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EMP Expands Riot Games Partnership as New German National Partner for the LEC!

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EMP Expands Riot Games Partnership as New German National Partner for the LEC!
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As we gear up for a hot 2021 Summer Season of action at the League of Legends European Championship (LEC), we’re delighted to announce that apparel brand EMP will be joining us as a National Partner of the German LEC broadcast!

EMP is an officially licensed seller of League of Legends merchandise, creating stylish designs based on some of the most iconic characters to hit the Rift. You’ll be seeing EMP appear throughout the German LEC broadcasts, highlighting some of their incredible LoL merch designed to show off your love of the game and the champions within. We’re extremely excited that they’ve chosen to take their partnership even further and work with us at the LEC.

“We’re looking forward to expanding our collaboration with Riot Games, also in the area of sponsorship and events,” says Head of Social & Brand Media at EMP, Philipp Bensmann. “We hope for a fair and exciting season with many unique interactions within the European League of Legends community.”

“Our company differentiates itself through our exclusive merchandise products, including licensed League of Legends merch, and our close relationship with fans,” adds EMP’s Chief Digital Officer, Sascha Müller. “That’s why collaboration with an exclusive, professional and community-adjacent league such as the LEC is an important further strategic step for our gaming engagement.”

EMP are joining us for what is set to be an incredibly exciting season of action. MAD Lions are returning from an impressive Mid-Season Invitational run to prove that they’re not just a one-time winning team. Fnatic are making huge roster changes in an effort to regain their place at the top of the leaderboards. No matter who you’re rooting for, it’s sure to be an incredible season.

The LEC returns today, with EMP as a National Partner for Germany. Make sure to catch all the action on lolesports.com.

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HooYu Launches New KYC Solution for German Gambling Market

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HooYu Launches New KYC Solution for German Gambling Market
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Leading KYC provider HooYu has launched a new KYC solution for the German gambling market.

The single solution orchestrates Schufa identity data checks, KJM-approved facial biometrics and ID document validation, video verification with a live human agent, PEPs and Sanctions watchlist screening and payment card checks.

This range of services can be orchestrated via HooYu to make gaming operators fully compliant with age verification and KYC requirements in the German market. The five services can be orchestrated to deliver different journeys for different customer lifecycle stages such as sign-up, high-value deposit, fraud risk and pay-out.

“The HooYu suite of services truly supports German gaming operators to meet age verification and AML compliance requirements,” Jochen Biewer, German gambling licensing expert and Managing Director of Chevron Consultants GmBH, said.

“HooYu is a KYC orchestration and customer onboarding platform that not only helps operators to build KYC processes, but to maximise customer onboarding success rates. German operators can now use one HooYu API to call on any or all of these services as part of their age verification, fraud or anti-money laundering controls,” David Pope, Marketing Director at HooYu, said.

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Central Europe

EveryMatrix and bet-at-home enter new casino partnership

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EveryMatrix and bet-at-home enter new casino partnership
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iGaming supplier EveryMatrix is thrilled to announce its latest partnership with German-based operator bet-at-home. The new agreement will see bet-at-home revamp its casino product across several markets, including Germany and the U.K.

Founded in 1999 and listed on Frankfurt Stock Exchange since 2004, bet-at-home is an established brand with more than 5,4 million registered customers worldwide. The operator has managed to win a leading market position in several European countries over the years and is one of the most respected bookmakers in the space. bet-at-home’s roots are deep into the sports sector and the company is now seeking to uplevel its casino offering to provide customers with the best entertainment options across products.

The operator has agreed to leverage EveryMatrix’s iGaming Integration Platform, CasinoEngine to boost their activity in the casino vertical. Through the new agreement, EveryMatrix will also supply bet-at-home with its superb BonusEngine solution to drive acquisitions and retention forward.

To provide a world-class player experience, bet-at-home will overhaul its front-end using EveryMatrix’s custom-made casino lobby widgets. This plug-and-play toolkit enables bet-at-home fast launch and offers unlimited customisation options with very little front-end development.

Richard Greslehner, Head of Business Development at bet-at-home, says: “At bet-at-home we are driven by a customer-centric mindset. With the ambition to build products that delight our customers we are consistently striving for operational excellence. With EveryMatrix as a new partner we are confident to achieve our goals and further strengthen our market position.”

Stian Hornsletten, Chief Commercial Officer at EveryMatrix, adds: “Our Casino team is delighted to start this new partnership with bet-at-home. As a top European brand, bet-at-home’s standards are above market, and we’re privileged to have been selected to help drive their casino product forward. CasinoEngine and BonusEngine are a winning combo, as seen from our existing clients’ success, and I’m eager to seeing bet-at-home presenting a stellar casino experience to all of their 5+ million players.”

CasinoEngine has won several major agreements in the past five years, and is currently catering to Europe’s leading online brands, including OPAP, Norsk Tipping, Flutter Entertainment, Wunderino, BetVictor, among others.

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Central Europe

Betway Continues Tennis Dominance with the Generali Open

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Betway Continues Tennis Dominance with the Generali Open
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The Generali Open is the latest tennis tournament to partner with globally recognised online betting and gaming brand Betway.

The tournament takes place in Kitzbühel, nestled in the Alps in the Tyrol region of Austria, with tennis being played between July 24 to 31.

Betway’s prominent branding will be seen both digitally and courtside at one of the ATP’s most picturesque venues.

This announcement follows Betway’s partnerships with a number of famed tennis tournaments including the Miami Open, Madrid Open and Sweden’s Nordea Open. These partnerships continue to showcase the brand as a leading supporter of global tennis.

Anthony Werkman, Betway CEO, said: “We’re proud to be the official betting partner of the Generali Open.

“We’re excited to see the Betway brand at one of the most picturesque venues on the ATP tour.”

Markus Bodner and Herbert Günther, organizers of the Generali Open Kitzbühel, said: “We warmly welcome Betway as a new premium sponsor of the Generali Open and look forward to a long and successful partnership at our traditional tournament in Kitzbühel.”

 

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