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Strategies for Marketing Success in the Gaming Industry

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Unlike before when hardcore gamers from Portugal were the only feasible market for gaming companies, casual gamers today spend more on gaming than any other demographic. To meet this rising demand, Portuguese game development companies are sprouting up with bigger and better games while online casinos are always striving to market better and stay ahead of the competition

Guest author Martim Nabeiro (more about the author) takes a look at top marketing strategies being used by gaming operators in their ever competitive gaming industry.
Strategies for Marketing Success

While it is great to see the Portuguese iGaming market grow exponentially, gaming operators and developers have to face stiff competition and this puts them under a lot of pressure. For developers, not only must they create a great game, but they must also ensure that their game stands out enough to garner a dedicated fan base.

For casino operators, they have to ensure that players are aware of their offering and differentiate it successfully from the rest of the competition. All of the casinos online that cater to players in Portugal are always experimenting with different marketing strategies to see which one sets right with their set of players.

We take a look at some of the most effective video game marketing strategies and tools you can use in the gaming industry.

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Involve Yourself with Gaming Podcasts

Portuguese podcasts are long-form audio programs that have become mainstream during the pandemic. Perfect for game creators who want to reach a more refined or serious player base, podcasts generally cater to audiences older than typical gamers.

If your game’s appeal lies in its complexity, storytelling, or originality, podcast audiences from Portugal should help in reaching this demographic. Indie games will definitely benefit from a podcast-dominant marketing strategy, as it gives game creators space to layout their design philosophies in detail to hook similarly-minded gamers.

 

Maintain a Strong YouTube Presence

If you want your game to gain traction among a large cross-section of gamers, you really should set up your own YouTube channel.

A YouTube presence for game creators is, quite simply, indispensable in this day and age. Most gamers from Portugal are enticed by great graphics – where better to showcase your game’s qualities than in a medium that is almost synonymous with video?

Casual Portuguese gamers enjoy watching YouTube videos for entertainment, while more serious gamers use YouTube to get an idea on the graphics as well as the smoothness of the game’s performance in a real-world setting.

A bonus of having a strong YouTube presence is that you can use Google’s advertising services to reach gamers who are already primed to look for upcoming games. You can easily loop back these viewers to your channel, where they can learn more about your titles.

 

Send Review Packs to Reviewers and Review Websites

With an overwhelming number of options available, most gamers from Portugal today rely on reviews to sort out the games they might be interested to try. Individual Portuguese reviewers or review websites often have an existing fan base that you can reach by ensuring that your product is reviewed.

Of course, a positive Portuguese review is always better than a negative one, but what’s really important is that the review is perceived to be genuine. Creating an objectively great game certainly helps – past that, you will have to prepare a “promo kit” of sorts to help reviewers see your game the way you do.

Since reviewers typically review more than one game at a time, you can help them by sending a great game marketing proposal that highlights the best aspects of your title. You can also send them a special promo code to offer their readers. Similar to how a casino promotion works, video game promo codes entice players to try out a game at a discount.

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Compliance

 No matter what marketing strategies you use in Portugal or which marketing company you hire, you need to ensure that all of your marketing campaigns comply with Portuguese gaming regulations in the market that you are servicing.

Countries like the UK, Spain and Portugal, for example, have imposed stringent regulations on the online casino industry in recent months. This is to protect players from being exploited by iGaming operators during the COVID-19 pandemic. The last thing you want to do is ignore all of these restrictions and launch a marketing campaign that is successful but short-lived. You will also end up being hit with a heavy fine.

If you take Portugal, where the online gaming scene is still young, politicians have enacted broad limits on ads for online gambling games. We suggest not mentioning the pandemic at all while marketing your game online to avoid pitfalls associated with online gambling marketing tactics.

 

Conclusion

Just make sure that you or the marketing team you hire are fully aware of the advertising and marketing regulations before you launch any campaign.

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eSports

BLAST partners with esports and video games betting platform unikrn

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BLAST partners with esports and video games betting platform unikrn
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Esports entertainment company BLAST has announced a multi-year global partnership with unikrn, the most expansive video games and esports betting platform on the market.

As BLAST’s global partner, unikrn will be deeply embedded into the BLAST fan experience – including fan-led activations, social giveaways, broadcast integration, and physical / digital branding on the BLAST Premier tournament series and upcoming BLAST.tv Paris Major.

unikrn will also own the BLAST Picks segment, where the BLAST broadcast talent team predicts their winners from each day’s play, along with BLAST.tv PickEms whereby the Counter-Strike community have their say on predictions. More information on unikrn integration for the BLAST.tv Paris Major will be announced closer to the event kickoff.

unikrn has one of the most expansive video games and esports betting platforms on the market, with the online bookmaker being built for the new generation of gamers and esports fans. The unikrn esportsbook brings premier esports tournaments and the biggest sporting events into one convenient place, giving players more titles, more markets and more ways to level up the fun every day.

unikrn, available now in Brazil and Canada, with exception of Ontario, is built for the new generation of gamers and esports fans and aims to expand its global footprint throughout the BLAST partnership. The unikrn esportsbook brings premier esports tournaments and the biggest sporting events into one convenient place, giving players more titles, more markets and more ways to level up their fun every day. In addition to their traditional sportsbook and casino offering, the platform also offers players an opportunity to bet on their own skills with its UMode product, as well as Moneymatch, which gives players the opportunity to face off in public or private lobbies across a variety of different titles, with bragging rights and real money on the line.

Oliver Clarke, Commercial Director at BLAST, said: “We are delighted to welcome on board unikrn as our latest global partner. Their tailored esports and gaming offering means fans of the BLAST.tv Paris Major and BLAST Premier tournament series have a safe, secure and dedicated betting platform. 2023 is an exciting year for BLAST with more events happening than ever before and we are thrilled to have unikrn join us on this momentous journey.”

“BLAST is an epicenter of action for esports fans around the world and has produced some of the most memorable moments in the history of competitive Counter-Strike play,” said unikrn CEO Justin Dellario. “unikrn is built for these moments, when fans are looking for the deepest and best possible experience as they root on their favorite players and teams. We are thrilled to be BLAST’s partner, and to bring our world-class insights and betting opportunities to its millions of fans.”

BLAST Premier is a worldwide Counter-Strike tournament series where the best teams and biggest superstars fight it out for glory and a multi-million dollar prize pool. These tournaments attract tens-of-thousands of fans to live events in big arenas from London and Copenhagen to Miami and Sao Paulo, with millions more watching at home on broadcast in over 150 territories and in 25 different languages.

The BLAST.tv Paris Major is one of the most renowned and highly-regarded esports events in the calendar year, giving thousands of teams from all around the world an opportunity to compete for a £1.25 million prize pool, a chance to etch their names in Counter-Strike folklore and a shot at being named the best team in the world.

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Gaming

Gamebox Global Launch by Froyo Games: Where Skill Meets Rewards

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Gamebox Global Launch by Froyo Games: Where Skill Meets Rewards
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Froyo Games has officially launched its flagship Web3 gaming arcade, Gamebox, which allows players to participate in competitive mini-games and win exciting prizes, such as the Moca NFTs by Mocaverse.

Built on Froyo Games’ multichain GameFi platform, Gamebox is designed to provide an accessible ecosystem for both game developers and users. The platform is powered by the $FROYO token, based on the Ethereum and Binance Smart Chain networks and listed on several major exchanges, including PancakeSwap, ApeSwap, BKEX, BTSE, and CoinW.

Gamebox operates similarly to a funfair, where players use an in-game currency called Gems to pay for each game. Each game costs one Gem, and players can win Tickets based on their performance in each game. These Tickets can be used to win NFTs, cryptocurrencies, and other exciting rewards.

A key feature that sets Gamebox apart from other gaming platforms is its unique approach to prize winning. Rather than selecting a game, players choose the prize they want to win and compete against others across a rotation of different games. With each rotation, players can strive to achieve the highest scores to rank on the leaderboard. The top players on the leaderboard of each game will be awarded Tickets to enter a raffle for the prize.

The raffle will be triggered once Tickets are awarded up to a certain threshold. When the threshold has been reached, the prize draw will take place automatically, with players who have more Tickets in the contest having a greater chance of winning.

By combining skill-based gameplay with the excitement of prize draws, Gamebox offers a unique and engaging Web3 gaming experience for players of all levels. With a wide range of prizes available, there is something for everyone to compete for on the platform.

Froyo Games has secured major investments from top industry players, including Animoca Brands, Spartan, WeMade, and GBV Capital. With the launch of Gamebox, Froyo Games aims to provide a fun and rewarding Web3 gaming experience for players worldwide.

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Asia

PAGCOR heeds call to help families affected by oil spill in Mindoro town

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PAGCOR heeds call to help families affected by oil spill in Mindoro town
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THE Philippine Amusement and Gaming Corporation (PAGCOR) heeded the call to help the families and individuals who are gravely affected by the massive oil spill in the waters of Oriental Mindoro by joining a relief-giving mission on March 28, 2023.

The state-run gaming agency distributed 6,000 food and non-food packs to 3,000 recipients in the town of Pola. Most locals in said town only rely on fishing as their source of livelihood. Pola was reported as the most affected among the 14 municipalities of the province after oil slicks from the sunken M/T Princess reached their shorelines and continue to deprive them of their livelihood and food supply.

Princess Go, President of the organizer of the mission, NextGen Foundation Philippines, Inc. (NGFPI), said they requested aid from various sources to help the distressed families of Pola as soon as reports came out that the town is suffering heavily from the effects of the oil spill. PAGCOR was one of the agencies that they approached for relief assistance.

“We really needed all the help we can get to provide relief to those who were affected by this unfortunate incident. Thankfully, PAGCOR agreed to partner with us to make this humanitarian event happen,” she stated.

Pola Municipal Mayor Jennifer Cruz led the distribution of the relief items to the beneficiaries at the town’s public market. She was joined in the activity by key PAGCOR officers headed by VP for Corporate Social Responsibility Group Ramon Stephen Villaflor and Asst. VP for Community Relations and Services Eric Balcos and representatives from NextGen and Oceanus Conservation.

Fifty-year-old Annabel Fabula, village chief of distant Barangay Buhay na Tubig, related that life had been extremely difficult for her constituents since fishing is temporarily banned in the areas devastated by the oil spill. With no other alternative source of livelihood, the residents of the community have been relying mostly on aid from the local government and various organizations for more than three weeks now to get by with their daily needs. The remote village, which can only be accessed through a 40-minute boat ride from the town proper, has a total population of over 1,000.

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