Connect with us
SOFTSWISS

Latest News

Sportradar Group Acquires Fresh Eight

Published

on

Digitalization and Data in Anti-Doping
Reading Time: 2 minutes

 

Acquisition of marketing personalization platform complements Sportradar’s ad:s programmatic technology and strengthens marketing services offering

 Sportradar, a global provider of sports betting and sports entertainment products and services, today announces the acquisition of Fresh Eight Ltd (“Fresh Eight“), the operator of a personalized messaging platform in the global betting and gaming market-place, through Sportradar Management Ltd. Completion of the acquisition occurred on 2 March 2021.

Through the acquisition, Sportradar will strengthen its digital marketing services platform with a DCO personalization technology in both display and paid social, enabling sportsbook operators to fully optimise their media investments. The technology also allows sports-orientated publishers to control the integration of native and personalised sport-betting content into their platforms.

The acquisition complements Sportradar’s existing ad:s platform offering which provides highly targeted programmatic advertising capabilities to a significant number of betting and gaming businesses.

The newly combined offering will widen the ad:s platform’s marketing channel access and enhance its overall performance efficiency proposition, built around reduced operator CPAs, higher ROAS and significant work-flow improvements. In particular, in addition to enhancing the ad:s platform’s display channel capabilities, it will also allow ad:s customers to benefit from the same data-driven personalization within the increasingly important paid social channel, where significant media investment is now being focused.

Fresh Eight is a highly regarded technology provider in the global market and has made significant progress in the US, with both tier one operators and publishers. Current operator clients include FanDuel, Entain, William Hill and LeoVegas, as well as major sports publishers ESPN, CBS Viacom, NBC Sports and News UK.

Carsten Koerl, Sportradar Group CEO, said: “We have developed ad:s into a substantial business for Sportradar with its platform offering and a significant portfolio of sportsbook clients. But the market doesn’t stand still, and we must continually innovate and grow. The acquisition of Fresh Eight will accelerate that growth, as we add this personalization technology to our marketing services offering.

Andrew Sharland, founder and CEO, Fresh Eight, said: “We founded the business with the ambition to substantially improve advertising efficiency and returns for the world’s leading gambling operators and media groups. Today we partner with some of the industry’s biggest brands in Europe and the US.

“Data is the core DNA of both companies with a shared vision of how intelligence and automation can transform marketing efforts in the betting and gaming vertical. The combination of Fresh Eight’s machine decisioned personalization tools and Sportradar’s proprietary marketing technology and access to real time sports and pricing data presents customers with a compelling digital marketing offering. I’m looking forward to working with Sportradar.”

Gaming

Veloce Racing bow out of Island X Prix after pacey Sardinia outing

Published

on

Veloce Racing bow out of Island X Prix after pacey Sardinia outing
Reading Time: 3 minutes

 

Extreme E team show strong speed in penultimate round of the season but ultimately fail to reach the final following spectacular crash for Sarrazin 

Veloce Racing’s hopes of a second Extreme E podium were extinguished at the Island X Prix in Sardinia following a dramatic barrel roll in the aptly named ‘Crazy Race’.

The London-based squad arrived in Italy with high hopes following the team’s efforts to the reach the final in Greenland, which ultimately fell short during Stéphane Sarrazin’s spirited excursion through the infamous ‘Rock Garden’.

Veloce got off to a strong start in Sardinia when Sarrazin and team-mate Emma Gilmour topped the timesheets in the initial practice runs and eventually finished third in the session.

Qualifying

Qualifying 1 in Sardinia was arguably the team’s most competitive outing of the inaugural Extreme E season. Calm and committed runs from both Gilmour and Sarrazin saw the duo finish an impressive third just 18 seconds adrift of pacesetters X44.

The team carried this momentum into the second qualifying session of the day and looked on course for another promising result as Sarrazin kept pace with X44 during the early stages of his run.

It was not to be, however, with the ODYSSEY 21’s front suspension failing during the course’s unforgiving second sector, forcing Sarrazin to grind to a halt and slip out of contention.

The disastrous Qualifying 2 run meant that Veloce Racing was eighth overall – just three points shy of second place, highlighting the volatility of the Island X Prix – and would take part in the Crazy Race on Sunday.

The Crazy Race

As the lights went out for the Crazy Race, Gilmour’s lightning-quick reactions weren’t enough to withstand the advances of Kevin Hansen in the JBXE car who capitalised taking the optimum route.

The New Zealander seized the initiative and switched lanes, trying an alternate line to gain the advantage into the first gate. Unfortunately, it didn’t pay off and the Veloce Racing car slipped into third position.

Gilmour handed the reigns over to Sarrazin hot on the heels of Christine GZ. The Frenchman immediately began applying the pressure to the Italian, and it paid off as the second-place car pulled over with mechanical gremlins releasing Sarrazin to hunt down JBXE.

The attack was short-lived, however, as Sarrazin hit a dip and fired the back of the car up into the air, pitching the ODYSSEY 21 into a spectacular barrel roll. Mercifully, Sarrazin emerged from the wreckage unscathed, but the team’s aims of a second Extreme E podium were over.

As a result of the crash, the Veloce Racing ODYSSEY 21’s chassis was compromised and subsequently, the team are unable to take part in next week’s Extreme E damper test and rookie test.

Stéphane Sarrazin, Extreme E Driver, Veloce Racing said: “It was a crazy race. I did my best to catch the JBXE car, the team were keeping me updated on the time difference and I was catching.

We knew we had to win to get to the final so we had to push. I attacked one of the compressions straight instead of side on and unfortunately the car rolled. I’m disappointed for the whole team as we really had the pace to be at the front this weekend.

Emma Gilmour, Extreme E Driver, Veloce Racing said: “Absolutely gutted. Stéphane and I had such good pace this weekend and to end up in the Crazy Race was really disappointing to start with.

“Personally, I’m disappointed I didn’t get a better start, from then on we were struggling with the dust and I handed over to Stéphane in P3. He did a great job to get past Christine GZ but got caught out in the rough stuff so glad he’s OK but just really sad for the team as we had good pace this weekend and it started so positively.”

Daniel Bailey, CEO, Veloce Racing added: “Despite the setbacks we faced at the Island X Prix, I think there are a lot of positives that Veloce Racing can take away from Sardinia. Pace-wise, this was our most competitive outing so far.

“We were fast in practice setting the pace early on and ending up P3 and we followed that up with another P3 in Qualifying 1. We got unlucky in Qualifying 2 and in the Crazy Race but this is motorsport and these things happen. I think we’ll come away from this weekend as a stronger team and we’ll aim to finish on a high note in Dorset in December.”

Jean-Eric Vergne, Co-Founder, Veloce Racing commented: “The most important thing was to see that Stéphane [Sarrazin] is out of the car and seems OK. It’s a shame because Emma [Gilmour] did a great job to hand the car over within the 25-second range that we wanted. Stéphane knew he had to push very hard to get it done at the end of the race so it’s unfortunate.”

Now, the St. Helena – Extreme E’s floating paddock – makes the trip to Dorset, England (18-19 December) where the inaugural Extreme E season will reach its dramatic conclusion.

Continue Reading

Australia

ACMA Orders ISPs to Block Five More Illegal Gambling Websites

Published

on

Reading Time: < 1 minute

 

The Australian Communications and Media Authority (ACMA) has ordered the Australian internet service providers (ISPs) to block further five illegal offshore gambling websites.

The sites include Spin Bit, Fight Club, Kim Vegas, Queenspins and Yoju Casino. Following numerous complaints about these services, the ACMA undertook investigations which found them to be operating in breach of the Interactive Gambling Act 2001.

Website blocking is one of a range of options to protect Australians against illegal online gambling. Since the ACMA made its first blocking request in November 2019, 324 illegal gambling websites have been blocked.

Continue Reading

Latest News

PRAGMATIC PLAY PROMISES UNTOLD RICHES IN STAR PIRATES CODE™

Published

on

PRAGMATIC PLAY PROMISES UNTOLD RICHES IN STAR PIRATES CODE™
Reading Time: 2 minutes

 

Pragmatic Play, a leading content provider to the iGaming industry, is calling for players to walk the plank in its riveting pirate-inspired release, Star Pirates Code.

Here, players will need to rely on their navigation skills to find their way to a bounty full of gold, and thanks to the skull multipliers, will also be able to unlock a treasure trove of wins and big prizes along the way!

The base game is played out in a coastal environment with waves crashing and lanterns glowing behind the reels. The four low-paying symbols are represented by purple, green, red and blue coloured gems, with premium symbols arriving in the form of treasure chests, silver and gold coins.

The Compass Wild feature is a mechanic that populates reels in one random direction with Wilds, and whenever a compass symbol lands, the re-Spin feature is triggered, awarding players 1 re-spin.

Multiplier values on Wilds are applied to each win that they are part of, and when no Wilds are landed, the re-spins feature session ends, returning players to the base game.

The mechanics in Star Pirates Code™ mean it should be easy to understand for various player types, making it a game with mass market appeal. The action becomes compelling during the re-spin feature and the graphics shown during a winning combination are highly engaging to players.

Star Pirates Codearrives swiftly after Mexican-themed Day of Dead™, and recent hits Cash Bonanza™, and Mystic Chief, joining a collection of more than 200 HTML5 titles in Pragmatic Play’s award-winning games portfolio.

Julian Jarvis, Chief Executive Officer at Pragmatic Play, said: “We are very satisfied with how Star Pirates Codehas materialised, bringing an exciting new theme together with our time-tested mechanics.

“We’re eager to see how our audiences receive the pirate-themed adventure, made all the more sweet by the incredible prizes that are on offer.”

Pragmatic Play currently produces up to five new slot titles a month, while also delivering Live Casino and Bingo games as part of its multi-product portfolio, available through one single API.

Continue Reading
Advertisement
NSoft
Advertisement
EvoPlay
Advertisement
Kasyno Online na HEX Polska

Subscribe to our News via Email

Enter your email address to subscribe to our news and receive notifications of new posts by email.

Trending

Notice for AdBlock users

We are constantly showing banners about important news regarding events and product launches. Please turn AdBlock off in order to see these areas.