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IMG ARENA adds Ryder Cup to the Golf Event Centre

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IMG ARENA adds Ryder Cup to the Golf Event Centre
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PGA of America and Ryder Cup Europe collaboration will deliver an enhanced fan experience at the biennial contest

IMG ARENA, a leading sports betting service and content hub, has acquired the data distribution rights to the Ryder Cup.

The biennial match play event will be part of IMG ARENA’s ever-growing Golf Event Centre, which already includes European Tour events, as well as the PGA Championship, also run by the PGA of America.

The Ryder Cup features the United States versus Europe and will next take place at Whistling Straits, in Kohler, Wisconsin, from September 21-26, 2021.

IMG ARENA will package and present the data from the Ryder Cup for sportsbook operators via the Golf Event Centre, working with the organisers and rights holders at the PGA of America and Ryder Cup Europe.  The partnership will allow sports bettors to enjoy a comprehensive range of real-time, shot-by-shot data and markets, as well as interactive course visualisations.

The purpose-built sports betting solution is an industry-first product that enables interactive in-play betting on the sport.

Max Wright, SVP Commercial of IMG ARENA, said “As an iconic sporting showpiece, the addition of the Ryder Cup to the Golf Event Centre cements its status as a must-have product.

“Sports bettors will be able to enjoy a totally new and unique experience at this year’s event, with a never-seen-before range of data and content to consume as they enjoy a magical three days of action.”

Seth Waugh, PGA of America CEO, said: “This experience allows fans to engage with our most unique flagship event – the Ryder Cup – in a way that they’ve never been able to before. This is an entirely new avenue to globally reach a world of people, beyond just dedicated golf fans, and importantly to continue the momentum of growing interest in the game from an increasingly diverse fan base.” 

Guy Kinnings, European Tour Deputy CEO, Ryder Cup Director and Chief Commercial Officer, said: “The Golf Event Centre offers a new way for fans to enjoy and experience the Ryder Cup, a global event that transcends our sport.

“We have been working closely with IMG ARENA across our European Tour events since 2019 and the inclusion of the Ryder Cup in the Golf Event Centre is the natural next step in that partnership.”

Headquartered in London, IMG ARENA works with more than 470 leading sportsbook brands worldwide to deliver live streaming video and data feeds for more than 45,000 sports events annually, as well as for on-demand virtual sports products including the UFC Event Centre. In 2020, more than 210 million hours of IMG ARENA content was watched by 69 million unique viewers around the globe. IMG ARENA’s clients include the ATP, UFC, European Tour, PGA TOUR and the FA.

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iSoftBet launches customisable Jackpot Tool to take brands to the next level

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iSoftBet launches customisable Jackpot Tool to take brands to the next level
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iSoftBet has launched Jackpot Tool, its flagship, data-driven, customisable player engagement solution that operators can tailor and apply to over 8,000 games including 150 top-performing iSoftBet titles to elevate engagement campaigns and enhance the player experience.

iSoftBet recently carried out comprehensive qualitative market research, focused on real money player focus groups seeking opinions on how engagement tools fit into existing gameplay today, and how they enhance the user experience.

It concluded that two main areas should be highlighted by providers: the value of a customised offering and giving players a choice.

Jackpot Tool enables operators to stand out in a highly competitive market, reduce internal investment, set budget controls and analyse player data to monitor and optimise performance thanks to its comprehensive back office. Jackpot Tool gives operators unlimited flexibility, improving gaming experiences for visible results.

Using the tool iSoftBet customers can create and configure any type of jackpot for any customer requirement. This ranges from progressive, multi-level and VIP to promotional and time and/or event based as well as include a host of configurable triggers and settings including hot jackpots, player targeting, cross licensee and much more.

During phase one of launch iSoftBet’s Jackpot Tool has proven to significantly boost player engagement generating 35% more spins on games with the tool compared to games without, while it also saw a 350% uplift in bets and 150% increase in active players.

Andrew Bonnici, Chief Product Officer, iSoftBet, said: “Creating great games is no longer enough. Today’s players demand amazing experiences and our new customisable Jackpot Tool, alongside our suite of advanced player engagement solutions, significantly elevates and enhances operator offerings and the customer experience.

“With players’ behaviour in mind, we have created a series of easy to integrate, customised solutions that present both choice and added value, keeping the players engaged and providing them with the experiences they want.”

Jackpot Tool is one of many iSoftBet player engagement solutions that includes Tournaments, Achievements, Free Rounds and Real-Time Data solutions.

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Triple Cherry secures new slots partnership with 888

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Triple Cherry secures new slots partnership with 888
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Triple Cherry, the Spanish video slots provider, is delighted to announce a new partnership with 888, one of the world’s leading online betting and gaming companies, to launch its leading slot content on 888casino.

The partnership will see 888casino host a selection of Triple Cherry’s premium slots titles which have a diverse range of features, graphics and sounds, providing players with an enriching and exciting gaming experience. This includes fan favourites such as Mega Chef, Monsters Fear Bullets and Thunder Rock. This adds to 888casino’s existing portfolio of industry-leading games and content.

Juan Antonio, CEO of Triple Cherry, said: “We are very excited to be partnering with 888, one of the world’s leading online betting and gaming companies. Making our range of quality games available to 888casino customers is a major milestone for our business and will give us further momentum for expansion.

Talya Benyamini, VP B2C Casino at 888, commented: “We are excited to be partnering with Triple Cherry to strengthen our product offering for our casino customers. Triple Cherry’s exciting and dynamic slots titles will add to our existing portfolio of casino games, helping us to continue delivering on our commitment to offering an entertaining and varied gaming experience for players. We look forward to building on this partnership in thefuture.”

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Solverde.pt announces the launch of new games by Portuguese company Darwin

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Solverde.pt announces the launch of new games by Portuguese company Darwin
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Solverde.pt is a Portuguese online casino, based in Espinho, and the company highlights the new creations of the Portuguese company Darwin, from ‘Banca Francesa’, the classic Portuguese game of casinos, to the card game ‘Blackjack’.

SOLVERDE.PT, the Portuguese online casino, announces the launch of new games by Portuguese company Darwin, the casino games production studio.

The Portuguese company Darwin started producing games for SOLVERDE.PT in 2019 and distinguished itself by the innovation of its offer, namely: a realistic version of ‘Banca Francesa’, the classic Portuguese casino game; and six versions of the ‘Blackjack’ card game; as well as a series of slot machines aiming at product disruption.

“Darwin bets on the versatility, and at the same time, the simplicity of the game mechanisms. And the goal is always the same: to optimize the gaming systems so that, from any mobile device, the best experience is possible”, says Sílvia Meneses, Head of Casino da Solverde.pt.

Solverde.pt is the Portuguese online casino with more games available on a single platform: 1300 games. In 2021, the company decided to continue to diversify its entertainment offer, one of the keys to SOLVERDE.PT’s success, in a highly competitive market where creativity and innovation are differentiating factors. This year, the company released 359 new games, with 33 games added only last month. The inevitable highlight is slot machines, which remain the Portuguese’s favorite gaming modality – according to the latest data from the Gaming Regulation and Inspection Service (SRIJ), 76% of Portuguese who play online casino choose slot machines.

“It is with great pride that we reached the 1300 games mark, a growth that has been made alongside a number of studios such as Darwin, which has fully captured the interest of Portuguese players. The online casino is an increasingly competitive market in Portugal and we believe that while our offer stands out for its innovation, we will always be one step ahead”, concludes Américo Loureiro, Director of SOLVERDE.PT.

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