Latest News
BetBull chooses beBettor for Affordability
BetBull, the next-generation mobile sportsbook and casino operator, partners with beBettor, the responsible gaming data platform, on customer affordability.
BetBull has chosen to partner with beBettor to provide affordability data via the beBettor affordability API, enabling automated instant geo-affordability checks for their UK customers.
beBettor’s personalised geo-affordability checks allow BetBull to understand more about their customers earlier in their journey, enabling more tailored protection for each player as part of BetBull’s larger social responsibility frameworks. beBettor affordability checks also identify those most at risk, such as those on the bankruptcy or insolvency registers, protecting customers from gambling related harms associated with spending beyond their means.
Affordability continues to be a focus of the UKGC, with additional formal guidance for remote operators announced in relation to the COVID-19 pandemic remaining in place in 2021.
beBettor affordability data offers an economic and scalable solution for operators, assisting with UKGC compliance whilst maintaining a frictionless user experience and respecting customer privacy.
Scott McGregor, COO of beBettor said, “It is great for us to announce our new partnership with BetBull who are at the cutting edge of the industry today. We have really enjoyed working with the BetBull team who are integrating the new affordability data we provide into their next generation safer gambling frameworks.”
Ian Tannock, Head of Safer Gambling at Betbull said, “We are delighted to be working with beBettor on affordability. We’ve been really impressed with the beBettor team and their friendly support and approach has been first class. It was a major factor in our decision to proceed with integrating beBettor’s affordability solution.”
Central Europe
Wazdan amplifies Swiss presence with Swiss4Win launch
Wazdan, the gain-focused developer behind some of the world’s most rewarding casino game experiences has further expanded in the regulated Swiss market, taking its games live with Swiss4Win.
The collaboration enhances Wazdan’s profile in the country with Swiss4Win’s leading online gambling platform revolutionising player experiences with the introduction of the studio’s exciting range of games.
As Wazdan continues to deliver the world’s most rewarding casino game experiences, this new partnership heralds a new era of entertainment. Players can look forward to a diverse selection of captivating slots designed to appeal to Swiss players.
In conjunction with this partnership, Swiss4Win unveils its new website, meticulously crafted to enhance user engagement. The platform boasts a cutting-edge SEO-oriented design, complemented by a sleek dark mode interface. With a heightened focus on slot providers, the website features a dedicated page showcasing premier gaming offerings.
Radka Bacheva, Head of Sales and Business Development at Wazdan, said: “We’re excited to join forces with www.swiss4win.ch to introduce our latest games to players worldwide. This collaboration represents a shared commitment to innovation and excellence in the iGaming industry.”
Paolo Sanvido, Chief Executive Officer at Casino Lugano and Swiss4Win, added: “Wazdan’s distinguished reputation stems from its exceptional graphics and innovative features, which have resonated with players globally. Its dedication to crafting enriching casino experiences offers players greater control over their gaming preferences and seamlessly aligns with our audience’s interests.”
Industry Awards
WhichBingo Reveals 2024 Award Winners at 10th Anniversary of the WhichBingo Awards
WhichBingo, one of the UK’s best-known and most trusted online bingo review and affiliate sites, owned and operated by Gambling.com Group, has announced its 2024 WhichBingo Award winners at an action-packed event aboard the Sunborn Yacht Hotel in Gibraltar. The headline sponsor of the event was Pragmatic Play, a prolific provider of slot games and a powerhouse bingo platform. Other big-name sponsors included Eyecon and its parent company, Playtech.
Gala Bingo and Buzz Bingo were the big winners of the night, picking up four awards each. Popular choice awards for Gala Bingo included Best Bingo Site, Best Proprietary Bingo Site and Best Slots site for its Gala Spins game. In addition, Gala Bingo was awarded Best Marketing Campaign by an expert panel of judges. Buzz Bingo walked away with the trophies for Best Chat Team, Best Exclusive Bingo Game and Best Playtech Bingo site thanks to the player votes – and Best Livestream Entertainment from the judging panel.
There were several new features to mark the 10th anniversary of the WhichBingo Awards, including the first WhichBingo Player Panel. Designed to bring real players and their insights to industry insiders, and hosted by WhichBingo safer gambling partner Better Change, the panel was a highlight of the event. Themes included what players value most in online bingo games and a deep dive into their preferred play styles. In another first, the inaugural Better Change Positive Play Award was presented to PlayOJO in recognition of its efforts to ensure players stay safe while still having fun.
The night’s entertainment included the UK’s own Dabbers Social Bingo, famous for its annual contest to find the best comedy bingo caller. The bingo operators were the ones dabbing the bingo cards for a change, and the winners walked away with some enviable prizes.
“Congratulations to all of the winners of the 2024 WhichBingo Awards. It’s truly inspiring to see the passion and dedication of the bingo community celebrated in such a spectacular fashion. At Gambling.com Group, we value our partnerships with operators, affiliates, and industry leaders, and we are proud to be part of such an engaged and vibrant community,” Owen Watters, Vice President Commercial at Gambling.com Group, said.
WhichBingo was founded more than two decades ago, and the WhichBingo Awards remain one of the annual highlights in the UK’s online bingo industry calendar, a unique celebration that recognizes the best brands in the gaming business.
All the Award Winners in Full:
Best Bingo Site: Gala Bingo
Best Slot Game: Big Bass Amazon Xtreme (Pragmatic Play)
Best Exclusive Bingo Game: Buzz Bingo Live Bingo
Best Pragmatic Play Bingo Site: Heart Bingo
Best Dragonfish Bingo Site: 888Ladies
Best Playtech Bingo Site: Buzz Bingo
Best Proprietary Bingo Site: Gala Bingo
Best Bingo Chat Team: Buzz Bingo
Best Slots Site: Gala Spins
Judged Awards
Better Change Positive Play Award: PlayOJO
Best Customer Service: tombola
Best Marketing Campaign: Gala Bingo
Best Mobile Bingo Site: bet365 Bingo
Best Livestream Entertainment: Buzz Bingo
Latest News
Bet365 Debuts its Bespoke Live Game Show Super Mega Ultra in Collaboration with Playtech
Playtech announced the launch of the new live game show, Super Mega Ultra, in collaboration with bet365. The game is now accessible to players in multiple territories, including the UK, Mexico and Ontario.
The live game show is crafted in-house and draws inspiration from one of bet365’s popular slots. It stands as a testament to the synergistic efforts between Playtech and bet365, aiming to provide players with an immersive live entertainment experience.
As wheel-based live game shows continue to gain popularity, bet365 has positioned itself at the forefront by offering a range of captivating options for players. The introduction of this innovative three-tier base game across two wheels further solidifies bet365’s reputation as a leading provider of premium, entertaining gaming experiences and high-quality, in-house gaming content.
The game features three payout levels – Super, Mega, and Ultra – providing players with the chance to win significant rewards. Each round offers maximum multipliers (×300 for Super, ×500 for Mega, and ×2500 for Ultra). The game starts at the Super level, and with each “Level Up” spin result, players advance to the next payout level, either Mega or Ultra.
To add to the excitement, two bonus rounds – 7s Heaven and Slot Spins – have been incorporated to further enrich the player’s gaming experience.
bet365 spokesperson commented: “We’re thrilled to unveil this new game to our global community, marking a significant milestone for us. It is a valuable addition to our Live Casino portfolio, taking our in-house game production to new heights. With the introduction of the three-tier base live game spanning two wheels, we’re setting a new industry standard – a testament to our commitment to creating innovative, top-quality and engaging game experiences for our players. Playtech’s expertise and collaboration were instrumental in the development of this exciting new game show. The partnership between both companies continues to drive success, as we continue to work together to create groundbreaking gaming experiences for players around the world.”
Kevin Kilminster, Chief Product Innovation Officer at Playtech Live, said: “We are excited to collaborate with bet365 to launch their bespoke Live game show, Super Mega Ultra to their player base. It is fantastic to see one of our most trusted partners taking the opportunity to continuously build bespoke content and utilise the knowledge and experience that the Playtech Live team has to offer. The debut of the three-tier base live game across two wheels is a new industry standard and reflects our joint dedication to crafting innovative, high-quality, and captivating gaming experiences for players. We look forward to continuing our strong and successful partnership with this world-class operator.”
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