Connect with us
BGaming
Playson

Latest News

Strategies for Marketing Success in the Gaming Industry

Published

on

Reading Time: 4 minutes

Unlike before when hardcore gamers from Portugal were the only feasible market for gaming companies, casual gamers today spend more on gaming than any other demographic. To meet this rising demand, Portuguese game development companies are sprouting up with bigger and better games while online casinos are always striving to market better and stay ahead of the competition

Guest author Martim Nabeiro (more about the author) takes a look at top marketing strategies being used by gaming operators in their ever competitive gaming industry.
Strategies for Marketing Success

While it is great to see the Portuguese iGaming market grow exponentially, gaming operators and developers have to face stiff competition and this puts them under a lot of pressure. For developers, not only must they create a great game, but they must also ensure that their game stands out enough to garner a dedicated fan base.

For casino operators, they have to ensure that players are aware of their offering and differentiate it successfully from the rest of the competition. All of the casinos online that cater to players in Portugal are always experimenting with different marketing strategies to see which one sets right with their set of players.

We take a look at some of the most effective video game marketing strategies and tools you can use in the gaming industry.

https://image.freepik.com/

Involve Yourself with Gaming Podcasts

Portuguese podcasts are long-form audio programs that have become mainstream during the pandemic. Perfect for game creators who want to reach a more refined or serious player base, podcasts generally cater to audiences older than typical gamers.

If your game’s appeal lies in its complexity, storytelling, or originality, podcast audiences from Portugal should help in reaching this demographic. Indie games will definitely benefit from a podcast-dominant marketing strategy, as it gives game creators space to layout their design philosophies in detail to hook similarly-minded gamers.

 

Maintain a Strong YouTube Presence

If you want your game to gain traction among a large cross-section of gamers, you really should set up your own YouTube channel.

A YouTube presence for game creators is, quite simply, indispensable in this day and age. Most gamers from Portugal are enticed by great graphics – where better to showcase your game’s qualities than in a medium that is almost synonymous with video?

Casual Portuguese gamers enjoy watching YouTube videos for entertainment, while more serious gamers use YouTube to get an idea on the graphics as well as the smoothness of the game’s performance in a real-world setting.

A bonus of having a strong YouTube presence is that you can use Google’s advertising services to reach gamers who are already primed to look for upcoming games. You can easily loop back these viewers to your channel, where they can learn more about your titles.

 

Send Review Packs to Reviewers and Review Websites

With an overwhelming number of options available, most gamers from Portugal today rely on reviews to sort out the games they might be interested to try. Individual Portuguese reviewers or review websites often have an existing fan base that you can reach by ensuring that your product is reviewed.

Of course, a positive Portuguese review is always better than a negative one, but what’s really important is that the review is perceived to be genuine. Creating an objectively great game certainly helps – past that, you will have to prepare a “promo kit” of sorts to help reviewers see your game the way you do.

Since reviewers typically review more than one game at a time, you can help them by sending a great game marketing proposal that highlights the best aspects of your title. You can also send them a special promo code to offer their readers. Similar to how a casino promotion works, video game promo codes entice players to try out a game at a discount.

https://image.freepik.com/

Compliance

 No matter what marketing strategies you use in Portugal or which marketing company you hire, you need to ensure that all of your marketing campaigns comply with Portuguese gaming regulations in the market that you are servicing.

Countries like the UK, Spain and Portugal, for example, have imposed stringent regulations on the online casino industry in recent months. This is to protect players from being exploited by iGaming operators during the COVID-19 pandemic. The last thing you want to do is ignore all of these restrictions and launch a marketing campaign that is successful but short-lived. You will also end up being hit with a heavy fine.

If you take Portugal, where the online gaming scene is still young, politicians have enacted broad limits on ads for online gambling games. We suggest not mentioning the pandemic at all while marketing your game online to avoid pitfalls associated with online gambling marketing tactics.

 

Conclusion

Just make sure that you or the marketing team you hire are fully aware of the advertising and marketing regulations before you launch any campaign.

Advertisement Kasynos.Online
Click to comment

Latest News

BGaming enters LATAM market by starting cooperation with JazzGS

Published

on

BGaming enters LATAM market by starting cooperation with JazzGS
Reading Time: 2 minutes

 

iGaming supplier BGaming announces its entrance to the LATAM region by starting cooperation with Jazz Gaming Solutions, a reputable casino platform and sports betting сompany based in Costa Rica. The partnership resulted in adding the full portfolio of BGaming titles to JassGS’s platform that allows enriching the experience of the local gaming audience.

Latest slots such as Aloha King Elvis, WBC Ring of Riches, and Fruit Million along with other game types including popular lottery Jogo De Bicho and Jogo De Bicho Simple will be available for players shortly. 

The new partnership is an important milestone for BGaming studio which considers LATAM as one of the most perspective markets. 

We are extremely happy to enter the LATAM market with such a creative and reliable partner as JazzGS. This is a team of professionals who are passionate about their work. We are similar in this, so we hope for fruitful cooperation.”, highlighted Alexandr Shavel, Head of BizDev Department at BGaming, “Now we are focused on expanding our portfolio with new games for the Latam market”, further noted Alexandr. 

With over 34 years of experience in the betting business, Jazz Gaming Solutions is one of the leading casino platforms and sports betting companies in the LATAM region. It operates over 20 gambling-related brands. The company’s main goal is to bring the players the best and unique experience when using all of the products along with excellent customer service.

 

BGaming is a fast-growing game provider converting gaming into gaming. Thanks to an expert team and a player-driven approach the studio creates innovative and engaging products featured on reputable platforms and 300+ online casinos worldwide. BGaming is the world’s first to support cryptocurrencies and offer Provably Fair games. Today the brand’s portfolio includes 60+ products with HD graphics and a clear user interface for every device. 

 

Continue Reading

Gaming

Gamecity Hamburg boosts its team

Published

on

Gamecity Hamburg boosts its team
Reading Time: 2 minutes

 

The location initiative Gamecity Hamburg expands its team with project manager Daniel Hericks. In addition to the Prototype Funding and the Games Lift Incubator, Gamecity Hamburg organizes a variety of activities to promote the games industry as well as events and networking activities. Daniel Hericks will support the Games Lift Incubator and its further development with immediate effect. The incubator offers aspiring game developers, start-ups, and studios an extensive workshop and mentoring program, and financial support of 15,000 euros per team.

Daniel Hericks joins the Gamecity Hamburg team as a project manager with many years of experience in the games industry. As Publishing Manager at the Hamburg publisher and indie studio CRATR.games, he organized the scouting and evaluation of studios. Hericks also dealt with risk management and sustainability issues for indie teams. At the Hamburg-based studio Deep Silver FISHLABS, he supported the development of a publishing department and managed the collaboration with external teams. In other job positions, Daniel Hericks was responsible for building up teams of developers and project planning for various games projects and was actively involved in the Hamburg University of Applied Sciences (HAW) as a lecturer for the Games Master’s program.

In his role at the Games Lift Incubator, he will primarily be managing and supporting up-and-coming teams and young indie studios, as well as using his experience in producing and publishing to implement and further develop the program in its current edition:

“I am very excited to guide and support the teams from the Games Lift Incubator on their way into the games industry. With our incubator program and other activities of Gamecity Hamburg, we will actively contribute to bringing more good games projects from Hamburg to the market in the coming years.”

The Games Lift Incubator 2021 started for the five participating teams in September with a three-month intensive phase. In addition to start-up funding of 15,000 euros, the teams will receive coaching, mentoring, and workshop programs, as well as places in a co-working space.

Continue Reading

Latest News

Week 38/2021 slot games releases

Published

on

Week 38/2021 slot games releases
Reading Time: 7 minutes

 

Here are this weeks latest slots releases!

Belatra Games, the specialist online slots developer, is feline fine following its new slot release, Lucie’s Cats. This 5×3 game invites players into Lucie’s lovely home where four mischievous cats are causing havoc with balls of thread, fish and food. Wild symbols can appear on reels 2,3 or 4 and will either double or triple the winning line total. And if numerous Wild symbols form part of the winning combination, the multipliers are added together to enhance totals.

Belatra is feline fine following Lucie’s Cats slot release

Yggdrasil and YG Masters partner Peter & Sons have embarked on a fearsome quest in search of giant wins in new release Hammer of Gods. The high volatility, 729 ways to win hit combines Wilds, Special Wilds, Multipliers and more as Viking hordes search for hidden riches. On each spin, some positions are highlighted randomly, with a multiplier attached. This can be up to 4x, leading to big wins in base play. Special Wilds can land on the reels, filling up a space on a floating shield. If all three spots are filled, a re-spin is triggered with the three Wilds landing on the reels. The collector resets after their release.

Yggdrasil and Peter & Sons set sail in search of riches in Hammer of Gods

 

Evoplay has wound back the clock on another nostalgia-inducing, fruit-inspired playing experience, titled Fruit Disco. Fruit Disco is not just your average fruity themed adventure, but a vivid explosion of colour utilizing a unique Dance Pattern feature, and Sticky Wilds to trigger it. When a Sticky Wild forms a winning cluster, it stands still and creates the Dance Pattern on the cells that surround it, which will transport fortunate players to the enticing, more up-beat dance floor that features dynamic music and the potential for clusters of colossal proportions!

Evoplay announces launch of groovy neon-lit adventure Fruit Disco

 

 

iSoftBet, has unveiled its fearsome new Apex Predator series with the king of the beasts, Tyrant King Megaways™. Set in the lands of the fearsome Tyrannosaurus Rex, the slot centres on the adventures of an intrepid hunter as he quests for huge riches among the dinosaurs. The high octane, high volatility slot contains classic Megaways™ features such as cascading wins and increasing multipliers, as well as an innovative Tyrant King Respins mode, which is triggered when wilds land on each of the middle four reels. This awards three respins on reels 2 to 5, with only wilds in play, not including the top tracker, and wilds remain sticky for the length of the respins.

iSoftBet enters the world of predators in Tyrant King Megaways™

 

 

Greentube, has introduced its exciting new slot Cash Connection™ – Book of Ra™, an action-packed re-imagining of the ever-popular player favourite. In this combination of the Cash Connection™ series with the Book of Ra™ brand, players are dressed head to toe in khaki outfits as they embark on an unforgettable journey to the pyramids in search of ancient treasures, across a 5×3 reel set. To be in with a chance of landing a Mini, Minor, Major or Grand jackpot, players are challenged to first collect six or more Coin symbols on the reels, triggering the Lock & Spin feature.

Greentube embarks on a fresh adventure in Cash Connection™ - Book of Ra™

 

 

Relax Gaming, the igaming aggregator and supplier of unique content is offering players the chance to go raiding for wins in its latest slot, Volatile Vikings. A feature-loaded 6×5 adventure on the high seas, play takes place in two harsh environments: an icy setting for the base game, while the bonus game plays out amid broiling fires – both accompanied by an epic, theatrical soundtrack. The Multiplier Reveal feature occurs throughout the entire game, as do cascades, increasing the wins as the player spins in search of the Free Spins round, which is triggered by landing three Bonus symbols. Six free spins are awarded, and every additional bonus symbol grants an extra spin.

Relax Gaming braves fire and ice with Volatile Vikings

 

A brand new game titled Book of Oil was just released by Endorphina, a prominent and trendy online slots provider. You can look forward to diving into a world where oil rivers shimmer like gold under the sun, while derricks fuel this new game with strong luck! Released in this golden time of year, Book of Oil is designed to put you into a world filled with endless wealth from classy Oil Tycoons. Within this slot, you’ll find 10 lines, 5 reels and 3 rows, bridging timeless mechanics with black-and-gold perfection. In addition, a Bonus Pop feature is available.

Book of Oil – A new game released by Endorphina!

 

Stakelogic and Hurricane Games are taking players to the hot and dusty climes of Ancient Egypt in their latest release, 9 Pyramids of Fortune. In the base game, symbols tumble onto the 5×3 reel matrix with 25 fixed paylines active. If a win lands, the winning symbols are destroyed and new symbols fall into their place to create even more win combinations for the player. These are known as Avalanches; landing Avalanche Wins one after the other increases the Avalanche Multiplier up to a maximum of x5 in the base game. The Avalanche Multiplier is awarded to all winning combinations in that Avalanche.

Climb the 9 Pyramids of Fortune in Stakelogic and Hurricane Games’ latest slot

 

Fans of ’80s horror films are in for a treat (or maybe a trick) with Play’n GO’s Halloween-inspired game, The Wild Class. It’s the class of ’83, three senior undergrads, Jess, Mike, and Chris, are in their final year. But these aren’t your typical university students. The game is set on a haunted amusement park backdrop with the full moon ever-present. Jess, Mike, and Chris appear on the grid. If you think back to movies such as Teen Wolf, these characters take on the classic aesthetic of senior undergrad students in the ’80s: the cheerleader, the football captain, and the bookish student.

The Wild Class are set to scare

 

 

Pragmatic Play, a leading content provider to the iGaming industry, invites players to embark on a journey into the clouds in search of the ethereal princess in latest release, Starlight Princess™. Tasked with meeting the Princess in her hidden castle, the release provides players with a highly-volatile experience and a ‘Pay Anywhere’ system that pays out on clusters of eight or more. Adding tumbling wins and multipliers into the mix ensures that chaos will follow, increasing the potential for huge wins.  Green, blue, pink and orange winged multiplier symbols range from 2x all the way up to 500x the player’s stake and operate alongside a Tumble mechanic that removes winning combinations from the reels and replaces them with new symbols, leading to even more wins.

PRAGMATIC PLAY DELIVERS REGAL ADVENTURE IN STARLIGHT PRINCESS

 

 

Playson has added some pageantry to its portfolio of classic slots with the release of 5 Fortunator. The latest blockbuster title is the first in an exciting new gems-style series that Playson has tested out and is now introducing to players. 5 Fortunator includes a Wild symbol which appears as a sparkling crown. This can then expand on the whole reel to increase the chances of getting a winning combination. Additional key features include Gold and Diamond Scatters which, when combined with the iconic red seven, offer the highest pay-outs. The red seven is one of the highest paying symbols in the game, alongside the golden bells.

Playson unveils 5 Fortunator

 

 

Booongo, has expanded its Hold and Win range with the release of Tiger Jungle, which incorporates a new Collection symbol that significantly increases the win potential. During the Hold and Win Bonus round, the appearance of the new Collection symbol sums up all values of existing symbols and pays out the total for bigger wins. The 3×5, 25 payline slot is packed with features, with a Tiger acting as a Wild in base play while ancient temples are Scatters, with a Lotus flower being a Bonus symbol.

Booongo rolls out latest Hold and Win hit Tiger Jungle

 

 

Lucksome, the games studio powered by leading developer Blueprint Gaming, has unveiled its latest game Loki: Lord of Mischief that features a new Super Lux Reels™ feature. In this high volatile game release, the Lord of Mischief can choose to be the God of fortune; acting as a mystery symbol, Loki transforms into a Money Scatter in the main game and improves the chances of triggering the Lux Reels™ feature. Within Lux Reels™, which is activated when six or more Money Scatter symbols land on the reels, Loki continues with his cheeky demeanour and drops significant cash values for players to claim.

Lucksome unveils mayhem with Loki: Lord of Mischief

 

Kalamba Games has released its latest hit Jewels of Jupiter, a feature-packed title set in the opulence of ancient Rome. The lavishly designed ode to one of history’s most fascinating periods plays out against a backdrop of classical, grand Roman statues and glittering gold while the unique, descending reel layout offers win potential of over 2,800x the bet. The game re-introduces the classic and much-loved missions mechanic, with four levels of saveable assignments for players to explore and enjoy, from Bronze to Platinum, ramping up engagement to new levels.

Kalamba Games shares the glamour and riches of ancient Rome in Jewels of Jupiter

 

Microgaming has united with Fortune Factory Studios to present the next instalment in its Jurassic World slot series with the brand-new licensed slot, Jurassic World: Raptor Riches. Players can join Owen Grady and Claire Dearing as they journey back to the abandoned island of Isla Nublar to rescue the beloved raptor, ‘Blue’, and preserve the last genetically resurrected dinosaurs of Jurassic World’s Fallen Kingdom. Featuring Walking Wild Respins, this enhanced slot feature is triggered when the stacked Indoraptor wild symbol lands in any position on the reels. Nudging to fill the reel, the Indoraptor wild walks across the reels one at a time, awarding up to five free respins with increasing multiplier.

Microgaming runs with dinosaurs once again in Jurassic World: Raptor Riches

Continue Reading
Advertisement
NSoft
Advertisement
EvoPlay
Advertisement
Kasyno Online na HEX Polska

Subscribe to our News via Email

Enter your email address to subscribe to our news and receive notifications of new posts by email.

Trending

Notice for AdBlock users

We are constantly showing banners about important news regarding events and product launches. Please turn AdBlock off in order to see these areas.