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“As the CIS’s second largest country, we’re looking at one of Europe’s greatest growth opportunities.” Exclusive Ukraine interview with BetGames.TV’s Yury Mikhaylov

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BetGames.TV - Yury Ukraine interview
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With the stage now set for history in the making, Ukraine is preparing to open its market for the first time in more than a decade.

Proven as one of Europe’s most in-demand live casino suppliers and headquartered in neighbouring Vilnius, we caught up with BetGames.TV’s CIS Sales Director Yury Mikhaylov to get his views on Ukraine’s potential, as well as his own plans for the market.

With BetGames.TV gearing up to bring its products to the Ukrainian market in the near-term, how do you see prospects here?

As the CIS’s second largest country, we’re looking at one of Europe’s greatest growth opportunities. Infrastructure factors, such as widespread internet access and the prevalence of online banking, have laid a great foundation for a digital-first approach from the outset. Twinned with a market crammed with tech savvy players, and you’re looking at a serious boost for national revenue with plenty of potential for online casino, making it an exciting time for all involved.

I would encourage anyone who remains sceptical of the benefits of regulation to consider the example offered by neighbouring Georgia (on a smaller population scale of course!). The country has improved player safety, widened consumer choice and boosted the national economy by attracting new investment. For that reason, it’s pleasing to see Ukraine follow the example set by several other regional European markets by putting a framework in place to establish its own gambling industry, and we look forward to playing a part in the market’s development.

Has BetGames.TV already established a footprint in the region? Are there any further steps which the regulator needs to take before you do so in Ukraine?

We already have a well-established network with Ukraine’s biggest global hitters (such as Favbet and Parimatch), who, as regional heavyweights, are going to be key in shaping how the market develops in its early stages. Both operate an extensive network across the CIS and Europe, and we are on excellent terms with them given the number of jurisdictions we’re actively working in together.

On a macro level, the Ukrainian regulator has certainly taken steps in the right direction, although having said that, several inconsistencies remain within the proposed framework, which the authorities must work to clarify in order to fully realise all the advantages of regulation. I’m confident this will be addressed and look forward to seeing updates on this soon enough.

And what are your plans for the market going forward?

From what we’ve seen so far, I’m certain that the full legalisation and improved transparency of the Ukrainian market will add a wealth of new opportunities for us, particularly when it comes to online casino.

We’ve been hugely successful in Belarus in a similar format – where we went online with the country’s first digital offering (launched by Parimatch) and have already outperformed every slot supplier on the market there. We also offer far superior margins to our competitors, and in many cases, theseare greater than sports betting itself, so I see plenty of potential for us to sit alongside newly established Ukrainian sportsbooks too without cannibalising spend.

Accordingly, I believe we’re in a strong position to capitalise on the Ukrainian market’s likely huge customer base as soon as we go live there, and I’m sure we’ll prove to be key in helping operators make their mark on the territory. As well as our award-winning live dealer offering (fully developed in-house), we’ve also got a raft of marketing and promotional services that are going to be tailored to a jurisdiction where we are already familiar with what players are looking for.

How do you envisage Ukraine’s commercial landscape will shape up in the coming years? Do you expect to see a lot of competition?

New market entries require considerable resources. Compliance procedures can be complex, time-consuming and geographically differentiated. For that reason, local knowledge and contact networks tend to play an important role. Ukraine is no different: with a high bar set for entry, many anticipate that the territory’s commercial future belongs to those who are already present within it.

Of course, given a population of close to 40 million, we’re dealing with one of Europe’s largest markets in terms of potential– so I’m sure plenty of our international operator friends and partners will also be eyeing it with interest. Given how pivotal we have been this year in boosting global partners’ operating revenue and acquisition efforts, I’m also sure we’ll prove ourselves to be a valuable asset in helping our partners’ operations get going there as soon as they go live.

Eastern Europe

7777 gaming is now available on WINBET Romania

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7777 gaming is now available on WINBET Romania
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7777 gaming is excited to announce the launch of its 100+ certified games on WINBET Romania, a leading online operator known for its top-tier sports betting and casino entertainment. 7777 gaming’s most sought-after games are now available to WINBET players in Romania.

With over 20 years of international experience, WINBET has quickly become one of the most successful chains of gaming clubs in Eastern and Central Europe. Present in Romania, Bulgaria, Serbia, Croatia, Georgia, Belarus, and Tanzania, WINBET has been a significant player in the Romanian gaming industry since 2007, initially through gaming halls and later expanding with sports betting agencies and the online platform WINBET.ro (Casino and Betting).

7777 gaming’s extensive portfolio, which is now available to WINBET Romania’s players, includes popular titles such as Crazy 100 Bucks, Club Mr. Luck, Zeus Quest, Cash 100, and many more. This partnership is set to enhance the gaming experience for Romanian players, offering a diverse range of innovative and engaging game options.

Asya Raykova, Partnership Manager at 7777 gaming, commented: “Romania is a key market for us, and we are excited to bring our top-performing, certified games to WINBET’s extensive player base. This collaboration underscores our commitment to providing high-quality gaming experiences and reinforces our position as a leading casino content provider in the iGaming industry.”

Nita Cristian, Head of Casino at WINBET added: “With our dedicated team working tirelessly to create a welcoming environment that fulfills our customers’ need for entertainment, we aim to incorporate the most modern and in-demand gaming providers in the market, such as 7777 gaming. We eagerly anticipate our players’ feedback on the new game titles by 7777 gaming added to our website.”

Adding another strong partner in Romania to its business network strengthens the position of 7777 gaming as a leading B2B casino content provider on the market.

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Eastern Europe

OKTO expands digital payment footprint in Romania through Integration with Cyber Team Solutions

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OKTO expands digital payment footprint in Romania through Integration with Cyber Team Solutions
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OKTO, the only payment provider offering omnichannel digital payments across both online and retail sectors, is excited to announce its collaboration with CyberTeam Solutions, a leading Romanian company specializing in integrated solutions for the gambling and casino industry. This partnership will expand digital payment solutions across CyberTeam connected venues, enabling instant deposits and withdrawals with OKTO’s cutting-edge payment services.

This strategic integration introduces in Romania OKTO.DIRECT, the ultimate retail payment gateway, offering consumers hassle-free deposits and withdrawals with multiple payment methods, including Apple Pay, Google Pay, Visa and Mastercard as well as Instant Bank Transfer. Alongside OKTO.DIRECT, the integration also incorporates OKTO.WALLET, the advanced e-wallet of OKTO available for both retail and online use, providing an unparalleled omnichannel experience for users.

Vlad Evghenie, Country Manager Romania at OKTO, shared his enthusiasm for the collaboration: “At OKTO, we’re all about delivering next-level payments. We’re glad for our collaboration with CyberTeam Solutions and we’re fully aligned, giving users and operators alike the omnichannel, smooth, instant experience they crave for pay-ins and outs. This partnership is about raising the bar for gaming experiences across the board, and payments as the last mile of the experience is the most crucial.”

Echoing this sentiment, Cosmin Murzea, CEO of CyberTeam Solutions commented, “We’re excited to kick off this partnership with OKTO. By integrating their advanced payment technology with Cyber Platform, our player-centric gaming management system, we’re enhancing the gaming experience with seamless, advanced, and secure transactions that prioritize player experience, safety, and security.”

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Eastern Europe

SBC Summit Tbilisi 2024: Uniting Key Stakeholders for Vital Regional Insights

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SBC Summit Tbilisi 2024: Uniting Key Stakeholders for Vital Regional Insights
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1,500 industry professionals will gather in Tbilisi, Georgia next week for the second edition of SBC Summit Tbilisi. Organised in partnership with Georgia-based company, Sports Media Holdings (SMH), and supported by presenting partners EGT Digital and Amusnet Georgia, the event promises delegates unmatched opportunities to discover the latest industry innovations, expand their industry network and enrich their educational horizons.

The event’s focus on pivotal Eastern Europe and Central Asia markets, including Georgia, Ukraine, Armenia, Bulgaria, and Romania, along with emerging markets like Uzbekistan will provide delegates with a comprehensive exploration of these vital regions, guided by insights from esteemed local experts.

Set to take place between the 25th – 26th of June at the Sheraton Grand Tbilisi Metechi Palace, the specialised summit will unify key stakeholders from leading regional and global operators, suppliers, affiliates, game developers, media organisations as well as specialists in marketing, CRM, SEO, payments and more.

Former Manchester City COO, and founder of EQ Esports & Gaming, Chris Bird, will kick off the event by delivering a keynote titled ‘Influencers, Content and Esports… You Bet! Unleashing the Power of Dynamic Strategies in the Esports Ecosystem.’ Bird will share effective strategies for leveraging influencers to drive the growth of esports and produce engaging content.

The conference agenda will serve as a pivotal educational platform for delegates seeking to expand their knowledge of the Eastern Europe and Central Asia regions. Attendees can expect to glean vital knowledge from over 60 distinguished experts across two dedicated conference tracks. Discussions will encompass topics ranging from navigating the region’s complex regulatory and compliance restrictions to the impact of Euro 2024 on sports betting.

Additionally, the conference will spotlight the burgeoning iGaming sector within the region. Delegates will gain key insights into the iGaming landscapes of markets such as Romania, Bulgaria, Serbia, Georgia, and Slovenia. The agenda also includes discussions on cross-market strategies for iGaming operators, emerging market opportunities, and iGaming socioeconomic impact on local communities.

The exhibition floor will feature 30 global and regional brands presenting the latest industry-defining technologies, innovative services, products, and new game releases. Notable brands featured on the show floor include Amusnet, Aviatrix, BetConstruct, Betlive, CreedRoomz, Crocobet, Digitain, EGT Digital, Setanta Sports, VBET, Winfinity and many more.

Concluding the first core day of the event will be an exclusive Poker Tournament, sponsored by Betlive and EvenBet Gaming. Set to be held at the ATI Rooftop Restaurant at the Sheraton Grand Tbilisi Metechi Palace, the tournament offers delegates the perfect opportunity to sharpen their poker skills, network with industry peers, and enjoy complimentary drinks.

In the evenings, attendees can look forward to building meaningful business relationships in scenic, lavish venues across several dedicated networking events. The first core day will conclude with the ‘Official Opening Party’ sponsored by Setanta Sports at Stamba Hotel. On the second day, an exclusive VIP dinner for C-level executives will be held at the Republic Restaurant, followed by the ‘Closing Party’ at the Republic Event Hall.

Rasmus Sojmark, CEO & Founder of SBC, said: “The inaugural SBC Summit Tbilisi was a tremendous success. This year’s event has built on that foundation to deliver even more. We’ve expanded networking opportunities, enriched educational experiences, and secured some incredible speakers.

“This year, we really focused on providing a comprehensive exploration of key regional markets, ensuring attendees are well-equipped to thrive in their business endeavours in Eastern Europe and Central Asia.”

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