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Gambling Research: Academic Approach

George Miller

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Gambling Research: Academic Approach
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Gambling is one of the favorite activities of many people. It is valid for Germany, too. In this country alone, more than half a milliard euros was spent on gambling during the previous year. Now, there are talks about the legalization of gambling on the web. 

Thus, the gambling role is now the topic with which the researchers of Ruhr-university work. This is a new institution that is going to work with such fields as gambling and society. 

The departments of right and interdisciplinary departments will research the topic. Julian Kuper, one of the university professors, believes that he with his colleagues has a very interesting task. The study is promising to be fun. They are basically going to research a concept that isn`t regarded as a scientific phenomenon – the concept of happiness. It is closely connected with the role of gambling in people`s lives. 

Researchers from the University of Wuppertal will also participate in the research. Also scientists from Heinrich-Heine-Universität Düsseldorf will take part in it. Thus, it will be possible to assess the role of gambling in the lives of different people more accurately. And it, in turn, will allow to develop laws to find a solution to the problem of gambling addiction. 

The project isn`t financed by the government. Private companies are interested in this. For example, among the financing organizations, you can find Westlotto, Verband der deutschen Automatenwirtschaft, and some more. Initially, the financing was planned to last 5 years. Further, the future of the project will depend on the results. 

Some critics insist that the research independence is questionable because the research is financed by interested parties. However, considering that the local budgets get a big piece of income in the form of taxes from gambling, it is unclear indeed why they hesitate to finance the project. 

Let`s remember also that right now, online gambling might become legal in Germany. Right now, online gambing is in the so-called grey zone. Thile online gambling isn`t regulated in Germany, it can still exist there in accordance with the valid legislation of the EU.

Unlike Germany, where the role of online games is still in limbo and the law related to them must go through a series of brokering restructuring, in other German-speaking countries, such as, for example, Austria and Switzerland, online gambling is not something prohibited or outside the law. Here you can always try your luck and meet some of the best casino providers in the world market, such as BWIN, Playamo, or Maneki.  By the way, the last one Brand is always happy to offer you new promotions and warmly invites you to visit it. What, in fact, is evidenced by their main symbol – a maneki cat.

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Denmark’s Gross Gaming Revenue Down 8.7% YoY in 2020

Niji Narayan

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Denmark’s Gross Gaming Revenue Down 8.7% YoY in 2020
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Denmark’s gross gaming revenue has declined 8.7% year-on-year in 2020. The closure of land-based gambling facilities, coupled with the cancellation and postponement of many sports events, is the reason for the revenue decline.

Figures released by the national gambling regulator Spillemyndigheden showed that revenue in 2020 amounted to DKK6.00bn (€806.7m), down from DKK6.57bn in the previous year.

Online casino overtook sports betting to become the primary source of gambling income, for the first time since regulation, with revenue here rising by 4.5% to DKK2.45bn. Spillemyndigheden said this was due to players switching to iGaming while land-based facilities were closed, but noted that the 4.5% increase was lower than the average annual increase of 13.0% since regulation in 2012.

Sports betting revenue declined 8.9% year-on-year to DKK2.29bn, while retail slot machine revenue dropped 29.3% to DKK986.0m. Revenue at land-based casinos was also down 31.7% to DKK239.0m.

“One might have expected that there would have been a marked increase in online casino games when the physical gaming halls and casinos were closed down and the opportunities to bet on sports were severely limited,” Anders Dorph, Director of Spillemyndigheden, said.

“However, that is far from the case. Although online casino increased a bit, it is the smallest increase since 2012, and it therefore far outweighs the massive decline we have seen in the other areas.”

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Industry News

Microgaming Signs Exclusive Supply Deal with GONG Gaming Technologies

Niji Narayan

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Microgaming Signs Exclusive Supply Deal with GONG Gaming Technologies
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Microgaming has signed an exclusive supply deal with game development studio GONG Gaming Technologies.

Launched in 2020 by a team of passionate industry veterans with more than two decades’ experience in the gaming industry, GONG is devoted to the creation of sensational, premium entertainment products.

Prior to this agreement, GONG had previously collaborated with Microgaming on the creation of two new games, the swashbuckling Pirate’s Quest and the gloriously ghoulish Skulls Heap.

GONG’s first exclusive release under the new deal, Inferno Gladiator, is available via Microgaming’s leading online gaming platform. Set in a fiery colosseum, this high-volatility Roman-themed slot comes packed with free spins and sticky wilds.

“We at GONG are honoured and excited to collaborate with Microgaming! Our main goal is to create high-quality, entertaining and engaging games, and we’re constantly looking to improve and innovate. We were really pleased with the feedback we received for our two recent Microgaming releases, Pirate’s Quest and Skulls Heap, and we can’t wait to take our future content to the next level alongside Microgaming,” Dima Farbman, Co-Founder and CEO at GONG Gaming Technologies, said.

“It’s great to see a new studio bringing multiple games to the market so quickly, and we’re thrilled to welcome GONG to our platform. With a maths-first logic, and some great creations to their name already, GONG are actively pursuing innovative content. We believe they have the potential to deliver even more sophisticated gaming technology, wrapped up with strong artwork, into the future,” Andrew Booth, Director of Games at Microgaming, said.

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Asia

Trinity Gaming joins hands with sports communication firm Artsmith to create career awareness in gaming and esports ecosystem

George Miller

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Trinity Gaming joins hands with sports communication firm Artsmith to create career awareness in gaming and esports ecosystem
Reading Time: 2 minutes

 

Trinity Gaming—India’s top gaming talent management company, has signed sports communication agency Artsmith to create awareness among the gamers & influencers wanting to pursue a career in gaming content creations and how they can monetise and create a brand for themselves. With this partnership, the country’s one of the top new age communication firms Artsmith, which specialised in sports and esports PR, has added Trinity Gaming to their esports bouquet of the client list.

Currently managing more than 250 top content creators in India, Trinity Gaming has successfully established a strong platform for these specialised gamers and has transformed them into entertainers and influencers who bring much more value than just merely playing in the gaming ecosystem. The company, which was founded in 2019, has channelised the passion for gaming among millennial gamers and transformed it into a viable career option for many. Committed to bringing professionalism to the ecosystem, they have been one of the first movers in the sector and currently curate content for some of India’s top brands.

Commenting on the tie-up, Abhishek Aggarwal, Co-Founder & CEO of Trinity Gaming, said: “Gaming is all about passion and there are some brilliant minds with amazing ability to create content and these creators did not have the right backing and a strong voice to understand how to create values or a career out of it. We saw an opportunity to create a unique support system where not only the talents are groomed but also amalgamate with brands. According to the recently released EY FICCI 2021 report, online gamers grew 20% from 300 million in 2019 to 360 million in 2020. The numbers themselves validate how big is the community is. The potential is unlimited but creating a strong awareness programme is equally necessary to optimise the opportunities and I personally believe Artsmith has all the necessary experience to roll out this narrative among the gaming community.”

Artsmith, as an agency, brings in years of experience and expertise in creating an innovative mix of PR and digital communication that is innovative and value for money. “Artsmith has the experience and understanding of handholding talents and building a strong brand positioning with maximum visibility. We have worked with top Indian athletes and worked closely to transform them into sustainable content creators as well as influencers and we are confident of positioning Trinity Gaming as a new-age talent management firm with the efficiency of elevating gamers on similar lines and create India’s largest brands story experiences,” said Udita, the Founding Principal of Artsmith.

Artsmith has been successfully managing communications for global sports brands like PUMA as well as creating communications for international and national sporting events and sports leagues in the country. The company has the exclusive communication mandate for premium sports tournaments with Tata Open Maharashtra, India Open—the country’s only Superseries badminton tournament organised by the Badminton World Federation (BWF) being some of the key clients in the roster.

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