British and Irish racing to enjoy increased exposure via Australia’s largest online bookmaker Sportsbet – European Gaming Industry News
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British and Irish racing to enjoy increased exposure via Australia’s largest online bookmaker Sportsbet

Zoltan Tundik

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Australian TV audiences will be seeing more of Frankie Dettori and other British and Irish stars

Racecourse Media Group (RMG), in partnership with Sports Information Services (SIS), has agreed a multi-year streaming and marketing content deal with Sportsbet, Australia’s largest online betting operator and part of the Flutter Group. This agreement formalises an arrangement between the parties for Sportsbet to broadcast and take bets on British and Irish racing.

RMG is owned by 34 British racecourses, while SIS holds the rights to all 26 Irish racecourses and Chelmsford City.

The deal will see British and Irish thoroughbred racing – which is shown on Tabcorp’s (TAB) SKY Racing network in the TAB app, in venues and homes throughout Australia – also to be shown on the Sportsbet digital platforms. This arrangement means British and Irish racing will enjoy a significantly increased audience in the country and benefit through a new revenue stream from one of its largest export markets.

RMG’s Commercial Director Nick Mills said: “We are delighted to team up with Sportsbet and grateful to our long-standing partners, Tabcorp, for helping to facilitate the partnership through broader distribution of its SKY Racing channel. This is a very exciting opportunity to increase the shop window for our racecourses, as well as generate additional international revenue.”

SIS’s Commercial Director, Paul Witten, said: “UK and Irish horseracing content is an important contributor to Flutter’s revenues in jurisdictions around the world, and we are delighted to now be able to bring live pictures and additional content to Sportsbet’s Australian customers.”

Paul Bittar, GM of Sports Partnerships at Sportsbet, said: “We are really excited to be able to conclude this deal with RMG and SIS in order to bring live streaming of British and Irish racing to our huge Australian customer base. Sportsbet is always seeking to bring excitement to life for our customers and striking this deal on high-quality racing content supports this goal. We are also pleased to be able to support the sustainability of the British and Irish racing industries through new revenues.”

Australia

Kambi Group plc partners with Racing and Wagering Western Australia

George Miller

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Kambi Group plc partners with Racing and Wagering Western Australia
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The world’s trusted sports betting partner expands global reach with leading Australian operator

Kambi Group plc, the leading global sports betting supplier, has signed a long-term agreement to become the sports betting partner of Racing and Wagering Western Australia (RWWA).

The partnership will see RWWA leverage Kambi’s technology to upgrade its current sportsbook offering across its retail outlets and established online brand TABtouch.

The Kambi sportsbook will complement RWWA’s existing racing wagering product, and RWWA will take full advantage of Kambi’s deep sports betting offer, powerful bonusing toolbox and extensive differentiation capabilities across front-end and odds to deliver players a best-in-class experience.

Established in 2003, RWWA is the state-run, self-funded racing authority for Western Australia, responsible for the operations of the state’s Totalisator Agency Board (TAB). Sales channels include a network of more than 320 retail agencies and TABtouch, which encompasses the online, mobile and call centre operations. RWWA distributes the profits gained through its wagering business to support the growth and competitiveness of the state’s racing industry.

Kristian Nylén, CEO, Kambi, said: “This is an important strategic partnership for Kambi. RWWA has achieved excellent recent growth, and we are very pleased that they view Kambi’s high-performance sports betting technology as central in pushing that to the next level.

“The agreement underlines Kambi’s ability to configure our technology to meet the needs of any operator and regulated market, and we are excited to play a crucial role in driving RWWA’s online and retail success.”

Ian Edwards, CEO, RWWA, said: “We are delighted to have partnered with Kambi to build on our reach across our online and retail sectors.

“Kambi’s track record as a springboard for growth is evident, and their flexibility and power under the hood marked them out as an ideal partner.

“As the organisation which funds the State’s racing industry, RWWA is focused on maximising its profits through the Western Australian TAB in the long-term interests of the industry, and we believe this partnership will help drive greater results.”

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Australia

Jumbo: Lotterywest white-label website operational

George Miller

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Jumbo: Lotterywest white-label website operational
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Jumbo Interactive Limited (Jumbo) is pleased to announce that the Lotterywest white-label website www.oz.lotterywest.com is now live and fully operational, within the timeframe anticipated when Jumbo announced the Lotterywest Agreement to the ASX on 13 November 2020.

Under this Agreement, Jumbo will provide its online software platform and services to Lotterywest for up to the next 10 years, and has agreed to transition its WA customers to Lotterywest. Jumbo has also ceased sales of Tabcorp products to its WA customers from 21 December 2020, consistent with the terms of Jumbo’s 10-year agreements with Tabcorp, first announced on 29 June 2020.

“We’re very pleased to have delivered this project within the scheduled timeframe”, said Mr Mike Veverka, CEO of Jumbo.

“The successful completion was the result of the excellent working relationship between the Lotterywest and Jumbo project teams who were both focused on ensuring an uninterrupted firstclass customer experience”, he said.

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Australia

SQID Enters into Letter of Intent to Acquire 50% of ICON Esports

Niji Narayan

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SQID Enters into Letter of Intent to Acquire 50% of ICON Esports
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SQID Technologies Limited has entered into a letter of intent (LOI) to acquire 50% of ICON Esports Pty Ltd.

SQID has agreed to invest AUD 2,250,000 for a 50% equity interest (on a fully-diluted basis) in ICON. The investment is expected to be used to expand the sales and business development activity and to support growth.

Upon completion of the transaction, SQID intends to integrate its payment platform into the ICON platform forming a single unified solution for payments and marketing campaigns. SQID has an existing solution of APIs and software plugins for mobile applications and upon completion of the transaction, expects a relatively simple integration between the two platforms.

Pursuant to the LOI, in recognition of the management time and cost commitment with respect to the transaction, ICON has granted SQID a period of exclusivity for two months from the date of the LOI. In addition, upon completion of the Transaction, it is expected that two nominees from SQID and two nominees from ICON will comprise the board of directors of ICON.

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