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Germany: Interest in online gaming services continues strong rise

George Miller

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Interest in online gaming services continues strong rise
Reading Time: 3 minutes

 

Online gaming services are becoming an ever more important pillar of the German games market. They allow video game players worldwide to compete online against one another, access cloud gaming offerings or use a large catalogue of games for a fixed monthly price. The last several years have seen significant growth not only in the variety of online gaming services, but also in players’ interest in them. In Germany, sales revenue of these services increased by 50 per cent in a single year, to 692 million euros. This value is nearly double that of 2018, when 353 million euros in sales were achieved with online gaming services. These are the numbers released today by game – the German Games Industry Association, based on data collected by the market research company GfK. Cloud gaming services showed the strongest rise in sales revenue: within just one year, this segment grew by 67 per cent, to 72 million euros. With cloud gaming services, players no longer need high-performance hardware to play titles with their full range of graphics. But because the computing takes place in the cloud, a correspondingly fast internet connection is required. Among the services in this category are GeForce Now from Nvidia, MagentaGaming from Telekom, PlayStation Now from Sony and Stadia Pro from Google. While sales revenue with online gaming services grew somewhat more slowly, at 50 per cent, this submarket is already considerably larger: 439 million euros in sales revenue were achieved in 2020 through services of this kind, such as Nintendo Switch Online, PlayStation Plus from Sony and Xbox Live Gold from Microsoft. In addition to game rebates and the saving of scores on the internet, these services also allow customers to play online via games consoles. Significantly more was also spent on subscription gaming services in 2020: this submarket grew by 44 per cent to a total value of 181 million euros. For a fixed monthly price, services like EA Play, the Xbox Game Pass from Microsoft, Ubisoft+ and the two versions for smartphone, Apple Arcade and the Google Play Pass, offer access to an extensive games library.

‘Online gaming services have developed into an important pillar of the games market within just a few years,’ says Felix Falk, Managing Director of game. ‘The number and variety of services have gone up sharply, as has demand on the part of video game players. And there are a number of different factors that promise strong continued growth in the coming years. One of these is the rising interest in cloud gaming, which is still in an early market phase. Another is the increasing success of subscription gaming services, which give players access to a large selection of titles for a fixed monthly rate.’

 

German games market: big jump in sales revenue in 2020

The German games market recorded a strong jump in sales revenue in the Covid-19 year 2020: total sales revenue of around 8.5 billion euros was achieved in computer and video games and associated hardware, as already reported by game. This is an increase of 32 per cent compared to the previous year. Sales of more than 3.2 billion euros were registered with games consoles, gaming PCs and the corresponding peripheral equipment – an increase of 26 per cent over 2019. The submarket for computer and video games showed even stronger growth, with purchases of games, in-game and in-app purchases, subscriptions and charges for online services climbing to 5.2 billion euros, an impressive 36 per cent rise compared to the previous year.

 

About the market data

The market data is based on statistics compiled by the GfK Consumer Panel. The methods used by GfK to collect data on Germany’s video games market are unique in terms of both their quality and their global use. They include an ongoing survey of 25,000 consumers who are representative of the German population as a whole regarding their video game purchasing and usage habits, as well as a retail panel. The data collection methods provide a unique insight into the German market for computer and video games.

game – the German Games Industry Association

We are the association of the German games industry. Our members include developers, publishers and many other games industry actors such as esports event organisers, educational establishments and service providers. As a joint organiser of gamescom, we are responsible for the world’s biggest event for computer and video games. We are an expert partner for media and for political and social institutions, and answer questions relating to market development, games culture and media literacy. Our mission is to make Germany the best games location.

 

Central Europe

Scientific Games to Provide WAVE Retailer Terminals to Bremer Toto-Lotto GmbH

Niji Narayan

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Scientific Games to Provide WAVE Retailer Terminals to Bremer Toto-Lotto GmbH
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Scientific Games Corporation has announced that Bremer Toto-Lotto GmbH, the state lottery in Bremen, Germany is modernising the retail experience with a move to high-performance WAVE retailer terminals.

As part of a new deal with Bremer Toto-Lotto, Scientific Games will provide the new, advanced WAVE terminals along with the Company’s new SYMPHONY EDGE terminal software, cloud-based SYMPHONY terminal management system and software maintenance.

Scientific Games has supplied Bremer Toto-Lotto GmbH with lottery technology for more than 25 years and currently provides the Lottery with its world-leading instant games, a digital lottery subscription programme and a central gaming system. The company is a supplier to all 16 lotteries in Germany.

“Moving to more advanced lottery terminals across our network brings us yet another step closer to modernizing the lottery experience with Scientific Games, our trusted, longtime technology provider. We are confident that this is a very positive move that will be well-received by our retailers,” Michael Barth, Managing Director of Bremer Toto-Lotto GmbH, said.

“As our first SYMPHONY EDGE terminal software and SYMPHONY terminal management system customer in Germany, we applaud Bremer Toto-Lotto GmbH on its innovative vision and leadership in Germany toward modernizing the lottery retail experience,” Matthias Müller, Managing Director Germany for Scientific Games, said.

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Central Europe

Betsson Signs Deal with Masterpiece Gaming

Niji Narayan

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Betsson Enters B2B Sportsbook and Platform B2B Agreement With Masterpiece Gaming
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Betsson has signed a B2B supply deal with Masterpiece Gaming Limited, a subsidiary of German media group ProSiebenSat.1.

 As per this multi-year agreement, Betsson will provide its in-house developed sportsbook and technology (Techsson) as well as customer support, odds, risk management and its Payment Platform (PAAS) to Masterpiece Gaming.

This agreement is in line with Betsson’s long-term growth strategy and confirms the company’s status as a global, in-demand supplier of B2B sportsbook and platform solutions.

“This deal proves that we have a competitive sportsbook product that is attractive and in demand by the market. Adding Masterpiece Gaming to our list of B2B sportsbook solution partners confirms our ambition to be a strong supplier on the B2B sportsbook market as part of our growth strategy. We are proud that Masterpiece Gaming has chosen us as a supplier,” Pontus Lindwall, CEO of Betsson AB, said.

The agreement is based on a performance based product fee and will run for two years, with an option of renewal.

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Central Europe

EMP Expands Riot Games Partnership as New German National Partner for the LEC!

George Miller

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EMP Expands Riot Games Partnership as New German National Partner for the LEC!
Reading Time: 2 minutes

As we gear up for a hot 2021 Summer Season of action at the League of Legends European Championship (LEC), we’re delighted to announce that apparel brand EMP will be joining us as a National Partner of the German LEC broadcast!

EMP is an officially licensed seller of League of Legends merchandise, creating stylish designs based on some of the most iconic characters to hit the Rift. You’ll be seeing EMP appear throughout the German LEC broadcasts, highlighting some of their incredible LoL merch designed to show off your love of the game and the champions within. We’re extremely excited that they’ve chosen to take their partnership even further and work with us at the LEC.

“We’re looking forward to expanding our collaboration with Riot Games, also in the area of sponsorship and events,” says Head of Social & Brand Media at EMP, Philipp Bensmann. “We hope for a fair and exciting season with many unique interactions within the European League of Legends community.”

“Our company differentiates itself through our exclusive merchandise products, including licensed League of Legends merch, and our close relationship with fans,” adds EMP’s Chief Digital Officer, Sascha Müller. “That’s why collaboration with an exclusive, professional and community-adjacent league such as the LEC is an important further strategic step for our gaming engagement.”

EMP are joining us for what is set to be an incredibly exciting season of action. MAD Lions are returning from an impressive Mid-Season Invitational run to prove that they’re not just a one-time winning team. Fnatic are making huge roster changes in an effort to regain their place at the top of the leaderboards. No matter who you’re rooting for, it’s sure to be an incredible season.

The LEC returns today, with EMP as a National Partner for Germany. Make sure to catch all the action on lolesports.com.

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