Latest News
Adverty enters next phase of growth and global expansion by focusing founder Niklas Bakos on product strategy and promoting Tobias Knutsson to CEO
Adverty AB (publ) announces the promotion of Tobias Knutsson to CEO, alongside the appointment of Thorbjörn Warin as Chief Supply Officer, with founder Niklas Bakos to focus on product strategy and development, as the leading in-game advertising specialist enters its next phase of growth and global expansion.
Adverty, the leading in-game platform for advertisers, agencies and game developers, prepares for the next phase of growth in the commercialization of its seamless in-game brand advertising platform, by expanding the management team to accelerate developments within product and sales.
Tobias Knutsson, currently Chief Commercial Officer, brings years of leadership, strategic sales and extensive business development experience to the role as CEO of Adverty. Previously Chief Commercial Officer at DanAds, and CEO at Strossle, where he was responsible for revenue optimisation at the fast-growing media tech company, he comments: “Adverty is taking the next step in its journey towards unlocking previously unreachable audiences and comprehensive monetization streams. I am beyond excited and can’t wait for this next stage on our journey and taking the reins as CEO.”
Adverty’s founder Niklas Bakos will now be able to focus on key areas within product strategy and development, as the company readies itself for further acceleration and expansion globally. He says: “We are at an exciting junction both industry and company wise and as a leader within the in-game advertising space we continue to push our boundaries to make sure what we build today is what the industry needs both now and tomorrow. My emphasized focus will allow me as a product-centric founder to fully work on short to long term product related strategies and developments – not only the soul of the company, but fundamental to our future success.
“We have been very impressed by Tobias’ qualities, leadership skills and his contribution to the management of the company, beyond his role in sales”, says Joachim Roos, Chairman of the Board of Directors. “This change of responsibilities is a great opportunity to avoid any disruption to the current business, while setting the scene for further growth, and for the company to mature.”
To accelerate further growth of its games portfolio, Adverty is hiring Thorbjörn Warin as Chief Supply Officer. Based in Finland, Warin was previously VP of Publishing EMEA at US based adtech company AdColony, where he worked closely with game publishers in the region. With over 15 years of experience from senior roles within the mobile industry, Warin is a mentor with the first European game development accelerator and advisor to one of India’s leading mobile F2P game developers, Cympl. He served as CMO of Helsinki-based game developer Grand Cru, and, prior to that, as Head of Marketing at Berlin-based game studio, Wooga. Warin will oversee growth on the supply side, by engaging more game developers to become part of Adverty’s seamless in-game advertising portfolio, and lead a diverse team of business developers across Adverty’s offices in London, Madrid and St Petersburg.
Warin comments: “I am excited to bring Adverty’s unique, seamless and unobtrusive ad offering to more game developers across the globe and help both smaller and larger publishers maximize their ad monetisation. Gaming is slowly becoming the next big thing for brands – Verizon is set to create a virtual Super Bowl stadium in Fortnite this year – and game developers have used traditional ad solutions for years already. Now we just need to connect the dots and introduce them to the new way of monetizing through brand advertising.”
Adverty is also expanding the team further with the hire of Olga Kazanski, based out of Russia, who will join Warin’s team as Director of Business Development. A strategic-minded specialist in gaming, she joins from ad tech company Mintegral, where she focused on publisher business development.
The news follows Adverty’s recent multi-patent grants in the US and partnership announcements with InMobi and Verizon Media, which enables the media giant’s wide range of partners and advertisers access to Adverty’s in-game ad solutions, in order to reach wider audiences within gaming.
Adverty is currently in the process of strengthening its demand-side team with a replacement to the Chief Commercial Officer position.
Blockchain
Kore Digital Mining Ltd Announces Additional 14 PH/s Bitcoin Mining Capacity
Kore Digital Mining Ltd, a UK based Bitcoin mining company, announces that effective 1st May 2024, an additional 14 PH/s mining capacity will be added to its existing infrastructure.
This additional capacity will be provided by a major Bitcoin mining corporation and will be operational until 30th June 2024.
Derek Nisbet, Kore’s Founder & CEO, said – “We are pleased to work with a leading Bitcoin Miner in securing a large amount of mining capacity, for a 2 month trial period. We look forward to hopefully extending this period and engaging more with major mining corporations offering Bitcoin hashing opportunities, in the future.”
This additional 14PH/s Bitcoin mining capacity adds to the existing 2 PH/s currently operational with Kore’s own infrastructure and an additional 4 PH/s is due to be added over the next quarter, totalling 20 PH/s.
Latest News
The Benefits of Playing at EU Casinos
There are many EU casinos that not only attract players from Europe itself but also from countries around the world, including the US, UK, and even those from countries where online gambling isn’t permitted. So why is it that EU casinos are so popular? What drives the online gambling community to these casinos?
Well, that’s what we’re going to be looking at today. What’s so attractive about EU casinos to people who are looking for an immersive and entertaining online casino experience? Why do people in the USA, the home of Las Vegas, go outside of the USA to play at online casinos?
Benefits of EU casinos
Online gambling is by far one of the most popular methods of gambling online. Throughout Europe, specific laws in each country can vary, so access to land-based casinos can sometimes be few and far between. Thus, going online to enjoy a casino experience has become a more preferable option. And so why EU casinos? Well, for those who are joining EU casinos from outside Europe and not from the UK or the US, the English-based support and customer service are very attractive. A lot of people who play at EU casinos access it using a VPN or from a country where they don’t have any domestic online casinos, and most of the time English is their first language or one that they can understand.
The next attractive factor regarding EU online casinos is safety and security. Each online casino in the EU is strictly regulated and licensed. It’s this reassurance that a lot of players look for when choosing an online casino to go to and play at. They are held to the same strict and high standards as those of their British counterparts in the UK, which are upheld and monitored by the UK Gambling Commission. In the EU, a lot of the casinos are also regulated by either the Malta Gaming Authority or the Curacao Gaming Licence Authority. All of which share the same standards and expectations as other authorities across theglobe,e which ensures that all players playing online at EU casino websites.
The casinos that are available online in the EU are also very open to a lot of different payment methods. There are even some crypto casinos where you can play casino games online with cryptocurrency. This openness to accepting a lot of different payment methods means a lot to people who like to play at online casinos. The vast majority of them also pride themselves on providing very quick withdrawals, which are measured in hours rather than days. After all, there is nothing more frustrating than having a big win and then having to wait days to get your hard-fought winnings.
And lastly, bonuses and promotions. The vast majority of EU online casinos will have a wide range of different bonuses and promotions that you can sign up for and take advantage of. There are certain countries, such as Sweden, where the online casinos are strictly limited to one bonus or one promotion; however, the vast majority of EU casinos are not subject to such restrictions and offer a great online casino experience.
When it comes to the popularity of EU online casinos, it is growing year on year. There is plenty going in their favour and more people than ever before are shifting to online casinos rather than having to go down to the casino themselves. The fact that they can access these EU casinos from their smartphones, wherever they are, means it’s easier than ever before to win big at a casino online and have a good time.
Latest News
William Hill Announced as Official Betting Partner of Qipco Guineas Festival
Leading bookmaker becomes official betting partner of first UK Classic meeting of 2024
William Hill has been announced as the new official betting partner of the Qipco Guineas Festival, the first UK Classic meeting of the season.
It’s the latest addition to William Hill’s spring racing roster, following sponsorship of The Lincoln Handicap at Doncaster, the Punchestown Champion Chase and its status as official betting partner of the Randox Grand National Festival.
The 2,000 and 1,000 Guineas headline the three-day meeting and the leading bookmaker will sponsor 15 races across the weekend with the Jockey Club Stakes, Palace House and Dahlia Stakes among the races now featuring the William Hill title.
Aidan O’Brien’s unbeaten superstar City of Troy is still all the rage for the 2,000 Guineas at 4/6 whereas Karl Burke’s Fallen Angel heads a competitive looking 1,000 Guineas market at 7/2.
“We’re delighted to become the official betting partner of the Qipco Guineas Festival, strengthening our relationship with The Jockey Club on the back of a fantastic Grand National Festival,” a spokesperson for William Hill, Lee Phelps, said. “It’s brilliant for William Hill to be associated directly with such a prestigious event at Newmarket, the home of the thoroughbred, for this season’s first two Classics. The company has a close connection with the history of the 2,000 Guineas as William Hill himself bred the 1949 winner, Nimbus, who then went on to win the Derby.
“We’re excited to be involved at racing’s key meetings and see the Qipco Guineas Festival as the perfect sponsorship as the British flat season kicks into gear.”
Newmarket – 2,000 Guineas: May 4, 2024
City Of Troy | 4/6 |
Rosallion | 4/1 |
Notable Speech | 12/1 |
Henry Longfellow | 12/1 |
Night Raider | 16/1 |
Alyanaabi | 16/1 |
Ancient Wisdom | 16/1 |
Task Force | 16/1 |
Ghostwriter | 16/1 |
Iberian | 20/1 |
BAR | 25/1 |
Newmarket – 1,000 Guineas: May 5, 2024
Fallen Angel | 7/2 |
Ylang Ylang | 4/1 |
Dance Sequence | 5/1 |
Ramatuelle | 10/1 |
See The Fire | 12/1 |
Content | 12/1 |
One Look | 14/1 |
Pretty Crystal | 14/1 |
Buttons | 20/1 |
Purple Lily | 20/1 |
Porta Fortuna | 20/1 |
Star Style | 20/1 |
BAR | 25/1 |
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