The location initiative Gamecity Hamburg created a new virtual home for the vibrant Hamburg games industry network: the Gamecity Online Hub (available at https://hub.gamecity-hamburg.de/). Rather than providing a link-list or information website on local businesses, the Gamecity Online Hub uses the capabilities of the video game medium to give users a first-hand experience of Hamburg and its games economy: The platform is a fully playable browser game in an authentic Hamburg setting. Visitors can walk through digital comic-style miniatures of Hamburg’s harbor, the infamous St. Pauli-District, the Stadtpark, and the historic Speicherstadt area – while discovering the diverse games ecosystem of the region. With over 200 companies, from solo developers to SMEs and large games corporations, numerous educational institutions and other companies in the games value chain, Hamburg is one of Europe’s most active games metropolises.
On May 6, the first stage of the Gamecity Online Hub will open its digital doors. Visitors can explore the Online Hub throughout 2021. Further functional and content updates as well as numerous digital events set on the Online Hub are already planned during the course of the year.
Users can move freely through the Online Hub with their avatars, explore the game world and interact via in-game-chat. At individually designed booths of more than 30 Hamburg games companies and educational institutions represented on the platform, they find information, presentations of games, and opportunities for contact and exchange in open video calls. Also, the initiative Gamecity Hamburg provides insights into its Games Lift incubator and prototype funding programs, as well as its networking and information events. Hamburg games entrepreneur teams present the games they successfully developed with the help of the games funding and incubator programs.
The Gamecity Online Hub showcases the innovative spirit of Hamburg’s multi-faceted games industry. It is made possible thanks to the cooperation with the Hamburg-based company Super Crowd Entertainment, which developed the technical platform, and the financial support of the companies represented on the Online Hub. Super Crowd Entertainment, an event agency specialized in the games market, was recently awarded a special prize at the German Computer Game Awards (Deutscher Computerspielpreis) for its digital trade fair concept “Indie Arena Booth Online” based on the same technology.
Throughout 2021, the Gamecity Online Hub will grow and evolve: There will always be new things to discover, both in terms of content and functionality. In addition, the platform will be used regularly for events and get-togethers, then with additional interaction features, such as embedded person-to-person video calls.
The Gamecity Online Hub is a project of Gamecity Hamburg. It is a publicly-funded location initiative and part of the public agency for the promotion of creative industries in Hamburg, the Hamburg Kreativ Gesellschaft. Gamecity Hamburg aims to improve the general conditions for companies and founders of the games value chain in the city, support them in their further development and anchor Hamburg in the public perception as one of the leading games industry hot spots in Europe.
The idea for the Gamecity Online Hub was born from positive experience with digital events in the games industry: In March 2021, the Hamburg Games Conference Online set the bar with a completely remote conference with 600 participants and numerous lectures, panels, discussion rounds and networking events on the framework that is now also used for the Gamecity Online Hub.
Hölle Games Go Live on Bet-at-home.de
2024 has started off with some exciting launches for the Berlin-based start-up Hölle Games, who continue their strategy and desire of providing top content for their home market. With the latest launch on bet-at-home.de, Hölle Games becomes one of a handful of game suppliers to offer their content on the site, joining a select few prestigious studios like Merkur and Blueprint, all which have been approved to offer their games.
Bet-at-home has a long pedigree, stretching back to its founding in 1999 in Austria. This long history in iGaming means they are now both a household name and a well-respected brand for German speaking casino fans and sports bettors.
A huge chunk of content, from Premium titles like “Autobahn Automat”, to Classic franchises such as “Höllische Sieben” and “Steinreich” are already available on the site, with more to follow.
Robert Lenzhofer, CEO of Hölle Games, said: “I’m thankful for the efforts of the bet-at-home team and especially grateful for Marco’s support – it’s always a pleasure to work with colleagues from the early days of one’s career – thank you Marco.”
Bundesliga International and Sportradar Announce Long-Term Extension of Exclusive Partnership
Bundesliga International, a subsidiary of DFL Deutsche Fußball Liga, and Sportradar announced the extension and expansion of their global partnership for an additional six years, through to the end of the 2031-32 season. Over the course of the extended agreement, the two parties will collaborate on bringing to market innovative data and audiovisual products that enhance the offering for fans around the world.
The current partnership was scheduled to conclude at the end of the 2025-26 season. However, with this early renewal, Sportradar receives the rights to:
- Sublicence video content from Germany’s top two divisions to its global network of sportsbook clients;
- Collect and exclusively distribute live match data for betting purposes, collaborating with Bundesliga and its stakeholders on an aligned approach for media data (from the start of the 2025-26 season);
- Provide betting and streaming rights for all matches in the WOW Virtual Bundesliga, the DFL’s esports offering;
- Expand the product and enhance the scope of Sportradar’s Virtual Sports Bundesliga, the company’s one of a kind interactive gaming experience;
- Further combat match-fixing, with the inclusion of education and prevention services, in addition to the existing bet monitoring through Sportradar’s Universal Fraud Detection System (UFDS), reinforcing both partners’ commitment to integrity.
This extended agreement continues Sportradar’s status as the official provider of betting and streaming rights for the Bundesliga and Bundesliga 2 (outside of the DACH region) and includes other DFL properties such as the German Supercup and each season’s relegation playoff matches. It also enhances Sportradar’s position to collect and distribute official data.
As two leaders in the advancement of sports technology, innovation is a key pillar of the partnership. Both parties are committed to developing exciting new products and services to engage the market and create immersive experiences for sports fans across the globe.
Peer Naubert, Chief Marketing Officer of Bundesliga International, said: “The Bundesliga has long been regarded globally as a frontrunner when it comes to cutting edge innovation, and our long-term partnership with Sportradar continues to reflect this. From the start, we have been aligned in pushing the boundaries of technology for the benefit of the fan, and this early prolongation, which by the end will take us to more than 25 years of collaboration, is an outcome of the trust and excitement we share for the future.”
Moritz Gloeckler, SVP of Rights and Strategic Projects at Sportradar, said: “We are the ideal partner to work with the Bundesliga in widening and deepening their fan base through the development of new AV and data-driven products, using the latest technologies such as augmented streaming and AI. This agreement aligns with our broader strategy to selectively invest in long term rights across key global sports which enable the continued innovation and enhancement of our offerings for our clients. We look forward to many years of partnering with the Bundesliga to redefine the soccer fan experience.”
Low6 equips BETFAN with free-to-play arcade games
The multi-game partnership sees the legal Polish operator build out its proposition by appealing to the nostalgia of much-loved games
Low6, the leading gamification innovator, has secured an agreement with BETFAN, a new legal Polish bookmaker, to deliver a suite of free-to-play games. The operator has earmarked Low6’s pioneering spin on free-to-play games as a strategic addition to their product offering to retain and boost their active player base.
The new product offering will launch BETFAN’s first arcade-style game, Horse Race. The side scroller game challengers players to navigate a horse between sporting objects by tapping their touchscreen or mouse. The further they progress in the game, the more points they earn.
The portfolio will also include a Bingo game where players will be issued a digital card of sporting events that are marked-off in real time with in-play action. Players are rewarded by getting a line or full-house on completing their card.
“Our goal is to make constant progress.” comments Jakub Świsłowski, Vice President of BETFAN. “The future of our sportsbook division sees free-to-play games as a key development in our product offering. We truly believe that our partnership with Low6 will allow us to make a huge difference in the Polish market and this cooperation will also open up new doors for sportsbooks in Poland”.
“BETFAN, like Low6, are focused on innovation and we’re delighted that part of our portfolio of games will be implemented within their product suite.” comments Jamie Mitchell CEO of Low6. “That our first game is delivered as a new, innovative arcade solution means we have something that the betting market has never seen before. We can’t wait to flick the switch and launch our arcade offering to the wider sportsbook and igaming verticals.”
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