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Adverty enters next phase of growth and global expansion by focusing founder Niklas Bakos on product strategy and promoting Tobias Knutsson to CEO

George Miller

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Adverty awarded TAG Brand Safety Certified Seal validated by ABC audit
Reading Time: 3 minutes

 

Adverty AB (publ) announces the promotion of Tobias Knutsson to CEO, alongside the appointment of Thorbjörn Warin as Chief Supply Officer, with founder Niklas Bakos to focus on product strategy and development, as the leading in-game advertising specialist enters its next phase of growth and global expansion.

Adverty, the leading in-game platform for advertisers, agencies and game developers, prepares for the next phase of growth in the commercialization of its seamless in-game brand advertising platform, by expanding the management team to accelerate developments within product and sales.

Tobias Knutsson, currently Chief Commercial Officer, brings years of leadership, strategic sales and extensive business development experience to the role as CEO of Adverty. Previously Chief Commercial Officer at DanAds, and CEO at Strossle, where he was responsible for revenue optimisation at the fast-growing media tech company, he comments: “Adverty is taking the next step in its journey towards unlocking previously unreachable audiences and comprehensive monetization streams. I am beyond excited and can’t wait for this next stage on our journey and taking the reins as CEO.”

Adverty’s founder Niklas Bakos will now be able to focus on key areas within product strategy and development, as the company readies itself for further acceleration and expansion globally. He says: “We are at an exciting junction both industry and company wise and as a leader within the in-game advertising space we continue to push our boundaries to make sure what we build today is what the industry needs both now and tomorrow. My emphasized focus will allow me as a product-centric founder to fully work on short to long term product related strategies and developments – not only the soul of the company, but fundamental to our future success.

“We have been very impressed by Tobias’ qualities, leadership skills and his contribution to the management of the company, beyond his role in sales”, says Joachim Roos, Chairman of the Board of Directors. “This change of responsibilities is a great opportunity to avoid any disruption to the current business, while setting the scene for further growth, and for the company to mature.”

To accelerate further growth of its games portfolio, Adverty is hiring Thorbjörn Warin as Chief Supply Officer. Based in Finland, Warin was previously VP of Publishing EMEA at US based adtech company AdColony, where he worked closely with game publishers in the region. With over 15 years of experience from senior roles within the mobile industry, Warin is a mentor with the first European game development accelerator and advisor to one of India’s leading mobile F2P game developers, Cympl. He served as CMO of Helsinki-based game developer Grand Cru, and, prior to that, as Head of Marketing at Berlin-based game studio, Wooga. Warin will oversee growth on the supply side, by engaging more game developers to become part of Adverty’s seamless in-game advertising portfolio, and lead a diverse team of business developers across Adverty’s offices in London, Madrid and St Petersburg.

Warin comments: “I am excited to bring Adverty’s unique, seamless and unobtrusive ad offering to more game developers across the globe and help both smaller and larger publishers maximize their ad monetisation. Gaming is slowly becoming the next big thing for brands – Verizon is set to create a virtual Super Bowl stadium in Fortnite this year – and game developers have used traditional ad solutions for years already. Now we just need to connect the dots and introduce them to the new way of monetizing through brand advertising.”

Adverty is also expanding the team further with the hire of Olga Kazanski, based out of Russia, who will join Warin’s team as Director of Business Development. A strategic-minded specialist in gaming, she joins from ad tech company Mintegral, where she focused on publisher business development.

The news follows Adverty’s recent multi-patent grants in the US and partnership announcements with InMobi and Verizon Media, which enables the media giant’s wide range of partners and advertisers access to Adverty’s in-game ad solutions, in order to reach wider audiences within gaming.

Adverty is currently in the process of strengthening its demand-side team with a replacement to the Chief Commercial Officer position.

Gaming

Do Anti-Lag Apps Work For PUBG?

Alex Marginean

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Reading Time: 2 minutes

 

One of the things that most of the players complain about when playing PUBG or literally any of the competitive online multiplayer game is LAG. The lagging or delay in the action to be completed in the world of video games is caused by high-ping whether you are on a mobile network or connected to a Wi-Fi.

That is why it is very important for the players to have a more consistent internet connection which causes less lagging when playing the game due to lower ping amount. But getting an internet connection that is consistent enough to provide you with a lower ping throughout the game isn’t easy and that is why in today’s article we are going to figure out if the Anti-Lag apps actually work in reducing the ping for PUBG or any other multiplayer game. If you haven’t tried PUBG yet, we recommend looking for cheap PUBG key where you can find the best price that is available.

 

What Actually is LAG?

Before we actually find out if the Anti-Lag apps work, we need to know what LAG actually is, right? Well, it’s the time taken for a user’s behavior to have an impact in the game or app. As a result, for the best user experience, latency should be held to a minimum.

If you have ever played games like PUBG and CODM, you’d know exactly what it means, especially when it makes you rage quit the game, when your headshot misses the target by a mile only to get you killed.

 

Anti-Lag Apps 

There are a ton of applications out there claiming to reduce the ping drastically to provide better gaming experience but do they actually work? Well, there are certain possibilities as to when these apps can come in handy and actually be useful in reducing the ping and that is when your internet connection isn’t being consistent over a range of application or games in your mobile.

But in case of bad internet connection, these apps won’t be able to do anything at all and you’ll probably have to upgrade your internet connection or contact your Internet Service Provider for further assistance.

The way these applications works is finding the best DNS server based on your current location whenever you are playing a game or surfing through the internet, that’s what we refer to as DNS prefetching.

 

Why do Actually Need It?

Now if you are one of those PUBG fanatics, grinding for XP in a never ending battle against players all around the world, you’d know exactly how much difference the ping can make in deciding the fate of the game. A better ping rate can help you achieve those insane shots without having to worry about the enemy teleporting from one place to another.

And that is where these anti-lag apps come into play to help you drop the high ping but if you are struggling because of your skills, there is no shame in asking for help as these professional players can surely help you boost your account stats.

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Latest News

London Mayor Sadiq Khan Pledges to Ban Gambling Ads on the Tube

Niji Narayan

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Reading Time: < 1 minute

The mayor of London, Sadiq Khan, who is up for re-election on May 6, has pledged to ban gambling ads on the Tube.

In his election manifesto, he says he will expand the current ban on junk food ads on the London Underground to cover gambling ads as well.

The manifesto reads: “I’ve already banned body-shaming advertisements and advertisements for foods high in fat, salt and sugar on the TfL network because of their impact on the health of Londoners.

“Given the devastating way gambling addiction can destroy lives and families, I’ll instruct TfL to bring forward plans to extend the ban to harmful gambling advertisements on the network.”

Khan’s pledge comes amid increasing calls to restrict or ban gambling ads in the UK.

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Industry News

Entain Partners with Synalogik to Strengthen ID and Financial Checks

Niji Narayan

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Reading Time: < 1 minute

Entain Plc has partnered with financial security technology services provider Synalogik to strengthen its identity, financial and credit checks. Through the deal, Entain has become the first major igaming operator to deploy Synalogik credit check and financial assessment systems.

Synalogik’s technology enables automatic checking and risk-scoring of thousands of customers simultaneously, providing accurate risk and open source intelligence reports in seconds rather than hours or even days with traditional methods. This significantly improves response times for customers whilst ensuring full compliance with regulatory and data protection requirements, which differ considerably across jurisdictions.

“This delivers on our vision of leveraging innovation and technology to create the best experience for every customer whilst delivering the highest standards of compliance effectiveness and corporate governance,” Brendan MacDonald, Director of Customer Protection at Entain, said.

“We are delighted that Entain is using our Scout system to support its compliance and governance processes. This unique solution provides an enriched customer view, in near real-time, drawn from multiple data sources, which enhances decision making and delivers significant efficiency and cost savings,” Gareth Mussell, CEO at Synalogik, said.

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