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Scientific Games Off To The Races With Its New Release Rainbow Riches™ Race Day™

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Scientific Games Off To The Races With Its New Release Rainbow Riches™ Race Day™
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Latest big game launch brings sports-themed title to the Rainbow Riches franchise

 Scientific Games Corporation has unveiled its new sports-themed slot, Rainbow Riches Race Day, the latest creation utilizing the hugely popular gaming franchise.

Gamesys, who have a long-time association with the Rainbow Riches brand on their UK sites – having licensed it from the Company for their incredibly successful Rainbow Riches Casino site (www.rainbowrichescasino.com) – launched Rainbow Riches Race Day exclusively to their UK players last week.

The latest, feature-rich slot from the Company’s iconic brand is inspired by the classic horse racing arcade machines. The familiar race format sits above the reels, with players required to collect horses to advance along the racetrack and the first to cross the winning post awards the associated prize.

The latest big game launch from Scientific Games retains all the popular characteristics associated with the gaming franchise. The 6×4 slot features numerous ways of winning and includes cascading wins, a popular mechanic in today’s online casino marketplace. Within the bonus round, players have the ability to choose how the free spins are played out, with responsible gaming features prevalent.

Rainbow Riches Race Day has been launched ahead of key UK horse racing meetings Cheltenham Festival and the Grand National. Several tier one sportsbook customers of Scientific Games have already committed to marketing campaigns that incorporate the latest instalment from the Company’s Rainbow Riches series.

Simon Mizzi, Marketing Director at Gamesys said: “We’re pleased to be working closely with Scientific Games again to extend our range of Rainbow Riches titles with this exclusive deal. Rainbow Riches Race Day is an exciting new game which showcases our quest to innovate with new, topical content that will resonate with our players and help us to reach new audiences.”

Rob Procter, Content Specialist Director, Digital at Scientific Games said, “Rainbow Riches Race Day marks another stellar addition to our portfolio this year and offers a unique gameplay that evolves the Rainbow Riches franchise to a new level. Those familiar with horse racing arcade machines will appreciate the way in which we’ve incorporated the format into the game, while for Rainbow Riches fans there’s a new concept to experience that includes all the iconic characteristics they love. We believe Rainbow Riches Race Day will appeal to a wide audience and prove to be a huge hit with players.”

Asia

Key Market Entry at a floor price of $4.5 Million, Casino.jp is on the Market Amid Japan’s iGaming Expansion.

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In an unprecedented move within the iGaming and domain sectors, the sought-after domain name Casino.jp is now open for acquisition for the first time. With a starting price of $4.5 million USD, this domain represents a rare entry point into Japan’s burgeoning gambling market, facilitated by an enterprise-oriented domain brokerage, Domainer.com.

Japan, with its complex gambling laws, is on the brink of a gaming revolution, highlighted by the 2023 approval of the $8.1 Billion casino-centred integrated resort in Osaka. Set to open in 2029, it is a collaboration between MGM Resorts and Orix, as reported by Reuters. This venture is rekindling interest among major operators and investors, eager to explore the untapped Japanese market.

The Catalyst Behind the Buzz

Why should the iGaming and domain communities take notice? For starters, the anticipated opening of the Osaka Resort in 2029 is set to shake up the Asian gambling landscape, currently dominated by Macau. With Macau generating over $22.7 billion USD in 2023 alone, the new resort poses a formidable challenge, promising to divert significant revenue streams with its projected annual earnings of $3.5 billion USD, almost half of that reported by Las Vegas entirely in 2023.

Domain Names: The Gateway to Industry Dominance

The value of premium gambling domain names cannot be overstated, having commanded staggering sums in the past. Icons like Slots.com and Casino.com were sold, in 2010 and 2003 respectively, for as much as $5.5 million USD each, underscoring the critical role of a powerful domain in establishing market presence. “Choosing the right domain is the first step in making a bold market entry,” states Ian Garner Chief Domain Officer of Domainer.com, emphasizing the importance of domains in branding and market visibility. Domainer.com’s recent $15 million USD brokerage of a deal for NFTS.com further illustrates the high stakes involved in domain trading.

Navigating Japan’s Gambling Regulations

While Japan’s gambling laws are currently restrictive, the government is progressively legalizing new forms of betting, including sports-related activities like horse races, boat races, and indoor cycling. However, the online gambling scene remains tightly controlled, with the anticipated legalization in some sectors sparking a significant potential for growth. As regulations evolve, early investment in a domain like Casino.jp could position an entity advantageously, ready to capitalize as the market opens further.

In Conclusion:

Casino.jp is more than a domain—it’s a key to unlocking Japan’s lucrative, yet tightly regulated gambling industry. This is a strategic call to entities poised to establish a foothold in a market on the cusp of substantial regulatory changes. Interested parties are encouraged to contact Ian Garner through Casino.jp’s contact page or directly via Domainer.com to explore this unparalleled investment opportunity.

 

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Latest News

BGaming donates to Brazilian art institute in support of creative children’s projects

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BGaming donates to Brazilian art institute in support of creative children's projects
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Popular iGaming content provider BGaming has bolstered its ongoing commitment to grassroots arts by making donations to the A7MA Galeria Institute in Sao Paulo, Brazil, which supports children’s creative development.

As part of its ‘When Art Meets Gaming’ project, BGaming has collaborated with several local artists to create murals for industry events over the last year. For SiGMA Americas in April, the studio also chose to give back to the host city by funding art projects for children.

BGaming made a donation to support three charity initiatives. A portion was donated to coordinate a visit to the A7MA Gallery, where children from the Felicidarte Project took a tour of popular tourist attraction ‘Batman’s Alley’ and learnt about the art. Later, A7MA funded an activity where children were invited to transform the facades of their homes into colourful murals.

Another part of the donation was allocated to renovations for Felicidarte Project’s warehouse space, to revamp the area so it can invite school groups each week and distribute food to the underprivileged areas.

The significant charitable push follows a successful SiGMA Americas in Sao Paulo from 23rd to 26th April, where BGaming collaborated with artistic duo, Clandestinos Art, to reinterpret BGaming’s iconic game heroes, and create a limited edition merchandise collection, branded gifts and their stand design.

Marina Ostrovtsova, CEO at BGaming, said: “At BGaming, it brings us so much joy to see our donations promoting art among the young people of Sao Paulo.

“As we have proven over the past year with our ‘Art Meets Gaming’ project, creativity unites us all and we were delighted to hear how much the children enjoyed the activities provided. We can’t wait to hear about these budding artist’s creations in the future.”

Marcos Ramos Enivo, Artist and Counsellor at A7MA Galeria Institute, said: “We are grateful to BGaming for their support of our work at A7MA. The activities exceeded our expectations, with 47 artists present and 46 facades revitalised by the children.

“It was an absolute success. People in the favelas who are sometimes invisible to the government can now feel seen, recognised and valued.”

 

BGaming is a fast-growing iGaming content provider converting gambling into gaming. Thanks to an expert team and a player-driven approach, the studio creates innovative and engaging products featured on reputable platforms and 1,100+ online casinos worldwide. BGaming is the world’s first to support cryptocurrencies and offer Provably Fair games. Today the brand’s portfolio includes 150+ products with HD graphics and a clear user interface for every device. The studio is also known for its brand exclusives created in partnerships with leading operators in the industry.

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eSports

Global Esports onboards sports psychologist Dr. Michelle Pain to its BGMI Team

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Global Esports, a leader in South Asia’s gaming scene, proudly welcomes Dr. Michelle Pain as the official Sports Psychologist for their newly formed BGMI team (Battlegrounds Mobile India). Dr. Michelle is geared up to facilitate the mental training sessions for the GE players as they embark on the highly-anticipated new BGMI season, the ‘BGIS 2024’ (Battlegrounds Mobile India Series 2024). Her role is centred on cultivating a positive mindset among Esports players, helping them navigate the challenges of competitive gaming while leveraging sports psychology principles. The BGMI lineup includes experienced IGL – Harmandeep “Mavi” along with young talents like Tanjot “Ninjaboi” Singh, Raghuraj “Slug” Singh, Harshit “Beast” Yadav and Akshit “Arclyn” Kumar.

A seasoned private practitioner in sports psychology working in traditional sports, her tenure as a tertiary lecturer at Monash University, Victoria University, and Deakin University adds invaluable experience to her illustrious career. Dr. Pain is also known for her pioneering work in developing innovative and accessible resources tailored for athletes and coaches, such as the acclaimed Pocket Psychology series. She has also authored an eBook ‘Sport Psychology Tools for Every Coach and Athlete’ that encapsulates her wealth of practical insights and knowledge. She also conducts educational workshops in sports psychology, catering to coaches at all levels and empowering them with effective strategies to optimize athlete performance.

Dr. Rushindra Sinha, CEO and Founder, Global Esports, said, “Dr. Michelle Pain’s innovative approach to addressing players’ psychological needs aligns perfectly with our vision to continuously innovate and empower our athletes and grow as professional players. Her invaluable guidance and rich experience will equip our players with the focus, resilience, and emotional balance needed to become the best version of themselves as they embark on this BGIS journey.”

With an extensive career spanning over three decades, Dr. Michelle brings unmatched expertise in empowering elite athletes and coaches across diverse sports organisations to optimize mental resilience and achieve peak performance levels. She aims to assist players in coping with stress, mind fitness training, making sound decisions under pressure, improving communication, and regulating emotions to elevate their overall performance on the global stage. Her appointment underscores Global Esports’ commitment to nurturing excellence and maximizing potential within the Esports community.

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