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Entry into esports: Insurance group die Bayerische becomes new partner of Berlin International Gaming

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Entry into esports: Insurance group die Bayerische becomes new partner of Berlin International Gaming
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The German insurance group breaks new ground and expands its sponsorship commitments to the market of esports. At the beginning of the 2021 season, die Bayerische will start as the official insurance partner of Berlin International Gaming (BIG), one of the most successful esports organizations in Europe. As BIG’s League of Legends team’s main partner, the insurance group also backs the department that has an EU Masters championship and multiple trophies under their belt.

“We have been watching the triumphant advance of esports in Europe with great enthusiasm for some time now,” says Martin Gräfer, member of the Board of Management of the insurance group die Bayerische. “With our commitment to Berlin International Gaming, we are now taking the first step in this young, dynamic and rapidly growing environment. It gives us immense pleasure to do this side by side with one of the absolute big players of German esports clubs. We can’t wait to go on a title hunt together with BIG and the BIG Family.”

“As a club, we are very honored to be able to accompany such a traditional insurance company as a partner in esports for the first time,” says Daniel Finkler, CEO Berlin International Gaming. “The partnership is another milestone in our history and shows the relevance of the German esports market. We are looking forward to a long-term cooperation.”

Based in Berlin, Berlin International Gaming (known worldwide by the acronym BIG) is one of the most successful European esports organizations. Currently, the German club employs top teams and players in the titles League of Legends, CS:GO, Quake, StarCraft, Valorant and Trackmania. Since 2017, the club has been able to establish itself at the top of the world and celebrate numerous respectable successes in various disciplines. BIG’s partner portfolio includes OMEN (HP), Corsair, Red Bull, Betway, SkinBaron, Backforce (Interstuhl) and Volvic.

BIG’s League Of Legends Team secured a total of six championships in 2019, including three Premier Tour wins and one German championship. The highlight of the team is considered to be winning the European Masters Summer 2019 in Katowice, Poland. Since 2020, the team has been playing in the Prime League, the most prestigious League Of Legends division in the DACH region.

As the official insurance partner of Berlin International Gaming, the two partners will develop target group-oriented esports products and services in the future.
As part of the partnership, die Bayerische acquires an extensive main partner rights package in League Of Legends as well as additional rights in the renowned game titles “Trackmania” with racing driver Dennis “Massa” Lotze and “StarCraft 2” with Tobias “ShoWTimE” Sieber.

Die Bayerische and Berlin International Gaming focus on brand visibility and addressing target groups via digital channels in all rights packages. In this way, the insurance group aims to raise its profile among the young target group and create added value for the esports community.

Since 2016, die Bayerische has been the main sponsor of the traditional football club TSV 1860 München and thus has a prominent presence in traditional sports as an insurance partner. In addition, the insurance company also supports clubs and projects in popular sports and is involved in social partnerships. The two brand ambassadors Samuel Koch and multiple Olympic champion Magdalena Neuner, brand ambassador of the sustainable insurance and pension brand Pangaea Life, round off the company’s current sponsorship portfolio.

The insurance group die Bayerische was founded in 1858 and consists of the companies Bayerische Beamten Lebensversicherung a.G. (parent company), BL die Bayerische Lebensversicherung AG and the composite company BA die Bayerische Allgemeine Versicherung AG. The total premium income of the Group amounts to over 600 million euros. The Group is continuously increasing its equity capital and is well above the industry average. Investments of over 4.8 billion euros are managed. More than 12,000 personal advisors are available to Bayerische customers throughout Germany. In a recent comprehensive company analysis, the rating agency Assekurata again awarded Neue Bayerische Leben a quality rating of A+ (“very good”), attesting to the company’s financial strength, which is far above the industry average.

Berlin International Gaming, known worldwide under the acronym BIG, is one of the most successful European Esport organizations with headquarters in Berlin. The German club currently employs top teams and players in the titles League of Legends, CS:GO, Quake, StarCraft, Valorant and Trackmania. Since 2017, the club has established itself at the top of the world rankings and celebrated numerous respectable successes in various disciplines. The partner portfolio of BIG includes OMEN (HP), Corsair, Red Bull, Betway, SkinBaron, Backforce (Interstuhl) and Volvic.
In 2019, the German club was able to secure a total of six League Of Legends championships. In addition to the three Premier Tour wins, they also finished the last ESL Championship season in first place. The highlight of the League Of Legends team has been the championship title of the European Masters Summer 2019 in Katowice. Since the beginning of 2020, the German team is playing in the Prime League, the highest rated national league in League Of Legends.

eSports

BETBY ADDS CRICKET TO BETBY.GAMES ESPORTS PORTFOLIO

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BETBY ADDS CRICKET TO BETBY.GAMES ESPORTS PORTFOLIO
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Innovative sports betting provider BETBY has bolstered its ever-growing Betby.Games portfolio with the addition of Cricket tournaments to its esports range.

With both T10 and Twenty20 formats on offer, BETBY’s unique AI-driven product aims to bridge the gap between reality and the virtual space with its realistic gameplay and iconic locations.

Players can count on seeing their favourite cricket grounds in action across a wide range of competitions, including the Indian Premier League, the Big Bash League and the World Cup.

Numerous opportunities will be available on request as BETBY seeks to continue growing its presence in India, including One Day Internationals, Test matches and even opportunities to become a sponsor for one of the leagues.

Cricket is the latest title to be added to the supplier’s impressive selection of products, which includes an innovative version of the world-renowned esports title Rocket League, as well as classic competitions like eFighting, Tennis, Football and Basketball.

BETBY’s comprehensive offering continues to go from strength to strength as the provider looks to broaden its product portfolio.

Leonid Pertsovskiy, Chief Executive Officer at BETBY, said: “We are delighted to announce Cricket as the latest market to be added to our AI-focused Betby.Games collection.

“Our client-centric approach to business has really facilitated the expansion of our platform over the past 12 months, enabling us to tap into the staggering growth of the esports industry and provide truly exceptional gaming experiences.”

The entire BETBY esports collection can be smoothly and swiftly integrated for an operator via an API integration.

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Asia

Ultimate Battle launches subscription model for gamers with unlimited benefits

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Ultimate Battle launches subscription model for gamers with unlimited benefits
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Ultimate Battle (UB), India’s first-ever one-stop online Esports platform has introduced VIP membership for esports players to take their gaming experience to the next level.

Available at INR 99 for 3 months and INR 299 for a year, the VIP Membership allows players unlimited access to Free tournaments along with a redeem store to exchange in-game items using UB Coins earned from Free tournaments on Ultimate Battle. VIP Members also get an ad-free experience with the new intuitive user interface. Moreover, VIP members will also get free access to Leaderboard events with added rewards. VIP Membership enables Gamers to unlock exclusive features and explore the platform.

While talking about the latest development, Tarun Gupta, Founder of Ultimate Battle said, “The new subscription model will help us take the business to the next level. It will increase player’s participation and give them more opportunities to engage on the platform backed by awards and recognition. Our new subscription model is a step forward in a direction to give the esports community a platform to hone their gaming skills.”

“The excitement and the growing popularity of Esports have taken the gaming community to its new heights. The latest announcement of 8 esports titles in Asian Games 2022 is being welcomed in the Esports community, only making it more prominent and influential in every aspect,” he further added.

Subscription models are becoming mainstream in all major cloud-based apps. Ultimate Battle is one of the few platforms that has successfully introduced it for its users. UB, which has been a destination for playing many action-packed games with high-end graphics and has successfully integrated more than 12 esports title games to the platform, boasts to be a gamer’s paradise that also caters to the Esports community with Gaming News Content and an e-commerce gaming store.

Currently, the platform has 3,30,000+ players and 81,000+ monthly active users. The platform also provides gamers an active community to engage, interact and compete.

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eSports

NODWIN Gaming acquires gaming adjacent IPs and gaming talent business from OML Entertainment for INR 73 Crores

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NODWIN Gaming acquires gaming adjacent IPs and gaming talent business from OML Entertainment for INR 73 Crores
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NODWIN Gaming doubles down on massifying esports by broadbasing the target fan audiences for gaming and esports entertainment.

NODWIN Gaming, South Asia’s leading esports company, and an independent subsidiary of Nazara Technologies Limited, has acquired the Gaming and adjacent IP business of OML Entertainment. NODWIN Gaming has agreed to a consideration of INR 73 crores as part of an agreement concluded between NODWIN Gaming and OML Entertainment. The transaction will provide partial liquidity to OML Entertainment shareholders, including CA Media. Ajay Nair, MD of OML Entertainment, will join the NODWIN Gaming board as part of this transaction and will work with Akshat Rathee, MD of NODWIN Gaming and the NODWIN Gaming management team to ensure smooth integration of the OML IPs with NODWIN Gaming and help with growing NODWIN Gaming’s business.

This acquisition taps into a growing synergy between the two companies. While NODWIN Gaming is known for its esports and gaming expertise. OML Entertainment is known for managing some of India’s biggest gaming & entertainment creators such as Tanmay Bhat, Samay Raina, Suhani Shah, etc. and for owning and executing storied IPs such as the BACARDÍ NH7 Weekender (described by The Guardian as “India’s answer to Glastonbury”), well-attended comedy touring properties such as LOLstars and Headliners and India’s biggest hip-hop league – Breezer Vivid Shuffle. OML Entertainment also works with some of the biggest brands in India to produce well known properties such as the Levi’s Music Week and the hugely successful YouTube FanFest.

Today’s youth demand an increasingly diverse and engaging experience as the lines between gaming, esports, comedy and music become blurred, and gaming becomes more mainstream. This transaction allows NODWIN Gaming to massify gaming and esports by tapping into emerging synergies in gaming entertainment that a 14–30-year-old is looking for. It enables the firm to build IPs that are relevant to fans and are more brand centric. The OML Entertainment team transferring to NODWIN Gaming as part of the transaction not only has proven capabilities in building world-class live experiences, but also will significantly enhance the multiple esports IPs that NODWIN Gaming organizes through the year including Dreamhack and India Premiership.

Akshat Rathee, Managing Director, NODWIN Gaming says “NODWIN Gaming strongly believes that continuous growth in the IP portfolio is central to building a vibrant ecosystem of fans, talent, broadcasters and brands. This has been the essence of NODWIN Gaming since the early days of creating The India premiership or Dew Arena.  The addition of some of the largest IPs in India like NH7 weekender is going to accelerate the massification of esports and gaming entertainment across the spectrum of fans and brands. The multi-faceted talent that joins us cuts across gaming and pop culture and lays the perfect foundation for NODWIN Gaming to create more IPs. The proven capability of the brilliant team that joins us from OML Entertainment will further ensure that we can execute and monetise our IPs.”

Ajay Nair, Managing Director, OML Entertainment, added, “We believe in the convergence of different pop culture genres and have seen that this has already happened across several platforms and IPs. It makes a lot of sense to consolidate the strengths that OML Entertainment and NODWIN Gaming have in the live IPs and gaming spaces. Over the past years, our experience working with NODWIN Gaming has been very fruitful and we are confident that our live IPs and the teams that execute them have found a good home at NODWIN Gaming. OML Entertainment will continue to focus on building its OTT content production, talent management and branded content businesses. I look forward to working with Akshat and the NODWIN Gaming team to deliver on the true potential of this partnership.”

The total revenue of the acquired business of OML Entertainment during FY20 (pre-COVID) was INR 91 crore with EBITDA of ~10%.  OML Entertainment will continue to consolidate its non-gaming creator-driven content and talent management businesses as it scales its OTT offerings and branded content marketing suite of services that currently works with over 700 creators across the world. This business had clocked revenues of INR 170 Cr in FY 2020 and has grown tremendously ever since.

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