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UK Sports Betting Firms Hopeful for Euro 2020 Frenzy
The long awaited and highly anticipated Euro 2020 is expected to kick off on the 11th of June. After having been put on hold for a year due to the COVID-19 pandemic, the UEFA and football fans in Europe – and around the world – are getting ready to celebrate the 60th anniversary of the popular event.
Of course, it is not only the UEFA and fans that are excited for the famous competition. Bookmakers are also eager for this year’s event and are ready with promos attractive enough for Euro 2020 bettors. Many hope that they will be able to cash-in on the famous event and bring in profits comparable to or higher than what they experienced from Euro 2016.
Euro 2016 was profitable for bookies
Needless to say, 2020 was a brutal year in terms of profit loss for the majority of bookmakers, with most suffering a heavy decrease in revenue. Between the shuttering of physical shops, the cancelling of major sporting events and sporting leagues being forced into hiatus because of the pandemic, during the spring and early summer sports betting participation was far lower than usual.
Now, with the upcoming Euro 2020, bookmakers in the UK and across Europe are hopeful that they will benefit from the hype around the event and attract more punters to their sites. If this year’s event is anything like its predecessor in 2016, some bookies may be lucky enough not only to turn a huge profit, but even enjoy record profits.
For instance, the Euro 2016 brought record profit for several brands like Unibet. According to the bookmaker giant’s Q2 2016 financial results, Unibet’s gross winnings revenue for the quarter was £126.6 million, an increase of 57 percent. Of these revenues, £19.6 million (15.5 percent) resulted from the Euro 2016, alone. Other bookies that enjoyed a revenue boost from Euro 2016 included Paddy Power Betfair, William Hill and Ladbrokes.
Naturally, it wasn’t just bookmakers like Unibet that raked in the money from the event. The UEFA made a net profit of €847 million on Euro 2016, with the tournament generating total revenues of €1.92 billion, an estimated €500 million increase over the 2012 tournament.
England remains joint-favourite to win – good news for UK bookmakers
UK bookmakers, in particular, are hopeful that British punters will be especially enthusiastic for Euro 2020 as England is joint-favourites to win which is always good in terms of volume betting in the UK. Presently, England and France are 5/1 joint-favourites to win.
British football fans are hoping that England will live up to the expectations in the upcoming European Football Championship and surpass their fourth-place finish at the 2018 World Cup. To further add to the excitement for Brits, it is possible for England to play five of the seven games, including both the semi-final and final, at Wembley.
If restrictions are lifted and fans are permitted to return to the stadium to cheer on their team, this home support could prove invaluable, which is also likely to further encourage betting, an added plus for the bookmakers.
All that said, is it likely that Euro 2020 will bring in as much money for the UEFA and bookmakers as Euro 2016? Considering the world is still in the clutches of the pandemic, which means there’s less travel and continued restrictions on social gatherings, it is unlikely that this year’s Euro will break records like its predecessor. Still, there’s a good chance that bookmakers will see a much-needed jump in profits compared to Q2 2020.
As of the writing of this article, Euro 2020 is currently slated to kick off on Friday, 11 June, 2021 and run until Sunday, 11 July, 2021. The tournament will be held across Europe for the first time in its history, with a total of 11 host cities, each in a different country. The tournament format will be the same as Euro 2016, with the top two teams in each of the six final tournament groups, proceeding to the round of 16 along with the four best third-place finishers.
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Fast Track welcomes PolarLotto: taking online lotto in Sweden to new heights
Malta, 28th March 2024 – PolarLotto, a leading provider of lotto betting services in Sweden, has just announced a strategic partnership with Fast Track, a leading provider of CRM solutions designed specifically for the iGaming industry. This collaboration aims to propel PolarLotto’s expansion from offline to online offerings, bringing the excitement of the world’s biggest lotteries to Swedish players in a safe and responsible manner.
PolarLotto prides itself on its commitment to transparent and ethical gaming practices, with a focus on player safety and responsible gaming. By teaming up with Fast Track, PolarLotto aims to leverage cutting-edge technology to expand its business model from traditional to online, ensuring a seamless and engaging experience for its customers.
Commenting on the partnership, Benjamin Burstein, CEO of PolarLotto, expressed enthusiasm about the possibilities ahead, stating, “We are excited to embark on this journey of transforming our business with the latest technology and automation tools provided by Fast Track. As we transition to the online space, we are confident that Fast Track’s expertise in custom segmentation, real-time data capabilities, and personalised experiences will enable us to better serve our players and achieve our business objectives.”
Fast Track also expressed confidence in the partnership, highlighting the potential for exceptional results through its Singularity model, which uses AI and machine learning to deliver tailored content to players, at the right time and through the most effective channel. “We are thrilled to partner with PolarLotto and support their online expansion,” said Simon Lidzén, CEO and co-founder of Fast Track. Our tools are designed to empower lean teams to achieve remarkable results, and we look forward to helping PolarLotto maximise their online presence and engagement.”
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Red Bull Gaming premieres ‘Memories of CS:GO’ documentary highlighting the game’s early years
As the CS2 PGL Major in Copenhagen is set to kick off, Red Bull Media House will unveil a captivating feature-length documentary, “Memories of CS:GO – The Early Years,” an ode to one of the most influential games ever made.
This film takes viewers on an immersive journey through the origins and evolution of Counter-Strike: Global Offensive (CS:GO), featuring personal accounts and defining moments from several of the most legendary figures of the game.
The 90-minute documentary, narrated by Counter-Strike commentator Henry “HenryG” Greer, chronicles the remarkable trajectory of CS:GO, from its grassroots beginnings to becoming a global esports phenomenon.
Produced by Red Bull Media House, the film captures the essence of the game through the eyes of its most well known players, including Olof “olofmeister” Kajbjer Gustafsson, Patrik “f0rest” Lindberg, Richard “shox” Papillon, Gabriel “FalleN” Toledo, and Jarosław “pashaBiceps” Jarząbkowski, among others.
The documentary’s release is timed to precede the playoff stage of the PGL Major Copenhagen, scheduled for March 26, 2024. It will premiere on Red Bull Gaming’s YouTube channel at 21:00 CEST, offering viewers worldwide an insider’s perspective on the beloved game.
Event Details:
- What: Premiere of “Memories of CS:GO – The Early Years”
- When: March 26th, 2024, at 21:00 CEST
- Where to watch: Red Bull Gaming’s Youtube Channel
- The “CS:GO Memories” documentary can be viewed shareit.redbull.com
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Ten Square Games ready for a new development opportunities in 2024
2023 ESPI package
The following documents in pdf format are equivalents of the official Consolidated Financial Statement which were reported in ESPI (download in the zip file above)
2023 Consolidated Financial Statement
2023 Management Board Report on Activities
Independent Auditor’s Report on the Audit of Annual Consolidated Financial Statements
Link to the stream
Link to the chat with individual investors
Presentation
Factsheet
Financial data
Transcription of the conference and Q&A session
For complete press release visit tensquaregames.com
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