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Onionsack and PMU cement partnership with three-year extension

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Onionsack and PMU cement partnership with three-year extension
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Leading French operator signs long-term renewal with tech trailblazer in natural-language processing

In less than five years Irish technology company Onionsack has become one of PMU’s most trusted technology partners; and this week they announce an extended three-year deal, worth around €150m in stakes annually to the French horse racing authority.

The only platform to understand and process bets written or spoken in a natural language, Onionsack provides a simple and high value opportunity for betting operators to engage with customers in the way people prefer to communicate in 2021. Onionsack lets a customer place a bet by sending a message using their preferred channel, such as Telegram, Viber or SMS. In 2016 Onionsack and PMU got together to launch PariSMS. It has been such a hit with punters that, on average PMU users place 160 bets each per month using Onionsack – a higher frequency than other channels. Close to 1.5m bets are placed through the platform each month.

Onionsack’s platform is fast becoming an essential tool for betting operators in today’s messaging-app centred world. Thanks to the expertise developed from the machine-learning of millions of bets per month, Onionsack understands what a customer wants to bet on via messages written or spoken and then places the bet on behalf of the customer.

Onionsack’s first customer was the UK Tote Group, but since then has been working with brands such as Paddy Power and William Hill, in territories from UK, France and Germany, to USA and South Africa. But it’s the technology partnership with the ever-innovative PMU, launching PariSMS together in 2016, that has really caught the eye. This link up has showcased the most successful and scalable business use-case to date.

Jonathan Power, CEO of Onionsack said: “The PMU are leaders in the field of customer-centric horse racing betting, and have embraced the technological advantages that the Onionsack platform can bring. Betting by natural language is getting bigger and bigger”.

Emmanuelle Malecaze Doublet, Chief Marketing, e-commerce and International officer of PMU said: “PMU is always looking to innovate and to improve the customer betting experience. We are focused on the digital transformation of our company and through this partnership with Onionsack the convenience we can offer to our customer is always being renewed. PMU and Onionsack have developed a partnership that is delivering to our customers a simple, easy way to place bets that fits in with today’s lifestyles”.

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Yggdrasil lights up the stars with ReelPlay in Hypernova 10K Ways™

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Yggdrasil lights up the stars with ReelPlay in Hypernova 10K Ways™
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Yggdrasil, the leading worldwide publisher of online gambling content, has embarked on a dramatic interstellar journey in partnership with ReelPlay.

Hypernova 10K Ways™ sees explosive reactions taking place in outer space, with the six-reel hit offering 10,000 ways to win. Each win causes a chain reaction, that can see addition wins occur, in a form of cascading wins popularised around the industry.

Bonus Respins are triggered when six or more Scatters appear on the reels, granting players three respins. The Hold and Win style bonus mode sees symbols remain sticky on the reels, with every successful spin resetting the count.

Each Scatter symbol that lands will award a prize or bonus prize, with a special Platinum bonus awarding 2,000x a player’s stake.

The intergalactic adventure is yet another ReelPlay addition to the YG Masters program, which continues to go from strength to strength, recently releasing Gems Infinity Reels™ through the initiative.

The game is powered by GATI, Yggdrasil’s state-of-the-art technology which enables partners to employ the preconfigured, regulation-ready, standardised development toolkit to produce consistently cutting-edge content followed by rapid distribution.

Stuart McCarthy, Head of Product and Programs at Yggdrasil, said:Hypernova 10K Ways™ is another innovative addition to the YG Masters program by ReelPlay and we’re very excited to be able to offer it across our partner network.

“We’ve got a particularly strong working relationship with ReelPlay and we can’t wait to see how this product performs.”

David Johnson, CEO at ReelPlay, said: “We’re proud to launch Hypernova 10K Ways™. With explosive tumbling wins and a bonus round with huge win potential, this fresh engine design is underscored by our proven and trusted Hypernova series IP.”

 

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eSports

Ninjas in Pyjamas wins Red Bull Home Ground open qualifier to earn a place in the Finals against the biggest VALORANT teams

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Ninjas in Pyjamas wins Red Bull Home Ground open qualifier to earn a place in the Finals against the biggest VALORANT teams
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Ninjas in Pyjamas mount a thrilling comeback to emerge victorious in the Red Bull Home Ground open qualifier final and seal a place at the pro VALORANT invitational in London, November 4th-7th.

Battling through a field of 64 teams across three intense days of competition, the open qualifiers culminated in an epic Thursday night showdown between London United and Ninjas in Pyjamas, with the Stockholm-based team scraping a hard-won victory that seals a place in the star-studded Red Bull Home Ground Finals.

Streamed on The Goose House’s Twitch channel and casted by Ryan “RyanCentral” Horton and Vincent “Zescht” Talmon-Gros, the Final proved a gruelling series. London United scooped the first match, before a resurgent NIP returned the favour to set up a climactic deciding third round.

Going to the wire in the best-of-three clash, fans also got to see new map Fracture in competitive action for one of the first ever times. With the stakes high and tensions higher, it was nearly impossible to separate the two teams during the early clashes in the third round, before Ninjas in Pyjamas eventually pulled away to earn an incredible comeback win, and secure a place at Red Bull Home Ground against the very best VALORANT teams in November.

Cementing the final spot for Red Bull Home Ground, Ninjas in Pyjamas completes the sixteen-team lineup that features many of the biggest VALORANT teams, including G2, Team Liquid, Gambit and Na’Vi.

 

The full lineup for Red Bull Home Ground is as follows:

  • G2 Esports
  • Team Liquid
  • Vodafone GIANTS
  • Tenstar
  • Acend
  • Futbolist
  • Fnatic
  • Supermassive
  • Heretics
  • Anubis
  • FPX
  • Gambit
  • BIG CLAN
  • BDS
  • Na’Vi
  • Ninjas in Pyjamas

Speaking about the team’s win, Ninjas in Pyjamas VALORANT Head Coach Emil “eMIL” Sandgren said: “The qualifier was tougher than expected, with a lot of underrated teams that deserve a lot of credit. That being said, we are happy to go through and will have to bring our A-game for the main event”

Red Bull Home Ground pitches teams in a riveting best of five battle, with the first two opening matches on each team’s chosen ‘home ground’. Added pressure is put on these opening home and away rounds, rewarding teams that can make the most of their home advantage and turn the tables on their opponent’s chosen map. If a team wins these two opening rounds they automatically win the tie, while a stalemate will then default to a best of five format.

The competition pioneers a unique Home & Away structure that delivers an exciting twist to the normal VALORANT format, placing an even greater emphasis on map knowledge and strategy and a new layer of unpredictability to map picks.

Making the competition even more of a spectacle, renowned VALORANT host Yinsu Collins will be leading a lineup of talented broadcast pros bringing the Red Bull Home Ground experience to life throughout the London Finals.

Yinsu will be joined by two iconic pairs of casters, with Lauren “Pansy” Scott and Michael “hypoc” Robins teaming up once again to reignite their rapport after the VALORANT Champions Tour Stage 3 Masters in September, while Mitch “MitchMan” McBride and Tom “Tombizz” Bissmire will pair up to and lend their charismatic expertise.

 

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eSports

Guild Esports Terminates Fintech Partnership Over Delays and Payment Issues

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Guild Esports has announced that it has terminated the three-year sponsorship deal with a European fintech company, announced on 19 October 2020, following delays in the sponsor’s launch and the payment of sums due under the contract.

Under the terms of the agreement, the sponsor was due to commence payments from the date of their global brand launch and unveiling. To date, Guild has not been given any clear timeline for their launch and none of the amounts scheduled under the contract have been paid.

Given the uncertainty about the contract and the strong appetite from other brands to partner with Guild, the Company has elected to terminate the contract with immediate effect to focus on new sponsorship deals that are at an advanced stage of negotiations.

The Company’s new business pipeline remains robust, and it continues to generate strong and active interest from consumer brands in a wide range of sectors. In addition, the Company is working closely with its existing global sponsorship partners with whom relations are excellent and in line with expectations.

“We have been very accommodating and patient about this contract but have decided to terminate it due to increasing uncertainty over their launch plans. We are in active negotiations for new sponsorship deals and look forward to announcing these soon,” Kal Hourd, chief executive of Guild Esports, said.

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