Latest News
ZITRO DIGITAL IS BORN
Zitro has announced a significant investment in Zitro Interactive, the business unit in charge of the digital distribution of Zitro games, which is renamed Zitro Digital.
Johnny Ortiz, Founder of Zitro, justifies the bet on Zitro Digital saying that “the Covid-19 pandemic has acted as a catalyst for technological change, accelerating the adoption of e-commerce by consumers of all demographics, and therefore, also of online gaming. On the other hand, many land-based gaming operators around the world have discovered in online gaming not only a source of income, complementary to their activity, but also a means of maintaining relationships with their clients during the long and hard months that they have been closed. At Zitro we couldn’t stop meeting this new demand that comes from both end consumers and our traditional clients, the land-based casino operators, who need to offer online gaming to generate resources as well as to stay close to their customers. ”
Zitro Digital is going to offer online gaming operators not only the reputed video bingo games that have historically made Zitro great, but it is also going to make Link King, Link Me, 88Link and many more video slot games which are extremely popular and recognized in many casinos, available to them. The favorite games of the customers of the land-based casinos will not only be in the physical casino, but will also be available to the players at any time, accessible through their mobile, tablet or computer.
Sebastián Salat, CEO of Zitro, says that “it has taken us a while to deploy our games, such as Link King, Link Me, or 88 Link at the casinos of the world, but today our games are brands of recognized prestige, true stars, celebrities, in casinos of any geography, with enormous power to drive demand. Starting in January 2021 we will be able to make our famous progressive games, which are synonymous to success, at the disposal of online casino operators who wish to offer their customers the best”.
But Zitro Digital is also going to expand its offer in the social gaming segment, in which, to date, the company had been operating two applications: World of Bingo, exclusively dedicated to video bingo games, and Let’s Win Up, which offers video bingo games and video slots.
Enric Pedró, Director of Social Gaming at Zitro Digital, affirms that “the unstoppable success of Zitro’s progressive games in the world required an exclusive application in which all of them could meet, surrounded by multiple functionalities that would provide fun content and the emotional, not financial, gratification of winning. All the games in the Link King, Link Me, 88 Link, Bashiba range will be gradually added to this new application that will contain the essence of the games that have triumphed in so many casinos on all continents, but presented in a fun and entertaining environment. At Zitro Digital we are tremendously excited about the launch of this new application, which we plan to make during January”.
Latest News
Meridianbet Launches ‘Scan. Help.’ Humanitarian Initiative to Support Maternity Hospitals in Southeast Europe
Meridianbet, a member of the Golden Matrix Group (NASDAQ: GMGI), in partnership with Meridianbet Foundation, Expanse Studios, and BC Crvena zvezda Meridianbet announces the launch of a significant humanitarian initiative, ‘Scan. Help.’, aimed at supporting maternity hospitals across Southeast Europe.
The rollout of this action to other market territories is expected in the remainder of 2024.
How It Works
For every scanned QR code and subsequent registration on the Meridian Foundation’s website, funds will be allocated towards equipping five maternity hospitals in Serbia. This innovative approach not only raises awareness but also actively involves the community in our CSR activities.
The initiative is currently ongoing with high media presence and is broadcasted during Southeast Europe’s regional basketball Finals series (ABA League). BC Red Star players wear jerseys featuring the QR code, with additional promotion through basketball arena ads, TV ads, and more, encouraging fans and supporters to participate.
A Unified Effort for Community Impact
The ‘Scan. Help.’ campaign is a collaborative effort involving Meridianbet, Meridianbet foundation, Expanse Studios, and basketball club Crvena zvezda Meridianbet, Southeast Europe’s leading basketball club, of which Meridianbet is the name sponsor. The initiative is designed to leverage our collective resources and influence to make a meaningful impact on local communities.
Multi-Stakeholder Support and Growing Participation
The ‘Scan. Help.’ campaign has received institutional support ad backing from the Ministry of Health, reinforcing the importance and legitimacy of this cause. Additionally, several companies have already expressed their desire to contribute, with provisions made for donations through the Meridian Foundation’s account. This broadening support network amplifies the initiative’s reach and potential impact.
This campaign exemplifies Meridianbet’s dedication to sustainable development and community well-being. In 2023 alone, the company has launched 225 CSR campaigns, reflecting the commitment to making a lasting impact.
Asia
SiGMA Asia Awards 2024: Boomerang Partners Nominated for ‘Rising Star Affiliate Program’
The fast-growing Boomerang Partners affiliate program continues gaining global recognition, earning a nomination for the prestigious ‘Rising Star Affiliate Program 2024’ category in the Asia region
With a rapidly growing network of over 5,200 affiliates across 70+ countries, the dynamic Boomerang Partners affiliate program has been recognized as a finalist for the ‘Rising Star’ category at the SiGMA Awards Asia 2024. While Asia is not currently the central focus for brand promotion, this prestigious recognition from SiGMA is a notable honor that inspires Boomerang to fortify its global footprint and industry-leading position.
In 2023 alone, Boomerang’s achievements included paying over €50 million to affiliates, creating 22 exclusive branded games, hosting 82 tournaments across 30 regions, and expanding into 31 new markets. This followed prestigious wins like ‘Casino of the Year’ at the SiGMA Balkans/CIS Awards, ‘Commission Offer of the Year’ at the AffPapa iGaming Awards, and ‘Best PPC Affiliate’ at the SiGMA Europe Awards.
This year, Boomerang Partners is highlighting innovations like a worldwide traffic tournament and has already been nominated at the AffPapa, MAC, and AskGamblers Awards – eagerly awaiting the results across these prestigious voting processes and final selections.
“We actively collaborate with SiGMA, having participated in their events and been honored with SiGMA awards in other regions previously,” said Vitalii Prokofev, CEO at Boomerang Partners. “SiGMA sets the standard with premier industry events and accolades worldwide. This nomination at their Asia awards is valuable recognition that fuels our ambition to raise our global profile further.”
Boomerang Partners invites all affiliate managers and industry enthusiasts to learn more about their award-winning program. Voting for the SiGMA Asia Awards runs until May 20th. Winners will be announced at the June 3rd ceremony during the June 2-5 event in Manila.
Support Boomerang in the ‘Rising Star’ category while voting for other favorites at SiGMA.
Latest News
PopOk Gaming Unveils Exciting New Instant Game: “Dice”
PopOK Gaming, a leading innovator in the gaming industry, is thrilled to announce the launch of its latest Instant game sensation: “Dice”.
“Dice” is a dynamic game that puts players’ instincts and strategies to the test. Participants can jump in at any moment and predict whether the resulting number will be higher or lower than their selected number. With every roll, the excitement mounts as players watch the green fields light up, indicating their path to victory.
It’s not just about luck – it’s about strategy too. Players have the opportunity to adjust their multiplier, choose their odds, and press start for a thrilling gaming experience.
Here’s how it goes down:
📈 Move the dice higher or lower on the screen.
🚀 Choose over or under.
⏳ Place your bet and hold on tight.
🎲 Launch the dice!
🏆 Win big, with potential rewards of up to x9600!
With its user-friendly interface and exciting gameplay, “Dice” promises to captivate players of all skill levels. Whether you’re a seasoned gamer or new to the world of Instant games, “Dice” offers endless opportunities for fun and excitement.
Join the action today and roll the dice for your chance to win big! Visit PopOK Gaming to start playing now.
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