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Adverty partners with InMobi, further strengthening in-game advertising’s programmatic reach

George Miller

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Adverty partners with InMobi, further strengthening in-game advertising’s programmatic reach
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Leading in-game ad platform announces partnership with mobile-first exchange to enable more advertisers to leverage market-leading programmatic offering

Adverty, the leading in-game platform for advertisers, agencies and content creators, announces partnership with global mobile-first advertising technology company InMobi to enable more advertisers to leverage market-leading programmatic in-game offering. The partnership is set to launch during Q1 2021, once the technical integration of platforms has been completed.

Adverty, the leading in-game platform for advertisers, agencies and content creators, has announced a partnership with global ad exchange, InMobi, in order to increase its programmatic reach for brands and advertisers looking to enter the increasingly important world of gaming.

Adverty delivers unobtrusive advertising which connects brands and audiences through its revolutionary and patented technology built specifically for gaming, while InMobi’s industry leading mobile marketing technology is connected to every relevant programmatic DSP allowing advertisers and publishers to engage consumers through contextual mobile advertising. The partnership will allow its buy-side clients to access innovative formats in mobile games at scale within Adverty’s platform. The partnership is set to launch during Q1 2021, once the technical integration of platforms has been completed.

”There is significant demand for Adverty’s seamless in-game inventory at scale and this development enables our team to bring it to a wider range of brands and agencies,” says Niklas Bakos, CEO of Adverty. “Advertisers are certainly waking up to the untapped potential of this burgeoning media channel.”

Earlier this year, Adverty launched a world-first In-Menu™ format, which enables deeply integrated, contextually relevant IAB display banner ads in between gameplay. This latest offering enhances a highly innovative product suite that also allows brands and programmatic partners to take over billboards and other virtual outdoor sites within games thanks to its In-Play™ offerings.

“As the leading global independent advertising platform across mobile apps, mobile websites and connected TV, InMobi has enabled the world’s biggest brand advertisers to connect with audiences through the apps they use everyday,” said David Di Angelo, VP of Marketplace Development at InMobi. “With this new partnership with Adverty, InMobi is able to provide even more opportunities for brands to effectively reach and engage with premium gaming audiences through non-intrusive in-game ads that blend seamlessly into the gaming experience.”

Industry figures are increasingly recognising gaming’s importance as one of the most significant entertainment media channels. The latest figures from games analytics provider, NewZoo, show that the global gaming market currently comprises some 2.7 billion users, valued at USD 160 billion – and it is expected to reach 3.1 billion users and a value of over USD 200 billion by 2023.

There is therefore a huge opportunity for forward-thinking brands to leverage this market with programmatic advertising – mindful of the fact that programmatic ad transactions now make up 84.5% of the digital display ad market, with a total estimated spend of $80 billion in the US alone next year, according to eMarketer.

Asia

Mplay signs important deal with Solid Gaming

George Miller

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Mplay signs important deal with Solid Gaming
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The game studio Mplay Games has recently signed an agreement with Solid Gaming to distribute their games. Mplay is a fast growing game studio focusing on premium casino games for the Asian market and India in particular. The games are built with interactive functions to give the players a whole new game experience.

With popular Indian games like Ludo Express and Jhandi Munda, Mplay has delivered the only real money games of their kind in the market today. With the very popular Indian game Teen Patti Champion they have created a brilliant version that will be loved by the Indian gamers and for sure set Mplay apart from other Indian inspired game developers.

Aiming to reach a wider audience for their games, MPlay’s deal with Solid Gaming is the key to reaching first and foremost the large and important asian market.

Solid Gaming is welcoming the additional games for operators aiming for a greater presence in India.

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Week 15/2021 slot games releases

George Miller

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Week 15/2021 slot games releases
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Here are this weeks latest slots releases!

Nolimit City conquers the Far East with Bushido Ways xNudge release. Back with another flash-hot release, the Malta based Software Provider and player favorite studio is announcing their fourth release. Still reeling from the success of their mega hit Fire in the Hole xBomb, exceeding all expectations set. The team announce Bushido Ways xNudge as their latest title addition to the ever growing portfolio. Bushido Ways xNudge offers a 5×3 reel set, with up to 12,288 expanding win ways. An xNudge symbol which can land on reel 3, adding a multiplier with every nudge, whilst also offering wilds & sliced wilds.

Bushido Ways xNudge® - NOW LIVE

 

Fantasma Games, the developer of slots beyond gambling, has debuted its latest game boasting a never-seen before mechanic, TitanwaysTM, which promises to elevate big win potential to the next level. Golden Castle Titanways™ is a 6×6 reel video slot that takes players to the haunted remains of a gilded castle where they must seek out hidden treasures. They are helped in their quest with three bonus features – Titanways™, Wild Haunt and Phantom Free Spins.

Fantasma launches Golden Castle with new innovative mechanic Titanways™

 

 

Evoplay has announced the launch of its latest enthralling slot title, Epic Legends. Fully optimised for mobile-gaming and developed using the latest in tech, Epic Legends is set in a futuristic Tokyo-inspired metropolis, with players challenged to uncover all four legendary creatures by finding one of the game’s intriguing symbols: Blue Legend, Violet Legend, Red Legend, or Green Legend. Offering a truly immersive journey forward in time, each of the game’s characters are themed in the Japanese video game style – with the aim to catch each of the four, totalling Blue Legend, Violet Legend, Red Legend, or Green Legend.

Evoplay gains new superpowers in Epic Legends

 

Stakelogic, one of the most in-demand game developers in the market, has debuted the latest title in its hugely popular classic slot series, Hot JokerTM. With 5×4 reels and 40 paylines, Hot JokerTM offers a modern twist on a traditional classic slot game with three bonus features to unlock as well as three different RTP versions (96%, 94% and 92%) available. In the base game, players will feel a sense of nostalgia as fruit and 7s symbols land on the reels. If three four or five of the Star scatter symbols drop, the Free Spins bonus will be triggered.

Introducing Hot Joker from Stakelogic

 

Lightning Box games is set to harness the power of Chinese mythology with its latest creation Lightning ShenLong. Players will be hoping the title character, named after the legendary dragon and bringer of storms, will make it rain in this enchanting 3×5 reel, 243 Way game. With ShenLong acting as a Wild, the reels are crammed with Sino-specific symbols and divulge their treasures to the accompaniment of a soundtrack from dynasties gone by. Riches await when the Lightning Bolt strikes to award jackpot prizes fit for an emperor and players can collect cash when the bolts fall in the active zone during Respins, providing a new take on the studio’s popular Lightning Respin mechanic.

Lightning Box’s Lightning ShenLong set to breathe fire with 32 Red exclusive

 

Kalamba Games has reimagined a popular classic title with a range of new features in Monkey God Buy Feature, the first game to launch exclusively on Kalamba’s own Bullseye RGS. A fresh take on the original, the game includes an all-new UI, the fan-favourite HyperBonus, the all-new K-Gamble feature and other key tweaks. Players can choose from four separate bet levels to enable a different number of Gold Symbols that have higher potential payouts and volatility. A proven driver of engagement, hitting three Koi Carp symbols triggers Bonus Spins, where even higher potential wins may be awarded.

Kalamba Games updates a deity in Monkey God Buy Feature

 

Slotmill’s latest slot ‘Lucky Lucifer’ is due to be released on 19th April. The slot marks a milestone for Slotmill as it is their first slot with a maximum win of 10,000 times bet and incorporating a Feature Buy function, allowing players to jump directly to the Bonus game. Lucky Lucifer is a 5-reel, 40 bet line video slot with a random wild feature in the base game and a bonus feature where multipliers are accumulated and multiplied with the bet. Three symbols with persistent multiplier enhancing features adds to the excitement and landing symbols on each of the five pentagram “hotspots” will reveal two extra symbol rows and Landing symbols on all 35 positions awards an extra 666x multiplier.

Slotmill’s First Feature Buy Slot Lucky Lucifer to be Released on the 19th of April

 

Pragmatic Play, a leading content provider to the gaming industry, has unveiled its newest hit, Floating Dragon Hold and Spin. The Asian-themed, 3×5 slot is packed full of features and fun, with three separate triggerable modes for players to enjoy. The first is the Fish Money feature, which sees each Fish symbol have a cash value attached and can be collected if the Lady lands on the reels. If multiple Lady symbols land, then the value is multiplied by the number of them.

Pragmatic Play Launches New Hold and Spin Adventure: Floating Dragon

 

Spinmatic has announced the release of its new slot game Ed Jones & Book of Bastet. The premium casino games developer and provider presents a new addition to its video slots portfolio. Ed Jones & Book of Bastet is an enthralling Video Slot game with an Ancient Egyptian Gods theme that has 5 reels, 3 rows, and 10 fixed pay lines. The features of the game are Free spin, Wild Scatter with a Pay-out, and Gamble. All were created for a captivating game experience.

SPINMATIC PRESENTS ED JONES & BOOK OF BASTET

 

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SPINMATIC PRESENTS ED JONES & BOOK OF BASTET

George Miller

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SPINMATIC PRESENTS ED JONES & BOOK OF BASTET
Reading Time: < 1 minute

 

Spinmatic has announced the release of its new slot game Ed Jones & Book of Bastet. The premium casino games developer and provider presents a new addition to its video slots portfolio.

Ed Jones & Book of Bastet is an enthralling Video Slot game with an Ancient Egyptian Gods theme that has 5 reels, 3 rows, and 10 fixed pay lines. The features of the game are Free spin, Wild Scatter with a Pay-out, and Gamble. All were created for a captivating game experience.

Technical info

RTP: 96.60%

Volatility: High

Demo: demo.spinmatic.net/Play/1710

Spinmatic is always innovating to provide stunning HTML5 casino games to the industry, with carefully developed storylines and high-quality visual and sound FX.

The company has grown enormously during the last years, having now a wide and diverse portfolio with more than 60 titles such as “Fall of the Beast”, “Poseidon”, or “Mayanera.”

Some of the company’s latest launches are “Haunted Chateau”, “World of Gods: Niflheim” and “3 amigos.”

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