EveryMatrix Press Releases
EveryMatrix and Kindred sign games distribution agreement for the U.S.
iGaming technology supplier EveryMatrix and global gambling operator Kindred Group have completed an agreement for casino content distribution across the U.S.
Listed on the NASDAQ Nordic Stock Exchange in Stockholm, Kindred Group is a highly reputable entertainment company operating nine global and local brands catering to more than 30 million customers around the world.
Kindred Group will expand its current casino offering by integrating EveryMatrixās own proprietary games from Spearhead Studios and Armadillo Studios. Through this integration, Kindred will have the option to add more vendors as they become available through the supplierās iGaming Integration Platform, CasinoEngine, which features the largest library of content in the industry supported by a comprehensive cross-vendor bonusing system.
Erik Nyman, President Americas at EveryMatrix, says: āKindred Group is one of the earliest adopters of iGaming and sportsbook globally and been very successful since the inception. We are very pleased to become their trusted partner in the U.S. market.
āWe will be supplying a large selection of games to appeal their U.S. players through our iGaming Integration Platform, CasinoEngine. This partnership further enhances EveryMatrix position to become the leading technology provider in America and we trust Kindredās players will enjoy our games portfolio and bonus features.ā
Manuel Stan, SVP USA at Kindred Group, comments: āWe are very excited to partner up with EveryMatrix and bring the top-quality content from Spearhead Studios and Armadillo Studios to our U.S. customers, in our intent to bring a best-in-class Casino offering to the U.S.ā
EveryMatrix has started a string of investments into the gaming development sector in 2019 by launching Spearhead Studios, and continued to invest this year in the U.S.-facing Armadillo Studios and support publicly listed Lady Luck Games.
EveryMatrix considers U.S to become the largest regulated online gaming market in world over the upcoming years and is heavily investing in licensing efforts to gain access. As a part of the Groupās U.S. extension plans, EveryMatrix is engaged in multiple licensing processes, including in New Jersey and Pennsylvania where Kindred operates.
EveryMatrix Press Releases
BetGoodwin agrees multi-year EveryMatrix partnership
EveryMatrix has finalised a multi-year agreement with rapid-growth operator BetGoodwin to power its UK business with the Tier 1 providerās award-winning turnkey technology.
The turnkey sportsbook driven partnership will see BetGoodwin unlock access to an end-to-end suite of advanced OddsMatrix digital sports betting software solutions including comprehensive coverage from more than 100,000 live monthly matches, empowering Odds Management control tools and a suite of player focused front end features. This includes an 11-sport strong Bet Builder, multi-layered Cash Out engine, Early Payout, Odds Boost and much more.
In tandem with its upgrade to OddsMatrix sportsbook technology, BetGoodwin will also expand its core turnkey platform services by integrating several of EveryMatrixās leading platform products.
This includes casino productivity platform CasinoEngine, player management platform GamMatrix and payments platform MoneyMatrix enabling it to increase revenues and everyday efficiencies.
BetGoodwin becomes the latest FSB Technology client to commit to EveryMatrix technology since its acquisition by the Tier 1-provider earlier this year.
By partnering with EveryMatrix, the industryās fastest growing iGaming technology supplier, BetGoodwin will have access to the tier-1 providerās 1,100+ experts across 14 global offices, including the UK, and its comprehensive modular product suite. This will enable it to supercharge its product performance, develop advanced features in record time and access round-the-clock support.
Launching on the FSB sportsbook platform in 2022, BetGoodwin is a rapidly growing UK brand with an expanding client base, portfolio of key horse racing sponsorships and a programme of brand ambassador partnerships including jockey Tom Cannon and media personality Mike Cattermole.
Ebbe Groes, CEO and co-founder, EveryMatrix, said: āWe are proud to welcome BetGoodwin onto the EveryMatrix platform. The growth journey they have experienced in the UK over the last two years has been great to see and we look forward to elevating this ambitious operator to the next level.
āIt is a fantastic endorsement of our turnkey technology that this flourishing brand has committed to a long-term agreement.
āThis partnership underlines our commitment to offering world-class software products and services within highly competitive, global regulated markets such as the UK.ā
Julian Head, CEO, BetGoodwin, said: āThis agreement demonstrates the trust we have in the EveryMatrix technology and team. We have been impressed by the game-changing capabilities of their comprehensive turnkey platform services and are confident their technology can be the catalyst for our future growth in the UK.
āHorse racing is an integral part of our brand proposition and the forthcoming launch of OddsMatrixās proprietary racing product will provide our growing player base with a standout service.ā
Compliance Updates
Gaming Laboratories International (GLIĀ®) delivers gold standard certification to core EveryMatrix platform products
Gaming Laboratories International (GLIĀ®) has certified EveryMatrixās core platform products with a twin set of gold standards enabling it to rapidly deliver its trusted technology across further regulated markets.
CasinoEngine and GamMatrix, EveryMatrixās productivity and player account management platforms, are now fully certified to the GLI-19 standard, while its sportsbook platform OddsMatrix is certified to the GLI-33 standard.
GLI-19 relates to interactive gaming systems, while GLI-33 pertains to event wagering systems. The certification tests were executed by the GLI team.
Both are widely accepted to be among the gold standard certifications within the betting and iGaming industry and mark an important milestone in EveryMatrixās 16-year history as it continues to grow and rank among the fastest growing technology providers.
All three platform products have been recognised as adhering to compliance requirements and best practices dictated by the two GLI standards. This now allows EveryMatrix to demonstrate compliance in all jurisdictions that base their regulations on the GLI-19 and GLI-33 standards.
The GLI certifications across CasinoEngine, GamMatrix and OddsMatrix also allows EveryMatrix to accelerate its technology deployment in each existing or new jurisdiction with the testing lab only needing to perform a reduced set of tests in each case.
Jake Cachia, Head of Compliance, EveryMatrix, said: āCustomers across the world today look to work with providers that have software certified according to these two standards which represent the highest mark of quality and compliance in our industry.
āWe are already seen as one of the most trusted partners in the market, however both GLI-19 and GLI-33 will help us build on this even more within regulated jurisdictions and weāre grateful to GLI for conducting such a thorough and efficient process.ā
Chris Davies, Vice President of Sales, GLI Europe, said: āIt has been a privilege for GLI to support the EveryMatrix Team in going live in North America and LatAm markets based on GLI standards. It has, and it continues to be, a true collaboration, engaging with such an innovative team. We are excited to see the significant progress they make and wish them and everyone a successful G2E.ā
EveryMatrix Press Releases
Pinnacle goes live with ānext levelā EveryMatrix CasinoEngine technology
Global tier-1 betting and gaming pioneer brand Pinnacle has gone live with a new, advanced casino offering powered by EveryMatrix CasinoEngine technology.
Pinnacleās casino brand is now driven by CasinoEngine, EveryMatrixās leading productivity platform. Phase two of the partnership will see the integration of BonusEngine and JackpotEngine technology further boost growth with bonusing and gamification tools proven to increase reactivation, acquisition and retention.
CasinoEngine will aim to significantly grow Pinnacleās casino offering into a world-class, digital entertainment experience with access to an ever-growing portfolio of more than 31,500+ best performing games.
Pinnacle has built a large part of its new casino front-end using EveryMatrix technology. It will integrate JackpotEngine to further fuel its casino through flexible and configurable jackpot customisation, adding new user experience layers to its content, plus a variety of industry-leading player reward and bonus management features.
Launched in 1998 Pinnacle is one of the worldās best-known betting and gaming brands, pioneering advanced sports betting models, becoming the first operator to launch esports betting and consistently focusing on offering the best odds and high betting limits.
For the full year 2023 EveryMatrix produced record Gross Gaming Revenue (GGR) for operator partners with theĀ casinoĀ business unit generating ā¬1.9bn, up 83% Year-on-Year (YoY), while Q2 2024 GGR for casino customers produced an eleventh consecutive record quarterly performance of ā¬658m, up 53% YoY.
Stian Enger Pettersen, CEO Casino, EveryMatrix, said: āTo partner with a brand as well known and well respected as Pinnacle is a huge endorsement of our capabilities to significantly grow casino revenues for tier-1 operators across global regulated markets.
āThe industry-beating numbers we continue to generate and records we continue to break for our customers speak for themselves, so weāre delighted that Pinnacleās management team have placed their faith in us to drive forward their casino and take it to the next level.ā
Nicole Kalcheva, Head of Casino, Pinnacle, said: āSports and esports have consistently been our strongest play, but with our new partnership with EveryMatrix and the proven excellence their products and services continue to achieve, we know we can reach the same heights in casino, providing our players with the ultimate best-in-class experience across all verticals.ā
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