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Strategies for Marketing Success in the Gaming Industry
Unlike before when hardcore gamers from Portugal were the only feasible market for gaming companies, casual gamers today spend more on gaming than any other demographic. To meet this rising demand, Portuguese game development companies are sprouting up with bigger and better games while online casinos are always striving to market better and stay ahead of the competition
Guest author Martim Nabeiro (more about the author) takes a look at top marketing strategies being used by gaming operators in their ever competitive gaming industry.
Strategies for Marketing Success
While it is great to see the Portuguese iGaming market grow exponentially, gaming operators and developers have to face stiff competition and this puts them under a lot of pressure. For developers, not only must they create a great game, but they must also ensure that their game stands out enough to garner a dedicated fan base.
For casino operators, they have to ensure that players are aware of their offering and differentiate it successfully from the rest of the competition. All of the casinos online that cater to players in Portugal are always experimenting with different marketing strategies to see which one sets right with their set of players.
We take a look at some of the most effective video game marketing strategies and tools you can use in the gaming industry.
Involve Yourself with Gaming Podcasts
Portuguese podcasts are long-form audio programs that have become mainstream during the pandemic. Perfect for game creators who want to reach a more refined or serious player base, podcasts generally cater to audiences older than typical gamers.
If your game’s appeal lies in its complexity, storytelling, or originality, podcast audiences from Portugal should help in reaching this demographic. Indie games will definitely benefit from a podcast-dominant marketing strategy, as it gives game creators space to layout their design philosophies in detail to hook similarly-minded gamers.
Maintain a Strong YouTube Presence
If you want your game to gain traction among a large cross-section of gamers, you really should set up your own YouTube channel.
A YouTube presence for game creators is, quite simply, indispensable in this day and age. Most gamers from Portugal are enticed by great graphics – where better to showcase your game’s qualities than in a medium that is almost synonymous with video?
Casual Portuguese gamers enjoy watching YouTube videos for entertainment, while more serious gamers use YouTube to get an idea on the graphics as well as the smoothness of the game’s performance in a real-world setting.
A bonus of having a strong YouTube presence is that you can use Google’s advertising services to reach gamers who are already primed to look for upcoming games. You can easily loop back these viewers to your channel, where they can learn more about your titles.
Send Review Packs to Reviewers and Review Websites
With an overwhelming number of options available, most gamers from Portugal today rely on reviews to sort out the games they might be interested to try. Individual Portuguese reviewers or review websites often have an existing fan base that you can reach by ensuring that your product is reviewed.
Of course, a positive Portuguese review is always better than a negative one, but what’s really important is that the review is perceived to be genuine. Creating an objectively great game certainly helps – past that, you will have to prepare a “promo kit” of sorts to help reviewers see your game the way you do.
Since reviewers typically review more than one game at a time, you can help them by sending a great game marketing proposal that highlights the best aspects of your title. You can also send them a special promo code to offer their readers. Similar to how a casino promotion works, video game promo codes entice players to try out a game at a discount.
Compliance
No matter what marketing strategies you use in Portugal or which marketing company you hire, you need to ensure that all of your marketing campaigns comply with Portuguese gaming regulations in the market that you are servicing.
Countries like the UK, Spain and Portugal, for example, have imposed stringent regulations on the online casino industry in recent months. This is to protect players from being exploited by iGaming operators during the COVID-19 pandemic. The last thing you want to do is ignore all of these restrictions and launch a marketing campaign that is successful but short-lived. You will also end up being hit with a heavy fine.
If you take Portugal, where the online gaming scene is still young, politicians have enacted broad limits on ads for online gambling games. We suggest not mentioning the pandemic at all while marketing your game online to avoid pitfalls associated with online gambling marketing tactics.
Conclusion
Just make sure that you or the marketing team you hire are fully aware of the advertising and marketing regulations before you launch any campaign.
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Bonus.org on a Mission to Dominate Bonus Comparisons
Navigating the crowded world of online gambling bonuses can be overwhelming for players. With so many offers and promotions, it’s easy to get lost. But Bonus.org is on a mission to change that. With a bold claim to soon surpass all competitors, Bonus.org aims to become the go-to resource for players seeking the best casino bonuses. So, how exactly does Bonus.org back up its bold claim?
Let’s Break Down Why They Are So Confident in Their Product
After a thorough investigation, I’m excited to share my findings. My research shows that Bonus.org dominates other bonus comparison platforms. Here’s why.
What Makes Bonus.org Stand Out?
So, what fuels Bonus.org’s confidence? These key elements clearly set them apart.
Rigorous Evaluation Process
Bonus.org meticulously evaluates each bonus listed on the site. They assess terms, wagering requirements, and overall value, offering comprehensive insights into every offer. This transparency empowers players to make informed decisions about which bonuses to pursue.
Detailed Transparency
Bonus.org’s commitment to transparency shines in the detailed reviews accompanying each bonus. They clearly outline eligibility criteria and important conditions, giving players the essential information needed to act confidently.
Real Reviews by Real Players
One of Bonus.org’s standout features comes from reviews written by real users, sharing genuine experiences with online gambling. These authentic perspectives deliver valuable insights into the effectiveness of various bonuses. Unlike generic reviews found elsewhere, these user-driven insights reveal both the perks and drawbacks of each offer.
Expert Tips to Maximize Bonuses
Bonus.org goes beyond listing bonuses by offering practical tips to help players maximize them and avoid common pitfalls. These tips have significantly enhanced my gaming experience, allowing me to navigate the online gambling landscape with greater confidence and effectiveness.
Regular Updates
Bonus.org stays dedicated to keeping information 100% relevant and current. They regularly update listings, ensuring players only encounter active casinos and bookmakers. No outdated promotions, no closed sites—just fresh, accurate content that boosts Bonus.org’s reliability as a trusted resource.
Exclusive, Verified Offers
Unlike many competitors that promote enticing bonuses that vanish when you visit the casino site, Bonus.org takes verification seriously. Players can trust that the bonuses listed are genuine and accessible. Additionally, many promotions are exclusive to Bonus.org, offering access to unique deals unavailable anywhere else. This reliability significantly enhances the gaming experience.
Final thoughts
In a crowded market of competing platforms, Bonus.org boldly declares its superiority by prioritizing transparency, user experience, and education. For anyone looking to enhance their online gaming journey, Bonus.org stands as a reliable, comprehensive resource for finding the best betting bonuses.
As online gambling explodes in popularity across Europe and beyond, platforms like Bonus.org pave the way for smarter decision-making among players. If you want to explore the latest bonuses and promotions, visit Bonus.org today.
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Maximizing ROI in Casino and Crypto Campaigns: How AI-Driven Advertising with ROIads Outperforms Traditional Methods
Let’s be honest — running a casino or crypto campaign can feel a little like playing roulette. You spin the wheel, pray to the marketing gods, and hope you don’t land on “traditional advertising.” Because let’s face it, using old-school marketing methods today is like betting on the number 0 and hoping it’ll hit every time. Spoiler alert: It won’t.
But here’s the thing — AI-driven advertising isn’t a buzzword anymore; it’s the saviour of your marketing budget. And if you haven’t heard about ROIads, well, buckle up, because we’re about to deep-dive into how it’s not just better than traditional methods — it’s on another planet entirely.
Traditional Advertising: The Marketing Equivalent of Using a Flip Phone
Picture this: You’re standing on the street, shouting your casino or crypto promotion through a megaphone, hoping the right person hears you. That’s basically traditional advertising. You’re putting your message out there, but do you know who’s actually listening? Probably some random guy waiting for the bus, not your target audience of high-rollers or crypto enthusiasts.
Sure, you could run TV ads, print media campaigns, or (gasp) billboards. But let’s be real — when was the last time you stared at a billboard and thought, “Wow, I can’t wait to sign up for this crypto service!” Yeah, I thought so. The effectiveness of traditional advertising is about as reliable as a slot machine — sometimes you win, but most of the time you’re just out of cash.
Enter ROIads: AI-Driven Advertising That Actually Knows What It’s Doing
Now, imagine using AI to run your campaigns. You know, that mystical technology that can beat chess champions and predict the weather better than your phone’s app. ROIads takes AI and puts it to work for your casino and crypto campaigns. Instead of shouting into the void, AI ensures that your ads are only seen by the people who actually care—people who are already halfway to converting before they’ve even clicked on your ad.
Let’s talk about precision targeting. With traditional methods, you’re basically throwing your message into the wind, hoping it lands somewhere useful. ROIads, on the other hand, uses advanced AI algorithms to slice through all the noise and hit exactly the right audience. Want to target that one guy who only bets on Wednesdays and prefers Litecoin over Bitcoin? Done. ROIads finds him.
The ROI Difference: Your Wallet Will Thank You
Now, I know what you’re thinking: “This sounds great, but how does it actually perform?” Well, let’s talk about ROI—that elusive creature traditional marketing tries to capture but often misses entirely.
With traditional methods, you spend a fortune and cross your fingers, hoping to see some return. With ROIads, the entire point is maximising every dollar. The AI tracks user behaviour in real time, optimising your campaign like a blackjack dealer shuffling the perfect hand. No more throwing cash at a campaign and hoping for the best. ROIads ensures that your ad spend is working for you, adjusting campaigns on the fly to get the most out of every cent.
Real-Time Optimization: Because Static Ads Are So 2010
One of the biggest issues with traditional methods is that once the ad is out there, you’re stuck with it. If it bombs, well, tough luck. But with ROIads, your campaign doesn’t sit still—it’s constantly evolving. The AI analyses how users interact with your ads and adjusts in real time. If one angle isn’t resonating, boom—AI shifts the messaging. It’s like having a marketing team that never sleeps and never stops optimising. Sorry, traditional marketers, but your 9-to-5 just doesn’t cut it anymore.
ROIads vs. Traditional Methods: Not Even Close
Let’s break it down with some cold, hard facts. You run a traditional ad campaign, and you might (if you’re lucky) get some impressions, maybe a few clicks. But good luck calculating that return on investment without resorting to guesswork and vague KPIs. Meanwhile, ROIads doesn’t just track clicks—it tracks engagement, conversion, and real returns in real time. You’ll know exactly how your campaign is performing, who’s engaging, and, most importantly, how much money it’s making you.
And if you’re still hanging onto the idea that traditional methods are “tried and true,” let me remind you that the world has moved on. It’s 2024, people. We have AI that can beat humans at Go—don’t you think it can run a better marketing campaign than a random billboard?
AI-Driven Campaigns Are Here to Stay (And Traditional Advertising Isn’t)
Let’s be honest: traditional advertising is going the way of Blockbuster, MySpace, and those “As Seen on TV” infomercials. Meanwhile, AI-driven campaigns like ROIads are thriving because they’re smarter, more efficient, and actually designed for the digital age. If you’re still pouring money into outdated advertising methods, it’s time to wake up and smell the artificial intelligence.
With ROIads, you’re not just keeping up with the times—you’re staying ahead of the curve. And let’s face it, in an industry as fast-paced as crypto and gaming, you need every advantage you can get.
So, are you ready to stop gambling with your marketing budget and start maximising your ROI? Or are you going to keep hoping your ad hits the jackpot with traditional methods? The choice is yours—just don’t say we didn’t warn you.
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EveryMatrix set to complete Fantasma Games acquisition after meeting shareholder threshold
On September 18th EveryMatrix announced a recommended public offer to acquire all shares in Fantasma Games AB for SEK 59 (€5.21) in cash per share with a total cash consideration of SEK 209.8 million (€18.5m).
Shares in Fantasma Games AB are listed on Nasdaq First North Growth Market Sweden.
The acceptance period for the offer commenced on September 19th 2024 and expired on October 10th 2024. The bid was conditional on at least 90% of shareholders accepting the offer.
This condition has now been met with 95.2% of Fantasma Games shareholders agreeing to the transaction.
EveryMatrix is the world’s largest games aggregator via its SlotMatrix platform with more than 29,000 games across 350+ third-party studios in addition to its own in-house games development within Armadillo Studios.
The acquisition will significantly strengthen EveryMatrix’s games output with the immediate addition of many well-known slots titles that are integrated with more than 250 operators including Paddy Power, Betsson, LeoVegas, DraftKings and BetMGM to name just a few, and played by millions of players across 50 countries.
By continuing to invest in content and casino EveryMatrix further strengthens its customer offering by adding a portfolio of globally popular premium games enjoyed by next generation players, boost its direct contracts and integrations, and further strengthen one of the most profitable areas of its business.
Fantasma Games’ market distribution will also boost EveryMatrix’s presence in rapidly growing markets such as North America where it has established contracts with multiple tier-1 operators in every licensed iGaming state, and where it has ambitious plans in the coming years.
Ebbe Groes, Group CEO and Co-Founder, EveryMatrix, said: “We’re delighted to announce that this acquisition will proceed. It is another M&A deal fully funded from our own cash flow and made possible due to our rapid organic growth. We see big synergies and opportunities!
“Fantasma’s games are recognised by the world’s largest operators and their players as among the very best both from a performance and an experience perspective. Its games production output is seriously impressive, as is their management and staff who have created a business that consistently generates remarkable financial results.
“I’d like to thank the EveryMatrix team that have worked so hard to make this possible as well as Fredrik and his team with whom we believe we can do even greater things as a combined force.”
Fredrik Johansson, CEO and Founder, Fantasma Games, said: “I’m incredibly proud of the fantastic journey we have undertaken so far with Fantasma Games. Now, as we approach the next major phase in our growth, I’m confident that EveryMatrix is the perfect partner to help us realise our long-term vision.
“We not only share a common passion for innovation, but also a deep understanding of what it takes to create gaming experiences that truly engage and entertain players in a unique way. EveryMatrix has a strong technical platform and extensive experience in fostering successful collaborations within the gaming industry, which makes us feel confident that together we can take our game development to new heights.
“Through this partnership, we see tremendous potential, not only to enhance the quality of our existing games, but also to develop new and groundbreaking game concepts that can set future standards. We look forward to building a long-term and successful collaboration where we can jointly continue to drive development forward and create added value for both players and our partners.”
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