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SoftGamings Enters Belgian iGaming Market

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SoftGamings has announced that its Turnkey casino product has been launched in Belgium. This rising market is among the newest ones that the company services.

The first SoftGamings’ casino to hold a local gambling license from the Belgian Gaming Commission (KansspelCommissie) is Magic Betting Casino, which opened its virtual doors to players in July 2021. Working with only locally-regulated gambling platforms indicates that all future SoftGamings products in the market will follow suit and let local players enjoy casino gaming with peace of mind.

The multi-functional Turnkey online casino solution by SoftGamings offers a variety of customisation options to all operators who wish to run a stable and independent casino business. The head of White Label and Turnkey solutions at SoftGamings, Artyom Ustinov, was rightfully pleased with the launch of the product in Belgium.

“Being at the helm of White Label and Turnkey solutions at SoftGamings never feels more rewarding than when our products get released in new markets. As a company, we are constantly looking for these new markets to expand to and new ways to reinvent online casino gaming and create unique products for our clients. Now that we got our entry ticket through Magic Betting Casino, we are keen to show Belgian customers what we can do,” Artyom Ustinov said.

“The decision to partner with SoftGamings was a no brainer for us. The company’s products have had huge success in CIS and LatAm markets, so we are sure a similar scenario awaits us in Belgium. Stability, quality design, vast choice of games and technically advanced features is what SoftGamings brought to the table, and, thanks to characteristics, our Magic Betting Casino can offer an immersive gaming experience to all players,” Gert Haelterman and Dirk Nuyts, the leadership team of Magic Betting Casino, said.

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Betsoft Gaming Signs Partnership Deal with Simsino

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Betsoft Gaming has signed a partnership deal with Simsino, iGG’s newly launched casino brand.

The MGA licenced casino – simsino.com – will host Betsoft’s portfolio of table games and award-winning slots. Latest releases Alkemor’s Elements and the anime themed Kensei Blades, alongside classic hits The Slotfather and Weekend in Vegas are already available to play.

In order to further enhance gameplay, Betsoft launched its first promotional product, Take the Prize, earlier this year. The promotional tool will significantly add to the overall player experience by offering a random fortune wheel with cash prizes or bonuses in any of Betsoft’s qualifying games throughout any promotion.

Simsino has been designed to appeal to a younger player base looking for exciting promotions and fast, immersive gameplay. A generous Welcome Bonus and a unique “Simsino Cashback” feature are available as part of the Simsino loyalty programme. Furthermore, the easy-to-navigate site offers a streamlined user experience to take players straight to the games and promotions they want.

Anna Mackney, Head of Account Management at Betsoft Gaming, said: “We are delighted to be partnering with Simsino as they are a young and innovative brand. Betsoft has a diverse portfolio which appeals across many demographics and we anticipate a successful relationship with Simsino.”

John Foster, Head of Games & Aggregation Manager, iGG WhiteLabels, said: “Great content is a significant driver of customer traffic and so a provider of Betsoft’s calibre is essential for simsino.com and other iGG WhiteLabels. We look forward to seeing this partnership enhance players’ engagement with the brand.”

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Entain Appoints Rahul Welde as Independent Non-Executive Director

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Entain plc, the leading global sports betting, gaming and interactive entertainment group, announced the appointment of Rahul Welde as an independent Non-Executive Director. The appointment will take effect from 1 July 2022.

Rahul was most recently Executive Vice President of Global Digital Transformation at Unilever plc where he drove digital strategies for the Unilever brands. He is an Indian national and brings over 30 years’ experience in the global fast-moving consumer goods sector. On appointment, Rahul will become a member of the ESG (Environmental, Social and Governance) Committee.

“On behalf of the Board, I am delighted to welcome Rahul to Entain. Rahul brings with him exceptional knowledge of customer experience excellence, ecommerce and digital transformation. I am confident that his skills and expertise will further enhance the Board’s ability to support and oversee the delivery of our strategy,” Barry Gibson, Chairman of Entain, said.

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EM Group Joins Dutch Online Gambling Association

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The Dutch Online Gambling Association (NOGA) has welcomed EM Group as the newest member of the trade association.

The move comes as NOGA works to unite industry figures “under one flag” and to represent the industry’s collective interests as a whole.

The organisation has laid out some of its primary objectives, with two major goals being guarantees of consumer protection and the advocation of responsible gambling. NOGA hopes to achieve these through forging new partnerships and alliances with other key industry figures.

NOGA Director Peter-Paul de Goeij says the partnership has given NOGA a major boost, and that “EM Group also endorses NOGA’s core values ​​and objectives, and helps to achieve and defend them.”

He went on to describe how EM Group’s 15 years of international experience “is a great added value for us, and it also offers a wealth of additional expertise and experience that can only benefit the members of NOGA and the wider industry.”

EM Group MD Kees-Jan Avis said: “From EM Group we are very pleased to be part of the NOGA family.”

In describing NOGA and EM Group’s common goals, he said: “Think, for example, of the objectives and core values ​​with regard to the integrity and social responsibility of the sector.

“NOGA also endorses this and that is why we enter into the collaboration with great conviction and confidence. Our goal is to make a joint contribution to the online gambling market in the Netherlands and beyond.”

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