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Trail Redefines the Future of Gaming with Zero-friction Gaming Platform for the Browser

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Trail Redefines the Future of Gaming with Zero-friction Gaming Platform for the Browser
Reading Time: 4 minutes

 

Trail releases developer tools to bring accessible, high-quality gaming to the browser. No downloads, no installs, no paywalls – just play.

Trail, the game distribution platform that makes meaningful and engaging play ultra-accessible, today officially came out of stealth mode to publicly launch its SDK, enabling game developers to deliver studio-quality games, with a focus on those created in Unity, to the browser. Trail’s mission is to bring down the barriers to gaming by providing creators with tools to make their games more accessible, easily discoverable and virally shareable – with games just one click away from billions of potential players. Downloads and installations get in the way of fun; Trail removes those obstacles to make zero-friction gaming a reality. No hassles, just play.
Leveraging WebGL 2.0 and WebAssembly, Trail is the first to streamline professional game development for the web to make more games available anytime, anywhere. This next-generation technology platform enables Unity game developers to take advantage of all the benefits of the browser, while providing players an exceptional gaming experience that’s rich, engaging and satisfying.
“The recent explosion in game creation has given rise to tons of new innovative content, but the existing platforms for distributing games lack the tools developers need to break new ground and connect with entirely different audiences. Meanwhile, continuous improvements in microprocessing have made even common laptops into gaming-capable devices,” explains Willem Demmers, founder and CEO of Trail. “Trail aims to bridge this gap between developing for native platforms and WebGL, where creators can reach billions of untapped potential players. Developers struggle to be heard above the noise; Trail simplifies how they can share their games, from creation and distribution to performance and analytics.”
Trail redefines the gaming landscape with its developer-first ethos and belief that games should be easily accessible to all, without the hassle of installations and paywalls or a need for professional-grade equipment.

 

Create, Share, Play…with Trail
Games are fun, and Trail believes they should be easier to access, but billions of would-be gamers are getting left behind by burdensome log-ins and exclusive subcultures. Trail makes it possible for anyone to enjoy new gaming experiences with a single click, and to invite and play with friends simply by sending them a link – it’s as easy as watching and sharing a funny video. And for the first time, professional games can be embedded directly onto a webpage.
“The major edge Trail has is the simplicity it brings to trying out a game with instant shareability through links and embedding,” comments gamer Erveon, managing director at Oddshot Games, developer of Slapshot: Rebound, which has grown to nearly 500k active players in the past year. “It’s very difficult to get people to go to a website, find our game, download it, start it up and so on. Every hurdle is another point for them to drop off. Trail makes it so much easier – give them a link, they click and they’re in the game. It’s very nice to give players immediate access to Slapshot without any of the barriers. It’s got massive potential.”
By enabling slick, latency-free gameplay in the browser, Trail brings the full commercial potential of under-served games to a vastly bigger demographic, while giving developers the tools they need to market and grow their audience. Using the Trail Unity SDK Extension, creators can easily port new and existing Unity games into the platform, be they mobile games seeking new audiences on desktop, indie PC games looking to reach more players, or an entirely new gaming concept that is ripe for going viral. No remote or cloud streaming needed.

 

A Vision for Developers First
Trail envisions an online gaming platform that is as much by the developer as it is for the developer, with favorable revenue splits and incentives that reward creators for their influence and innovation. With Trail, developers can take control of their destiny and break free from industry gatekeepers, gaining better access to players and insightful analytics to drive engagement.
Demmers comments, “While in stealth mode, we’ve worked with a small number of Unity developers who are excited to be a part of Trail’s growth. With this launch, we encourage others to join us in building a community where developers can gain independence from distribution channels that control their player acquisition process, enforce unfair revenue splits, and limit engagement with their own playerbase.”
Being in-browser gives Trail full attribution, making it far easier to understand the player journey as compared to other game distribution platforms. These insights will soon be available to Trail developers via an analytics dashboard, which will help them understand and learn more about their players – where new traffic comes from, and even where players are dropping out or having a negative experience. These insights will enable developers to make quick fixes and even better long-term decisions. And because Trail games are browser-based leveraging WebGL 2.0, developers can iterate quickly and even run sophisticated A/B tests to deliver highest-quality performance without having deep pockets or overextending resources.
Trail offers developers a holistic approach to making games for the web with tools that overcome the problem of a not yet mature or reliable ecosystem, leveling the playing field and making the web, with its intrinsic accessibility and shareability, a viable alternative for professional game development. From start to finish, the game creation process in Trail empowers developers at every step, ensuring games are fully optimized for the web, with a global payment solution, file-streaming, performance-enhancing post-processing, player authentication and account management, adaptive quality, and more customizable settings that developers have been searching for.

 

For more information and to get started developing on Trail, visit https://trail.gg/.

eSports

Galaxy Racer content creator and YouTube sensation AboFlah smashes two GUINNESS WORLD RECORDS™ titles while raising over US$11M for charity

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Galaxy Racer content creator and YouTube sensation AboFlah smashes two GUINNESS WORLD RECORDS™ titles while raising over US$11M for charity
Reading Time: 3 minutes

 

Galaxy Racer (GXR), the biggest esports, gaming and lifestyle organisation, headquartered in Dubai, is pleased to announce that its content creator, AboFlah, has successfully raised over US$11M in a charity stream for The World’s Coolest Winter campaign. Whilst completing the stream, AboFlah also officially broke two GUINNESS WORLD RECORDS™ titles for the “Longest live-stream (video)”, recording live for 268 hours 14 mins 20 seconds and “Most viewers for a charity donation live stream on YouTube”, attracting 698,000 peak concurrent views.

The World’s Coolest Winter campaign, celebrates the UAE’s most beautiful tourism destinations, extended it’s humanitarian support to more than 100,000 refugees and people in need through a new humanitarian initiative called Warm Winter. The campaign aims to support hundreds of thousands of refugees and families in need in Africa and the Arab world by providing food, winter clothing, blankets, mattresses and critical aid to help displaced men, women and children prepare for harsh winter conditions. The campaign is being held in partnership with Mohammed bin Rashid Al Maktoum Global Initiatives (MBRGI) and Galaxy Racer. The essential aid will be distributed with the support of the UN refugee agency, United Nations High Commissioner for Refugees (UNHCR) and the Food Banking Regional Network.

As part of the campaign, AboFlah lived in a glass room in Downtown Dubai, near the Burj Khalifa and streamed continuously for 268 hours until the target of US$10 million was raised. While in the room, AboFlah encouraged people to donate and spent the majority of his time in front of his computer interacting with fans and those donating to the cause. The stream also attracted global attention and donations from celebrities and influencers including the likes of actress Kristin Davies, actor Amr Maskoun as well as content creators Noor Stars and Omar Farooq.

Launching his YouTube channel in 2017, AboFlah began posting gaming content of him playing FIFA17 before creating content on Fall Guys and Fortnite. His YouTube channel is one of the fastest-growing YouTube channels in the world, with over 23 million subscribers and over 3 billion views. He is followed by millions of fans who avidly watch his vlogs, comedy shorts and formatted shows covering video games and popular culture. AboFlah went on to join Galaxy Racer’s content creator team in 2020, which already boasts some of the biggest content creators in the MENA and Southeast Asia region including fellow YouTube sensation Noor Stars. The organisation now carries over 100 content creators, with a total reach of over 500 million followers across all platforms and more than 2.5 billion monthly views.

Galaxy Racer launched in 2019 and has already become one of the biggest esports, gaming, and lifestyle organisations globally. The organisation has five separate business offerings; Content Creators, Esports Teams, Tournament Management, Merchandising and Lifestyle and GXR Records, a newly established record label that already carries two signed artists from the MENA region and are looking to expand globally.

Galaxy Racer content creator and YouTube sensation, Hassan Suleiman “AboFlah” said: “Warmth in winter for those facing harsh winter conditions is no less important than food and water. There are millions of refugees and displaced people who need all the support they can get. I am proud and thrilled we achieved our goal and raised over US$11 million and brought warmth to the lives of those who are deprived of it. Thank you to everyone who generously donated!

We have proven that Arab youth are capable of changing reality, even with small deeds, and reaching a bright future. “People for People.” This sentence is not a metaphorical slogan, but it was manifested by the huge numbers of donors who felt compassion toward the suffering of refugees and displaced people. This reflects the huge impact this campaign had, which drove viewers’ enthusiasm for participation.

The societal role depends on everyone’s participation, believing in the importance of upholding our human values, and the solidarity in supporting the ones in need. Everyone of us has a role to play in creating the desired positive impact. UAE is the homeland of virtues, and the humanitarian moral actions in this blessed country transcend borders and can’t be stopped by obstacles, such deeds present the community with moral values that our Arab region is in dire need for.”

Galaxy Racer Founder and CEO, Paul Roy said: “We are amazed and grateful by the immense generosity shown by the fans, community and the general public. Raising over US$11 million is no easy task and we’re glad to be part of this humanitarian initiative which will positively impact the affected 100,000 refugees. Smashing two GUINNESS WORLD RECORDS™ titles is impressive and a testament to the resilience shown by AboFlah, the Galaxy Racer team, together with our partners MBRGI, UNHCR and the Food Banking Regional Network. We thank you everyone for participating in this record-breaking charity initiative and we look forward to more positive impact initiatives.”

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Blockchain

EVOS Esports Partners with Metaverse Game Avarik Saga

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Reading Time: 2 minutes

 

Southeast Asian esports organisation EVOS Esports has partnered with Avarik Saga, a Japanese RPG NFT P2E metaverse game, to expand the former’s collection of games, including the adoption of blockchain-based games.

Set to launch in the third quarter of this year, Avarik Saga is a strategic team-building game under the Japanese RPG genre that aims to bring the modern game experience into the NFT metaverse space. Under the partnership, EVOS Esports will introduce blockchain technology to potentially untapped audiences in Indonesia and other Southeast Asian countries. This includes people who have not previously engaged with NFTs or games in general.

According to EVOS, it believes NFT play-to-earn (P2E) metaverse games such as Avarik Saga can empower fans and communities, and this partnership will propel the company towards its ambition of becoming the first blockchain game company in Indonesia.

EVOS CMO Michael Wijaya said that he is very excited that EVOS can help Avarik Saga tap into existing local gaming communities and introduce the first Indonesian NFT P2E Metaverse RPG game, as well as foster a solid relationship to spearhead the blockchain game experience.

In September last year, Avarik Saga released its first playable NFT character collection of 8888 genesis NFTs, which sold out in less than an hour. The collection is currently available for trading in a secondary NFT marketplace, OpenSea.

While leveraging the enticement of RPG gameplays, Avarik Saga itself aims to use its P2E format, coupled with the enticement of RPG gameplays, to help accelerate the mass-market adoption of NFT gaming in Southeast Asian countries.

Avarik Saga CEO Kevin Cahya said that P2E is a mechanism that can only be a worthwhile venture if the game drives excitement and value to the community.

“In the end, the core of the game itself has to be enjoyable. A strong lore that entices the user to the Avarik Saga universe, a clear game mechanic that is engaging and content that makes the player want to come back is key. So, we want to develop an attractive game that appeals to the masses, even Gojek drivers and warung (small shop) owners, so they can earn real money while experiencing a digital world,” he added.

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Gaming

EGRET II mini – Limited Blue Edition – Reservations open

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EGRET II mini - Limited Blue Edition - Reservations open
Reading Time: 2 minutes

 

More details about the exclusive Western edition of the high-end home console

After the announcement of the EGRET II mini in December last year, Strictly Limited Games and ININ Games are happy to kick off the new year with more news and details about the awesome home console version of the legendary TAITO retro arcade cabinet. As of today, reservations for the EGRET II mini – Limited Blue Edition can be made! An exclusive Western edition, limited to 5,000 units worldwide, split over different versions that also come with special content.

The exclusive EGRET II mini – Limited Blue Edition

Game publishers Strictly Limited Games and ININ Games are proud to bring the EGRET II mini to the West as their first hardware release, allowing fans to take a journey through the rich arcade history of legendary video game developer TAITO. The console comes with 40 iconic retro games of various genres and tons of awesome features; like a 5-inch 4:3 rotating screen for horizontal and vertical alignment, an adjustable joystick to switch from 8 directions to 4 directions and a lot more! These features are on full display in the new trailer.

The EGRET II mini – Limited Blue Edition comes with blue buttons and joystick presenting an exclusive color scheme, limited to only 5,000 units worldwide. Prices start at 229.99$ / 199.99€ (excluding tax and shipping costs). There will be three exclusive editions including awesome physical collectibles in addition to the console.

  • EGRET II mini – Limited Blue Edition Bundle: This edition will include the EGRET II mini – Limited Blue Edition, a special cup & cup holder and a set of mini instruction cards for the true retro arcade feeling. This bundle does not include any of the three optional controllers, which can be purchased separately.

  • EGRET II mini – Arcade Cabinet Blue Edition: This very special package will include the EGRET II mini – Limited Blue Edition, plus the Paddle and Trackball Expansion Set that comes with a controller and 10 additional games on SD card. On top of that, retro fans get a set of mini instruction cards, a special TAITO/ZUNTATA anniversary soundtrack and a strategy book.

  • EGRET II mini – Game Center Blue Edition: The most extensive edition that includes all the content of the Arcade Cabinet Blue Edition plus the other two available optional EGRET II mini controllers and even more awesome physical collectibles.

Reservations are now open!

As the EGRET II mini – Limited Blue Edition will only be available in a limited quantity of 5,000 units, retro fans can now already make their reservation, obtaining the right to secure one of these faithfully miniaturized high-end home consoles as soon as pre-order starts.

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