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SBC Digital Italy to deliver timely assessment of Italian market opportunities

George Miller

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SBC Digital Italy to deliver timely assessment of Italian market opportunities
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This week’s SBC Digital Italy conference and exhibition is set to deliver a timely and in-depth analysis of the latest developments in one of Europe’s largest betting and gaming markets. 

The online event on Wednesday 17 February will bring together 750 executives from the Italian gambling industry to exchange ideas about the future of the sector at this time of both great uncertainty and great opportunity.

Italy’s popular retail betting outlets and slots halls continue to take a huge financial hit from enforced Coronavirus-related closures, while the change of government and the tough regulatory regime has created further doubts about the prospects for operators.

However, the online sector has provided a reason to believe that the Italian market continues to offer significant growth opportunities, as a surge in the popularity of igaming led a 45% increase in online GGR in 2020. 

The agenda for SBC Digital Italy focuses on tackling the challenges faced by the industry, as well as how to build on the current favourable conditions for online gaming and achieve long-term success.

Pietro Lechiara, Betsson Group’s Managing Director Italy and a speaker at the event, said: “The online gaming industry is undergoing a deep and most interesting transformation. At SBC Digital Italy you can learn about this transformation from the players who are driving this change.”

The agenda includes panels dedicated to regulation and the prospect of further legislation being introduced, the igaming opportunity, adapting slots to the Italian audience, and effective marketing strategies within the current advertising restrictions.  

There is also a fireside chat about the future of the industry in Italy with Fabio Schiavolin (CEO, SNAITECH) and Quirino Mancini (Partner, Tonucci & Partners), who are just two of the 25 high-level Italian market experts taking part in the conference.

The other senior executives and specialists on the speaker line-up include Carlo Di Maio (MD Betting Division, Gamenet Group), Alexander Martin (CEO, SKS365), Marco Castaldo (CEO, Microgame & Director for Betting & Online Gaming, ASTRO), Ludovico Calvi (Board Director, Lottomatica Betting Ltd & President, GLMS), Alessandro Grasso (COO, E-Play24), Natalie Berenato (Head of Online Marketing, Olybet Italia), and Cristiano Azzolini Di Maggio (Head of Casino, Signorbet.it).

Rasmus Sojmark, Founder and CEO of SBC, said: “We’re excited to be hosting our first event fully dedicated to Italy, which continues to be one of the most important markets for the European betting and gaming industry. 

“It is also a highly complex market, which is in the midst of the transition that so many industries have had to face, as customers increasingly move online. The situation is further complicated by regulatory and COVID-related challenges, but our expert panelists will provide more clarity on the future direction of the industry and a host of valuable ideas about the best emerging opportunities for operators and suppliers.” 

In addition to the panel sessions, delegates can take in market commentaries on payments, virtual sports, and esports from Mark Sperring (Head Of Sales and Account Management, MuchBetter), Giuseppe Donato (Country Manager Italy, Kiron Interactive), and Paolo Cisaria (General Manager & CRO, Mkers Srl) respectively. 

The interactive product display area will allow attendees to connect with suppliers and media brands with offerings tailored to the Italian market, while there will be a further chance to meet new business contacts in a networking roundtable hosted by Alessio Crisantemi, Direttore Responsabile of GiocoNews.

For further information about the event and to register for free, please visit the official SBC Digital Italy website.

Gaming

Do Anti-Lag Apps Work For PUBG?

Alex Marginean

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One of the things that most of the players complain about when playing PUBG or literally any of the competitive online multiplayer game is LAG. The lagging or delay in the action to be completed in the world of video games is caused by high-ping whether you are on a mobile network or connected to a Wi-Fi.

That is why it is very important for the players to have a more consistent internet connection which causes less lagging when playing the game due to lower ping amount. But getting an internet connection that is consistent enough to provide you with a lower ping throughout the game isn’t easy and that is why in today’s article we are going to figure out if the Anti-Lag apps actually work in reducing the ping for PUBG or any other multiplayer game. If you haven’t tried PUBG yet, we recommend looking for cheap PUBG key where you can find the best price that is available.

 

What Actually is LAG?

Before we actually find out if the Anti-Lag apps work, we need to know what LAG actually is, right? Well, it’s the time taken for a user’s behavior to have an impact in the game or app. As a result, for the best user experience, latency should be held to a minimum.

If you have ever played games like PUBG and CODM, you’d know exactly what it means, especially when it makes you rage quit the game, when your headshot misses the target by a mile only to get you killed.

 

Anti-Lag Apps 

There are a ton of applications out there claiming to reduce the ping drastically to provide better gaming experience but do they actually work? Well, there are certain possibilities as to when these apps can come in handy and actually be useful in reducing the ping and that is when your internet connection isn’t being consistent over a range of application or games in your mobile.

But in case of bad internet connection, these apps won’t be able to do anything at all and you’ll probably have to upgrade your internet connection or contact your Internet Service Provider for further assistance.

The way these applications works is finding the best DNS server based on your current location whenever you are playing a game or surfing through the internet, that’s what we refer to as DNS prefetching.

 

Why do Actually Need It?

Now if you are one of those PUBG fanatics, grinding for XP in a never ending battle against players all around the world, you’d know exactly how much difference the ping can make in deciding the fate of the game. A better ping rate can help you achieve those insane shots without having to worry about the enemy teleporting from one place to another.

And that is where these anti-lag apps come into play to help you drop the high ping but if you are struggling because of your skills, there is no shame in asking for help as these professional players can surely help you boost your account stats.

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Latest News

London Mayor Sadiq Khan Pledges to Ban Gambling Ads on the Tube

Niji Narayan

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The mayor of London, Sadiq Khan, who is up for re-election on May 6, has pledged to ban gambling ads on the Tube.

In his election manifesto, he says he will expand the current ban on junk food ads on the London Underground to cover gambling ads as well.

The manifesto reads: “I’ve already banned body-shaming advertisements and advertisements for foods high in fat, salt and sugar on the TfL network because of their impact on the health of Londoners.

“Given the devastating way gambling addiction can destroy lives and families, I’ll instruct TfL to bring forward plans to extend the ban to harmful gambling advertisements on the network.”

Khan’s pledge comes amid increasing calls to restrict or ban gambling ads in the UK.

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Industry News

Entain Partners with Synalogik to Strengthen ID and Financial Checks

Niji Narayan

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Entain Plc has partnered with financial security technology services provider Synalogik to strengthen its identity, financial and credit checks. Through the deal, Entain has become the first major igaming operator to deploy Synalogik credit check and financial assessment systems.

Synalogik’s technology enables automatic checking and risk-scoring of thousands of customers simultaneously, providing accurate risk and open source intelligence reports in seconds rather than hours or even days with traditional methods. This significantly improves response times for customers whilst ensuring full compliance with regulatory and data protection requirements, which differ considerably across jurisdictions.

“This delivers on our vision of leveraging innovation and technology to create the best experience for every customer whilst delivering the highest standards of compliance effectiveness and corporate governance,” Brendan MacDonald, Director of Customer Protection at Entain, said.

“We are delighted that Entain is using our Scout system to support its compliance and governance processes. This unique solution provides an enriched customer view, in near real-time, drawn from multiple data sources, which enhances decision making and delivers significant efficiency and cost savings,” Gareth Mussell, CEO at Synalogik, said.

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