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Trail Redefines the Future of Gaming with Zero-friction Gaming Platform for the Browser

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Trail Redefines the Future of Gaming with Zero-friction Gaming Platform for the Browser
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Trail releases developer tools to bring accessible, high-quality gaming to the browser. No downloads, no installs, no paywalls – just play.

Trail, the game distribution platform that makes meaningful and engaging play ultra-accessible, today officially came out of stealth mode to publicly launch its SDK, enabling game developers to deliver studio-quality games, with a focus on those created in Unity, to the browser. Trail’s mission is to bring down the barriers to gaming by providing creators with tools to make their games more accessible, easily discoverable and virally shareable – with games just one click away from billions of potential players. Downloads and installations get in the way of fun; Trail removes those obstacles to make zero-friction gaming a reality. No hassles, just play.
Leveraging WebGL 2.0 and WebAssembly, Trail is the first to streamline professional game development for the web to make more games available anytime, anywhere. This next-generation technology platform enables Unity game developers to take advantage of all the benefits of the browser, while providing players an exceptional gaming experience that’s rich, engaging and satisfying.
“The recent explosion in game creation has given rise to tons of new innovative content, but the existing platforms for distributing games lack the tools developers need to break new ground and connect with entirely different audiences. Meanwhile, continuous improvements in microprocessing have made even common laptops into gaming-capable devices,” explains Willem Demmers, founder and CEO of Trail. “Trail aims to bridge this gap between developing for native platforms and WebGL, where creators can reach billions of untapped potential players. Developers struggle to be heard above the noise; Trail simplifies how they can share their games, from creation and distribution to performance and analytics.”
Trail redefines the gaming landscape with its developer-first ethos and belief that games should be easily accessible to all, without the hassle of installations and paywalls or a need for professional-grade equipment.

 

Create, Share, Play…with Trail
Games are fun, and Trail believes they should be easier to access, but billions of would-be gamers are getting left behind by burdensome log-ins and exclusive subcultures. Trail makes it possible for anyone to enjoy new gaming experiences with a single click, and to invite and play with friends simply by sending them a link – it’s as easy as watching and sharing a funny video. And for the first time, professional games can be embedded directly onto a webpage.
“The major edge Trail has is the simplicity it brings to trying out a game with instant shareability through links and embedding,” comments gamer Erveon, managing director at Oddshot Games, developer of Slapshot: Rebound, which has grown to nearly 500k active players in the past year. “It’s very difficult to get people to go to a website, find our game, download it, start it up and so on. Every hurdle is another point for them to drop off. Trail makes it so much easier – give them a link, they click and they’re in the game. It’s very nice to give players immediate access to Slapshot without any of the barriers. It’s got massive potential.”
By enabling slick, latency-free gameplay in the browser, Trail brings the full commercial potential of under-served games to a vastly bigger demographic, while giving developers the tools they need to market and grow their audience. Using the Trail Unity SDK Extension, creators can easily port new and existing Unity games into the platform, be they mobile games seeking new audiences on desktop, indie PC games looking to reach more players, or an entirely new gaming concept that is ripe for going viral. No remote or cloud streaming needed.

 

A Vision for Developers First
Trail envisions an online gaming platform that is as much by the developer as it is for the developer, with favorable revenue splits and incentives that reward creators for their influence and innovation. With Trail, developers can take control of their destiny and break free from industry gatekeepers, gaining better access to players and insightful analytics to drive engagement.
Demmers comments, “While in stealth mode, we’ve worked with a small number of Unity developers who are excited to be a part of Trail’s growth. With this launch, we encourage others to join us in building a community where developers can gain independence from distribution channels that control their player acquisition process, enforce unfair revenue splits, and limit engagement with their own playerbase.”
Being in-browser gives Trail full attribution, making it far easier to understand the player journey as compared to other game distribution platforms. These insights will soon be available to Trail developers via an analytics dashboard, which will help them understand and learn more about their players – where new traffic comes from, and even where players are dropping out or having a negative experience. These insights will enable developers to make quick fixes and even better long-term decisions. And because Trail games are browser-based leveraging WebGL 2.0, developers can iterate quickly and even run sophisticated A/B tests to deliver highest-quality performance without having deep pockets or overextending resources.
Trail offers developers a holistic approach to making games for the web with tools that overcome the problem of a not yet mature or reliable ecosystem, leveling the playing field and making the web, with its intrinsic accessibility and shareability, a viable alternative for professional game development. From start to finish, the game creation process in Trail empowers developers at every step, ensuring games are fully optimized for the web, with a global payment solution, file-streaming, performance-enhancing post-processing, player authentication and account management, adaptive quality, and more customizable settings that developers have been searching for.

 

For more information and to get started developing on Trail, visit https://trail.gg/.
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Bitcoin Miner celebrates two years of hugely successful collaboration with ZBD

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Bitcoin Miner, the world’s number one Bitcoin game, is celebrating two years of its collaboration with ZBD, a leading fintech company powering digital economies for gamers and developers. Since the partnership began, Bitcoin Miner has gone from a forgotten title with no players to becoming one of the largest play-and-earn games ever, with over 2 million lifetime users.

ZBD’s Lightning-powered payments technology enables developers to inject instant rewards into their games to boost retention and community engagement. Fumb Games, the studio behind Bitcoin Miner, partnered with ZBD in March 2022 to help revive its flagship title, enabling it to reward players with fragments of Bitcoin for playing the game as normal. From the outset, the integration of ZBD’s tech had a marked impact, leading to a 12x boost in 30-day retention. Two years on, Bitcoin Miner is achieving 40,000 daily active users, making it the biggest Bitcoin game by user count.

Besides the retention benefit of rewards, which leads to player retention that exceeds 6 months, the success of Bitcoin Miner has also been fueled by community-based features such as regular live events. The majority of Bitcoin Miner players are US-based millennial males who enjoy engaging with gaming communities, with weekly events leading to a 20% increase in revenue. As well as its own community of engaged players, Bitcoin Miner benefits from the ZBD app user base of more than a million gamers.

Paul West, Founder of Fumb Games, said “Bitcoin Miner has proven that US players love games that are fun, snackable and rewarding. The  game is not only sustainable, but has soared to new heights since the partnership with ZBD. It’s no surprise that I’m very excited for the future of bitcoin and player-friendly rewarded games.”

Ben Cousens, Chief Strategy Officer at ZBD, said “The two-year collaboration with Paul and Fumb Games on Bitcoin Miner has been a quintessential success story for what we’re building at ZBD. It proves the value in offering rewards for gamers and the success of ZBD’s rewards and payments tech at making it possible at speed and scale. We will no doubt see further impressive numbers for Bitcoin Miner that cement its status as world’s number one Bitcoin game, and we also look forward to extending the potential benefits of Bitcoin rewards to more developers.”

In November 2023, Fumb Games also integrated ZBD’s technology in its idle tycoon RPG SpaceY. ZBD works with more than 100 game developers worldwide, including major brands such as Square Enix, and is also used by innovative adtech companies like Slice and AdInMo.

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Gaming

UK Gaming Charity SpecialEffect to Receive Special Award at 20th BAFTA Games Awards

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BAFTA has announced that UK gaming charity SpecialEffect, will receive the prestigious Special Award at the 20th BAFTA Games Awards. The award, which recognises outstanding contributions to games, film and television, is one of the highest accolades bestowed by BAFTA. Dr Mick Donegan MBE, founder and CEO of SpecialEffect, will pick up the Special Award at the annual BAFTA Games Awards ceremony on Thursday 11 April.

In 2007, Mick Donegan founded SpecialEffect to help people with even the most severe physical challenges to access video games. The organisation uses specialised technology to enhance access to video games and creative self-expression for people with a wide range of Disabilities.

SpecialEffect’s success began as a result of the collaboration between Mick, a specialist in assistive technology and his son Bill, a keen gamer with a background in product design. Since its creation, the charity has grown to thirty employees, raising all their own funds, and has provided specialist one-to-one assessments and support to severely disabled people throughout the UK and beyond.

Dr Mick Donegan MBE, SpecialEffect founder and CEO, said: “With a background in special education, I realised how much people with severe physical disabilities were missing out by not being able to play. I started SpecialEffect not only to help individuals to play video games but also to collaborate with the games industry to make their games more accessible ‘at source’. Since then, we have been privileged to be invited to share our ideas with more and more developers all over the world. Now, 17 years since SpecialEffect began, it’s an absolute honour for SpecialEffect’s work to be recognised by BAFTA.”

Emma Baehr, BAFTA executive director of awards and content, said: “SpecialEffect’s work is essential to the games world and is hugely deserving of a BAFTA Special Award. Their innovative and supportive approach to making games accessible drives progress within the industry, collaborating with developers and studios on new technologies to make games within reach to more people. We look forward to honouring their contribution to games at the ceremony on Thursday 11 April.”

Throughout the years, SpecialEffect has been involved in collaborating with Xbox, Sony and Logitech, to help design accessible controllers and a switch kit, enabling thousands more severely disabled players to access their games using a wide range of control devices. They have also worked with games studios and developers to help make their games more accessible. The organisation also developed EyeMine, a freely downloadable gaze-controlled interface to enable players to enjoy Minecraft through gaze-control alone.

Later this year will see the rollout of their EyeGaze Games (currently available on PC only) onto Android and iOS, games designed to be fully accessible for people with physical disabilities, whether they use gaze control, joysticks, switches or gamepads.

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Gaming

The Rocket League Championship Series Major 2 Heads Back to Copper Box Arena in London This June

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The Rocket League Championship Series (RLCS) returns to Copper Box Arena in London, UK for the second Major of 2024 from June 20-23.

Copper Box Arena hosted a sold out RLCS Spring Major in 2022 and saw Team Vitality defeat Team BDS in the final. The venue will again play host to the world’s best Rocket League players as they compete for the second trophy of 2024, a chance to win the lion’s share of a $255,000 in total prize pool winnings and earn additional RLCS points to secure a spot in the Rocket League World Championship in September.

The RLCS Major 2 will be broadcast on Twitch and YouTube from June 20-21, and welcome a live audience in the Copper Box Arena for the weekend competition on June 22-23. Tickets go on general sale beginning at 10:00 AM GMT on Friday, March 29, and the direct link to purchase tickets can be found on the Rocket League esports social accounts. There are three presale windows for O2 Priority customers, Live Nation users and Ticketmaster users.

BLAST and Rocket League esports have teamed up with Live Nation, one of the world’s largest live entertainment companies to help support and promote the RLCS Major 2 coming to London in June 2024.

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