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UK Sports Betting Firms Hopeful for Euro 2020 Frenzy

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UK Sports Betting Firms Hopeful for Euro 2020 Frenzy
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The long awaited and highly anticipated Euro 2020 is expected to kick off on the 11th of June. After having been put on hold for a year due to the COVID-19 pandemic, the UEFA and football fans in Europe – and around the world – are getting ready to celebrate the 60th anniversary of the popular event.

Of course, it is not only the UEFA and fans that are excited for the famous competition. Bookmakers are also eager for this year’s event and are ready with promos attractive enough for Euro 2020 bettors. Many hope that they will be able to cash-in on the famous event and bring in profits comparable to or higher than what they experienced from Euro 2016.

Euro 2016 was profitable for bookies

Needless to say, 2020 was a brutal year in terms of profit loss for the majority of bookmakers, with most suffering a heavy decrease in revenue. Between the shuttering of physical shops, the cancelling of major sporting events and sporting leagues being forced into hiatus because of the pandemic, during the spring and early summer sports betting participation was far lower than usual.

Now, with the upcoming Euro 2020, bookmakers in the UK and across Europe are hopeful that they will benefit from the hype around the event and attract more punters to their sites. If this year’s event is anything like its predecessor in 2016, some bookies may be lucky enough not only to turn a huge profit, but even enjoy record profits.

For instance, the Euro 2016 brought record profit for several brands like Unibet. According to the bookmaker giant’s Q2 2016 financial results, Unibet’s gross winnings revenue for the quarter was £126.6 million, an increase of 57 percent. Of these revenues, £19.6 million (15.5 percent) resulted from the Euro 2016, alone. Other bookies that enjoyed a revenue boost from Euro 2016 included Paddy Power Betfair, William Hill and Ladbrokes.

Naturally, it wasn’t just bookmakers like Unibet that raked in the money from the event. The UEFA made a net profit of €847 million on Euro 2016, with the tournament generating total revenues of €1.92 billion, an estimated €500 million increase over the 2012 tournament.

England remains joint-favourite to win – good news for UK bookmakers

UK bookmakers, in particular, are hopeful that British punters will be especially enthusiastic for Euro 2020 as England is joint-favourites to win which is always good in terms of volume betting in the UK. Presently, England and France are 5/1 joint-favourites to win.

British football fans are hoping that England will live up to the expectations in the upcoming European Football Championship and surpass their fourth-place finish at the 2018 World Cup. To further add to the excitement for Brits, it is possible for England to play five of the seven games, including both the semi-final and final, at Wembley.

If restrictions are lifted and fans are permitted to return to the stadium to cheer on their team, this home support could prove invaluable, which is also likely to further encourage betting, an added plus for the bookmakers.

All that said, is it likely that Euro 2020 will bring in as much money for the UEFA and bookmakers as Euro 2016? Considering the world is still in the clutches of the pandemic, which means there’s less travel and continued restrictions on social gatherings, it is unlikely that this year’s Euro will break records like its predecessor. Still, there’s a good chance that bookmakers will see a much-needed jump in profits compared to Q2 2020.

As of the writing of this article, Euro 2020 is currently slated to kick off on Friday, 11 June, 2021 and run until Sunday, 11 July, 2021. The tournament will be held across Europe for the first time in its history, with a total of 11 host cities, each in a different country. The tournament format will be the same as Euro 2016, with the top two teams in each of the six final tournament groups, proceeding to the round of 16 along with the four best third-place finishers.

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NEXT RELEASE COMING 29th OF JULY!

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Hello from Red Rake Gaming!!!

 

We are thrilled to announce our NEXT RELEASE for Spain, Italy, Colombia, Portugal, Malta, Sweden, Belarus and the United Kingdom MARKETS.

 

Game Name: Max Dangerous and the Lost Relics
RTP: 95.3 %
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Min. – Max Bet: 0,10 – 15 €
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Remember that you have the “PROMOTIONAL MATERIAL” and “GAME ID” available here and in the “Marketing Area”.

Download now!!! https://bo.redrakegaming.com/

 

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THE MOST DARING ADVENTURE!

 

Board the plane to help this incredible archaeologist find the world’s most valuable relics. Fill the meters in this slot game and begin the adventure!

 

  • 5X4 reels and 50 payline.
  • Cascading reels.
  • Fill up to 5 different meters and trigger special features.
  • Whip: multiply your bet.
  • Plane: replaces an entire row.
  • Skull: get 3 sticky wild symbols!
  • Hat: fill a reel with wild symbols.
  • Chalice: multiply your winnings from the free spin feature.
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Altenar se expande en España a través de JOKERBET

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JOKERBET es la marca de juego online para el mercado español de Grupo Veramatic, un grupo de empresas que comenzó su actividad en el año 1986, y que cuenta con más de 190 salones de juego en España y 1.000 terminales de juego en hostelería.
En 2017, obtiene la licencia para operar en el país mediante su propia página web donde los usuarios pueden disfrutar de lo mejor de las apuestas deportivas, juegos de casino y slots, entre otros.

El proveedor de software de Apuestas Deportivas, Altenar, ha anunciado su expansión de la mano de JOKERBET para el mercado español. Domenico Mazzola, Director Comercial expresó: “Estoy muy emocionado y feliz de anunciar que JOKERBET, un operador español bien establecido, decidió cambiar a nuestra solución de apuestas deportivas totalmente gestionadas.”A su vez, desde JOKERBET se sienten muy complacidos de poder trabajar con uno de los proveedores más importantes de la industria. Su Director, Jorge Justicia, señala: “La actitud, la flexibilidad y el enfoque de Altenar es lo que nos hizo decidirnos por su producto. Estamos seguros de que tenemos todos los elementos adecuados para tener una asociación comercial duradera". Altenar expands in Spain through JOKERBET JOKERBET is the online gaming brand for the Spanish market of Grupo Veramatic, a group of companies that began its activity in 1986, and which has more than 190 gaming halls in Spain and 1,000 gaming terminals in the hostelry channel.In 2017, it obtained the license to operate in the country through its own website where users can enjoy the best of sports betting, casino games and slots, among others.

The Sportbook software provider Altenar has announced its expansion hand in hand with JOKERBET for the Spanish market. Domenico Mazzola, Commercial Director: “I’m extremely excited and happy to announce that JOKERBET, a well-established Spanish operator, decided to switch to our fully managed Sportsbook solution. “In turn, from JOKERBET they are very pleased to be able to work with one of the most important suppliers in the industry. Its Director, Jorge Justicia, points out: “Altenar's attitude, flexibility and approach is what made us decide on their product. We are confident that we have all the right elements to have a long-lasting business partnership.”

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AppGallery Partners with Belka Games to Bring Clockmaker Joy to Huawei Devices

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Gamers can now look forward to embarking on a mystical match-three puzzle adventure with Belka Games’ critically acclaimed Clockmaker, now available on AppGallery.

In a race to find the Mystery of the Maleficent Clockmaker and break curses, gamers must swipe their way through the gem-based puzzles to make repairs to an old, enchanted town. As well as navigating through a mysterious atmosphere, Clockmaker invites gamers to face over a thousand mini games which require tactical thinking and skill to blast the gems away.

As part of the partnership, and in celebration of Clockmaker’s launch, AppGallery and Belka Games are bringing exclusive gifts to players. Gamers who played through AppGallery will receive an exclusive gift pack, which includes 24 hours of unlimited lives, as well as 15 premium rubies to spend within the in-game store. The gift pack is redeemable after completing the first house level at the beginning of the game.

“We are delighted that more gamers around the world can now experience the popular Clockmaker gameplay experience,”said Yuriy Krasilnikov, VP of Business Development at Belka Games. “As we’ve already seen, the game is a huge hit, so we’re thrilled that more gamers will have access as a result of our partnership with Huawei.”

Huawei Offers Technology Support to Partners

Being one of the fastest-growing app marketplaces, and third largest worldwide, AppGallery shows how developers can leverage Huawei’s strong operational support in the lead up to app launch. Clockmaker is a strong example of Huawei’s HMS Core potential, integrating with the IAP Kit and Ads Kit to bring seamless payment solutions and pleasant ad experiences to users.

“Working with Huawei has been an enjoyable experience for the team at Belka Games,” said Mr. Krasilnikov. “We have received a great level of operational and development support from the start and we were pleased with the smooth integration of Huawei’s HMS Core Kits so that we can offer fans of the game the services that they deserve.”

Clockmaker has achieved huge success in the last two years, across various platforms globally, as well as reached top grossing charts due to its interactive and exciting gameplay. Belka Games’ partnership with AppGallery demonstrates an appetite for growth and implies that fans could expect to see much more in the coming months.

Clockmaker is now available for download via AppGallery.

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