iSoftBet delivers dazzling display with seventh Megaways™ game of 2020 – European Gaming Industry News
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iSoftBet delivers dazzling display with seventh Megaways™ game of 2020

George Miller

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iSoftBet delivers dazzling display with seventh Megaways™ game of 2020
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Classic fruity theme combines with fan-favourite mechanic and innovative Mystery Symbols to produce sparkling wins in Shining King Megaways™

iSoftBet, the leading online games supplier and content aggregator, has released Shining King Megaways™, its seventh title of 2020 to feature the game changing Megaways™ mechanic.

Shining King is the latest iSoftBet Megaways™ collaboration where every win triggers cascading symbols and, with up to seven symbols possible on each reel, players can win up to a massive 117,649 ways.

Shining King also features a trademark iSoftbet twist. Players must look out for question marks which act as mystery symbols. If they randomly land on any spin, they could claim even more brilliant bounty with all in view turning into the same symbol to help trigger extra wins.

The classic fruity theme is packed full of legendary Megaways™ features including a frenzy of free spins and masses of multipliers.

Four or more crown bonus symbols in view trigger 12 free spins, with each additional crown adding an extra five spins, up to a maximum of 27, with retriggers also possible. During free spins an unlimited win multiplier, starting at x1 and increasing by one for every cascading win is in play and can reach lofty levels to help produce wins of truly epic proportions.

Shining King Megaways™ joins the latest game Phantasmic Fortunes in iSoftBet’s impressive slots portfolio, alongside top performing Gold Digger and Western Gold Megaways™ which both contain the supplier’s top performing Hold & Win feature.

Last week iSoftBet received the prestigious Compliance Outstanding Achievement Award at the Vixio Global Regulatory Awards with the supplier’s compliance team at the forefront of managing a raft of changes to existing legislation in markets such as the UK, and finalising certification in Sweden, Switzerland, Malta, Colombia, Bulgaria and Germany. iSoftBet is currently active in 19 regulated markets across the globe.

Mark Claxton, Head of Games at iSoftBet, said: “Shining King Megaways™ takes a classic theme, adds the highly engaging Megaways™ mechanic and iSoftBet’s innovative features to create a completely unique gaming experience. The Megaways™ iSoftBet collaboration has produced some stunning results this year, and we have plenty more planned in 2021 so watch this space!”

Industry News

Spiffbet Acquires Sir Jackpot and Live Lounge

Niji Narayan

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Spiffbet Acquires Sir Jackpot and Live Lounge
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Spiffbet has signed an agreement with Livelounge Ltd, a company registered in the British Virgin Islands, to acquire the online casinos Sir Jackpot and Live Lounge for a maximum of SEK 2.5 million.

The transaction means that Spiffbet acquires the rights to the domains sirjackpot. com and livelounge. com with associated customer databases and other intellectual property rights. The acquisition includes two employees who will be integrated into Spiffbet.

The acquisition will be completed with two payment tranches. One tranche consists of a promissory note of SEK 2 million to be redeemed after approximately two months either in cash or by set-off against newly issued Spiffbet shares, and the second tranche through a cash payment of SEK 0.5 million which will be paid out provided that certain conditions are met by 30 June 2021.

“We continue to deliver on our growth and acquisition strategy. Sir Jackpot and Live Lounge contribute to our existing business with both sales and earnings, which allows us to allocate fixed costs on a larger revenue base and increase our bargaining power vis-à-vis suppliers and partners. In addition, we are adding two qualified employees, which is important in the growth phase we are in now,” Henrik Svensson, CEO of Spiffbet, said.

“This is a good add-on acquisition that gives us two more established brands to work with. Thanks to the fact that the business is on the same platform as us and with the same support system in general, there will be minimal measures to integrate the business. We also welcome the two employees as employees of Spiffbet. It suits us perfectly to strengthen the organization now that we are accelerating the business of acquisitions made in 2020,” Maria Boelius, Head of Casino Operations at Spiffbet, said.

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eSports

KITKAT BECOMES MAIN PARTNER OF THE LEC 2021 AND LAUNCHES “MISSION CONTROL” WITH SPORTFIVE

George Miller

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KITKAT BECOMES MAIN PARTNER OF THE LEC 2021 AND LAUNCHES “MISSION CONTROL” WITH SPORTFIVE
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KitKat extends its partnership with the Esports League of Legends European Championship (LEC) as Main Partner for 2021. Global sports business agency SPORTFIVE secured the deal and produced a hero commercial for the kick-off.

After enabling KitKat’s first and successful experience within the esports ecosystem last year, sports business agency SPORTFIVE again is the chocolate brand’s esports lead agency of choice and delivers an integrated and comprehensive solution for KitKat: From facilitating and concluding the rights deal over consulting to the execution of final activation, ranging from campaigning and producing the new commercial to social media content and sweepstakes.

As one of the most iconic chocolate brands in the world, KitKat offers the perfect opportunity to lean back and enjoy breaks from the League of Legends European Championship actions. All gaming and esports activations reflect KitKat’s DNA: humorous, empathic and unpretentious. Under the claim “Even the Biggest Champ Needs A Break” the brand is picking up typical gamer situations, linking it to what the brand stands for: relaxing breaks that bring a smile, especially in situations where gamers feel tilted.

As part of the extended partnership in 2021, SPORTFIVE created a sub campaign around the claim “Even the Biggest Champ Needs A Break” and produced a 30 seconds hero commercial with the title “MISSION CONTROL”, extending the story around gaming breaks being a crucial part of a gamers lifestyle.

“Putting a gamer in front of the monitor and placing the brand logo next to it? Anyone can do that. This is why we are following another approach and are kicking off the LEC partnership with a specially produced image spot that brings fun, entertainment and shows the gamer from a ‘different side’. We are presenting the gamer multifaced. As a gamer sometimes you struggle with yourself: Should I continue playing after a loose streak? Should I think of the team first or my own performance? We create situations that every gamer can relate to and literally jump into the head – the MISSION CONTROL” | Georg Fischer, Marketing Manager for KitKat in Europe, Middle East and North Africa

KitKat is leaving space for every distinctive character trait of a gamer, giving each characteristic a brief but memorable stage to shine: SKILL is responsible for motor skills, REASON for analyzing situations neutrally. MIND is the brain and INTELLIGENCE keeps a cool head and always makes the right decisions. And then we have EGO – a character that does not contribute much to the team effort but is indispensable for gamers. When a team is not working together as planned, the only thing that helps is bringing relaxation into the chaos through a break, enjoying KitKat chocolate and getting a new perspective. After this break every gamer will find the balance that can lead to victory. More episodes and side stories will be gradually launched on various social media platforms.

“The extension and the associated upgrade of KitKat in the LEC as Main Partner fully pays off the success of the partnership as well as the activations to date. Together with KitKat, we want to communicate the positive side of breaks with a wink and focus on the fun in and out of the community. We are starting the new year with MISSION CONTROL and still have a lot of plans for KitKat in 2021” | Eike Gyllensvärd, Executive Vice President Global Esports Partnerships at SPORTFIVE

“We’re so happy to be signing on again with KitKat as one of our main partners for 2021. We had such a fruitful time together in 2020, with KitKat helping us to deliver some top level content for our fans,” says Alban Dechelotte, Head of Sponsorships & New Business EU Esports at Riot Games. “KitKat started with a pilot initially, with a relatively low level of activity; so it’s incredible that they have recognized the value of our partnership to the extent that they are now one of the major league esports partners across the LEC and local leagues and teams across Europe.”

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Asia

Nazara Technologies Files for IPO

Niji Narayan

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Nazara Technologies Files for IPO
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Nazara Technologies Ltd, the Indian gaming company backed by billionaire Rakesh Jhunjhunwala, has filed for an IPO.

The company filed IPO documents with India’s market regulator on Friday. Its impending debut on the local exchanges could encourage other Indian startups to tap public markets, after years of explosive growth in mobile and internet usage created giant private firms from Paytm to Walmart Inc.’s Flipkart.

Founded by gamer Nitish Mittersain in 2000, when he was a college undergrad, Nazara is among the firms that have benefited from a global boom in smartphone gaming that began even before the pandemic drove millions online. Mittersain started the company with 30 million rupees borrowed from friends and family, only to get derailed during the dotcom bust. The firm spent its first decade clearing debt, but steadily built market share by acquiring fellow gaming startups.

It is now seeking to be among the first major Indian startups to go public at a time of burgeoning investor interest in the country’s technology sphere. Facebook Inc. and Alphabet Inc.’s Google are pouring billions into partnerships with local operator Jio Platforms Inc., while Amazon.com Inc. founder Jeff Bezos has said that “the 21st century is going to be the Indian century.”

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