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French hyper-casual publisher TapNation integrates Adverty’s in-game ad technology into multiple games

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Adverty establishes local presence in Turkey, as Istanbul emerges as the hottest new gaming and tech hub in Europe
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Leading in-game advertising specialist Adverty AB (publ) announces a partnership with TapNation, as the French hypercasual publisher includes Adverty’s seamless in-game ad formats within several current, and upcoming titles – the result of a successful Q1 trial with clear positive uplift on all key metrics.

TapNation, a Paris-based publisher of hyper-casual games, has integrated Adverty’s seamless In-Play™ advertising technology in several of its titles, whilst planning to use Adverty’s unique formats for other, upcoming releases.

“We have been curious about in-game advertising for some time now and so we started our first tests with Adverty in our game Cornhole League back in Q1. Having studied the effects of in-game advertising carefully, we have found that it has a clear net positive uplift on all our key metrics,” says Vincent Février, VP of Monetisation at TapNation.

“Given the promising results achieved so far, we have decided to integrate seamless in-game ads in more of our titles, starting with Web Master 3D as well as Rock Crawling. Looking ahead, we will absolutely continue to add in-game advertising to any and all titles when appropriate.”

Tobias Knutsson, CEO of Adverty adds: “We are delighted to welcome TapNation to the burgeoning world of in-game advertising. Having enjoyed company-wide Cornhole League tournaments in recent months, we know first-hand that its games are great. TapNation also stands amongst our very biggest publishers to date, thereby adding a new level of reach for our advertisers.”

TapNation has experienced amazing growth, with more than 230 million downloads of its game launches since 2020. Every day, several million players around the world enjoy its titles.

Adverty also recently teamed up with InMobi and Verizon on the demand side, on top of current successful partnerships with PubMatic and Smaato, enabling a wide range of partners and advertisers to access its inventory, with supply-side interest growing exponentially, too, and a variety of new games added as growing numbers wake up to the power of in-game executions to maximise brand exposure and publisher monetisation. With interest in in-game advertising soaring – not to mention Adverty’s collaboration with Moat by Oracle Advertising for third-party verification and its recent US patents granted for its work around viewability – the collaboration comes at an exciting time.

Adverty is currently looking to expand its team and is actively hiring for a number of roles across all sides of the business.

Asia

NODWIN GAMING PARTNERS WITH SAMAY RAINA AND CHESSBASE INDIA TO LAUNCH AN EXCITING ONLINE CHESS LEAGUE

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NODWIN GAMING PARTNERS WITH SAMAY RAINA AND CHESSBASE INDIA TO LAUNCH AN EXCITING ONLINE CHESS LEAGUE
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NODWIN Gaming, South Asia’s leading esports company,  Samay Raina, one of the world’s top chess streamers and ChessBase India, India’s largest chess media company are partnering to launch a new and exciting online chess league called the Chess Super League (CSL).

The first season of the Chess Super League will run between 8-11 pm from 11th to 17th October 2021 featuring 6 top Grandmasters across the globe among Men and Women – 6 top men and women players from India and 6 top Indian junior boys and girls. The 6 teams of 6 players each will give viewers the rare opportunity to see players come together to battle for a prize pool of a whopping INR 40 Lakhs.

The teams will be spearheaded by franchise owners who will support and represent their squad through the Chess Super League. The franchise owners of the debut edition include the likes of Tanmay Bhat, Raftaar (Kalamkaar), Zakir Khan, MortaL (S8ul), Biswa Kalyan Rath and Shreyas Srinivasan (CEO, PayTM Insider). These franchise owners will act as ambassadors and will be the torch bearers for their teams for the entirety of the league.

This league will see Grandmasters like Ding Liren, Hikaru Nakamura, Anish Giri, Teimour Radjabov, Hou Yifan (the strongest female player in the world), Muzychuk sisters, Nana Dzagnidze, Alexandra Kosteniuk, Vidit Gujrathi, Sasikiran Krishnan, Koneru Humpy, Dronavalli Harika, Tania Sachdev and young grandmasters like Gukesh, Raunak Sadhwani, Savitha Shri and others.

The league will be broadcast on Samay’s YouTube channel, and will feature Sagar Shah (CEO, ChessBase India) and Samay as the hosts and commentators. Sagar and Samay began streaming chess together in early 2020. Their extremely entertaining yet highly informative streams have garnered over 650 million views till date as the unique chemistry they share creates chess content that can be understood and enjoyed by amateurs and professionals alike.

“I have enjoyed streaming chess with Sagar and have been incredibly lucky to have some of the best players in the world play chess on my channel and the best fans in the world watching us have fun week after week. The logical next step is to launch a league that will feature some of the best talent from India and around the world and I can’t be happier than to be able to do it now. Fans will love the competitive intensity of what we have planned and as always will enjoy the thrill of watching high quality chess with us,” said Samay Raina.

“Indian chess is on the rise and experts all across the world have dubbed India as the next powerhouse in the world of chess. We have many strong players, we have many young talents. This online league will give more exposure and opportunity to Indian players, especially the youngsters. Right since its inception, ChessBase India has tried its best to power chess in India and this online league is a step in the right direction.” said Sagar Shah, Founder, Chessbase India.

“Chess Super League is the first property that we are announcing after the acquisition of the gaming business of OML and is a testimony to the fact that gaming, eSports and comedy have significant synergies and shall come together in a big way. It is a sampling of many such collaborations between the different forms of gaming entertainment that the world will see.” said Akshat Rathee, Managing Director, NODWIN Gaming.

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Gaming

2D Top-Down Massively Multiplayer RPG Wyvern Wins Fan Favorite Vote 27 at GDWC 2021!

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2D Top-Down Massively Multiplayer RPG Wyvern Wins Fan Favorite Vote 27 at GDWC 2021!
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Wyvern by USA-based one-person indie game development team Ghost Track Inc has won the 27th Fan Favorite voting round at the Game Development World Championship 2021. Wyvern is available in Early Access in Steam or via the developer website.

“Wyvern is a real-time, top-down 2D, graphical, massively multiplayer RPG. The game has thousands of maps and playable areas, hundreds of skills, spells and monsters, and all the features you would expect from a big fun RPG: Guilds, crafting, level editing, community features and more!”

2nd Place: Hexia by Black Mastiff Studio from Italy. “Hexia is a management game, where your task, as the King of the Realm you have been assigned, is to create and expand the territory, build new infrastructures and command and lead your people.”

3rd Place: ENDO by Dez Boyle from USA. “ENDO is a whimsical adventure with a focus on physical interaction. Embark on a surreal adventure set in an abstract psychedelic landscape, accompanied by original art, music and sound.”

GDWC team sends congratulations to the winner and thanks to all Nominees.

Every week throughout the championship season GDWC will feature nine new games in an open vote with the winner moving on to finals in the Fan Favorite category. This week’s vote is already open. Check out the nominees below.

GDWC 2021 Fan Favorite Vote 28 Nominees are:
– EDDA Cafe by Mushroomallow Studio (Indonesia)
– I See Red by Whiteboard Games (Argentina)
– IRON WORLD by Iron games (Russia)
– Lucy Dreaming by Tall Story Games (United Kingdom)
– Mirlo: Above the Sun by DigiPen Bilbao – Kaiju in the Bayou (Spain)
– Northern Journey by Slid Studio (Norway)
– Power Of Slide by ABG (Russia)
– The Mole Men by Molton Studio (Switzerland)
– Woodland Empire by Obvlong (USA)

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Gaming

Gamecity Hamburg boosts its team

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Gamecity Hamburg boosts its team
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The location initiative Gamecity Hamburg expands its team with project manager Daniel Hericks. In addition to the Prototype Funding and the Games Lift Incubator, Gamecity Hamburg organizes a variety of activities to promote the games industry as well as events and networking activities. Daniel Hericks will support the Games Lift Incubator and its further development with immediate effect. The incubator offers aspiring game developers, start-ups, and studios an extensive workshop and mentoring program, and financial support of 15,000 euros per team.

Daniel Hericks joins the Gamecity Hamburg team as a project manager with many years of experience in the games industry. As Publishing Manager at the Hamburg publisher and indie studio CRATR.games, he organized the scouting and evaluation of studios. Hericks also dealt with risk management and sustainability issues for indie teams. At the Hamburg-based studio Deep Silver FISHLABS, he supported the development of a publishing department and managed the collaboration with external teams. In other job positions, Daniel Hericks was responsible for building up teams of developers and project planning for various games projects and was actively involved in the Hamburg University of Applied Sciences (HAW) as a lecturer for the Games Master’s program.

In his role at the Games Lift Incubator, he will primarily be managing and supporting up-and-coming teams and young indie studios, as well as using his experience in producing and publishing to implement and further develop the program in its current edition:

“I am very excited to guide and support the teams from the Games Lift Incubator on their way into the games industry. With our incubator program and other activities of Gamecity Hamburg, we will actively contribute to bringing more good games projects from Hamburg to the market in the coming years.”

The Games Lift Incubator 2021 started for the five participating teams in September with a three-month intensive phase. In addition to start-up funding of 15,000 euros, the teams will receive coaching, mentoring, and workshop programs, as well as places in a co-working space.

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