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2020/21 ePremier League season resumes with Club Playoffs

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2020/21 ePremier League season resumes with Club Playoffs
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  • ePremier League Playoffs kick off today with Chelsea, Manchester City and Newcastle United, and run until Wednesday 3 March
  • Some of the world’s best FIFA pros will go up against amateur gamers to see who reaches the ePL Finals, with two Leeds United first-team players also taking part
  • The ePL Finals will take place from 23-26 March, with players competing for the honour of ePL Champion, a prize pool of £40,000 and all-important seats in the EA SPORTS FIFA 21 Global Series European Playoffs
  • Playoff results will be available on e.premierleague.com

 

The ePremier League 2020/21 Club Playoffs begin today, as EA SPORTS™ FIFA 21 players compete for the chance to make it to the live ePL Finals at the end of March.

Thousands of competitors took part in this season’s online qualification on PlayStation 4 and Xbox One. The winners from that stage will now represent their teams in the Club Playoffs to see if they have what it takes to reach the Finals and ultimately be crowned ePL champion 2020/21.

All 20 Premier League clubs will be hosting a Playoff between today and Wednesday 3 March, with a selection of the world’s best players going up against some relatively unknown contenders.

Last year’s winner Thomas ‘Hashtag Tom’ Leese will be defending his crown as he represents Tottenham Hotspur, while the inaugural champion Donovan ‘Fnatic Tekkz’ Hunt player is once again competing for Liverpool.

There will also be two Premier League stars taking part, as Patrick Bamford and Gjanni Alioski will be competing in the Leeds United Playoff on Tuesday 2 March.

Last season’s ePL runner-up Marc Marley turns out for Brighton & Hove Albion, with other recognisable names from the FIFA world going for glory including Jamie ‘Jamboo’ Rigden (Fulham), Spencer ‘Gorilla’ Ealing (Sheffield United), Diogo Mendes (Chelsea), Sean ‘Dragon’ Allen (Manchester United), Reece Rusher (Southampton), Kylem ‘FUTWIZ Lyricz’ Edwards (Crystal Palace) and Manchester City duo Ryan Pessoa and Shaun ‘Shellz’ Springette.

Following the conclusion of the Playoffs, the best players from all 20 clubs on both Xbox One and PS4 will take their place in the ePL Finals from 23-26 March. The Finals will be broadcast live on Sky Sports, BT Sport, BBC iPlayer and BBC Sport online. They will also be shown on Premier League channels and http://twitch.tv/EASPORTSFIFA, as well as being made available to viewers around the world by international licensees. Over the last two seasons, the ePL Finals reached more than 22 million fans.

The group stages and quarter-finals on each console will take place on 23 and 24 March. The tournament reaches a climax on Friday 26 March, when the remaining players will take part in the console semi-finals, before the console finals and cross-console final. As well as being crowned 2020/21 ePremier League champion, the winner will take home £20,000.

The 2020/21 instalment of ePL was won by Watford’s Thomas ‘Hashtag Tom’ Leese after the inaugural ePL tournament was won by World No1 Xbox One player Donovan ‘Tekkz’ Hunt on behalf of Liverpool. You can see videos from the first two ePL seasons here.

During this season’s online qualifiers, all players were required to play in 90-rated Online Friendlies mode as their chosen Premier League club. Participants in the Club Playoffs and beyond will play on FIFA Ultimate Team™ (using Premier League players only).

ePremier League evolved during the 2019/20 season, with the introduction of the ePL Invitational tournament while football was suspended during the COVID-19 pandemic. This saw first-team players and other famous faces compete on behalf of all 20 Premier League clubs in an online EA SPORTS FIFA 20 tournament. Two instalments of the competition were broadcast across five continents as then-Wolverhampton Wanderers player Diogo Jota and Leicester City’s James Maddison were crowned champions.

ePremier League is operated by esports tournament organisers Gfinity. For more information visit e.premierleague.com.

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React Gaming to Offer LOOT.BET Esports Wagering Skin via HHRP in the Philippines

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Generationz Gaming Entertainment, a subsidiary of the React Gaming Group, has signed a white label revenue sharing agreement with HHRP Inc to operate LOOT.BET’s esports wagering platform in the Philippines, pending successful certification of the LOOT.BET platform by Gaming Laboratories International.

“We are thrilled to have HHRP as a partner for the Philippines market, HHRP being one of only four companies holding online gaming licences in a country of more than 109 million people,” Laurent Benezra, President and CEO of React Gaming, said.

“This agreement is part of our two-pronged growth strategy to expand LOOT.BET’s reach into the B2C and B2B markets. The advantage of the B2B market is that LOOT.BET’s platform will be offered to established customer bases, thus involving no customer acquisition cost on our part. Our partner will offer our white-label platform as its own to its customers and we will receive a portion of the revenue generated when those customers use the platform. The more popular our platform, the more revenue it will generate. The great thing about this model is that we can replicate it in multiple markets and with multiple online gaming providers at minimal cost,” Laurent Benezra added.

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Subway and Guild Esports Celebrate First Year of Game-changing Partnership

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Subway and global esports company Guild Esports are celebrating their first year of a successful brand partnership. The EMEA-wide partnership engages Gen Z consumers with esports and gaming activations. So far, the collaboration has generated nearly 9000 posts and streams, and over 1800 hours of exposure time, and more coming from Subway and Guild, soon.

Just over a year ago, Subway launched a two-year EMEA-wide brand partnership with Guild Esports, the global esports business co-founded by football star, David Beckham.

As esports continues to grow across the world, with an audience of over 450 million in 2021, expected to rise to 570 million by 2024 (according to market research firm Newzoo), this market is a way for Subway to connect with Gen Z consumers.

But there’s more to Subway’s partnership with Guild than esports alone. It also helps Subway to promote its belief in nutritious food, choice, and variety, to an audience that doesn’t always eat as healthily as they could.

David Beckham set up Guild Esports to take a holistic view of its players’ wellbeing – not only advancing skills in gaming, but also taking care of good nutrition, physical and mental wellbeing. With over 80% of gamers eating or drinking while playing (Newzoo), Guild hopes to promote a healthy relationship between gamers and food. And this aligns with Subway’s values of helping consumers make better and healthier choices.

“It’s great to have Subway on board to help us educate gamers and esports players. We are currently working closely with Subway’s nutritionist to further develop our Health and Nutrition section on our Academy platform, aiming to equip young players with the tools and knowledge needed to improve their relationship with food. The lessons will cover everything from healthy habits around nutrition, improving relationships with food and the benefits and dangers of common nutrition supplements in esports. Keep an eye out on our Academy and Guild social channels for more game-changing content,” Luke Hall, Nutritionist at Guild Esports, said.

“One year on, our partnership with Guild has become a powerful asset across EMEA. We’ve turned it into a far-reaching and multi-dimensional asset with many opportunities for our franchisees to engage local consumers. Esports is a new area for Subway, and we are enjoying the journey. And as Guild is an esports organisation which talks so passionately about nutrition, they offer us a unique and well-rounded partnership,” Louise Wardle, the EMEA VP of marketing for Subway, said.

“It has been great to work with Subway as our brand has grown and we’ve built the range and reach of our activities. We are also excited about the future direction of Guild Academy which has a huge focus on the holistic wellbeing of gamers and are pleased to be working so closely with Subway on the development of our Health and Nutrition section. One year on, it’s been quite a journey and we are now set for our next burst of growth. So, look out for more exciting activity with Subway in EMEA in 2022 and beyond,” Michelle Tierney, CCO at Guild Esports, said.

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Challengermode signs deal with KRAFTON, Inc. to host new grassroots PUBG Esports initiative

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Challengermode signs deal with KRAFTON, Inc. to host new grassroots PUBG Esports initiative
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Challengermode, a leading global esports platform, today announced its partnership with KRAFTON, Inc. to be the official platform partner for the PUBG NextPro series – a tournament series giving grassroots esports players the chance to experience pro play in a professional esports setting.

For the remainder of 2022, the best amateur PUBG: BATTLEGROUNDS (PUBG) PC gamers in Western Europe, the Middle East and North Africa will be able to prove themselves in weekly tournaments that will feed into monthly leaderboards with prizes. These week-by-week competitions give esports hopefuls the chance to play like the pros in a continuous competitive experience all on one centralized platform.

This initiative will see KRAFTON, Inc. use Challengermode’s automated esports platform for the PUBG NextPro esports events – ensuring that competition at the grassroots level keeps up with the development seen across Western Europe, Middle East and North Africa for pro-level leagues and events. It will also bolster KRAFTON, Inc.’s efforts to expand the amateur playerbase of PUBG Esports after the transition of the title to free-to-play.

Robin Svensson, Esports Partnerships Manager at Challengermode, said: “We’re delighted to bring KRAFTON, Inc’s grassroots PUBG initiative to life on Challengermode.Together with one of the most popular IPs in the world we are creating a bedrock ground for players looking to ascend to higher tiers of PUBG-endorsed tournaments, which aligns perfectly with Challengermode’s goal of making esports truly accessible for all. We look forward to working closely with KRAFTON, Inc. on this series of competitions and other collaborations in future”

Erin Hughes, EMEA Esports Manager at KRAFTON, Inc. added: “Our main goal for this initiative is to inspire those who have recently taken up PUBG to take the plunge and embark on a new journey through the PUBG Esports ecosystem. Partnering with Challengermode has allowed us to create this grassroots competitive experience, and we look forward to working closely together over the coming months to make this tournament a success, attract new PUBG Esports fans and deliver something that players look forward to returning to again and again.”

 

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