Fantasy Sports
5 Fantasy Gaming Platforms to try out while the ongoing Ind V/s Aus Tour Series
After the grand success of IPL 2020, the fantasy gaming industry is booming again with the ongoing India V/S Australia Tour Series. The series consists of 3 ODIs, 3 T20s, and 4 Tests. After eight long months, Team India is poised to make a comeback to the 22 yards as an entire unit. With MPL winning the Kit Sponsorship for Team India, the popularity of fantasy gaming is spreading immensely. In addition, fantasy cricket apps have a number of new offers lined up, new features in their gameplay and have completely overhauled their marketing budgets.
Fantasy cricket apps primarily accord cricket fans the opportunity to test their knowledge. The process involves the participants forming their own teams and earning points based on the overall performance of the selected team combination. The past two years have witnessed fantasy gaming platforms attracting high-end investors such as Sequoia India, Stead view Capital, Go-Ventures, and Tencent. High-profile cricketers like Yuvraj Singh, MS Dhoni, Virat Kohli, and Sourav Ganguly are the brand ambassadors of some of these companies. Fantasy cricket apps are designed with the motive to entertain and bring across the joy that one derives by playing online cricket.
The statistics released in a recent study, carried out by the Federation of Indian Fantasy Sports (FIFS) in collaboration with KPMG, show that presently, there are about 100 million fantasy sports users in India. The growth of the Indian Online Fantasy Sports industry has been phenomenal and continues to grow exponentially, having registered a 212% CAGR in the user base between 2016-19. As per the report, around 74% of the users play fantasy league games at least one to three times a week. Around 20% of the active users on these platforms are paid users while around 30-40% play fantasy games on more than one platform. The industry clocked in a gross revenue of over Rs. 2,400 crores for the FY20, increasing from Rs 920 crore in FY19.
Here are a few of the fantasy gaming platforms you must give a try:-
- Fantasy Akhada – A young & dynamic organization that has a vision of exponentially enhancing the level of sports engagement in India. Fantasy Akhada offers the lowest entry fee contests where users can win lakhs. In a short span of 9 months and after delighting over 1 lakh customers on the platform, Fantasy Akhada is now ready for the next phase of growth in India’s rapidly evolving Fantasy Sports Industry. Recently, Fantasy Akhada signed up with Mr. Harsha Bhogle and onboarded him as an investor and brand ambassador.
- Dream11 – One of the renowned and the only fantasy gaming unicorn in India as of now, Dream11 is also the title sponsor of the IPL this year – it made a total investment of Rs 222 crores. The gaming platform has around 80 million players forming its current user base and controls a lion’s share in the market touching 80%. Dream11 is known for running daily contests which enables players to make (or even lose) lots of money on them. It even accords users the opportunity to participate in polls and earn bonus money through referrals. MS Dhoni and Rohit Sharma are together the face of the company.
- MyTeam11 – One of the fastest growing fantasy gaming platforms, MyTeam11 has Virender Sehwag and Danny Morrison as its brand ambassador. With a user base of over 12 million players and still counting, MyTeam11 recently launched a brand-new campaign – India kiApni Fantasy App – which promotes playing fantasy cricket game on native applications, motivating people to opt for these over the foreign-bred apps. During the recent Caribbean Premier League, which reached its conclusion some time back, MyTeam11 was one of the popular platforms.
- SIXNWICKET– it is a gaming portal which offers you multiple prospects of playing cricket, your favourite game. You can win real cash by playing this game of cricket. You can exhibit your skills and compete with other players in this real-time multiplayer game zone. You can win real cash by defeating other players whom you are competing with. This is absolutely skills’ oriented game where you need to be tactful while using your skills. It’s time to get ready and participate in this first ever multi-player game.
- Paytm First Games (PFG) – Paytm First Games (PFG) took in the sporting legend and iconic Indian cricketer, Sachin Tendulkar, as its brand ambassador. However, a day after the announcement broke the news that this app is being removed from the Play Store by Google. This development brought in more publicity than expected for the app and raised awareness about it, the purpose for which Sachin Tendulkar was actually taken on board. Paytm First Game is a new entry in the field of fantasy games and is anticipated to create major ripples as it has the backing of PayTM’s marketing model, which itself is among the fastest upscaling and top 10 brands in India. As per the media reports, the word goes that PFG will be investing around Rs 300 crore in fantasy sports and other online gaming events this financial year.
Asia
Jade Group Expands its Presence Across Asia as Jade Fantasy Cricket Hits Sri Lanka
Sri Lanka’s cricket fervor has reached new heights with the launch of Jade Fantasy Cricket, an innovative platform that promises cricket enthusiasts an exhilarating experience like never before. Breaking barriers and setting new standards, Jade Fantasy Cricket brings the thrill of the game to the fingertips of millions across the island nation.
Gone are the days of merely cheering from the stands or living vicariously through televised matches. Now, ardent fans can immerse themselves in the world of cricket like never before, thanks to the revolutionary Jade Fantasy Cricket platform.
With just a few clicks on the website or the user-friendly Jade Fantasy Android Application, cricket aficionados can now craft their dream teams, strategize their plays, and compete against fellow enthusiasts for exciting cash prizes. It’s a game-changer for those who eat, sleep and breathe cricket.
“Jade Fantasy Cricket is not just another gaming platform; it’s a celebration of the sport that unites us all. We wanted to bring the thrill of cricket closer to home, allowing fans to engage with the game in ways they never thought possible,” Mr. Joe Pisano, CEO of Jade Group, said.
What sets Jade Fantasy Cricket apart is its commitment to user security and responsible gaming. The platform boasts robust KYC verification and authentication processes, ensuring the safety and security of every user.
Moreover, to prevent overindulgence and promote responsible gaming, Jade Fantasy Cricket offers advanced features like user limits, empowering users to enjoy the game responsibly.
But the excitement doesn’t stop there. Jade Fantasy Cricket offers more than just cash prizes. Daily bonuses, free practice games and the opportunity to bring fantasy dream teams to life await participants at every turn. It’s not just a game; it’s an experience designed to delight and inspire.
“We believe in fostering a community where cricket enthusiasts can come together, showcase their skills, and revel in the joy of the game. Our platform is more than just a means to win prizes; it’s a testament to the passion and spirit of cricket,” Mr. Pisano remarked.
As Jade Fantasy Cricket takes Sri Lanka by storm, it’s clear that the love for the sport knows no bounds. With an unparalleled gaming experience and the promise of unforgettable moments, Jade Fantasy Cricket is poised to become the ultimate destination for cricket enthusiasts nationwide.
Fantasy Sports
Fantasy becomes reality for bet365 and Scout Gaming
bet365 has launched an exclusive new fantasy football game in partnership with Scout Gaming Group ahead of the 2023/24 Premier League season.
The free-to-play game is live now, with plenty of time for all new and eligible bet365 customers to register and select their squads. Managers are able to select their teams at any time, and continue to make changes right up until the first game of the Premier League season, when Burnley host Manchester City on Friday, August 11th.
The bet365 Fantasy Game boasts a huge prize pool for those leading managers who are still challenging at the top of the leaderboard come the end of the season. A staggering £500,000 is available for the top 10,000 ranking users, with the outright winner guaranteed the £50,000 top prize.
This is further enhanced with the addition of an extra £65,000 in monthly prizes for the top 1,000 ranking managers each month.
Within days of the game launching over 20,000 individual managers had already registered and selected their provisional teams. Both bet365 and SGG are thrilled by the early uptake, and expect many thousands more to have their squads assembled by the first Premier League game on August 11th
The game includes many unique features, which have been developed collaboratively by Scout Gaming Group and its partners. Fantasy football plays an integral role in every match day for players around the world, and by enhancing the player experience on bet365, both brands are bidding to increase engagement and enjoyment of the product.
A bet365 spokesperson said:
“The partnership with SGG has provided bet365 with an excellent, multi-country fantasy product, and we’re delighted to deliver a season-long fantasy football game to our customers.
“We’re excited to see how the season develops and which managers can land the monthly and outright cash prizes.”
Araz Heydariyehzadeh, Chief Commercial Officer at Scout Gaming Group said:
“We’re incredibly proud to have collaborated with bet365 on a game of this magnitude and quality. The support from numerous teams at bet365 has been outstanding throughout and continues to grow.
“Free-to-play games can be highly effective as part of a structured conversion strategy, and with Fantasy games proven ability to retain users and drive extra yields from sportsbook customers, we are very excited about the potential outcome and performance of the project.”
Fantasy Sports
ESPN Launches New Fantasy Football Creative Campaign
ESPN returns its Fantasy Football campaign ahead of the 2023 NFL season with new creative dedicated to the mantra, Only in Fantasy. Only on ESPN. The campaign – which runs July 17 to September 10 on ESPN platforms – features three new spots: Delivery, Commish and Steve.
“ESPN Fantasy Football creates connections and builds communities. In this campaign, we remind fans to continue playing ESPN Fantasy Football because it is the ultimate equalizer between people, and can help get you out of awkward situations. We’re excited to launch the campaign and get our millions of players ready for the upcoming season,” said Seth Ader, Vice President of Brand Marketing at ESPN.
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