Connect with us

Latest News

Strategies for Marketing Success in the Gaming Industry

Published

on

Reading Time: 4 minutes

Unlike before when hardcore gamers from Portugal were the only feasible market for gaming companies, casual gamers today spend more on gaming than any other demographic. To meet this rising demand, Portuguese game development companies are sprouting up with bigger and better games while online casinos are always striving to market better and stay ahead of the competition

Guest author Martim Nabeiro (more about the author) takes a look at top marketing strategies being used by gaming operators in their ever competitive gaming industry.
Strategies for Marketing Success

While it is great to see the Portuguese iGaming market grow exponentially, gaming operators and developers have to face stiff competition and this puts them under a lot of pressure. For developers, not only must they create a great game, but they must also ensure that their game stands out enough to garner a dedicated fan base.

For casino operators, they have to ensure that players are aware of their offering and differentiate it successfully from the rest of the competition. All of the casinos online that cater to players in Portugal are always experimenting with different marketing strategies to see which one sets right with their set of players.

We take a look at some of the most effective video game marketing strategies and tools you can use in the gaming industry.

https://image.freepik.com/

Involve Yourself with Gaming Podcasts

Portuguese podcasts are long-form audio programs that have become mainstream during the pandemic. Perfect for game creators who want to reach a more refined or serious player base, podcasts generally cater to audiences older than typical gamers.

If your game’s appeal lies in its complexity, storytelling, or originality, podcast audiences from Portugal should help in reaching this demographic. Indie games will definitely benefit from a podcast-dominant marketing strategy, as it gives game creators space to layout their design philosophies in detail to hook similarly-minded gamers.

 

Maintain a Strong YouTube Presence

If you want your game to gain traction among a large cross-section of gamers, you really should set up your own YouTube channel.

A YouTube presence for game creators is, quite simply, indispensable in this day and age. Most gamers from Portugal are enticed by great graphics – where better to showcase your game’s qualities than in a medium that is almost synonymous with video?

Casual Portuguese gamers enjoy watching YouTube videos for entertainment, while more serious gamers use YouTube to get an idea on the graphics as well as the smoothness of the game’s performance in a real-world setting.

A bonus of having a strong YouTube presence is that you can use Google’s advertising services to reach gamers who are already primed to look for upcoming games. You can easily loop back these viewers to your channel, where they can learn more about your titles.

 

Send Review Packs to Reviewers and Review Websites

With an overwhelming number of options available, most gamers from Portugal today rely on reviews to sort out the games they might be interested to try. Individual Portuguese reviewers or review websites often have an existing fan base that you can reach by ensuring that your product is reviewed.

Of course, a positive Portuguese review is always better than a negative one, but what’s really important is that the review is perceived to be genuine. Creating an objectively great game certainly helps – past that, you will have to prepare a “promo kit” of sorts to help reviewers see your game the way you do.

Since reviewers typically review more than one game at a time, you can help them by sending a great game marketing proposal that highlights the best aspects of your title. You can also send them a special promo code to offer their readers. Similar to how a casino promotion works, video game promo codes entice players to try out a game at a discount.

https://image.freepik.com/

Compliance

 No matter what marketing strategies you use in Portugal or which marketing company you hire, you need to ensure that all of your marketing campaigns comply with Portuguese gaming regulations in the market that you are servicing.

Countries like the UK, Spain and Portugal, for example, have imposed stringent regulations on the online casino industry in recent months. This is to protect players from being exploited by iGaming operators during the COVID-19 pandemic. The last thing you want to do is ignore all of these restrictions and launch a marketing campaign that is successful but short-lived. You will also end up being hit with a heavy fine.

If you take Portugal, where the online gaming scene is still young, politicians have enacted broad limits on ads for online gambling games. We suggest not mentioning the pandemic at all while marketing your game online to avoid pitfalls associated with online gambling marketing tactics.

 

Conclusion

Just make sure that you or the marketing team you hire are fully aware of the advertising and marketing regulations before you launch any campaign.

Advertisement Kasynos.Online
Click to comment

Gaming

Best Games to Come In 2022

Published

on

Reading Time: 2 minutes

 

There is a common quip in the gaming and game development world that new games’ release dates are more of suggestions than a sure thing. This is because no game ever makes its initial release date. But gamers have come to terms with delays and understand that it’s part of the game development process. However, this does not keep us from getting excited about the new titles slated to be released later this year.

This piece will look at the best games you should expect before the year ends. So if you’re ready to possibly get your hopes up for no reason, keep reading to learn more.

1. God of War

God of war is a quirky game set in a world inspired by the Norse mythology and was initially released in 2005. The game has gone through a few iterations over the years, which has only improved its gameplay. The current title does an excellent job at developing its characters and establishing their backstories, pulling you into the game and engaging you even more.

In addition, the musical score does an even better job at accentuating important moments in the game. That’s why we are so excited about the new revamp slated for later on this year. We are sure the stories and music will only get better, and we don’t even need to mention the gameplay. Sony always kills it.

2. Call of Duty

When duty calls, you have to answer. This is one that never disappoints. Its action sequences are as engaging as ever, and the graphics are every graphics designer’s envy. Betway also found that playing COD helps you burn as much calories as a long walk, with a 90 minute gaming session elevating your heart rate to 90+ beats per minute and helping you burn up to 180 calories.

So you can now enjoy your gaming sessions and don’t have to worry about missing the gym. And with a new release this year, we have more than one thing to be excited about.

3. Last of Us

Another title that is excellent to play is Last of Us. It’s set in a decaying post-apocalyptic world and stars two characters—a child accompanied by an adult. However, the story is not about the dilapidated world but about these two characters and their struggle to survive this world.

This is one we hope the development gods here us and release as expected. We cross our fingers and hope it makes its release date this year.

4. A Plague’s Tale

Set in a corps-ridden world, plague-infested rats and inquisition soldiers who have it out for the two orphaned sibling protagonists. The game’s setting does an excellent job of making the main characters empathetic as you witness their struggle from a third-person perspective.

However, the gameplay is not that engaging, and the obstacles are neither challenging nor compelling. We are glad the makers are revamping this one and getting a second chance at taking another crack later this year.

5. FIFA 23

FIFA is a classic game that never disappoints. It has been a favorite for many, and FIFA 23 is expected to be the most popular iteration of the francise yet.

Continue Reading

Latest News

2022 World Series of Poker® Hall of Fame Finalists Announced

Published

on

Reading Time: < 1 minute

 

Following a two-week nomination period, the World Series of Poker (WSOP) has announced the highly anticipated list of ten Poker Hall of Fame nominees. Inducting one new member annually, the ten nominees will be considered by 32 living members who will allocate a ballot of ten total points to determine the 2022 Hall-of-Famer. The finalists are as follows:

 

  • Josh Arieh
  • Layne Flack
  • Bertrand “ElkY” Grospellier
  • Kathy Liebert
  • Mike Matusow
  • Lon McEachern & Norman Chad
  • Michael Mizrachi
  • Brian Rast
  • Matt Savage
  • Isai Scheinberg

 

There are three new finalists in the 2022 class including four-time WSOP bracelet winner, Josh Arieh, and Las Vegas residents Kathy Liebert and Brian Rast.

 

The induction ceremony will be held on Sunday, July 10 in tandem with the final table of the Main Event at Bally’s & Paris Las Vegas. All living Poker Hall of Fame members are invited to freeroll into the $1,979 No-Limit Hold’em tournament, with the buy-in priced in honor of the Hall of Fame’s founding year. This event will be open to all players. Each participating Hall of Famer will have a bounty corresponding to the year they were inducted into poker’s most exclusive club. The 2022 inductee will be announced during the event.

 

For more information on the Poker Hall of Fame, visit http://www.wsop.com/pokerhalloffame/.

Continue Reading

Latest News

QTech Games bolsters its offering with CQ9 Gaming integration

Published

on

Reading Time: 2 minutes

 

Emerging-markets leader extends its premier portfolio with more top slots from an emerging Asian force in multiplayer video content

QTech Games, the number-one games distributor across all emerging markets, has announced its latest premium partnership with Asian video content and slots supplier, CQ9 Gaming.

Under the terms of the new agreement, CQ9 Gaming’s GLI-certified portfolio – comprising top-quality slots, arcade, and table casino games – has been integrated for QTech Games clients and their players, providing another cutting edge to a powerhouse platform recognised for bringing the finest online games to market across developing territories.

Popular CQ9 titles include Good Fortune, 1945, Kronos, Zeus, Lucky Fishing, and many others which harness the appeal of multiplayer fish games, arcade games, not to mention multiplayer online board and card games. This ever-evolving production line will help QTech Games strengthen its comprehensive spread of gaming verticals, central to QTech ONE™, its definitive one-stop shop for global operators.

The deal organically broadens CQ9 Gaming’s global footprint, accessing a fresh scope of growth markets for accelerated expansion. As the fastest-growing distributor over the past few years, QTech’s platform is localised for each region with native mobile apps, robust reporting and marketing tools, and 24/7 local-language support.

Ulf Norder, CCO at QTech Games, said: “We’re excited to be teaming up with CQ9 Gaming whose stunning graphics and gameplay chart near the pinnacle of the marketplace. The QTech Games platform is equipped with the best games from the world’s leading suppliers – and CQ9 now joins this branching tree.

“CQ9 Gaming may only be a young company, but they’ve already managed to build a strong fan-base in Asia and are moving on to conquer previously untapped markets in Europe and LatAm. Their titles run off an agile HTML5 gaming engine, meaning that you can access them either via desktop or mobile devices, even if the casino doesn’t currently offer a dedicated mobile app.

“Wherever you set your scene in this ever-changing landscape, our platform champions a mobile-first mantra, packed with all the best localised games that cater to varied cultural tastes. By way of instructive example, if you don’t offer the fish game in China, there’s no chance of becoming successful. And it’s a similar story with the Andar Bahar in India. CQ9 understand the demand for regional specificity throughout Asia and beyond, making them a logical and long-term ally with which to team up.”

A CQ9 spokesperson added: “This deal significantly broadens CQ9 Gaming’s international influence, opening up ‘margin’ markets from Eastern Europe and Latin America for diversified growth.

“CQ9 is one of the leading video slot suppliers in the Asian market with more than 100 titles under our belt. We’re steadily working on extending that reach and establishing ourselves in Europe and CIS-facing territories, and QTech’s broad spread of emerging-markets access means we can achieve this with dexterity while also consolidating our existing Asia-facing audience.

“Our goal has always been to design intuitive and interactive live-dealer experiences that are customised for every generation of mobile end-user. Since QTech Games is a defining distributor across Asia and other unexploited regions, we can’t wait to see how our games connect with different and diverse player profiles.

“At a time of refined localization techniques, QTech Games is really delivering on their brand promise of customising high-class content for varied cultures. This is what keeps them at the forefront of relevance for all kinds of players in the bubbling melting-pot of emerging markets.”

Continue Reading
Advertisement
EvoPlay
Advertisement

Subscribe to our News via Email

Enter your email address to subscribe to our news and receive notifications of new posts by email.

Trending

Notice for AdBlock users

We are constantly showing banners about important news regarding events and product launches. Please turn AdBlock off in order to see these areas.