design where the old logotype, the Shuriken (a weapon used by Ninjas) is modernised and the previous team colours (black/gold/white) are replaced, it also includes an upgraded brand strategy and an exciting narrative where NIP has taken inspiration from traditional ancient Japanese emblems and Katakana (a Japanese writing character).

“For us who work at and play for NIP, being a Ninja is something special, it’s more than just a brand and we kept that in mind while creating this new narrative to deliver an unforgettable experience for our fans and partners all over the world. Ninjas fight as one, we have discipline, we stay calm and we inspire. A ninja can be everyone and we feel it’s important to create a story that anyone can connect with,” Hicham Chahine, CEO of NIP, said.

Chahine reveals that Ninjas in Pyjamas has been working on this new rebrand for over a year, making sure that the brand experience is delivered to its utmost potential. The Swedish company has put a lot of effort into it, using several agencies for research and insights, e-commerce and to create a visual design and a storyline that will live on for years to come.

“We are very proud of our new brand platform and especially the new logotype as it is a huge step forward in terms of visual identity. Inside of the new Shuriken, is the old Japanese word Nin, which is the beginning of Ninja and means to apply ego and heart to the edge of the sword. We believe that intricate details like these are crucial to showcase and supply our fans with,” William Bui, Brand Manager at NIP, said.

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