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Pariplay Broadens Reach in Spain Through Partnership with VERSUS

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Pariplay Broadens Reach in Spain Through Partnership with VERSUS
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Pariplay Ltd., the No. 1 aggregator and content provider behind innovative products including the Fusion™ aggregation platform and the Ignite Studio development programme, has announced its further expansion in the Spanish iGaming market through a partnership with the innovative online game operator VERSUS. The agreement will see Pariplay supply its highly popular gaming content to VERSUS Casino, furthering its presence in the regulated Spanish market following its debut there in Q4 2020.

Launched in 2011, VERSUS is the sports betting and online game brand of Orenes Group, based in Melilla, Spain. With its disruptive image and a customer-centric positioning, VERSUS has solidified itself as a unique and dominant option among players for casino and sports wagering in the regulated Spanish market. Moreover, VERSUS became the official sponsor of Atlético de Madrid, one of the most important football clubs in Spain, at the beginning of its 2020 – 2021 season.

By growing its presence in Spain, Pariplay continues to move foward with its core objective of expanding its footprint throughout regulated markets in the global online gaming space. The Spanish market is also currently undergoing a period of growth, making it a very strategic expansion move for Pariplay. With over €426 million in revenue being generated during H1 2020 and the volume of casino players in the market on the rise, according to Dirección General del Ordenación del Juego (DGOJ) figures, Spain poises itself as a solid stepping stone for Pariplay’s globalisation.

This latest agreement will see cutting-edge content from Pariplay’s own propriety game library and the Fusion™ aggregation platform serve as an excellent complement to VERSUS’ current offering of exciting casino and sports content. Spanish players of VERSUS, will benefit from a whole new assortment of state-of-the-art casino games, including hit titles like Dragons Of The North Deluxe, Wolf Riches, King of The Trident Deluxe, Treasure Temple, and Rumble Rhino, which have all been very well received by players in Spain and other regulated markets.

Juan José López, Sports Betting and Online Gambling Director at VERSUS said: “We are thrilled to be entering into this agreement with leading content supplier, Pariplay, who have continued to demonstrate impressive tenacity when it comes increasing their global scope. By partnering with them, we are able to enhance our player experience substantially by introducing a suite of high-quality casino games, which we have seen already prove to be hits in our market.”

Andrew Maclean, Sales Director at Pariplay said: “It is very exciting to be partnering with a brand that has as much visibility in Spain as VERSUS does, thanks to its impressive sponsorship deals. We are looking forward to seeing the presence of our game studio expand in the promising Spanish market and we’re confident that our offering will resonate well with players here and beyond, as we continue to expand our footprint throughout the coming year.”

 

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SIS and Premier Greyhound Racing reveal improved greyhound race time schedule

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Sports Information Services (SIS), the leading multi-content supplier of 24/7 live betting services, and Premier Greyhound Racing (PGR), the media rights company supplier of greyhound racing to the betting industry and direct to viewers, have collaborated to offer a revised race time schedule starting from 20 May.

Designed to protect the long-term future of UK greyhound racing, the new schedule will see morning fixtures start slightly later – moving from 10.47 to 11.01 and 10.54 to 11.09. Additionally, there will also be a slightly later start time for some evening fixtures aimed at a retail audience, with the first evening fixture now starting at 18.08.

Commenting on the improved schedule, Terry Mahoney, Head of Business Development at ARC, said: “The new race times will help make it easier for customers to navigate busy racing schedules as well as improving operations trackside. We will continue to listen, monitor, and adapt schedules where and when needed as we move forward to deliver the best service possible for betting operators as well as punters.”

Paul Witten, Managing Director at SIS, added: “We are passionate about delivering a greyhound racing service that benefits all of the sport’s stakeholders. Together with Premier Greyhound Raxing, we have introduced a revised racing schedule that benefits operators and their customers.

“Our approach to greyhound racing is grounded in sustainability and flexibility. This collaboration with fellow service providers allows everyone to enjoy all the high-quality action produced on a daily basis from tracks across the UK and Ireland.”

SIS has long-term agreements in place with bet365, William Hill, Paddy Power and Betfred to deliver its greyhound content across UK and Irish retail and digital channels. SIS also promotes this content across dozens of leading international operators, as well as through SISRacing.tv.

PGR offers greyhound action, cards, video replays, results, news and info on greyhounds.attheraces.com, and regular live broadcasts on Sky Sports Racing. Premier Greyhound Racing is a joint venture between Arena Racing (ARC) and Entain, the global sports betting, gaming and interactive entertainment group. Between them, the two companies own nine of the 20 licensed British greyhound tracks and ARC manage the media rights for five independent tracks.

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PRAGMATIC PLAY HITS THE SWEET SPOT WITH FRUITY TREATS

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Pragmatic Play, a leading content supplier to the iGaming industry, has added Fruity Treats to its collection of clusters pays Slots. 

Five or more fruit symbols must connect horizontally or vertically to award a win in this vibrant 7×7 title, which features a variation of the popular multiplier spots mechanic. 

At the start of each spin, four marked spots of different colours take up random positions on the grid. If a win forms over a marked spot, a starting multiplier of 5x, 10x, 15x or 20x (depending on the spot colour) will be activated. Each time a winning combination lands on a marked spot after a tumble, the multiplier is applied to the win and then increases by its starting value.  

Hitting at least three candy scatters on a spin awards entry to the bonus game with 10 free spins. During the feature, which can be retriggered with five additional free spins, activated multipliers from marked spots do not reset between free spins, potentially leading to massive wins. 

Fruity Treats is the latest cluster pays Slot in Pragmatic Play’s multi-award-winning range, joining recent hit Sugar Rush 1000. 

Irina Cornides, Chief Operating Officer at Pragmatic Play, said: “The roaming multiplier spots feature in Fruity Treats sets it apart from other successful cluster pays Slots in the Pragmatic Play portfolio, with marked spots staying sticky in the bonus game for even greater win potential.” 

Pragmatic Play currently produces up to eight new Slot titles a month, while also delivering Live Casino and Bingo games as part of its multi-product portfolio, available through a single API.         

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Kambi’s Festival of Sportsbook returns for fourth year

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Kambi’s Festival of Sportsbook returns in June with registrations now open for a two-day content series featuring speakers from across the Kambi Group and insights covering the full breadth of the industry.

Taking place between 4-5 June, the Festival will be comprised of online sessions taking in topics ranging from UX optimisation and harnessing AI to maximising a summer of soccer featuring both UEFA Euro 2024 and the Copa América.

Erik Lögdberg, Managing Director of Kambi Sportsbook, will open the Festival with a session entitled ‘Exceptional, everywhere: meeting the increasingly high standards of an evolving market’, discussing how operators can develop their sportsbook to navigate changing consumer habits and fragmenting markets.

Kambi’s Head of Legal and Regulatory Compliance, Victoria Fernandes, will also be joined by Partner Success Manager Sabrina Andrade for a Portuguese language session delving into Brazil and how local operators can compete in the soon-to-be-regulated market.

Gerard Starkey, Kambi Group’s SVP of Marketing & Communications, said: “We are excited to once again be welcoming the industry to Kambi’s Festival of Sportsbook, and we look forward to sharing the sportsbook insights and knowledge the event has become known for. As ever, the agenda features a broad range of sessions hosted by experts from across the Kambi Group, providing plenty to interest those working in or with the sports betting industry today.”

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