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Football Index Donates Forest and QPR Shirt Sponsorship to Promote Safe Gambling

Niji Narayan

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Football Index Donates Forest and QPR Shirt Sponsorship to Promote Safe Gambling
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Football Index has donated its shirt sponsorship for Nottingham Forest and Queens Park Rangers football clubs.

As part of the Safer Gambling Week campaign, the two Championship clubs will carry the logo of the YGAM on the front of their shirts to promote the charity, which provides educational training and resources to help prevent gambling-related harm among young and vulnerable people.

Football Index, the principal shirt sponsor for both clubs this season, is hoping this will help trigger a conversation about safer gambling and help the YGAM reach more football fans. Committed to providing a safe environment and to raising awareness about gambling-related harm, Football Index will also be supporting the YGAM’s work with a £5,000 donation.

Mike Bohan, Co-Founder of Football Index said: “We are delighted to support YGAM and promote Safer Gambling Week this year. At Football Index, we have always made safer gambling one of our utmost priorities, and we are incredibly pleased to be able to support YGAM’s important work to educate future generations and prevent harm. We hope that this initiative will increase awareness and prove an important step towards ensuring young people have the information and knowledge to make informed decisions about gambling.”

David Cook, Chief Commercial Officer at Nottingham Forest said: “This builds on last year’s activities, we are once again very supportive of Football Index’s desire to highlight and promote the safer gaming message, in particular through this promotion of the YGAM charity. It’s great to work with a brand that takes responsibility in how they work, and who always look to stress the importance of responsible gaming for the wider fan base.”

Euan Inglis, Commercial Director at Queens Park Rangers said: “In all of our activation discussions with Football Index, responsible gambling messaging is always at the forefront of content that is produced. The donation by Football Index of our front of shirt property to YGAM to help promote Safer Gambling Week is an initiative that we as a football club fully get behind and are delighted to support.”

Daniel Bliss, Director of External Affairs at YGAM said: “We’re enormously grateful to both clubs and Football Index for their fantastic support. It is vital that we educate our future generations about the potential risks associated with gambling so we can collectively help prevent harm. This weekend will provide an important opportunity to raise the profile of the charity and help us support parents, teachers and young people across all communities.”

Latest News

Neccton solution brings ultimate protection to PlayOJO customers

George Miller

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Neccton solution brings ultimate protection to PlayOJO customers
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Popular online casino and bingo site PlayOjo has announced the launch of Safe Mate, a tool based on Neccton’s mentor player protection system to help cement the company’s image as ‘the fair online casino’. The move brings the market-leading problem gambling identification tool to PlayOJO customers in Spain, Sweden and the UK.

PlayOJO – the fair online Casino and Bingo site, powered by SkillOnNet – is now using Safe Mate, which allows customers to track how much money they have deposited, how much money has been wagered and how much time has been spent on the site over the last six months.

The new tool, developed in collaboration with behavioural scientists and psychologists, tracks player data, detects risk patterns, changes in behaviour and flags signs of potential problem gambling. It acts as a Safer Gambling assistant for each player that visits the site and gives them a health score and friendly nod when their habits are changing.

In addition, Safe Mate allows players to compare what they think they have spent with what they have actually spent. And if a player is considered at risk, they are given personal feedback and tailored communications to help prevent problem gambling from occurring.

Dr Michael Auer, director at Neccton, said: “Yet another of Europe’s top casino brands have recognised the value of our software. It gives us great satisfaction to know that players are really being cared for by operators – and that those same operators recognise that a well looked-after player is one that can play for a longer time without developing unhealthy habits.”

Peter Bennett, Head of Brand at PlayOJO, said: “We are delighted to partner with Neccton to offer our players this state-of-the-art new Safer Gambling tool. We pride ourselves on being the fair online Casino and Bingo site and will continue to find new innovative methods and tools to help promote safe play for our customers.”

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Central Europe

ZITRO’S LINK KING IN “AVANT-PREMIÈRE” IN SWITZERLAND IN NEUCHATEL CASINO

George Miller

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ZITRO’S LINK KING IN “AVANT-PREMIÈRE” IN SWITZERLAND IN NEUCHATEL CASINO
Reading Time: < 1 minute

 

Zitro’s popular Link King arrives at the prestigious Casino Neuchâtel, in Switzerland, being the first time that this product, which has generated a global impact, has arrived in the Central European country.

Thierry Berne, Head of Operations at Casino Neuchâtel, expressed his satisfaction at including Link King in their entertainment offer: “We are delighted to be the very first Casino in Switzerland offering Link King, as we know of the success of this product in other European casinos, and at Casino Neuchâtel we always seek to offer the best to our customers”.

Nadège Teyssedre, Sales Director for EMEA at Zitro, added: “We want to congratulate the Casino de Neuchâtel on its recent reopening. Casino Neuchâtel is a renowned establishment in Switzerland and throughout Europe, and we are extremely pleased and proud to see that Link King is being received with so much enthusiasm by its customers. I would like to thank the entire Casino Neuchâtel team for their trust in Zitro, and we hope this will be the first of many other future installations that will allow us to bring more of our incredible games to Swiss players.”

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Industry News

FDJ Reports 5.2% Rise in Revenue in Q1 2021

Niji Narayan

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FDJ Reports 5.2% Rise in Revenue in Q1 2021
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French gaming giant La Française des Jeux (FDJ) has reported a year-on-year rise in revenue and stakes during its first quarter, despite continuing restrictions on retail activity related to the novel coronavirus (Covid-19) pandemic.

Total revenue for the three months to March 31 amounted €537.6m, up 5.2% from €511.2m in the same period last year. Gross gaming revenue was up by 5.1% year-on-year to €525.9m, while revenue from other activities jumped 10.7% from €10.6m to €11.8m.

FDJ said the rise in revenue was driven by an increase in stakes, with players spending a total of €4.6bn, up 11.8% from €4.11bn in Q1 of last year, despite the operator facing longer restrictions related to the pandemic than the same period in 2020.

However, despite the limitations, player spending was up across all areas of the group, most notably in sports betting, where stakes hiked 46.1% to €1.1bn, helped by the return of the traditional sports calendar after disruption in the latter part of Q1 2020.

Lottery remained FDJ’s main source of income with stakes here rising 3.8% to €3.46bn, or 10.0% when excluding the Amigo game, which is offered in bars. FDJ said the closure of bars and other Covid-19 measures had a significant impact on Amigo, with stakes down 50%.

Draw-based game stakes were up 2.6% year-on-year to €1.3bn, while instant games stakes also increase 4.6% to €2.1bn

In terms of where customers were gambling, land-based operations remained the most popular source, with stakes here rising 5.7% to €4.0bn, despite the restrictions. Digital stakes jumped 64.7% to €1.4bn as more players turned to online during the quarter.

Players won a total of €3.20bn gambling with FDJ during the quarter, up 13.7% from €2.81bn in the same period last year. This left €1.40bn in gross gaming revenue and after paying €915.7m in public levies, revenue stood at €537.6m.

“Despite the enduring impact of the health situation on the environment, the first quarter confirmed the good trends in our business, with stakes exceeding the levels recorded before the crisis,” FDJ chairwoman and chief executive Stéphane Pallez said.

“After reaching almost 10% of our global stakes in 2020, digital stakes continue to grow at a strong rate whereas our network activity is maintained. The events program for lottery and a busy sporting calendar, including Euro 2021 in football, should allow this momentum to continue in the months to come.”

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