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Jade Entertainment doubles up with Lucky Yeti sportsbook for Indian market, and Jade Sportsbet in the Philippines

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Jade Entertainment doubles up with Lucky Yeti sportsbook for Indian market, and Jade Sportsbet in the Philippines
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Leading Asian operator, Jade Entertainment, has announced a bold dual-sportsbook launch for the Indian and Philippines markets. Lucky Yeti, its breakthrough digital sportsbook and casino, is custom-built for the unfolding Indian sports betting market. While Jade Sportsbet, certified and regulated by PAGCOR, is primed to exploit fast-moving online and retail opportunities across the Philippines.

Both sportsbooks are powered by RPM Gaming, an emerging force in online and retail betting and gaming across emerging markets. Their unique combination of pricing models, coupled with a curated selection of odds from the industry’s best data feed suppliers, grants customers access to the most sophisticated and reactive in-play prices on the sports they love, with competitive markets available across a high-octane sporting summer – featuring the rescheduled Euro 2020 football, basketball’s NBA Playoffs, the Pakistan Super League and the postponed IPL cricket which recommences on 19th September.

Lucky Yeti features a mobile-first tailored interface, localised for responding to native demands and player enthusiasms around the most popular sports in the territory. These culturally-contingent Indian-market offerings also extend to casino where popular lottery and virtual TV games sit alongside classic card games, whose immersive gameplay is tailored to give players an engaging experience in a card-playing, sports-mad territory.

Live casino, in particular, has captured players’ imaginations since Lucky Yeti’s launch, with best-in-class products from BetGames.TV, Ezugi and Evolution capturing engaging, real-time table games, such as Andar Bahar and Teen Patti. These games are filling the void for authentic user experiences at a time when land-based gaming across Asia as a whole is severely restricted due to the pandemic.

These multilingual sportsbooks are respectively localised for Hindi and Filipino languages, while Jade Sportsbet is breaking new ground with its flexible use of OTP (one-time password) account-recognition and QR codes, a key convergence trend expected to belatedly marry up the offline and online journey for Philippines players with an intuitive omni-channel solution that nimbly negotiates the demands of stringent regulation for improved player security.

Joe Pisano, CEO of Jade Entertainment: “We’re thrilled to be up and running with Lucky Yeti, our first sportsbook targeting the Indian-facing market. While Jade Sportsbet, which will be launching soon, will revolutionise the Philippines digital space. Thanks to our software and operational partners at RPM Gaming, we were able to construct and curate these customized websites from scratch. Based on encouraging performances in both acquisition and retention metrics, it seems our customers are loving these local touches, too.

“Jade’s strategic direction is to roll out more online sites in legal international jurisdictions, as we continue to provide land-based operations with a bridge to the online world. Although the trend towards digital from land-based domains was already manifest, the pandemic has had a catalytic effect, increasing the surge in digitized entertainment. As the coronavirus has closed casinos across Asia, or simply made people far more reluctant to venture out because of the risks, Jade’s intersectional expertise from land-based to online has come to the fore.

“That said, I’m thrilled to say that Jade Sportsbet has now returned to Okada Manila and is performing extremely well.”

Asia

Galaxy Racer Increases Prize Pool To Half A Million Pesos, Content Creators To Play ‘Squid Game’ On Roblox And Pay It Forward To The Gaming Community

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Galaxy Racer Increases Prize Pool To Half A Million Pesos, Content Creators To Play 'Squid Game' On Roblox And Pay It Forward To The Gaming Community
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Galaxy Racer (GXR), one of the fastest-growing esports, gaming and lifestyle organizations in the world, headquartered in Dubai, with market presence in Southeast Asia, Middle East North Africa, South Asia and Europe, has increased its prize pool from P100,000 to a whopping P500,000 (US$10,000) for its ‘pay it forward to the gaming community’ initiative.

Galaxy Racer will be hosting their very own in-house ‘Squid Game’ tournament on Roblox, an online gaming platform and game creation system, involving forty-nine Galaxy Racer content creators from the Philippines with over 180 million social media followers. It will be hyper-localized in the Philippines to ‘GXR Pusit Game: Your Second Chance At Life’. Pusit means ‘squid’ in Tagalog and follows Squid Game’s iconic survival game show set-up, but with a twist.

Fans will stand a chance to win the prize money by supporting their favourite content creator. Fans will be able to comment on the post of the content creator they are rooting for with the hashtag #GXRPusitGame and an explanation via a story submission on the Galaxy Racer content creator’s post of why they think they are worthy to win the prize money for a second chance at life. The entry period for the contest will close on October 21st at 10:00 AM PHT.

The last content creator standing after competing in an intense 7-round gauntlet of trending games will win the tournament, thereafter selecting the most compelling story amongst their fans’ entries whereby the lucky fan will receive the prize money of PHP500,000 (US$10,000) which will be announced during the livestream. The online community engagement event will commence on October 22nd, 2021 at 4:00 PM PHT on Galaxy Racer PH’s Facebook page.

The GXR Pusit Game will feature notable Galaxy Racer content creators such as model and actress Sachzna Laparan, Filipino TikTok star Spencer Serafica, YouTube creators Tukomi, model and Facebook streamer Kristine Santamena, actor and dancer McCoy de Leon, and actress Ayeesha Cervantes.

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Asia

M88 expands esports coverage by partnering with BETER

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M88 expands esports coverage by partnering with BETER
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International sports and esports betting provider BETER announced today that they have teamed up with M88. The leading Asian sportsbook has decided to take advantage of BETER’s portfolio to further engage their players across the region with the addition of more than 30,000 extra global esports tournament events and 200,000 ESportsBattle matches every year.

“Here at BETER, we are convinced that collaborating with M88 is another significant step towards increasing our presence in the Asian market, which is one of our primary focuses for the next few years. We firmly believe that this partnership will prove to be prosperous and beneficial for both parties,” said Gal Ehrlich, CEO at BETER.

BETER will provide M88 with customised quarter markets that perfectly suit their players’ needs. All live streams, data, odds, and margins can easily be managed in the BETER’s Client Console.

“We’ve been interested in the type of fast content which BETER provides for some time, and we also see exactly what BETER can offer to M88 customers with live streaming of engaging ESportsBattle matches and odds for the most popular global esports tournaments. The integration and testing process proved that we found a reliable partner with top-notch solutions that will help us further enhance what we offer bettors,” said Alan Wafer, Head of Business Development at M88.

In his strategy presentation in July 2021, Gal Ehrlich emphasised that expanding into the Asian market is one of BETER’s core goals, as this region represents a promising avenue for future business growth. He also added that the company would focus on expanding its product portfolio and developing exclusive content.
BETER is a leading provider of fast sports & esports content, live streaming, live data, and odds for the betting industry. BETER powers Setka Cup, ESportsBattle and Asia Pro League tournaments and offers trading of world esports events. BETER sports and esports content is featured on more than 100 sportsbooks across the globe.

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Asia

Okada Manila to Go Public by Merging with SPAC

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Okada Manila has signed a merger agreement with blank-check firm 26 Capital Acquisition Corp that will see its stock listed on the Nasdaq through an American Depository Receipt programme.

The US$2.6bn merger will provide the casino operator US$275m in cash proceeds that will be used for growth and other corporate purposes. It is expected the merger will close in the first half of next year.

“With its beautiful new facility, a desirable location in one of the fastest-growing gaming markets in the world, and potential for industry-leading margins and cash flow conversion, I believe Okada Manila is an extremely compelling investment,” Jason Ader, Chairman and CEO of 26 Capital, said.

According to local media reports, Universal Entertainment Corp will continue controlling approximately 88% of the combined company once the deal is closed. Byron Yip, current Okada President, will continue leading the company.

“We are fortunate to operate the most luxurious integrated resort in the Philippines, and excited to realise the full potential of this state-of-the-art facility for gaming, entertainment, and hospitality as a public company and in partnership with Jason Ader of 26 Capital,” Byron Yip said.

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